Ladies and gentlemen, good day and welcome to the Vishal Mega Mart Limited Q4 and FY 2026 earnings conference call. As a reminder, all participant lines will be in the listen-only mode, and there will be an opportunity for you to ask questions after the presentation concludes. Should you need assistance during this conference, please signal an operator by pressing star and then zero on your touch-tone phone. Please note that this conference is being recorded. I now hand the conference over to Ms. Shikha Puri from SGA. Thank you, and over to you, ma'am. Thank you. Good afternoon, and thank you all for joining us on Vishal Mega Mart Limited's Q4 FY 2026 and FY 2026 earnings call. We have with us Mr. Gunender Kapur, MD and CEO, Mr. Amit Gupta, CFO. I hope everyone got an opportunity to go through our financial results and investor presentation uploaded on the company's website and stock exchanges. We will begin the call with opening remarks from the management, following which we will have the forum open for question and answer session. Before we start, I would like to point out that the some statements made in today's call would be forward-looking in nature, and the disclaimer to this result has been included in the earnings presentation shared with you earlier. I would now like to hand over to Mr. Gunender Kapur, MD and CEO, to give his opening remarks. Thank you, and over to you, sir. Okay. Thank you very much. Very good afternoon, ladies and gentlemen. A warm welcome to our earnings call. I will very briefly take you through the quarter four and full year performance and some highlights, and then we will maximize the time for Q&A. Firstly, I'll start with quarter four. In quarter four, our revenue from operations was INR 3,114 crores. This was a growth of 22.2% over the previous year, quarter four. Our same-store sales growth for quarter four was 13.2%. The operating EBITDA in the quarter was INR 275 crores, which was a growth of 32.3% over last year. Our adjusted EBITDA margin was 8.8% vis-à-vis 8.2% of last year. The profit after tax was INR 168 crores, which is a 45.9% growth over last year, and the PAT margin was 5.4% vis-à-vis 4.5% of the last year, quarter four. I will now quickly shift gears to full year 2026 highlights. In full year 2026, the company did revenue from operations of INR 12,906 crores. This was a growth of 20.4% over last year. Our same-store sales growth was 11% for the full year. Operating EBITDA for full year was INR 1,321 crores, which is a growth of 27.8% over last year, and the adjusted EBITDA margin was 10.2% vis-à-vis 9.6% of last year. The profit after tax number was INR 839 crores, which is a 32.8% growth over last year, and the PAT margin was 6.5% vis-à-vis 5.9% in last year. Our in-store expansion strategy remained firmly on track. We opened 25 stores during quarter four and 105 stores during the full year. In full year 2026, we added 77 new cities to our network in line with our agenda of deeper penetration into India. This takes the total store count to 795 as of March 2026, and we are now present in 535 cities across the country. Of the 105 stores that we added last year, 47 new stores were opened in South India, which is the states of Kerala, Andhra Pradesh, and Karnataka. We added five new stores in Gujarat and three new stores in Maharashtra during the year. This is consistent with our growth strategy that we had outlined earlier. We have now 13 small format stores. Three were opened in quarter four, 2026, and the small format store agenda is progressing quite well. Our trading area now stands at the end of March, stood at 1.34 crore sq ft. Our private brands contribute 74.1% to our revenue in full year 2026, which is a 100 bps improvement year-on-year. Two of our private brands are now to INR 1,000+ crore in revenue, and another six private brands are INR 500+ crore in revenue. Our category mix was on similar lines. Our quick commerce operation expanded to 745 stores across 505 cities in the country. Our registered users on quick commerce grew to 1.3 crore people. We look ahead at full year 2027 with excitement. We wish to be a strong contributor to India's growing consumption story. India's emerging retail landscape offers exciting and evolving opportunities across offline and digital commerce. With our extensive network and strong fundamentals, we are very well-positioned to participate in these. We are specifically monitoring the macro environment very closely and the evolving geopolitical developments and navigating the situation with agility. With this, I will close my opening statement, and we can now progress to the Q&A session. Thank you very much. We will now begin the question-and-answer session. Anyone who wishes to ask a question may press star and one on their touch-tone telephone. If you wish to remove yourself from the question queue, you may press star and two. Participants are requested to please use handsets while asking a question and to restrict themselves to two questions only. For further questions, you may rejoin the queue. Ladies and gentlemen, we will