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Q3 TRADING UPDATE 2026 29 October 2026
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PRIVATE & CONFIDENTIAL 2 CAUTIONARY STATEMENT REGARDING FORWARD- LOOKING STATEMENTS This document contains statements that are, or may be deemed to be, “forward-looking statements”. Forward- looking statements give the Company’s current expectations or forecasts of future events. These forward-looking statements may include, among other things, plans, objectives, beliefs, intentions, strategies, projections and anticipated future economic performance based on assumptions and the like that are subject to risks and uncertainties. These statements can be identified by the fact that they do not relate strictly to historical or current facts. They use words such as ‘aim’, ‘anticipate’, ‘believe’, ‘estimate’, ‘expect’, ‘forecast’, ‘guidance’, ‘intend’, ‘may’, ‘will’, ‘should’, ‘potential’, ‘possible’, ‘predict’, ‘project’, ‘plan’, ‘target’, and other words and similar references to future periods but are not the exclusive means of identifying such statements. As such, all forward-looking statements involve risk and uncertainty because they relate to future events and circumstances that are beyond the control of the Company. Actual results or outcomes may differ materially from those discussed or implied in the forward- looking statements. Therefore, you should not rely on such forward-looking statements, which speak only as of the date they are made, as a prediction of actual results or otherwise. Important factors which may cause actual results to differ include but are not limited to: the unanticipated loss of a material client or key personnel; delays, suspensions or reductions in client advertising budgets; shifts in industry rates of compensation; regulatory compliance costs or litigation; changes in competitive factors in the industries in which we operate and demand for the Group’s products and services; changes in client advertising, marketing and corporate communications requirements; the Group’s inability to realise the future anticipated benefits of acquisitions; failure to realise the Group’s assumptions regarding goodwill and indefinite lived intangible assets; natural disasters or acts of terrorism; the Company’s ability to attract new clients; the economic and geopolitical impact of conflicts; the risk of global economic downturn; slower growth, increasing interest rates and high and sustained inflation; tariffs and other trade barriers; supply chain issues affecting the distribution of the Group’s clients’ products; technological changes and risks to the security of IT and operational infrastructure, systems, data and information resulting from increased threat of cyber and other attacks; effectively managing the risks, challenges and efficiencies presented by using Artificial Intelligence (AI) and Generative AI technologies and partnerships in the Group’s business; risks related to the Group’s environmental, social and governance goals and initiatives, including impacts from regulators and other stakeholders, and the impact of factors outside of the Group’s control on such goals and initiatives; the Company’s exposure to changes in the values of other major currencies (because a substantial portion of its revenues are derived and costs incurred outside of the UK); and the overall level of economic activity in the Company’s major markets (which varies depending on, among other things, regional, national and international political and economic conditions and government regulations in the world’s advertising markets). In addition, you should consider the risks described in Item 3D, captioned ‘Risk Factors’ in the Company’s most recent Annual Report on Form 20-F, which could also cause actual results to differ from forward-looking information. Neither the Company, nor any of its directors, officers or employees, provides any representation, assurance or guarantee that the occurrence of any events anticipated, expressed or implied in any forward-looking statements will actually occur. Accordingly, no assurance can be given that any particular expectation will be met and investors are cautioned not to place undue reliance on the forward- looking statements. Other than in accordance with its legal or regulatory obligations (including under the Market Abuse Regulation, the UK Listing Rules and the Disclosure and Transparency Rules of the Financial Conduct Authority), the Company undertakes no obligation to update or revise any such forward-looking statements, whether as a result of new information, future events or otherwise. Any forward-looking statements made by or on behalf of the Group speak only as of the date they are made and are based upon the knowledge and information available to the Directors at the time.
