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GEOX RESPIRA PRESS RELEASE - FIRST HALF 2021 RESULTS SALES OF EURO 264 MILLION ( + 8.4 % AT CURRENT EXCHANGE RATES , + 10.1 % AT CONSTANT EXCHANGE RATES ) THANKS TO THE STRONG RECOVERY IN THE SECOND QUARTER ( + 90.5 % ON Q2 2020 ) CHARACTERISED BY THE PROGRESSIVE , AND TO DATE COMPLETE , REOPENING OF THE STORES . IN JULY THE POSITIVE TREND IN LIKE - FOR - LIKE SALES OF DOS CONTINUES ( + 23 % ON JULY 2020 ) , APPROACHING PRE - PANDEMIC LEVELS ( -6 % VS JULY 2019 ) DESPITE THE PERSISTENCE OF SIGNIFICANT RESTRICTIONS ON MOBILITY AND TOURIST FLOWS . THE OPERATING RESULT ( EBIT ADJ ' ) STANDS at Euro -29.5 MILLION ( -70.6 MILLION IN THE FIRST HALF OF 2020 ) THANKS TO THE IMPROVEMENT IN THE GROSS MARGIN ( +690 BPS vs JUNE 2020 ) AND THE FURTHER REDUCTION IN OPERATING COSTS ( -8.5 % ) . THE NET FINANCIAL POSITION AT 30 JUNE 2021 ( BEFORE IFRS 16 ) IS EQUAL TO EURO -108.2 MILLION ( -99.8 MILLION AT 31 DECEMBER 2020 ) WITH A CASH GENERATION OF 12 MILLION IN THE MONTHS OF MAY AND JUNE THANKS TO THE GRADUAL REOPENING OF SOME STORES . THE PLAN TO REVISE AND DIGITALLY TRANSFORM THE GROUP'S BUSINESS MODEL , AIMED AT IMPROVING THE LEVEL OF SERVICE AND THE PROSPECTIVE PROFITABILITY PROFILE CONTINUES APACE , THE FIRST EFFECTS OF WHICH ARE ALREADY VISIBLE IN THE CURRENT HALF - YEAR RESULTS . Biadene di Montebelluna , 29 July 2021 - Geox S.p.A. , a company listed on the Milan Stock Exchange ( GEO.MI ) and one of the leaders in the sector of classic and casual footwear today approved its consolidated results as at 30 June 2021 . The Company commented : " The results of the first half , although still strongly impacted by the COVID - 19 pandemic , show a significant improvement compared to last year thanks to the positive evolution of sales , supported by the strong recovery in the second quarter ( + 91 % ) , the increase in gross margins ( +690 bps ) and the incisive and continuous saving initiative on costs , achieved also thanks to the lump sum support received in some European countries ( -8.5 % ) . Since the reopening of the stores , we are experiencing gradual improvement in the performance of our network , which has been fully operational since the end of June . The first weeks of July continue to confirm the second quarter trend with like - for - like direct store sales up + 23 % compared to July 2020 , and increasingly closer to pre - pandemic levels . The evolution of digital sales and of the markets on which the Group continues to concentrate its investments is particularly comforting . 1 Before the restructuring expenses and impairment for Euro +0.3 million ( euro - 13.3 million in the first half 2020 ) . 1