now wait for a moment while the question queue assembles. Our first question is on the line of Vivek Maheshwari from Jefferies. Please go ahead. Hi. Good afternoon, G.K. Hi. Good Good afternoon. Two questions. Hi. Two questions. First, on the SSG bit and couple of sub parts to that. The first one is, what drove the acceleration in this quarter, G.K.? Was there some bit of pre, you know, buying that you see, given the concern around the geopolitical situation or anything specific? This was a number which was quite strong in the last several quarters. Hi. Good afternoon, Vivek. Our SSG in the quarter was indeed very encouraging. One, we saw a general uptick in consumption, which was not entirely unexpected. If you would recall in the last quarter also, we had said that we are optimistic that the impact of the income tax rationalization and the reduction in GST rates would be positive for consumption. Indeed, that started playing out. That was heartening to see. I must also mention that we have invested more in the quarter, as you would see in growth. It was the cumulative impact of both these factors, Vivek. Okay. G.K., with the level of inflation and the price hikes that we are seeing, you know, across different industries, what would be your outlook for FY 2027? My hunch is that, you know, with inflation, you know, going to impact more. Leaving aside the volume part, I would love to know your views on volume side, do you think SSG will stay at an elevated level until, you know, at least for the first half or the next few quarters? Vivek, I'll give you my generic view and then specific to Vishal. As you know, the petrol and diesel prices have gone up overnight by INR 3. While that is the case, it's very difficult to speculate on the macro, and specifically the West Asia situation. Therefore it's very difficult to model as to how will that pan out in the coming months. Having said that, our business in difficult inflation and demand situations in the past has continued to perform and outperform. The reason for that is that 75% of our revenue is now from private brands. That gives us an ability to cushion our customers and consumers from the impact of very serious inflation. It'll be our endeavor to ensure that we continue to provide that cushion to our consumers and customers and, at the same time, be more efficient and productive in terms of cost to be able to sustain that objective. At this stage, whilst it's very difficult to speculate, we remain optimistic and positive about this year also. Okay. One last bit, which was incidentally on your own label. What would be your, you know, thought process on the pricing? Let's say the leader brands are taking up prices, you would, you know, maintain a, you know, bit of discount to those? You will say that in these times you should actually go strong price-wise and maybe the discounts with the leader brands actually go up, because that's where you will end up having more volume. How are you thinking about this aspect? That's my last question, G.K. Vivek, our discount vis-a-vis the market leaders on private brands will at least remain the same. That will be our endeavor. Currently, if there is a price discount of 40% vis-a-vis the leader brand, even if we have to tinker with pricing, we will ensure that the discount will at least be 40%. If possible, obviously it will be our endeavor to make it more. Got it. Thank you, Vishal. Your team, all the best with it. Thank you very much, Vivek. Thank you. Our next question is from the line of Jignesh Kamani with Nippon Mutual Fund. Please go ahead. Yeah. Hi, G.K. Congratulations for another good set of number. Thank you. Just on the apparel side, when you discuss with your vendor, what kind of price hike they are, I can say, asking currently increase in the current environment? Second thing, if you just want to understand the past, like in 2020, 2022 when cotton price rallied from, say, INR 40,000 a candy to around INR 1 lakh a candy, what kind of price increase we have witnessed and how you tackled it in terms of a price hike and any impact on SSG or gross margin? What is witnessed in the past? Just some color on that, we can understand it much better. Sure. How you handle it. Sure. Firstly, you know, Of course, there was minor here and there, but there wasn't any significant input price increase in the beginning of April because there was pipeline stock everywhere. Towards the end of April, and more specifically in May, we are seeing an inflation in the input prices. Obviously, specifically in all petroleum derivative products and so on. That's happening now. My feeling is that it's just about reaching the consumers and customers as we speak in several cases. I suppose the full impact of the West Asia crisis will play out in the balance period of May and more in June. That's why we've not seen any impact on demand so far. On your second question, you're absolutely right. We had seen significant cotton inflation at the time of Ukraine War. At that point in time, we had actually taken a slight beating on the margin. We had cushioned our