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© SEGA SAMMY HOLDINGS INC. All Rights Reserved. Q2 for the Fiscal Year Ending March 2026 Results Presentation November 7, 2025 The market forecasts, performance outlooks, plans, strategies, and other forward-looking statements contained in this document are based on information available to the Company and the judgment of its management at the time this material was created. They do not constitute a guarantee of future performance. The information provided herein involve uncertainties that may be affected by various factors, including economic conditions, industry trends, competitive environment, exchange rates, interest rates, raw material prices, changes, amendments or abolishment of laws and regulations, large-scale natural disasters, outbreaks of infectious diseases, conflicts, and risks related to cybersecurity. Such uncertainties could cause actual results or events to differ materially and adversely from those presently anticipated. The Company does not undertake to update or revise this document. In addition, information contained in this document that relates to parties other than the Company has been quoted from publicly available sources and other references. However, the accuracy or completeness of such information is not warranted or guaranteed. This document is for informational purposes only, and is not intended to solicit or recommend any investments. Any investment decisions should be made solely at your own discretion and responsibility. The Company and the information providers shall bear no responsibility whatsoever for any damages incurred by users as a result of utilizing the information contained in this document. Unauthorized reproduction, redistribution, or alteration of this document or its contents for any purpose is strictly prohibited. If you quote all or part of this document, please clearly indicate the source of the citation or link to this page. This is an English translation from the original Japanese-language version. The translation is provided for your reference and convenience only and without any warranty as to its accuracy or otherwise. The Company assumes no responsibility for this translation and for direct, indirect or any other forms of damages arising from the translation. Should there be any inconsistency between this translation and the original Japanese-language version, the Japanese-language version shall prevail. Disclaimer
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01 FY2026/3 Q2 Results / Forecast -2-
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FY2026/3 Q2 Results Results fell short of expectations overall due to lower-than-expected sales and reordering of release schedule • Entertainment*1 fell short by lower-than-expected Full Game sales and Rovio's performance • Reordered release schedule based on pachislot approval status • Existing businesses in the Gaming performed well • Commencement of inclusion of the two acquired companies’ results and goodwill amortization Result Highlights (Consolidated) Progress the launch of mainstay titles across each business segment • Launch mainstay IP titles for both Full Game and F2P (Entertainment) • Launch mainstay titles, as prototype approval obtained (Pachislot & Pachinko) • Formulation/execution of business revitalization programs for the two acquired companies (Gaming) Forecast *1 Entertainment = Entertainment Contents Business *Adjusted EBITDA: Ordinary income + Interest expenses + Depreciation and amortization ±Adjustment items Adjustment items: Extraordinary income of business, Extraordinary losses of business (impairments, title write-down, etc.), Profit attributable to non-controlling interests, Goodwill, trademark right amortization, etc. associated with M&A - -3 (Billion yen) Thru Q2 Full Year Results Thru Q2 Full Year Forecast Sales 211.6 428.9 201.1 475.0 Operating Income 32.8 48.1 10.0 53.0 Ordinary Income 33.0 53.1 10.8 56.0 Extraordinary income 9.0 10.0 0.0 0.0 Extraordinary losses 6.8 8.3 4.4 2.5 Profit attributable to owners of parent 30.3 45.0 2.7 37.5 Dividends per share (JPY) 25.00 52.00 27.00 55.00 Indicators in the Medium-Term Plan Adjusted EBITDA 34.8 62.2 15.9 67.5 ROE - 12.2% - - FY2025/3 FY2026/3
