Slides
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Trading Update 28 October 2026
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2 Contents 1. Trading Update 2. Client Analysis 3. Summary and Outlook 4. Q&A 5. Appendix S4 Capital plc Q3 2026 Trading Update
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33 1. Trading Update S4 Capital plc Q3 2026 Trading Update
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4 Financial Headlines S4 Capital plc Q3 2026 Trading Update Revenue Q3: £173.5m -9.5% reported -10.3% like-for-like2 YTD: £517.5m -6.3% reported -5.7% like-for-like2 Net revenue1 Q3: £156.3m -6.4% reported -7.3% like-for-like2 YTD: £464.3m -6.2% reported -5.6% like-for-like2 2026 Net revenue1 Now expected to be down high-single digits3 2026 Operational EBITDA4 Targeted to remain at current analyst consensus of £85m5 Operational EBITDA Margin4 Expected to increase by at least 160 basis points to 13.7%5 Net Debt6 £76.0m at 30th September 2026 Prior year £151.1m reported 0.7x leverage6 vs 1.8x prior year reported. £50–80m expected 1. Net revenue is revenue less direct costs. 2. Like-for-like is a non-GAAP measure with 2025 numbers being translated for the same months as in 2026 applying currency rates as used in 2026. 3. On a like-for-like basis. 4. Operational EBITDA is operating profit or loss adjusted for acquisition related expenses, non-recurring items (primarily acquisition payments tied to continued employment, amortisation and impairment of business combination intangible assets and restructuring and other one-off expenses) and recurring items (share-based payments) and includes right-of-use assets depreciation. It is a non-GAAP measure management uses to assess the underlying business performance. Operational EBITDA margin is operational EBITDA as a percentage of net revenue. 5. This is a target, not a profit forecast. 6. Net debt excludes lease liabilities. Leverage is calculated as net debt / pro-forma trailing 12 month operational EBITDA. Company repurchased a further €50.9m of its Term Loan B after quarter-end, of which €10.5m remains subject to settlement. Outstanding amount reduced to €198.8m from €375.0m Board paid a first time interim dividend of 1.35p and will recommend a final dividend in line with the previously announced dividend payout ratio of 50% of adjusted basic earnings per share, subject to financial targets being met
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5 ● Marketing Services: Net revenue down 5.4% reported and 6.2% like-for-like to £142.7m, reflecting macroeconomic uncertainty combined with technology clients/ hyperscalers further prioritising AI capex investment. Scope reduction in BMW impacted EMEA. ● Technology Services: Net revenue down 16.0% reported and 17.6% like-for-like to £13.6m, impacted by broader macroeconomic headwinds and longer sales cycles. Net revenue by practice and geography Net revenue by geography1 YTD 2026 £m YTD 2025 £m Change Reported Change Like-for-like Marketing Services 424.6 449.8 (5.6%) (5.0%) Technology Services 39.7 45.4 (12.6%) (11.0%) Net revenue 464.3 495.2 (6.2%) (5.6%) S4 Capital plc Q3 2026 Trading Update 1. Prior year on a like-for-like basis. Q3 2026 £m Q3 2025 £m Change Reported Change Like-for-like Marketing Services 142.7 150.8 (5.4%) (6.2%) Technology Services 13.6 16.2 (16.0%) (17.6%) Net revenue 156.3 167.0 (6.4%) (7.3%)
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6 Capital Allocation priorities S4 Capital plc Q3 2026 Trading Update 1. Dividends Board has implemented dividend payout ratio of 50% of adjusted BEPS and has paid a first time interim dividend in accordance with that policy 2. Debt buy-back Company repurchased a further €50.9m of its Term Loan B after quarter-end, of which €10.5m remains subject to settlement. Outstanding amount reduced to €198.8m from €375m 3. Share buy-backs There will be increased flexibility to consider share buy-backs once the Company is net debt-free
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77 2. Client Analysis S4 Capital plc Q3 2026 Trading Update
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Q3 2025 Client Categories Technology 42% FMCG 9% Financial 6% Auto 13% Retail 6% Media & Ent 5% Fashion & Lux 5% Telco 4% Other 10% Q3 2026 Client Categories Technology 43% FMCG 8% Financial 7% Auto 11% Retail 6% Media & Ent 5% Fashion & Lux 5% Telco 5% Other 10% 8 Our client portfolio S4 Capital plc Q3 2026 Trading Update
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9 Resilience with our larger client relationships Average revenue per client Client Revenue Q3 2026 Q3 2025 Number of clients % of Revenue Cumulative % Number of clients % of Revenue Cumulative % > £10m 6 46% 46% 9 49% 49% £5–10m 8 10% 56% 3 4% 53% £1–5m 51 19% 75% 64 23% 76% £0.1–1m 335 20% 95% 381 20% 96% S4 Capital plc Q3 2026 Trading Update
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1010 3. Summaryand Outlook S4 Capital plc Q3 2026 Trading Update
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11 Summary & Outlook S4 Capital plc Q3 2026 Trading Update ● Q3 net revenue down -6.4% reported and -7.3% like-for-like, reflecting continued macroeconomic uncertainty, clients remaining cautious and technology clients/ hyperscalers further prioritising AI capex ● Year to date net revenue down -6.2% reported and -5.6% like-for-like ● Full year like-for-like net revenue now estimated to be down high-single digits ● The Company repurchased a further €50.9m of its Term Loan B after quarter-end, of which €10.5m remains subject to settlement. This, together with the €125.3m previously repurchased, reduces the Term Loan B outstanding to €198.8m from €375m ● We continue to target a year end net debt of £50 - £80m ● Full year target for Operational EBITDA is to remain at current analyst consensus of £85m1 ● Full year Operational EBITDA margin is now expected to increase by at least 160 basis points to 13.7%1 ● Board paid a first time interim dividend of 1.35p and will recommend a final dividend in line with the previously announced dividend payout ratio of 50% of adjusted basic earnings per share, subject to financial targets being met ● Number of Monks circa 6,100 down 4% on circa 6,350 at December 2025 and 6% on circa 6,500 at September 2025 ● We remain confident in our strategy, business model and talent. Together with our scaled client relationships and the strong momentum behind our new go-to-market propositions, we believe we are well positioned to deliver sustainable long-term growth 1. This is a target, not a profit forecast.
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1212 4. Q&A S4 Capital plc Q3 2026 Trading Update
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1313 5. Appendix S4 Capital plc Q3 2026 Trading Update
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14 Additional information S4 Capital plc Q3 2026 Trading Update Guidance on adjusting items for 2026 Amortisation c.£50-55m Share based payments c.£4-5m Acquisitions, restructuring and other expensesc.£11-20m Total adjusting items expectedc.£65-80m Weighted average share count Expected weighted average share count for 2026 of c.675m1 Expected weighted average share count for 2027 of c.685m1 Cash contingent consideration Cash contingent consideration payments of c.£0.3m expected Share consideration committed Deferred share issuance of c.6m shares expected Expected contingent consideration shares of c.0.5m 1. Estimated weighted average share count excluding any impact due to incentive shares.
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15 Thank You