customers and consumers to a very, very large extent. Large part you absorb it, and consumer were protected, right, on the price hike? Yes. In part. We had implemented several cost initiatives. Sure. I can just give one or two which come to my mind. For example, from our formal shirts, I think we had removed all the poly bags. They came packed in poly bags. Oh, yeah. Except for the white shirts which continued to be in the poly bags. Our apparel used to travel in cartons. Instead of cartons, we had started using gunny bags. Right. For our apparel. Another example which comes to my mind is footwear, where we had started shipping shoes without the outer carton. Shoes were basically tied at the laces during transit. Another initiative which comes to my head is when you cut a roll of fabric, we had started using extensively computer-aided design so that we reduce the wastage in that process. There would be a few others. If, if we are faced with inflation which is significant, we would be undertaking these and more cost initiatives also. Sure. Okay. Helped us to maintain the strong same-store sales momentum. Jignesh, just to add, in fact, all these initiatives helped us to maintain the consumer prices, and we got the benefit in terms of very strong same-store sales growth. Yeah, understood. Once the inflation stabilizes, say maybe six months, nine months down the line, you think helps the SSG and footfall growth? Consumer will start rewarding you by the time, compare the other kind of price hike while you are much more fairer. Are you seeing the post, I can say, stabilization of inflation, healthy growth in the footfall or the SSG in past? We are hoping for that, Jignesh. That's clearly. We are optimistic. Understood. Yeah. Yeah, absolutely. Thanks a lot. Thank you. Thank you. Our next question is from the line of Nihal Mahesh Jham with HSBC. Please go ahead. Yes. Good afternoon, G.K. and Amit. Congratulations on the strong performance. Two questions. Thank you. The first one was again on inflation, three parts here. At least, if I have basically understood, looking at the ASP you operate, would it be fair to say that a big share of your. Second is if I'm looking at FY 2021 gross margins, as you just called out that, you know, you had taken the hit, I don't see much of an impact versus FY 2020. Was it that the cost-saving initiatives sort of negated the cotton hike? If you could just say that what is the kind of price hike that, you know, your vendors are sort of telling you in April and May that you just mentioned? You know, the, we had actually succeeded in largely mitigating the impact of inflation in that period, from what I recall. And we had also, possibly taken some minor price adjustments, but not on the opening price points, in the higher, high fashion price points. But that is I'm leaning on my memory right now in saying that. At this point in time, the inflation that we are seeing is clearly on the petroleum derivatives. Plastics, polyester, the inputs which go into detergents, detergent powders, and so on and so forth. It is clearly correlated with crude pricing in that sense. Plastic pricing, as you know, is announced every day or every other day by the largest manufacturer in the market, that is inflationary at the moment, understandably so because of the increase in crude prices. These are the areas where we've already started experiencing inflation. With the current or today's increase in petrol and diesel pricing, we have yet to see the impact. Sure. Very quickly, what will be the polyester contribution in our apparel mix? It's relatively smaller. I don't think it's the majority, but I don't have the number right now. Although I can get it for you. Sure. I'll check that separately. Second question was, most of our stores, as you, as the data, reports also, is coming in tier 3 and beyond cities. You know, different apparel retailers are sort of having different strategies. You seem to be sort of wanting to more increase the count of cities and going deeper. Just wanted to understand what is sort of the productivity and the unit economics that you're sort of facing in these cities versus the current average that you're operating at. It is consistent with what the rest of the network is delivering. Specifically, I can confirm to you that the small format stores, which are going deeper, they are delivering the same level of store EBITDA. Their revenue per square foot, not the absolute, per square foot, is also similar to our stores in larger towns. Finally, our return on capital employed is also similar. That is the outcome which is giving us confidence to progress faster with this initiative. You would see we've opened several stores in the last quarter, and we would continue to open. Even in terms of expansion, our outcomes in Kerala, and in Gujarat and Maharashtra have been similar to the rest of the network. In Gujarat and Maharashtra, as I mentioned earlier, we have fine-tuned our format a little bit to account for the fact that the expenses and rentals could be higher. At this moment, with the limited six