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PRIVATE & CONFIDENTIAL PRIVATE & CONFIDENTIAL CINDYROSE CEO
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PRIVATE & CONFIDENTIAL 4 Q3 HIGHLIGHTS: CONTINUED PROGRESS Strengthening our go-to- market offer Improving LFL net sales performance QoQ Delivering targeted cost savings Investing in growth
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PRIVATE & CONFIDENTIAL PRIVATE & CONFIDENTIAL “WPP delivered a stellar performance during the reviews, demonstrating their strong, modern media, tech and data capabilities. Their data solution Open Intelligence builds on proven results from our FIFA World Cup 2026 activation across the world.” MANOLO ARROYO EVP and Chief Marketing and Customer Commercial Officer The Coca-Cola Company
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PRIVATE & CONFIDENTIAL 6 Q3 HIGHLIGHTS: CONTINUED PROGRESS Strengthening our go-to- market offer Improving LFL net sales performance QoQ Delivering targeted cost savings Investing in growth
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PRIVATE & CONFIDENTIAL PRIVATE & CONFIDENTIAL JOANNE WILSON CFO
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PRIVATE & CONFIDENTIAL FINANCIAL HIGHLIGHTS Q3 2026 1. Net sales = revenue less pass-through costs 2. Like-for-like. LFL comparisons are calculated as follows: current year, constant currency actual results (which include acquisitions from the relevant date of completion) are compared with prior year, constant currency actual results, adjusted to include the results of acquisitions and disposals for the commensurate period in the prior year 8 -2.1% LIKE-FOR-LIKE NET SALES GROWTH1,2 (Q2 2026: -2.8%) Continued improving QoQ trajectory, while historical client losses continue to impact -0.1% M&A IMPACT (Q2 2026: -0.1%) Limited M&A activity with focus on unlocking organic improvements +0.2% FX CONTRIBUTION (Q2 2026: +0.6%) Key currencies broadly stable YoY -2.0% REPORTED NET SALES GROWTH (Q2 2026: -2.3%) £2,411 million total revenue less pass-through costs
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PRIVATE & CONFIDENTIAL NET SALES HIGHLIGHTS Q3 2026 1. The Group’s business and geographical areas have been reorganised. Prior year comparatives have been restated to reflect these changes 2. WPP Creative includes WPP Enterprise Solutions. From 1 January 2027 WPP Enterprise Solutions LFL revenue less pass-through costs growth will be separately disclosed 9 BUSINESS UNITS1 REGIONS1 CLIENT SECTORS • North America -1.8% (Q2: -4.3%) • EMEA -1.7% (Q2: -3.0%) • APAC -4.3% (Q2: +0.3%) • LATAM -1.2% (Q2: +0.9%) • CPG -6.4% (Q2: -6.0%) • Tech & Digital -3.9% (Q2: -8.9%) • Automotive +6.7% (Q2: +3.6%) • Health & Pharma +4.3% (Q2: +6.5%) • WPP Media +0.3% (Q2: -2.8%) • WPP Creative2 -5.1% (Q2: -3.5%) • WPP Production +2.5% (Q2: +1.3%) • WPP Media: back to growth • WPP Creative: Integrated creative agencies declined; PR back to growth; Brand & Design mid-single digit growth • WPP Production: acceleration in growth QoQ • QoQ improvement in North America and EMEA • Germany and India – two top 5 markets – returned to growth • Middle East continued to deteriorate • Impacted by client assignment losses from the prior year • Top 25 clients: sequential improvement to -2.7% (Q2: -3.2%)
