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Third Quarter Trading Update Very strong Q3 performance : LFL revenue less pass - through costs + 15.7 % year on - year , and + 6.9 % on 2019 ; full year guidance raised to + 11.5-12.0 % LFL Third Quarter Revenue Revenue less pass - through costs Year to date Revenue Revenue less pass - through costs £ million reported¹ 3,240 2,640 9,373 7,539 + / ( - ) % + / ( - ) % LFL² 28 October 2021 9.1 9.9 9.6 6.7 14.7 15.7 15.6 12.6 Q3 revenue + 9.1 % ; LFL revenue + 14.7 % Q3 LFL revenue less pass - through costs + 15.7 % ; + 6.9 % LFL on Q3 2019 Top five markets Q3 LFL revenue less pass - through costs : US + 12.4 % ; UK + 16.9 % ; Germany + 34.5 % ; Greater China + 18.0 % ; Australia + 2.4 % ■ Top five markets Q3 LFL revenue less pass - through costs on 2019 : US + 6.2 % ; UK + 9.3 % ; Germany + 32.1 % ; Greater China -1.7 % ; Australia -11.2 % Continued new business momentum : $ 1.7 billion won in Q3 , $ 4.6 billion net year - to - date Ongoing strategic progress : merger of Finsbury Glover Hering and SVC , acquisition of Satalia in Al Net debt £ 1.6 billion , down £ 1.0 billion year - on - year at 2021 exchange rates : continued good working capital management £ 448 million share buyback year - to - date : £ 600 million completed by year end ; continuation of buyback up to 2021 preliminary results Full year 2021 guidance raised again : LFL revenue less pass - through costs 11.5-12.0 % , headline operating margin slightly above 14 % Mark Read , Chief Executive Officer of WPP , said : " Our very strong performance goes well beyond a cyclical recovery , with like - for - like growth over 2019 at 6.9 % in the quarter . Clients across all sectors and geographies are making significant investments in marketing , particularly in digital media and ecommerce services . We are now above 2019 levels in all of our business lines , and with the actions we have taken over the last three years , we are even better positioned for growth . " Our reshaped offer - which combines creativity with technology and data , through Choreograph , with the largest global media platform in GroupM - is proving its value for existing and new clients . This is reflected in the continuation of our longstanding and successful partnership with Unilever , and the growth of our relationship with Bayer . In addition , we are delighted to have won new assignments with Beiersdorf , L'Oréal , Sainsbury's and TD Bank . " We have also made strategic progress , creating the world's leading board - level communications firm through the merger of Finsbury Glover Hering and SVC , and acquiring Satalia , a specialist in artificial intelligence . We continue to return excess capital to shareholders , buying back 4 % of our shares so far this year . With strong client demand , a clear strategic direction and a strong balance sheet , we are well positioned to continue our momentum into 2022 and beyond . " 1 Percentage change in reported sterling . 2 Like - for - like . LFL comparisons are calculated as follows : current year , constant currency actual results ( which include acquisitions from the relevant date of completion ) are compared with prior year , constant currency actual results , adjusted to include the results of acquisitions and disposals for the commensurate period in the prior year .