stores that we have in Gujarat and six we have in Maharashtra, we are achieving similar outcomes. Wonderful. I'll come back in the queue. That's sufficient. Thank you. Thank you. Ladies and gentlemen, you are requested to please restrict yourselves to two questions only. If you have any further questions, you may rejoin the queue. Our next question is from the line of Percy Panthaki from IIFL Securities. Please go ahead. Hi again, Amit. Congrats on a good set of numbers. My first question is on your non-apparel private label business, so things like FMCG, general merchandise, et cetera. Now, what we see in inflationary times is that FMCG companies do not pass on the full price increase to the customers, and their gross margin actually gets impacted to a material extent. They try and cushion the impact by cutting ad spend. EBITDA margin is impacted to a lesser extent. My question is, in this kind of a scenario, where national brands are sort of taking a hit on their gross margins, how easy or difficult it is for you to maintain your gross margins on those private label products? If you try to maintain the gross margin, then your discount will sort of go down versus these brands. Just some clarity on how you approach this FMCG and general merchandise private label business in such periods. Percy, yeah. Good to see you, Percy. I can once again confirm that at the very least, we will maintain our discount over the market leader brands, the third-party brands. I'm saying at the very least because our endeavor would be not to stop there. Because the challenge of inflation that we are going to face, and have started facing, our customers and consumers also face exactly the same challenge. It is not any easier for them than it is for us. We are very, very clear that our level of discount will at least remain the same. We also have a few levers to pull. I gave a few examples, Percy, early in the call. For example, we have our own promotions in terms of, you know, multi-buys and so on and so forth. We also take a look at our promotions and see whether this is the right time to encourage our customers to buy more than one piece, and instead should we not pass on the pricing on one piece itself so that more people can afford to buy it. We also do all that stuff. I can confirm that our discount will remain at least the same vis-à-vis third party brands. On apparel, what is the price elasticity there? What I am trying to say is that if you, let us say, take a 5% increase in the pricing of your apparel, does the total sales growth also increase by 5%? Does it not increase at all because there is an equivalent volume backlash, et cetera? What is the equation there in terms of impact on total sales growth of apparel on the basis of price increase? Percy, what we do not do is that if we have to take a 5% price increase, we do not in an Excel sheet apply 5% on all the price points. That we do not do. We would never tinker with the opening price points and the lower price points in these difficult times, because those are the customers who are the most vulnerable in inflationary situations. Equally, we would be slightly more relaxed about the higher or very high fashion price points because those are not commoditized. They are, their, hopefully our level of fashionability and quality would be able to absorb a slightly greater or at least 5% price growth. Yes, we would not apply it uniformly across all the price points. We would also not apply it uniformly across all merchandise categories in apparel. It is done in as thoughtful a fashion as we can do it. That I understood, G.K. All I am asking is, are price increases incremental, neutral or decremental to the total sales growth of the apparel portion? Our endeavor is always to keep them neutral because, as I mentioned, on the high fashion, high price points, the price elasticity of demand is lesser, i.e. a price increase does not immediately and automatically lead to lesser volume. Lastly, on dividend, what is your policy now? Because you are generating even after CapEx, you are generating a free cash flow of about 70%-75% of net profit. You have a significant cash balance also now, and you will keep generating this kind of cash flow in the future also. Till now I think, you've not given any significant dividend. Do you plan anything for the next year? Percy, your observation is absolutely valid. We are, we have a very healthy balance sheet with a significant amount of cash, which as you can see, we are deploying for all growth initiatives. To comment on this, I will have to rely on my board because any view I cannot express any view independent of the board on this matter. Got it, sir. That's all from me. Thanks and all the best. Thank you very much, Percy. Thank you. Our next question comes from the line of Michael Sell with Alquity. Please go ahead. Good afternoon. Thank you for taking my question. It's in two parts. Firstly, if we see a weaker rural economy this year due to poor monsoons, do you think, based on your experience, that that will have any impact on you? Secondly, congratulations