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23 March 2021 YouGov® YouGov plc ( " YouGov " or the " Group " ) Half - year results for the six months to 31 January 2021 -Robust underlying revenue and profit growth in line with expectations -Reported results impacted by one - off items -Continued investment in the business for further growth supported by a strong balance sheet -Trading in the second half has started well on the back of a strong sales pipeline Summary of Results Unaudited Unaudited six months six months to to 31 January 31 January Change % Underlying Change² % 2021 2020 £ m £ m Revenue 79.0 76.9 3 % 9 % Adjusted Operating Profit¹ 10.5 11.3 ( 7 % ) 15 % Adjusted Operating Profit Margin ( % ) ¹ 13.3 % 14.8 % ( 9.9 % ) 5 % Statutory Operating Profit 7.4 9.5 ( 22 % ) Adjusted Profit before Tax¹ 13.6 12.1 13 % 37 % Statutory Profit before Tax 7.8 9.2 Adjusted Earnings per Share¹ 9.7p 8.7p ( 15 % ) 11 % - 44 % Statutory Basic Earnings per Share 4.8p 6.2p ( 24 % ) - 1 Defined in the explanation of non - IFRS measures below . 2 Defined as growth in business excluding impact of current and prior period acquisitions and Kurdistan business closure , and movement in exchange rates . Financial highlights • • Revenue growth of 3 % with underlying² growth of 9 % to £ 79.0m and a solid sales pipeline weighted towards the second half of the financial year Statutory operating profit down 22 % to £ 7.4m ( HY20 : £ 9.5m ) impacted by an increase in deferred consideration on the back of better than expected performance of prior acquisitions Underlying² operating profit ( excluding impact of planned Kurdistan closure and foreign exchange movements ) was up by 15 % , representing an underlying² operating profit margin of 14.2 % ( HY20 : 13.5 % ) . This growth was achieved despite absorbing an increased non - cash share - based payment charge of £ 2.5m ( HY20 : £ 0.9m ) Adjusted profit before tax¹ ( excluding exceptional costs and share - based payment charge ) up by 13 % to £ 13.6m ( HY20 : £ 12.1m ) Adjusted earnings per share¹ up by 11 % to 9.7p ( HY20 : 8.7p ) Strong cash conversion of 92 % ( HY20 : 93 % ) Robust balance sheet position maintained with net cash at half year end of £ 27.5m ( 31 January 2020 : £ 27.2m ) and no debt 1