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13 October 2026 YouGov plc ( " YouGov " or " the Group " or " the Company " ) Results for the year ended 31 July 2026 Notable H2 growth delivers performance in line with guidance Ongoing growth , innovation and margin enhancement initiatives provide confident FY27 outlook YouGov , the international research and data analytics group , announces its results for the year ended 31 July 2026 . Overview FY26 results demonstrate a good performance , in line with the Group's guidance , following notable growth in the second half of the year . The Value Delivery Plan ( VDP ) is being executed well , delivering benefits earlier than planned , which coupled with growth initiatives and innovation provide an increasingly positive outlook for YouGov . The extension of the Group's debt facilities has been completed , and a share buyback launching today . The Shopper strategic review is ongoing , with further updates to be provided in due course . The Group is confident in the delivery of adjusted operating profit growth for FY27 of between 7 % and 12 % , in line with current market expectations . Summary of Results Year to 31 July 2026 Year to 31 July 2025 Change Underlying Change¹ £ m £ m Revenue 396.6 388.9 Adjusted Operating Profit¹ 54.3 60.7 2 % ( 11 % ) 2 % ( 9 % ) Adjusted Operating Profit Margin ( % ) ¹ 14 % 16 % ( 200 bps ) Statutory Operating Profit 21.2 31.4 ( 32 % ) Adjusted Profit before Tax¹ 41.3 48.8 ( 15 % ) Statutory Profit before Tax 6.2 18.1 ( 66 % ) Adjusted Basic Earnings per Share¹ 30.2p 34.0p ( 11 % ) Statutory Basic Earnings per Share 4.9p 13.8p ( 64 % ) Operating cash generation 64.2 63.3 1 % Net debt¹ 142.1 144.0 ( 1 % ) 1 Defined in the explanation of non - IFRS measures below . Financial highlights Continued revenue growth of 2 % on a reported and underlying¹ basis to £ 396.6m , reflecting good performance in the Data Products and Research divisions Adjusted operating profit increased 26 % in H2 vs H1 , due to revenue momentum and execution of the Value Delivery Plan ( VDP ) Adjusted operating profit margin of 14 % , or 16 % excluding the previously announced investment within Shopper Improved cash conversion rate from 71 % in FY25 to 76 % in FY26 Statutory operating profit declined 32 % to £ 21.2m due to non - cash impairment charges on goodwill and intangible assets Adjusted earnings per share down 11 % at 30.2p Extension of debt facilities successfully completed with a year - end leverage ratio¹ of 1.7x ; well within the covenant levels Strategic review of Shopper remains ongoing ; further updates will be provided in due course . Operational highlights • • • Wide - reaching innovation , building a business for the Al world - accelerated efforts to enhance user interfaces , add new feature sets and introduce Al across our products . ° Successfully launched YouGov Voices and introduced Model Context Protocol support across the product suite . о YouGov Voices has already contributed to new business wins , including to a contract worth $ 2m , demonstrating early client demand for Al - enabled research solutions . Progressed research automation , developing and testing workflows for lower- complexity projects to reduce manual effort , improve consistency and increase delivery scalability . Operational efficiency and simplification executing well to achieve the material improvements integral to the execution of our VDP . ° Completed wave 1 in March 2026 , delivering an annualised £ 2.5m reduction in the cost base . Benefit partially reflected in H2 FY26 , full amount will be in FY27 . Wave 2 is firmly in implementation mode ; programme initiatives include simplification of the global organisation design , optimising return on panel investments and increased efficiency in client service delivery . Data Products division growth accelerated , supported by new client wins in the US , stable renewal rates and continued demand for YouGov's daily brand - tracking solutions . Adjusted operating profit¹ increased to £ 28.9m ( FY25 : £ 25.8m ) , resulting in an adjusted operating margin¹ of 34 % ( FY25 : 31 % ) , due to the inherent operational leverage within this division . Research division saw improved performance with continued demand for strategic research projects , driven by expansion with financial services clients and rapid growth within the newly established Al sub - sector , partly offset by a strong prior - year comparator in election - related research . Adjusted operating profit¹ decreased to slightly to £ 18.6m ( FY25 : £ 19.5m ) , resulting in an adjusted operating margin¹ of 10 % ( FY25 : 11 % ) .