Slides
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Building Bonds Delivering Consistent Profitable Growth 1
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Index 2 Our Journey Portfolio Evolution Performance Growth Enablers Looking Ahead Doing Well & Doing Good
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1959-93 Plants commissioned for Acron brand of Pigment Emulsion and Fevicol brand of Adhesive Fevicol established as Carpenters’ preferred choice Consumer Products division is born Pidilite goes public, valued at INR 60 Crs Our Journey Inception, Building Power Brands Entering into Collaborations 1994-2004 Dr. Fixit and M-seal introduced The “Bus” ad wins the Silver Lion award at Cannes Lions International Festival of Creativity 2002 Pidilite reaches 1000 Cr. mark Roff brand of Construction Chemicals is acquired 2005-19 Incorporated “Pidilite Middle East Ltd.” in Dubai Acquired Nina Construction and Percept Waterproofing Bharat Puri takes charge as MD of Pidilite in 2015 Pidilite forms JV with Italy's ICA Acquisition of CIPY in flooring space Several collaborations in growth areas – Jowat (joinery), Litokol (grouts), Grupo Puma (mortars/tile adhesives) 3
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Our Journey Expanding the Global Footprint and Accelerating Collaborations 2021-23 Business picks up pace despite multiple pandemic waves Investment in startups adjacent to Pidillite areas of interest - Buildnext, Kaarwan, Finemake, Onsite, Pace Robotics Invested Rs. 500+ Cr for capacity building in last 2 years Sudhanshu Vats appointed as Deputy MD Recognised as 'Great place to work' consecutively for 2 years 2023-25 Launch of new range of interior decorative paints under the brand Haisha Paints Technology partnerships for new applications in leather, leather goods & electronics (Basic Adhesives, SynBios, CollTech) Invested Rs. 200+ Cr for capacity building Significant improvement in underlying volume growth and profitability Appointment of Sudhanshu Vats as MD, and Kavinder Singh as Joint MD 2020-21 Pandemic strikes & Lockdown across the globe Investments in emerging digital platforms - Pepperfry, Homelane and Livspace Acquired majority stake in Tenax India Stone Products Acquired Consumer and Bazaar business of Araldite in Indian Sub- Continent 4
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Building Bonds Consistent Profitable Growth Portfolio Evolution 5
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GROWTH Portfolio Approach to Sustained Profitable Growth 1-2X GDP 2-4X GDP... 100 Crores revenue in 3 years Established Brands with high market maturity and strong share position Emerging categories with significant potential for market growth or share gain Nascent Categories with huge market creation opportunity CORE PIONEER 6
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Portfolio for Creating Value GROWTH PIONEER Joineries 7 CORE
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How did we grow our Core at 1-2X GDP? Premiumizing Innovating Reinforcing Brand Leadership CORE GROWTH PIONEER 8
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Then Now Water resistant adhesive FEATURES APPLICATIONS Anti -bubble adhesive Superfast setting, best coverage adhesive Heat Resistant Rubber Adhesive PVC & Acrylic Laminates AC Ducts Foam Sheets EzeeSpray Fevicol Story Fevicol Sofa Fevicol Sofa Fevicol Jugalbandi Fevicol Jugalbandi Fevicol Ezeespray Fevicol Ezeespray 9
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Fevikwik Story Water Proof Shock Proof 30 secs to adjust Non-drip & No Mess Easy to use & stock at home Multi-surface Application & Clear Non-drip Formula Better Strength Better Ease of Use Then Now Fevikwik Gel Washroom Fevikwik Gel Washroom 10 Fevikwik Anniversary Fevikwik Anniversary Fevikwik Advanced Blind Man Fevikwik Advanced Blind Man
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PIONEER How did we build Growth Businesses? Creating Categories Holistic Brand Management Driving Penetration International Expansion Inorganic Growth CORE GROWTH 11
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From Pure Waterproofing To Waterproofing + Coating range + Dr. Fixit Centre Dr. Fixit Story Dr. Fixit Roofseal Rang Rogan Dr. Fixit Roofseal Rang Rogan Dr. Fixit Waterproofing KaExpert Dr. Fixit Waterproofing Ka Expert 12
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Roff Story Large untapped potential Tile and Stone Solutions market size estimated at Rs. 5000 Cr Penetration of category estimated at 18% to 20%, as majority market still using cement to fix tiles Roff positioned as an expert Tile and Stone Solutions provider, supported with best-in-class portfolio of brands/ products through JVs with global specialists Tile and Stone Installations Premium stone care Premium Tile Adhesive Stone and Tile Care products Under Tile waterproofing Solutions Tile Adhesive Roff Car Crash Roff Car Crash 13 Stone Care