on a very strong same-store sales number. Do you think you are also gaining share from other value retailers such as V2, V-Mart, et cetera? Thank you. Well, thank you very much. In the current situation, I would say that the reason for a weaker global economy, if it is entirely because of the higher crude prices, we would certainly see an impact in our country because we are dependent as far as our energy needs are concerned on imports. Higher crude prices, any depreciation in our currency will certainly fuel inflation and could impact the demand as well. You know, we believe that our performance would not get impacted in the same proportion because 75% of our revenue is coming from private brands, which, let's say in the case of food and grocery, would be 30%-50% cheaper than the third party brands and the market leaders. What we have seen in the past is that in these difficult situations, people, we get more footfall in our stores because people are struggling to make ends meet. And consequently, they can buy everything 30%-50% cheaper, with a guaranteed quality from our side. That option becomes really very attractive for them because then they can continue to consume all the categories that they were consuming earlier, and which they cannot afford to consume right now. That has been the experience of the past, which is why, I'm quite committed to ensuring that in this situation, our discounts vis-à-vis the national third-party brands remain at least the same. I'm quite confident that we will experience the same phenomenon, which can be loosely called downtrading, and we will be the beneficiaries of that. On your second question of same-store sales growth, of the 11% number that we have reported for last year, the components of that, and then share with you my hypothesis of market share gain. Of that 11%, 7% has come because of new customers and new transactions in our store. 2% has come because our existing customers have bought more number of things. The balance 2% has come because our customers have bought a higher price point, so therefore there's been premiumization. Well, that's our endeavor every day of the year to upgrade people to higher price points. The fact that 7% of 11% has come from new customers makes me believe that we are gaining market share. Thank you, sir. Just one follow-up. You have been very clear on the economic environment impact. If there was a poor harvest, would the answer be the same, or do you have any greater sensitivity to that? I would believe that we would have greater sensitivity to that, because that is going to directly impact the incomes of mass-market consumers, well, to the extent that they are dependent on agriculture. Now, I must say that whilst it'll have an impact on incomes, the contribution of agriculture to our economy has been coming down over the years. At this point in time, the numbers suggest that it won't be so significant so as to create any significant impact on our business. Thank you, sir. Thank you, indeed. Thank you. Our next question comes from the line of Shrin arayan Mishra from Baroda BNP Paribas Asset Management Company. Please go ahead. Thanks. My first question is on the, you know, stores that have not been considered for SSG calculation because of, you know, there are 15 months and other criteria, we don't include those stores in SSG. If you can qualitatively, you know, comment on how the performance has been in these stores, and related to that, how are we performing in newer geographies? Okay. Firstly, you know, we take 15 months criteria only to make it comparable because. Yes. I completely understand it. I just wanted a flavor on how this segment is doing, newer segments are doing. You know, our new store performance is totally in line with how we had performed earlier with the new stores. You know, 53 out of 105 stores, or maybe slightly more, are coming from states where we already have a lot of presence, right? States like UP, Karnataka, Andhra Pradesh, Telangana, MP, and so on. We already have stores in all these places, and, you know, we've had a very good experience. That continues. I think your second question is more important for us, that how are we performing in the newer states that we have gone to. I would confirm to you that Kerala has been better than average, Gujarat and Maharashtra have been totally consistent with our performance nationally for the network. Lastly, the small format stores which we are opening are performing on a per square foot basis, not on an absolute basis, because obviously they are smaller. The same as the large format stores. That's why we are now opening more and more. Okay. Sir, because of the macroeconomic problems that we are facing, will expansion in newer geographies take a back seat for a while, or you will continue with your plans? We will continue. We will not slow down our expansion at all. Okay. Because we are very excited about the long-term consumption story in this country. It is our hope and belief that these issues are not permanent in nature, and they will go away. When is what we