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(Billion yen) Thru Q2 Full Year Results Thru Q2 Full Year Forecast Sales 211.6 428.9 201.1 475.0 Entertainment Contents 141.7 321.5 148.8 336.0 Pachislot & Pachinko Machines 64.7 97.1 41.8 130.0 Gaming 1.8 5.4 8.5 6.0 Other / Elimination 3.4 4.9 2.0 3.0 Operating Income 32.8 48.1 10.0 53.0 Entertainment Contents 18.7 40.8 15.9 39.5 Pachislot & Pachinko Machines 21.2 20.0 3.0 28.5 Gaming -1.0 -0.7 -3.0 -1.5 Other / Elimination -6.1 -12.0 -5.9 -13.5 Adjusted EBITDA 34.8 62.2 15.9 67.5 Entertainment Contents 18.6 48.1 21.2 50.0 Pachislot & Pachinko Machines 23.2 24.2 3.4 33.0 Gaming -0.8 1.0 -1.3 -2.5 Other / Elimination -6.2 -11.1 -7.4 -13.0 FY2025/3 FY2026/3 (Reference) Per Segments Results *See P. 11 for details about each segment -4-
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(Reference) EBITDA Adjustment Items (FY2026/3 Q2 Results) (Billion yen) -0.0 10.8 +1.3 +4.2 -4.4 15.9 FY2026/3 Q2 Ordinary Income FY2026/3 Q2 Adjusted EBITDA Interest expenses Depreciation and amortization Extraordinary losses of business Profit attributable to non- controlling interests +3.9 Goodwill, trademark right amortization, etc. associated with M&A Adjustment items +0.0 Extraordinary income of business 16.4 FY2026/3 Q2 EBITDA -5-
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Impact of Exchange Rate Fluctuations Positive impact of 0.3 billion yen for sales and negative impact of 0.1 billion yen for operating income in the Entertainment Contents Business Recorded foreign exchange losses of 2.0 billion yen in non-operating expenses due to revaluation and settlement of receivables and payable denominated in foreign currencies (Billion yen) [Impact of foreign exchange in Q2 Results] [Currency Rates] • 1 USD: Rate in initial forecast 148.0 yen → AR 146.53 yen • 1 GBP: Rate in initial forecast 202.0 yen → AR 196.07 yen • 1 Euro: Rate in initial forecast 161.0 yen → AR 167.72 yen - -6 CS*1=Consumer area, AM*2=Amusement Machine Q1 Q2 CS*1 Net Sales -0.29 0.32 Operating Income -0.37 -0.20 Animation Net Sales -0.01 0.00 Operating Income -0.01 0.00 AM*2&TOY Net Sales -0.00 -0.00 Operating Income -0.02 0.10
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FY2026/3 Q2 Results *1 CS = Consumer area *The expenses for “other/elimination” are included in “Data Appendix (FY2026/3 Q2)” *Recognition criteria of R&D and Content Production Expenses by business segments • Entertainment Contents Business (Full Game (CS)): Expenses are capitalized as inventory assets or intangible assets during development and booked as expenses after launch. 25% will be amortized in first month and the rest will be amortized over a period of 23 months using the straight-line method (Total amortization period is 24 months) • Entertainment Contents Business (F2P (CS)): Expenses are capitalized as intangible assets during development and booked as expenses after launch. Expenses are amortized over a period of 24 or 36 months using the straight-line method • Entertainment Contents Business(AM): Expenses are capitalized as inventory assets during development and booked as expenses after launch. 30% will be amortized in first 2 months with 15% per month, and the rest will be amortized 7% per 10 months using the straight-line method (Total amortization period is 12 months) • Pachislot & Pachinko Machines Business: Expenses aren’t capitalized but are recognized as they arise (outsourced process expenses are recognized when work is inspected) Various Expenses, etc. - -7 Forecast R&D / Content production expenses: • Increased associated with the commencement of consolidation of GAN (Gaming) Cap-ex: • Increased due to the progress in development of some F2P titles (CS*1) Advertising expenses: • Increased associated with the launch of mainstay titles (CS) • Increased associated with the commencement of consolidation of GAN (Gaming) The impact of the two acquired companies is not factored in R&D / Content production and advertising expenses: • Increase associated with title releases (CS) Cap-ex: • Increase compared to FY2025/3 due to installation of equipment for automation in warehouse, etc. (Pachislot & Pachinko Machines)
