Slides
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Purpose Led Profitable Growth Investors and Analysts Meet 24 Feb 2026 Strong pre-sales visibility | Improving ROE | Focused execution
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About Ashiana Housing
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Content Overview 01 Ashiana – Core Business 02 Senior Living 03 Senior Living – Financials & Strategy 04 Annexures
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SECTION 01 Core Business BSE: 523716 | NSE: ASHIANA | Bloomberg: ASFI:IN | Reuters: AHFN.NS | www.ashianahousing.com What consistently differentiates Ashiana’s model
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Executive Summary Ashiana Housing stands as a differentiated player in Indian real estate — combining scale, financial discipline, and category leadership. Here's a snapshot of what defines us today. 1,300+ Employee Strength 19,000+ Happy Ashiana Families 45+ Years Legacy of Excellence 8 Locations Presence Across 5 States ₹3,200+ Cr Market Capitalization 323L+ Sq. Ft. Delivered 0.20x Debt-Equity Ratio* 1 Senior Living Brand 9 consecutive years *Debt excludes IFC.
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Business Model: Why Our Approach Wins Focused senior housing strategy, lean land use, and in-house execution Business Decision How We Differ Why It Matters Product / Customer Segment 30% business driven by senior housing, now trending toward 50% Large unaddressed market with almost no competition. Less cyclical. Cheaper land. Higher pricing power. Better margins. Land Acquisition Treat land as raw material. Maintain inventory at 5–7x annual sales Leaner balance sheet, lower risk of getting stuck with expensive land bought at the wrong time. Construction Primarily in-house execution Better control of process, quality, and delivery timelines. Consistent deliveries ahead of promise. Sales & Incentives Primarily in-house. Selective channel partners with training No mis-selling. Lower customer acquisition cost. Preserves firm culture. Upkeep & Maintenance Entirely in-house Better quality and accountability. Higher resident satisfaction.
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Our Core Strengths Execution Excellence Financial Strength Net cash Position , Prudent Leverage ((D/E* ~0.20) , Sustainable ~15% ROE & Disciplined capital allocation Senior Living Leadership Differentiated product offering with structural demand tailwinds and attractive unit economics. Strong Culture A values-driven organization built on transparency, commitment, and going the extra mile — reflected in employee retention and customer trust. Brand & Customer Trust High brand recall , Transparent dealings, Strong presence in NCR, Jaipur & Chennai , *Debt excludes IFC. In-house construction and project management ensure consistent quality and on-time delivery across all locations.
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Structural Growth Reflected in Value, Volume & Realizations Ashiana has delivered growth across value, volume, and realization ahead of listed industry averages. Source: Company filings. Note: Peer set defined as publicly listed residential real estate developers in India with market cap > ~₹5,000 Cr with consistent delivery track record.
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…While Staying Focused And Avoiding Undue Risk Consistently Net Cash Positive * Debt excludes IFC NCDs Numbers to be updated
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In Aggregate - Strong Operating Visibility, Already Starting To Inflect Cumulative Revenue (INR Crores) Cumulative Earnings (PAT) (INR Crores) • Rs 6000 crores pre-sales already done • Consistent YoY improvement in margins • Target of minimum 15% Post-Tax ROE 809 1,783 2,202 10,000- 11,000 FY10-14 FY15-19 FY20-24 FY25-FY30 205 295 76 ~2,000 FY10-14 FY15-19 FY20-24 FY25-FY30
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SECTION 02 Senior Living BSE: 523716 | NSE: ASHIANA | Bloomberg: ASFI:IN | Reuters: AHFN.NS | www.ashianahousing.com
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“Old age should be a time to celebrate !” - Late Shri Om Prakash Gupta Founder, Ashiana Housing Limited The vision of our founder celebrates the essence of joyful and fulfilling senior living.
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India’s No 1 Senior living 9th time in a row 2025 Spanning 20+ Years of Experience, Ashiana Senior Living has been dedicated to enhance senior’s lives by building vibrant ,supportive communities.
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9 Projects 5 Locations 6098 Total Units 3953 Units Sold 2940 Units Delivered 3.6 M sq. ft. Delivered
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Ashiana Utsav, Bhiwadi
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Ashiana Utsav, Jaipur
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Ashiana Nirmay, Bhiwadi
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Ashiana Utsav, Lavasa
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Ashiana Shubham, Chennai
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Offering a refined Senior Living experience, Ashiana Senior Living blends sophistication with comfort.
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Dining Facilities We believe that great food nourishes both body and spirit. Our community offers a variety of dining spaces — each thoughtfully designed to cater to diverse tastes, dietary needs, and social preferences — so every meal becomes an experience worth savoring. Dedicated Dining Areas Social Gathering Spaces
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The Heartbeat of Our Community Community Dining Cookery shows, potluck dinners, Street Food Sports & Games Fun &Entertainment Tombola, fun games, childhood games Cultural Activities Art workshops, literary circles, and cultural evenings. Wellness Yoga sessions, tai chi, health camps, expert talks, and social worker interactions for holistic well-being. Spiritual & Religious Satsang, bhajan evenings, and guided meditation to nurture inner peace and spiritual fulfillment. Tours & Travel Group visits to multiplexes, picnics, and domestic and international. Women-Centric Club Makeup workshops, nail art classes, candle making, and more. Life at Ashiana is anything but ordinary. Our residents enjoy a rich calendar of activities and events designed to nurture every dimension of well-being — physical, social, cultural, and spiritual. There is always something to look forward to, and always someone to share it with. Cricket , TT, Billiards, Pickle Ball, Badminton
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Ashiana Care Home
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Ashiana Care Homes offer a compassionate, personalized living space for seniors who need extra support. These homes provide a perfect blend of medical care and homely warmth, ensuring every resident receives the attention they deserve. 24/7 Medical Support Round-the-clock nursing care and assistance. Personalized Care Plans Tailored to each resident's needs. Homely Environment Designed for comfort, safety, and social engagement. Engaging Activities Encouraging a fulfilling, active lifestyle.