don't know. Okay. Thank you for answering my questions. Thank you. Thank you. Our next question comes from the line of Rahul Agarwal from IKIGAI Asset. Please go ahead. Hi. Very good afternoon, G.K. and Amit. Sir, just two questions. Firstly, just to extend earlier question on new store openings. You know, during such times when, you know, industry will obviously face some difficulty in terms of expansion further to, you know, manage their own balance sheets. I am talking about, you know, independent stores, local chains, in areas where you operate. Is it time to further step up the new store increase for Vishal Mega Mart? Do you think this is a market share gain opportunity? Because, you know, a lot of things will actually play out, as you have explained earlier, in terms of higher footfall. What is the thought on that for the next 12- 18 months? Just one question. Secondly, on rental, we've still seen a decent amount of operating leverage playing out. The SSG growth is higher than rental inflation, what the number you report. Does this continue ahead? If Amit can clarify that fourth quarter, the rental number at INR 160 crores, it looks a bit lower on a YoY basis. Is that the right comparison? Those are my questions. Thank you. Well, thank you very much. You know, your first question is very interesting. By the way, my thought process is quite aligned with yours. If practically possible, we would try very hard to open more number of new stores. Just to give you some background to what I'm saying, we did not stop opening stores during COVID. In fact, I think in the most, to the best of my memory, the most severe COVID period also, we opened one or two stores that month, new stores. I'm emotionally totally aligned with what you said. That will be our goal. I will request Amit to answer the second one. Amit, all yours. Sure. Rahul, the right comparison is to see the full year basis and where the rent cost has gone up in line with the inflation and the new store opening. The quarter four number of last year is not comparable because that has impact of certain leases which got renewed in quarter four of last year. Got it. Actually, the question was more structural in terms of, does this operating leverage also continue ahead, where we are seeing higher SSG than lower rental increase in your, in your numbers? That should continue for simple reason is that these are long-term leases, and our contractual arrangement is about 15% increase every three years, which translates into, let's say, 5% every year. If we continue to have strong double-digit same-store sales growth, that should result into an operating leverage. Perfect. That's very clear. Thank you so much, and wish you all the luck for fiscal 2027. Thank you. Thank you. Our next question is from the line of Gaurav Jogani from JM Financial. Please go ahead. Thank you for taking my question, sir. First question is with regards to the availability of the products. You know, while we understand that there is a significant inflation, but some demand checks suggest, you know, that the availability of the material has been a challenge. Have you faced any challenge in terms of your general merchandise product and also in terms of materials required for store openings? You know, tiles, pliers, et cetera, even those are facing issues. You know, I'll tell you, we faced a few challenges, but they were not, they did not result in any paralytic inaction from the industry. These challenges were firstly because of the gas availability, the commercial gas availability. Therefore, there are several small scale factories which were struggling and so on and so forth. Secondly, again, the more small and medium scale industries face challenges because of labor availability. There was an exodus of labor from the urban manufacturing centers, probably because of the elections in Bengal, and maybe there were some other reasons around sowing or harvesting. Now, that is still getting sorted out. The labor is coming back, but I can't confirm that almost everyone has come back as yet. We were facing these two issues very specifically on the vendor side. But they are getting better and better. In fact, the vendors have shifted to other energy forms, many of them, in the last three, four, five weeks. As we look ahead, we will find more of the vendors moving in that direction. It is not a situation where we are not supplying to our consumers and customers. Sure. Sir, another question is with regards to the Karnataka region specifically. If I remember it right, last time you have highlighted that, you know, you had done some tweakings in terms of the store area, where, you know, specifically in the Bangalore area. If you can highlight that has been done entirely and what the changes have helped you with improving the productivity or the desired results that you were seeking? I'm very happy to confirm that it's been done entirely. The impact of that, Amit will spend a few minutes in sharing. Yeah, as G.K. confirmed, we have actually reduced store area in quite a number of stores. A result of that, our TSS