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PRIVATE & CONFIDENTIAL NET DEBT Q3 2026 1. The Group adopted the IFRS 9 amendments effective 1 January 2026. This increased cash and cash equivalents and reduced adjusted net debt by £180m as at 1 January 2026. As at 30 September 2026, the impact of the amendments was that cash and cash equivalents were higher and adjusted net debt was lower by £214m. Furthermore, the 12-month rolling average adjusted net debt as at 30 September 2026 was £167m lower, calculated by applying the amendments for the period 1 October 2025 to 30 September 2026 2.Average adjusted net debt excludes lease liabilities and is the average of adjusted net debt for each of the last 12-month period ends 10 • Average adjusted net debt down YoY including the beneficial impact of the IFRS 9 amendments • Net debt includes £4.5bn equivalent of bond debt at a weighted average maturity of 6.2 years and an average coupon of 3.9% • Investment grade credit rating of BBB/Baa3 (S&P & Fitch/Moody's) • Continue to expect at least £200m proceeds from disposal-related activity in 2026 £M SEP ’261 DEC ’25 SEP ’25 Adjusted net debt (3,003) (2,167) (3,647) Average adjusted net debt2 (3,215) (3,404) (3,377) Available liquidity 3,522 4,384 2,881
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PRIVATE & CONFIDENTIAL 2026 GUIDANCE 11 LIKE-FOR-LIKE REVENUE LESS PASS-THROUGH COSTS GROWTH “to decline low to mid- single digits in the second half” HEADLINE OPERATING PROFIT MARGIN ADJUSTED OPERATING CASH FLOW BEFORE WORKING CAPITAL £800m to £900m12% to 13%
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Q&A
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PRIVATE & CONFIDENTIAL 13 WHAT'S NEXT? INVESTOR ENGAGEMENT WPP PRODUCTION WEBINAR Q3’26 TRADING UPDATE WPP ENTERPRISE SOLUTIONS WEBINAR WPP MEDIA: THIS YEAR, NEXT YEAR FORECAST FY’26 PRELIMINARY RESULTS FY’26 ANNUAL REPORT AND ACCOUNTS H1’26 RESULTS AUG 2026 OCT 2026 DEC 2026 MAR 2027 FEB 2027DEC 2026SEP 2026
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APPENDIX
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PRIVATE & CONFIDENTIAL 15 ELEVATE28 To be the trusted growth partner for the world’s leading brands STRATEGIC OBJECTIVES PURPOSE Become a simpler integrated company Unlock the advantage of WPP Open Deliver superior growth for clients Create firm financial foundations for the future
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PRIVATE & CONFIDENTIAL 16 KEY NEW CLIENT ASSIGNMENTS AND RETENTIONS 1 Q1 2026 Q2 2026 NEW BUSINESS 1. Includes new client assignments and retentions with expanded scope with existing clients 16 MEDIA US CREATIVE GLOBAL MEDIA GLOBAL INTEGRATED GLOBAL INTEGRATED EUROPE MEDIA US MEDIA UK AND CENTRAL EUROPE INTEGRATED LATAM CREATIVE GLOBAL MEDIA US CREATIVE GLOBAL INTEGRATED GLOBAL MEDIA MULTIPLE MARKETS Q3 2026 MEDIA EUROPE MEDIA AUSTRALIA AND NZ MEDIA GLOBAL MEDIA N. AMERICA AND EMEA INTEGRATED CHINA MEDIA APAC MEDIA GLOBAL CREATIVE US MEDIA GLOBAL • Leader in JP Morgan’s Net New Business Rankings: H1 2026 and the nine months to Q2 2026 • Leader in COMvergence Global New Business Rankings: Q1 and H1 2026 CREATIVE US PR EMEA
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PRIVATE & CONFIDENTIAL 17 Capability Split Geographic Split 38% 41% 15% 6% 49% 45% 6% BUSINESS STRUCTURE1 1. WPP Enterprise Solutions is reported within WPP Creative and LFL revenue less pass-through costs detail will be separately disclosed from 2027 WPP Media WPP Creative (inc. Enterprise Solutions)1 WPP Production North America EMEA APAC LATAM ~13% Enterprise Solutions 1 PROPORTION OF REVENUE LESS PASS-THROUGH COSTS Q3 YTD 2026