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WD-40 Story WD40 Prison WD40 Prison WD-40 is the versatile solution for lubrication,rust prevention, and cleaning Clean Circuit Care Smooth Bike Chain Rust Free Tools Spotless Tiles 14 Can in Every Home
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Pidilite ICA Story In 2016, Pidilite entered into a JV with ICA, a leading Italian manufacturer of high-end wood finishes and accessories ICA's technical expertise combined with Pidilite sales and marketing savvy, has set a new standard of wood finishes Architects and IDs Marketing Excellence ICA Brand ICA Brand Product Expertise 15
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Emerging India - Taking Our Reach to the Last Mile STI: ~2.1K towns EI’s Reach ~2000 Authorized Stockists, ~3000 Sub-Stockists: ~3.8 lakhs dealers PKD : 20K+, one stop solution for all PIL Products Rural Vans 615towns DFPP (Dr Fixit Premium Partner) RPP (Roff Premium Partner) DFC (Dr Fixit Centre) ACE (Agri Construction Engagement) ~2.3K towns Rurban: 38K towns Anchored MarketingTailored Reach ~1.5K towns ~1.2K towns ~1.5K towns 16
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InternationalExpansion Uganda Kenya Tanzania Mozambique EgyptAlgeria Saudi Arabia Bahrain Qatar UAE Oman Consistent double-digit growth across emerging geographies Kuwait India Sri lanka Bangladesh Ghana Cameroon Congo 17
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Identifying Pioneer Categories Identifying and Building Nascent Categories CORE GROWTH PIONEER 18
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Pidilite entered into a Joint Venture with Litokol in 2019 to launch the Starlike Brand in India Complementing Roff's Tile Adhesive Portfolio, we have been able to scale up the brand quickly Starlike makes grouting simple & safer for our users Litokol Story QUARTZ PATENTED TECHNOLOGY ITALIAN TECHNOLOGY Lines that matter 19
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Pidilite launched the Feviseal brand of Construction & Adhesive Sealants Strengthens our presence in categories with construction driven tailwinds FevisealStory Glass Windows Wood Working ACP Panels 20
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IntegratingAraldite into Pidilite Pidilite acquired Araldite in 2020, a brand with 75 years of legacy, which has a large range of Adhesives and Epoxy We have doubled the brand’s sales in 4 years 21
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Building Bonds Consistent Profitable Growth Performance 22
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NET SALES GROWTH TREND OVER LAST 10 YEARS EBITDA GROWTH TREND OVER LAST 10 YEARS Consolidated Net Sales(Rs Crores)* *Sales net of excise duty Consolidated EBITDA(Rs Crores)* EBITDA as a % to Net Sales **EBITDA before Non Operating Income 2,000 0 4,000 6,000 8,000 10,000 12,000 14,000 12,337 2024 -25 4,820 7,035 2014 -15 2018 -19 11,752 2022 -23 12,337 2023 -24 13,094 0 14% 16% 18% 20% 22% 24% 26% 28% 30% 32% 300 600 900 1,200 1,500 1,800 2,100 2,400 2,700 3,000 3,300 3,013 2024 -25 771 1,369 1,984 2,707 2014 -15 2018 -19 2022 -23 2023 -24 17% 22% 23% 16% 20% Consistent PerformanceOver Last 10 Years 1,44,929 crores 23 Market Cap as on March 31, 2025 (Increased by 5X over 10 years)
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Building Bonds Consistent Profitable Growth Growth Enablers 24
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Growth Enablers Distribution Expansion Marketing Excellence Scaling Up Supply Chain Digital Ecosystem People and Culture Sustainability 25
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2025 No. of Roff Premium Partners >40000 0 >20000 >1500 >2300 Multiple Anchored Sales & Marketing Initiatives to drive Penetration & Market Development No. of Dr. Fixit Centers No. of Pidilite ki Duniya Outlets Towns/ Villages Covered 0 14000 15 2015 Now Dr. Fixit Centres End User Connects Roff Premium Partners Farmer led initiatives Solvent Platinum Circle Rural Vans Pidilite ki Duniya Involved Autorized Stockists PIL World Site Visits Dr. Fixit Premium Partner Pidilite Saathi 2022 25000 5000 500 0 1 26
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Marketing Excellence Digital Traditional Media OOH Fevikwik AI Pack Campaign Fevicol Marol Naka Branding Roff Naak Kat GayiDr Fixit KBC collaboration Roff Ind vs Pak Branding Fevicol Louvre Post 27
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Scaling Up Supply Chain Map represents locations with manufacturing units 28 With a cumulative capex investment of Rs. 2,700+ Cr over 10 years, Pidilite currently operates through ~70 manufacturing units and 50+ distribution centres across the country, thereby having created a future ready supply chain.
