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First Quarter Trading Update 28 Apr 2021 Strong start to the year . Return to like - for - like growth in all business segments and most major markets . 2021 guidance reiterated . • First Quarter £ million + / ( - ) % reported¹ + / ( - ) % Revenue 2,897 1.8 Revenue less pass- through costs 2,334 ( 1.4 ) Q1 revenue + 1.8 % ; LFL revenue + 6.3 % Q1 LFL revenue less pass - through costs + 3.1 % Top five markets Q1 LFL revenue less pass - through costs : US + 0.7 % ; UK + 3.9 % ; Germany + 2.5 % ; Greater China + 18.4 % ; India -0.5 % LFL revenue less pass - through costs by business sector : Global Integrated Agencies + 2.8 % ( GroupM + 5.8 % ) , Public Relations + 2.0 % , Specialist Agencies + 7.5 % • $ 1.3 billion net new business won • Continued progress against strategic plan : technology / commerce acquisitions , buy - in of WPP AUNZ