in Karnataka region has further gone up. Yeah, that has been done and taken care. Yeah. It's in line with the national average. Oh. Oh, thank you. Thank you. Thank you. Our next question is from the line of Videesha Sheth from Ambit Capital. Please go ahead. Yes, hi. Most of my questions have been answered. Just two small ones. The first one was on the GM compression that we've seen in the fourth quarter. Now while I understand that it would probably be due to higher intensity of promotional activities, wanted to get your perspective as to what drives this intensity of promotion. Is it that you're seeing latent demand and accordingly, you take decisive calls in order to accelerate market share gain, or is it more of a reactionary decision due to higher competitive intensity? You know, the I'll tell you the most dominant reason was the fact that we were entering spring/summer. Typically, in the quarters before our biggest season, we try and get rid of as much old stock as we can so that the inventory in the store is entirely fresh merchandise, which sells at full value. We did do that in quarter four so that we have a great spring/summer, which is April, May, June season, this is specifically relevant for clothing business, which is our biggest business. The second, of course, is that, as I mentioned earlier, we saw an uptick in consumption, we were quite determined to maximize our share of that growth and therefore we increased the promotion intensity. Noted. My second question was also related to this. When I look at the inventory, efficiency of the inventory days that the overall working capital cycle has become much more efficient. Is this pertaining to the liquidation undertaken, or should we assume that this working capital cycle is here to stay? Videesha, this is, by and large, same as last year. That's the level at which we would like to operate. Okay. Got it. Thanks. Thank you. Our next question is from the line of Devanshu Bansal with Emkay Global. Please go ahead. Hi, team. Congratulations. Thanks for taking my questions. Sir, we are investing more on the apparel category, both in terms of promotions, as well as a celebrity-based marketing campaign, which itself is a bit differentiated from a value space perspective. I wanted to understand if these means are need of the hour to sort of continue with our existing growth, maybe in light of increased competitive intensity. Are we trying to improve our growth rate either with focus on premiumization or via gaining new customers for this category? You know, it is all of what you mentioned, but firstly, I would like to share with you something which is interesting. Our new campaign has now been seen 1.6 billion times on Instagram, which makes it amongst top 10 campaigns on Instagram ever. There are 300+ million unique viewers of our total population, which is on Instagram, which would be less than 1 billion, I suppose. It has done extremely well. 1.6 billion views is a record, so people are loving our advertising. I can confirm to you that we will continue to invest behind our brand and brands, both to get new consumers and customers, specifically to get new consumers and customers, younger customers, more younger customers, because we are very relevant for them, and also to improve and increase the aspirational quotient of our brand. These initiatives will continue into the future also. Sir, just small follow-up here. Obviously congratulations on this strong traction for the campaign. Is this also sort of converting into higher footfalls for you as of now? Sub part to it is, have you also worked on improving the fashionability of the product, right? Obviously marketing has gained strong traction, but have you also improved our products, made them more fashionable, et cetera? Again, I would like to confirm to you that it is absolutely true. On your fashionability point, I can share with you. See, firstly, you've seen that we've achieved a very strong growth in quarter four of 13.2%, which has been very nice. While it's impossible to attribute it arithmetically to any one thing, but of course our advertising has played a very important role in driving growth. Secondly, I can share with you something arithmetically, which is that in quarter four, our entry price point merchandise grew at 11.1% same- store sales growth. Our mid-price apparel merchandise grew at 13.6% same-store sales growth, and our fashionable price point, which is typically the highest price, the highest two or three price points, grew at 14.7%. The fastest growth that we achieved both in quarter four and for the full year was in the fashion segment in terms of same-store sales growth. Obviously, this was a consequence of our merchandise becoming more fashionable, and our advertising supporting that endeavor. Sure, sir. We are at the highest growth. Sure, sir. Sir, just last bit from my end. Cash flows have been pretty robust. Aside of dividend and faster network rollout, which you have already commented upon, I wanted to check your thoughts on leveraging the balance sheet to add more categories, as