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Retailers Distributors Users Sales Force Digital Ecosystem A real-time, dynamic and customer centric ecosystem M CONNECT C o n n e c t & G r o w Genie Video Genie Video 29
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People Listen, Reward, Develop Listening Culture MyPidilite Helpline for all stakeholders, including employees Leadership Pipeline EMERGING LEADERS PROGRAM Focus on Frontline Capability building Career map for field teams Engaged teams Pidilite Gurukool Recognition 30
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Culture Building a perennial culture Building an Inspiring Place to Work NPS turnaround,with scores at Best -In-Class Listening Culture Listening Forums Periodic connects with Leadership Continuous Engagement Recognised amongst Top 25 companies in Manufacturing workplaces Recognised amongst Top 50 India's Best Workplaces Building a culture of Innovation by All 2024 Extended Family TM 31
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Strong Progress on Sustainability Pidilite has achieved quantifiable success till FY25 Environment Combatting Climate Change & Sustainable Innovation Social Servicing People and Communities Governance Responsible Value Creation Reduction in GHG Emissions Intensity Water Use Intensity Energy Use Intensity FY’19 (baseline) FY’25 70% Reduction FY’30 57% Reduction FY’19 (baseline) FY’25 FY’30 70% Reduction 61% Reduction 80% Reduction FY’19 (baseline) FY’2 5 FY’3 0 57% Reduction Renewable Energy Mix Waste Disposal Intensity FY’19 (baseline) FY’25 90% Reduction 74% Reduction FY’19 (baseline) FY’25 FY’30 70% 47% 40% Our Core Pillars Measurable Outcomes 32
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Building Bonds Consistent Profitable Growth Looking Ahead 33
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It’s a Changing World Continuing India’s Growth Story Digital + AI Emerging as a Gamechanger Sustainability - The Long Term Play Growing Geo- Political Uncertainty 34
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Rise in joineries in the Indian markets owing to shift of furniture making from On-site to Off-site Driven by the need for more efficient and faster turnaround time for Contractors, Architects and Interior designers German Engineering backed with the Pidilite promise. Local manufacturing of world class Jowat hotmelt adhesive Gearing for Key Shifts: Jowat Partner for On-site to Off-site 35
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Gearing for Key Shifts: PPS AcceleratingProjectGrowth Proven Capabilities with Iconic Projects Executed Across Segments New Parliament Building Mumbai Metro Line 3 Deepest Underground Metro Rail Lodha World One India’s Tallest Residential Building OPPORTUNITIES: • Medium & Large Developers • Commercial, Offices & Data Centers • Hotels, Hospitals & Education • Industries & Warehouses • Government Sector • EPC & Infrastructue Relationship Approach Full CC Range Segment Specific Solutions Specifications with Architects & Structural Consultants Team 36
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Gearing for Key Shifts: Electronics Partnership for Building for Tomorrow Exploring and unlocking large opportunity for adhesives used in electronics manufacturing in India Leveraging Pidilite’s R&D strength and partnering with industry leaders to build a robust presence Electric Vehicle Smart Speaker Camera ModuleTWS Headphone 37
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Building Into Adjacencies: Unofin Renders For Long-Lasting Waterproofing • UnoFin replaces conventional 4Ps (Plaster, Putty, Primer & Paint) system • Commercial production commenced in 2023-24 • State-of-the-art manufacturing unit is at Kishangarh, Rajasthan • Projects with UnoFin renders completed in North • Joint venture between Pidilite Industries and Grupo Puma of Spain • Driving Applicator Training Program to build application capabilities • Awarded most innovative product at Acetech Delhi, 2022 38
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RANGE OF INTERIOR EMULSIONS • Luxury Emulsion : Long-lasting High Sheen emulsion • Select Emulsion : Highly washable premium finish • Classic Emulsion : Affordable smooth finish SPECIALTY EMULSIONS • Floor coat: Highly abrasion resistant floor coating • Ceiling emulsion: Super white, super matt ceiling paint Haisha Tamil Nadu Ad Haisha Tamil Nadu Ad 39 Adding to our existing range of Dr. Fixit WP Coatings, Stainers, Premium Distempers & Wood Finishes “HAISHA paints” is our brand of Interior Paint products that offers a simplified, differentiated and customized range Building Into Adjacencies: Haisha Addressing Demand from Small Towns & Rurban
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Building Bonds Consistent Profitable Growth Doing Well & Doing Good 40
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Farmer Producer Organization Education & Skill Initiative Swachtha Initiative Khadi and Handloom Initiative Water Initiative Women Initiative Agriculture & Horticulture Initiative Health Initiative 41 Doing Well and Doing Good: Giving Back to Society
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OUR VISION TogetherWe Will Create A High-performance, Innovative, Indian Multi-national Where It Is A Pleasure To Work. 42
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Thank you 43
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investor.relations@pidilite.co.in Ramkrishna Mandir Road, Off Mathuradas Vasanji Road, Andheri (E), Mumbai - 400 059. Phone : +91 22 67697000 Fax : +91 22 28216007 Investor Contact CIN : L24100MH1969PLC014336 Disclaimer: This presentation may contain statements which reflect the management’s current views and estimates and could be construed as forward looking statements.The future involves certain risks and uncertainties that could cause actual results to differ materially from the current views being expressed. Potential risks and uncertainties include such factors as general economic conditions, foreign exchange fluctuations, competitive product and pricing pressures and regulatory developments. 44