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19 October 2021 - YouGov plc ( " YouGov " or the " Group " ) Full Year Results for the year ended 31 July 2021 Strong performance across all divisions and geographies driven by continuous client demand - Ongoing investment in all business areas to support strategic growth Sales pipeline remains encouraging , giving YouGov confidence in its FY22 growth prospects Summary of Audited Results Year to 31 July 2021 Year to 31 July 2020 Underlying1 Change Change % £ m £ m Revenue 169.0 152.4 11 % 18 % Adjusted Operating Profit² 25.5 21.8 17 % 32 % Adjusted Operating Profit Margin² ( % ) 15.1 % 14.3 % 80bps 13 % Statutory Operating Profit 19.0 15.2 25 % Adjusted Profit before Tax² 31.2 25.7 21 % 35 % Statutory Profit before Tax 18.9 15.2 24 % Adjusted Earnings per Share² 20.8p 18.1p 15 % 32 % Statutory Basic Earnings per Share 10.6p 9.0p 18 % 1 Defined as growth in business excluding impact of current and prior period acquisitions and business closures , and movement in exchange rates . 2 Defined in the explanation of non - IFRS measures below . Financial highlights • • • • • • Revenue growth of 11 % ( FY20 : 12 % ) with underlying¹ growth of 18 % on the back of strong delivery in the second half of the financial year Underlying operating profit ( excluding impact of planned Kurdistan closure and foreign exchange movements ) was up by 32 % , representing an underlying1 operating profit margin of 16 % ( FY20 : 14 % ) . ○ This growth was driven by all three divisions and despite absorption of an increased non - cash share - based payment charge of 5.1m ( FY20 : £ 2.8m ) Statutory operating profit up 25 % to £ 19.0m ( FY20 : £ 15.2m ) including separately reported items charge of £ 6.5m in respect of completed acquisitions Adjusted profit before tax² ( excluding exceptional costs and share - based payment charge ) up by 21 % to £ 31.2m ( FY20 : £ 25.7m ) Adjusted earnings per share² up by 15 % to 20.8p ( FY20 : 18.1p ) Strong cash conversion of 123 % ( FY20 : 104 % ) , enabling us to continue investing in the business Robust balance sheet maintained with net cash at year end of £ 35.5m ( 31 July 2020 : £ 35.3m ) and no debt Proposed dividend increase of 20 % to 6.0p per share ( FY20 : 5.0p ) Operational Highlights Strong momentum continues in Data Products and Custom Research , with bundling of sales between these two divisions , resulting in larger and more strategic long - term deals signed during the period , while Data Services saw excellent growth о Data Products revenue increased by 13 % ( 18 % from underlying 1 business ) to £ 58.0m following a good recovery in the second half of the year and strong contribution from Mainland Europe