we currently cater to only about 50% of the overall Indian retail market. What's your thought on this will be helpful, sir. Good. You know, firstly, adding more categories to the existing stores, which are legacy stores, is a bit difficult because we are, you know, we are growing at more than 10% every year, even in the legacy stores. As you know, majority of our growth is volume led. The volume that the legacy stores are handling is already such that we will have to keep looking at options to continue that growth for the existing categories. Inserting any new categories in the legacy stores is going to be a challenge. I can confirm that we are looking at the if there is an opportunity for some different formats, which will help us get to more consumers and customers in the country. It's at a very early stage, so I would not be able to provide any color to that, but I can assure you that that's very active. Would this be a larger format, than the existing format, or how are you planning here, sir? We are looking at all opportunities and, yeah, I mean, I won't be able to confirm any specific outcome that this exercise may have because it's all work in progress, consumer research and that kind of stuff. Let's see how it pans out. Great, sir. All the best for this new venture. Thanks for taking my questions. Thank you very much indeed. Thank you. Our next question is from the line of Prerna Jhunjhunwala from Elara Securities. Please go ahead. Thank you for the opportunity, and congratulations on strong set of numbers. Just wanted to understand how is the growth rate in stores which are more than five years old versus stores which have opened recently. What could be the SSG in these two categories of stores? It is similar, Prerna. All legacy of stores in our network are growing at double digit. Okay. Understood. Given the heightened competitiveness, competitive intensity coming in apparel segment, due to aggressive expansion in tier 2, tier 3 cities, either through e-commerce or through the value fashion players who are going aggressive, what is the price elasticity, pricing strategy that you can take over to combat the inflation pressure in this category? You know, the, our pricing is totally consumer led. As you know, for fast fashion, which is our dominant business, the consumers are young people, and, we will always ensure that our merchandise is priced in such a way that it is affordable for young people, and it is also affordable for them to look fashionable and slightly different every day. That is how the pricing gets determined. In our understanding and experience, the demand damage can happen more at the opening and lower price points if one were to take a price increase. At the higher and the more fashionable price points are not that commoditized, and therefore, our experience has been that there is no demand damage or significantly lower demand damage at the very high fashion price points if one were to take a reasonable price increase. Of course, if you were to be totally unreasonable in your price increases, it'll get damaged across the board. Understood. Thank you. Sir, last question on supplier price increases. Hello? Yes, yes. Please go ahead. Yeah. Suppliers of apparel, what kind of price increases they are asking in the light of current challenges, including raw material prices and other input cost increases? Yeah, they are facing challenges. The suppliers are facing challenges. I can confirm that thus far we were doing all right because of the pipeline stock. I can give you a general range of what we are experiencing. As of today. The fabric prices are going up at about 10%-11%. Yeah, that is what we are experiencing every day now at this moment. Okay. Understood, sir. Thank you so much, and all the best. Thank you very much. Thank you. Ladies and gentlemen, we will take that as our last question for today. I would now like to hand the conference over to the management for closing comments. Over to you, sir. Well, you know, thank you very much, ladies and gentlemen. I truly appreciate the fact that all of you congratulated us. We are very happy and pleased about that specifically on the call. We totally stay committed to our agenda of making aspirations affordable. The coming months and quarters could be challenging, I don't know. As I mentioned during our discussion that we actually do quite nicely in these challenging times because our 75% of revenue is from our private brands, which, as I mentioned, give us an ability to cushion our customers more from the damaging impacts of inflation. Just as an example, our private brands in FMCG will work very, very hard to ensure that all customers who come to our store can still afford to buy all the categories that they were consuming before the onslaught of the inflationary pressure, which we could face. We stay very, very committed to that. Thank you very much for your time, and we really appreciate your support. Thank you. On behalf of Vishal Mega Mart Limited, that concludes this conference. Thank you all for joining us. You may now disconnect your lines.