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How We Reach Our Customer Our go-to-market engine combines high-performance demand generation with lasting brand equity — driving both immediate leads and long-term trust in the senior living category. Performance Marketing o High-intent lead generation through Meta & Google o Scaled using authentic user-generated content o NRI and Brokers Outreach o Conclave & Word Of Mouth Brand Building o Strong brand visibility on YouTube o Strategic influencer collaborations o High-impact partnerships with Curly Tales and Mashable India o Owned brand asset: Podcast – Adding Zindagi to Years, building long-term brand equity and thought leadership
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Our Strongest Marketing Comes From Word of Mouth Referrals continue to be our most powerful growth engine, accounting for a significant share of total sales. Metrics FY 24-25 FY 25-26 Total Sales 494 512 Referrals 192 237 Referral Share 38% 46% 23% Referral Growth year-over-year increase in referral-driven sales
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The Future of Ashiana Senior Living We are scaling our senior living portfolio with two distinct product lines — each designed to serve a unique segment of the market — while boldly expanding into India's most dynamic metropolitan markets. Active Senior Living Vibrant, community-driven residences for independent seniors seeking an engaged, social lifestyle. Sophisticated Senior Living Premium, curated experiences offering elevated design, services, and wellness-focused amenities. NEW MARKETS Mumbai (Waverle) South Bangalore Chennai (MWC) Launching our 4th project under Sophisticated Senior Living — a milestone expansion into southern India.
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SECTION 03 Senior Living – Financials & Strategy Demographics Ashiana's Scale Financials Strategy BSE: 523716 | NSE: ASHIANA | Bloomberg: ASFI:IN | Reuters: AHFN.NS | www.ashianahousing.com
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Senior Demographics: Structural Growth Tailwind ~167 million ~195 million ~227 million ~260 million ~347 million 0 100 200 300 400 2025 2030 2036 2040 2050 India will add ~180 million seniors between 2025–2050 — more than doubling the 60+ population over 25 years.
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Senior Living – Scaling with Strategic Depth Senior Living Portfolio Delivered . Under Execution • Ashiana Advik (Phase 2) (Bhiwadi) • Chennai ✓ Ashiana Shubham (Phase 5) ✓ Ashiana Vatsalya ✓ Swarang • Ashiana Amodh (Pune) Recent Acquisition Chennai – Mahindra World City • 22.71 acres (Perpetual Lease) • ~15 lsft Saleable •₹1,200 Cr Sales Potential Wavarle, Maharashtra • 8.83 acres (Outright Purchase) ~4.5 lsft Saleable • Bhiwadi ✓ Ashiana Utsav ✓ Ashiana Nirmay ✓ Ashiana Advik ( Phase 1) • Ashiana Utsav Jaipur • Ashiana Utsav Lavasa • Ashiana Shubham (Chennai)
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Senior Living Financials Senior Living FY23 FY24 FY25 FY26E Pre- Sales Value (In INR Crores) 154.32 294.37 382.90 500.00 Senior Living % in Total Pre Sales Value 12% 16% 20% 25%
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Favourable Economics and Market Opportunity in Senior Living 36 Brand strength, low competition, and scalable margins toward 500–1500 crore revenues
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37 investorrelations@ashianahousing.com +91 11 4265 4265 For Any Queries, Contact Regd. Office: 11G Everest, 46/C, Chowringhee Road, Kolkata - 700 071. West Bengal, India. Ph: 033-4037860 Head Office: 304, Southern Park, Saket District Centre, Saket, New Delhi – 110017 Ph : 011-4265 4265 © 2020 Ashiana Housing Limited., All Rights Reserved. “Ashiana Housing Limited” and The Ashiana Logo are trademarks of Ashiana Housing Limited. In addition to Company data, data from market research agenci es, Stock Exchanges and industry publications has been used for this presentation. This material was used during an oral presentation; it is not a complete re cord of the discussion. This work may not be used, sold, transferred, adapted, abridged, copied or reproduced in whole on or in part in any manner or form or in any media without the prior written consent . All product names and company names and logos mentioned herein are the trademarks or registered trademarks of their respective owners.
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Safe Harbor Except for the historical information contained herein, statements in this presentation and the subsequent discussions, which include words or phrases such as "will", "aim", "will likely result", "would", "believe", "may", "expect", "will continue", "anticipate", "estimate", "intend", "plan", "contemplate", "seek to", "future", "objective", "goal", "likely", "project", "should", "potential", "will pursue", and similar expressions of such expressions may constitute "forward-looking statements", These forward looking statements involve a number of risks, uncertainties and other factors that could cause actual results to differ materially from those suggested by the forward-looking statements. These risks and uncertainties include, but are not limited to our ability to successfully implement our strategy, our growth and expansion plans, obtain regulatory approvals, our provisioning policies, technological changes, investment and business income, cash flow projections, our exposure to market risks as well as other risks. The Company does not undertake any obligation to update forward-looking statements to reflect events or circumstances after the date thereof.