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XLMEDIA Acquisition of BlueClaw Media Limited Released : 23/09/2021 07:01 RNS Number : 6828M XLMedia PLC 23 September 2021 23 September 2021 XLMedia PLC ( " XLMedia " or the " Group " or the " Company " ) Acquisition of BlueClaw Media Limited XLMedia ( AIM : XLM ) , a leading global digital performance publisher , is pleased to announce the acquisition of BlueClaw Media Limited ( " Blue Claw " ) for a total consideration of up to £ 1.8 million ( the " Acquisition " ) . Founded in 2007 , BlueClaw is a multi - award - winning agency based in Leeds , providing services ranging from search engine optimisation ( " SEO " ) and pay per click ( " PPC " ) management to digital PR and content marketing , with significant experience in the market verticals in which XLMedia operates . XLMedia has been working with BlueClaw since December 2020 during which time the BlueClaw team has implemented new processes and systems which have improved both performance and traffic across a number of the Group's sites . The BlueClaw team has also developed a number of proprietary tools and systems that underpin its delivery track record . The Acquisition provides a UK hub for XLMedia's European Sports business , in addition to high - quality talent and automated workflow capabilities , to drive consistent SEO operations and digital PR best practices which will be applied across the Group's wider portfolio . For the remainder of this year BlueClaw will be working autonomously , with responsibility for XLMedia's EU Sports business . Thereafter , they it will become a shared service function for both the Group's owned and operated assets and agency partners . The Acquisition will be funded through existing cash resources and is expected to be earnings accretive in the first full year of ownership . XLMedia will pay £ 0.6 million on completion , with an additional £ 0.6 million at the end of year one . There will be a further £ 0.6 million payable as earnouts , contingent on certain performance targets being met . Fergus Clawson , owner and founder of the BlueClaw business will remain with the business going forward . In the 12 months to 30 November 2021 , which was heavily impacted by COVID , the business had revenues of £ 1.1 million and EBITDA of £ 100,000 . For the 12 months to 30 November 2022 the business is expected to contribute revenues of £ 1.6 million and EBITDA of £ 400,000 . Stuart Simms , Chief Executive Officer of XLMedia , commented : " We are delighted to announce the acquisition of BlueClaw , which will see us bring this hugely talented team into the XLM family . Having worked closely with them for over 12 months , we've been able to experience first - hand the quality of their work and are hugely excited at the prospect of BlueClaw's expertise being rolled out across our broader portfolio . " Today's announcement further demonstrates our commitment to rebalancing the business with the correct skills , people and technologies in order to create a sustainable platform capable of delivering long - term growth . "