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Investor Presentation Q2 & H1 FY27
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Prospective investors should carefully consider the risks associated with investing in the equity shares of BlueStone Jewellery and Lifestyle Limited (the “Company”) . Certain images and visuals used in this presentation are for illustrative purposes only . This presentation is provided solely for informational purposes and does not constitute an offer, solicitation or recommendation to purchase or subscribe to any securities of the Company, nor should it form the basis of any investment decision or contractual commitment . While the information contained herein has been compiled from sources believed to be reliable, the Company makes no representation or warranty, express or implied, regarding its accuracy, completeness or reliability and, to the extent permitted by applicable law, disclaims any liability arising from its use or reliance thereon . This presentation may contain forward - looking statements relating to the Company’s business, strategy, market opportunities, growth prospects and future performance . Actual results may differ materially due to various risks and uncertainties, including movements in gold and precious metal prices, consumer demand, competitive intensity, regulatory changes, supply - chain dynamics and broader economic conditions . Such statements are based on current expectations and assumptions, and the Company undertakes no obligation to update them except as required by applicable law . Disclaimer 2
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3 Business Overview Financial Performance Table of Contents BlueStone at a Glance 01 02 03
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BlueStone at a Glance 4
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5 5 India’s second largest ‘digital first’ omni - channel jewellery player Market Leader Leading Brand Pan India Presence Digitally Native Company Design & Manufacturing 38.9% Revenue CAGR (FY24 - 26) 32.9% SSSG ( H1 FY2 7 ) 172.7% Reported EBITDA CAGR % (FY24 - FY26) 10 ,500+ No of designs (Sep’26) #1 Among peers 1 by design - to - store turnaround time (FY24) 95%+ Jewellery produced in - house (#1 amongst peers 1 ) Best - in - class tech features Among leading jewellery retailers 1 (Jun’24) 3D rendering Pioneers in introducing technology In - house integrated tech stack One of the few amongst peers 1 379 Stores ( Sep ’26) 146 Towns and cities (Sep’26) 12,660+ PIN codes serviced ( Sep ’26) #2 Digital - first omni - channel jewellery brands in India (FY24) 28 - 32% Market share among omni - channel jewellery players (FY25) 58.1% Repeat ratios (H1 FY27) 6.5% Advertising and promotional spends as % of revenue (H1 FY27) Fastest Growing with Strong Unit Economics Notes: 1. Basis last 3 month production data – both basis count of piece and weight. Amongst Peers/ Leading Jewellery Retailers in India, which are defined as omnichannel and multichannel retailers in India, including BlueStone and listed retailers with revenue of more than INR 5,000 mn in FY2024 and who have more than 50 physical stores. CaratLane , a step - down subsidiary of Titan Limited, has a similar business model as BlueStone and has, therefore, also been included as a peer; Source: RedSeer Report.