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PRIVATE & CONFIDENTIAL PERFORMANCE BY REGION AND TOP 10 MARKETS 18 LIKE-FOR-LIKE REVENUE LESS PASS-THROUGH COSTS GROWTH Q3 2026 North America -1.8% (Q2: -4.3%) US -1.0% (Q2: -3.8%) LATAM -1.2% (Q2: +0.9%) Brazil -2.8% (Q2: -3.9%) EMEA -1.7% (Q2: -3.0%) UK -1.2% (Q2: -5.5%) Germany +2.4% (Q2: -4.7%) France -3.0% (Q2: -6.1%) Spain -4.4% (Q2: +12.2%) Italy +1.1% (Q2: +6.1%) APAC -4.3% (Q2: +0.3%) China -8.7% (Q2: +15.6%) India +2.9% (Q2: -6.0%) Australia -4.8% (Q2: -1.8%)
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PRIVATE & CONFIDENTIAL 19 3%4% 4% 6% 6% 9% 11% 13% 17% 27% PERFORMANCE BY SECTOR1 LFL REVENUE LESS PASS-THROUGH COSTS GROWTH Q3 2026 1. Chart shows the proportion of WPP revenue less pass-through costs Q3 YTD 2026; chart consists of clients representing 81% of WPP total revenue less pass-through costs Telecom, Media & Entertainment -15.7% (Q2: -16.8%) Financial Services -8.9% (Q2: -14.2%) Other -3.7% (Q2: +4.3%) Travel & Leisure -2.7% (Q2: -1.4%) Government, Public Sector & Non-profit -11.7% (Q2: +1.9%) CPG -6.4% (Q2: -6.0%) Tech & Digital Services -3.9% (Q2: -8.9%) Healthcare & Pharma +4.3% (Q2: +6.5%) Automotive +6.7% (Q2: +3.6%) Retail -6.0% (Q2: -3.6%)
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PRIVATE & CONFIDENTIAL 20 EXCHANGE RATE ANALYSIS Q3 2026 20 (3.5%) (1.7%) (0.6%) (2.1%) 0.6% 0.2% Q2 '25 Q3 '25 Q4 '25 Q1 '26 Q2 '26 Q3 '26 Impact of FX on revenue less pass-through costs growthThird Quarter 2026 2025 Sterling (Weaker)/ Stronger US$ 1.34 1.35 (0.7%) € 1.17 1.15 1.7% Indian Rupee 128.50 117.79 9.1% Chinese Renminbi 9.06 9.65 (6.1%) Australian $ 1.90 2.06 (7.8%) Brazilian Real 6.91 7.35 (6.0%) Canadian $ 1.88 1.86 1.1% Singapore $ 1.72 1.73 (0.6%) Danish Krone 8.73 8.61 1.4%
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PRIVATE & CONFIDENTIAL 21 BOND MATURITY PROFILE 1. Swapped to €519m at 5.45% 2. Swapped to £428m (fixed to Sep 27/float to Sep 33) 3. Swapped to $377m at 5.27% 4. Swapped to $595m at 5.10% 30 SEPTEMBER 2026 BONDS (CURRENCY OF ISSUANCE) TOTAL OUTSTANDING £M £ bonds £380m (2.875% Sep ’46) 380 US bond $220m (5.625% Nov ’43) 166 US bond $93m (5.125% Sep ’42) 70 US bond $600m (6.5% Mar ’36)1 443 Eurobonds €500m (4.0% Sept ’33)2 428 £ bonds £250m (3.75% May ’32) 250 Eurobonds €1,000m (3.625% Jun ’31) 855 Eurobonds €600m (1.625% Mar ’30) 513 Eurobonds €351m (3.625% Sept ’29)3 284 Eurobonds €550m (4.125% May ’28)4 448 Eurobonds €750m (2.375% May '27) 641 0 100 200 300 400 500 600 700 800 900 EUR USD GBP 3.9% Weighted average coupon rate £4.5bn Outstanding bond debt £1.9bn Undrawn Revolving Credit Facility ($2.5bn) 6.2 Years Weighted average maturity Bonds post swaps (£M)
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PRIVATE & CONFIDENTIAL 22 CONTACTS AND FURTHER RESOURCES INVESTOR WEBSITE wpp.com/investors ANNUAL REPORT AND ACCOUNTS WPP Annual Report & Accounts 2025 INVESTOR WEBINARS A series of webinars designed to give investors and analysts deeper insight into individual agencies, products and services within WPP WPP webinars SOCIAL CHANNELS THOMAS SINGLEHURST, CFA Group Director of Investor Relations thomas.singlehurst@wpp.com Tel: +44 (0) 7876 431 922 MELISSA FUNG Investor Relations Director melissa.fung@wpp.com Tel: +44 (0) 7353 107 064 ANTHONY HAMILTON Investor Relations Director anthony.hamilton@wpp.com Tel: +44 (0) 7464 532 903
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THANK YOU