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Account As of the end of Mar. 2025 As of the end of Sep. 2025 Increase /Decrease Account As of the end of Mar. 2025 As of the end of Sep. 2025 Increase /Decrease Cash and Deposits 200.3 142.1 -58.2 Accounts Payable 23.5 26.8 +3.3 Accounts Receivable 52.6 55.6 +3.0 Short Term Borrowings 7.5 7.3 -0.2 Securities - 0.3 +0.3 Other 63.1 64.4 +1.3 Inventories 93.6 118.6 +25.0 Total Current Liabilities 94.1 98.5 +4.4 Other 42.2 40.1 -2.1 Corporate Bonds 10.0 10.0 - urrent Assets 388.7 356.7 -32.0 Long Term Borrowings 132.0 128.2 -3.8 Tangible Fixed Assets 48.9 52.5 +3.6 Other 26.9 32.7 +5.8 Intangible Fixed Assets 91.2 132.9 +41.7 Total Noncurrent Liabilities 168.9 170.9 +2.0 included in Intangible Fixed Assets) 30.1 64.4 +34.3 Total Liabilities 263.1 269.5 +6.4 k right (same as above) 44.8 47.4 +2.6 Shareholders' Equity 359.7 345.1 -14.6 Investment Securities 51.1 54.7 +3.6 Total accumulated other comprehensive income 21.3 33.0 +11.7 Other 64.8 51.2 -13.6 Share acquisition rights 0.4 0.3 -0.1 Non-controlling interests 0.0 0.0 +0.0 oncurrent Assets 256.0 291.3 +35.3 Total Net Assets 381.6 378.5 -3.1 ssets 644.7 648.0 +3.3 Total Liabilities and Net Assets 644.7 648.0 +3.3 【Liabilities and Net Assets 】(Billion yen) 【Assets】 Consolidated Balance Sheet Summary Main reasons for increase/decrease (Assets) • Increase in inventory assets associated with video game development • Cash and deposits decreased due to the acquisition of Stakelogic and GAN, while goodwill increased due to the consolidation of both companies (Liabilities) • Provision for bonuses and long-term borrowings decreased, while notes and accounts payable increased • Liabilities of Stakelogic and GAN were included in addition to the above (Net assets) • Shareholder equity decreased due to acquisition of treasury stocks and dividend payments associated with shareholder returns despite recording of profit attributable to owners of parent and an increase in the foreign currency translation reserve - -8 As of the end of Mar. 2025 As of the end of Sep. 2025 Increas e /Decreas e Cash, deposits and cash equivalents 198.8 142.3 -56.5 Interest bearing debt 149.5 145.6 -3.9 Net cash 49.3 -3.3 -52.6 Equity ratio 59.1% 58.4% -0.7p
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(Reference) Trend of Balance of Content Production Expenses in B/S (Consumer area) *1 Amortization in progress: Unamortized portion of title assets that have been released and begun to be amortized (Billion yen) -9-
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02 Per Segments Results / Forecast -10-
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- -11 Launch mainstay IP titles for Full Game and F2P Full Game: Football Manager 26 (Nov. 5, 2025) Yakuza Kiwami 3 & Dark Ties (Feb. 12, 2026) F2P: Sonic Rumble (Nov. 5, 2025) SEGA FOOTBALL CLUB CHAMPIONS 2026 (Early 2026) Strengthen sales of Full Game during holiday seasons, etc. Enhance operation and improve profitability of Rovio titles FY2026/3 Q2 Results Overall results fell below expectations, primarily due to Full Game • Full Game and Rovio underperformed compared with expectations (CS*1) • F2P titles performed as expected (CS) • Subscription services and licensing revenue, and DLC*2 sales exceeded expectations (CS) • Animation, AM*3&TOY performed as expected Entertainment Contents Business Forecast *1 CS= Consumer area *2 DLC=Downloadable content *3AM=Amusement Machine *( ) indicates release schedule (Billion yen) Thru Q2 Full Year Results Thru Q2 Full Year Forecast Sales 141.7 321.5 148.8 336.0 Consumer 95.6 216.8 100.0 230.0 Animation 11.2 28.0 14.8 27.5 AM & TOY 34.8 76.6 34.0 78.5 Operating Income 18.7 40.8 15.9 39.5 Consumer 12.4 28.1 9.7 27.0 Animation 4.3 8.8 4.5 6.5 AM & TOY 1.8 3.8 1.6 6.0 Ordinary Income 18.3 41.8 15.5 40.0 Indicators in the Medium-Term Plan Adjusted EBITDA 18.6 48.1 21.2 50.0 Full Game Sales 27.7 76.4 26.8 78.1 New titles 5.6 33.5 8.7 33.5 Repeat sales 22.1 42.8 18.0 44.5 F2P Sales 23.1 47.1 26.9 67.0 Full Game Unit Sales (Thousand) 12,390 31,450 10,840 30,090 New titles 1,020 6,570 1,810 6,070 Repeat sales 11,370 24,870 9,020 24,010 FY2025/3 FY2026/3
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(Reference) Entertainment Contents Business Sub-segment FY2026/3 Q2 Results Forecast • Recorded allocated revenue of Detective Conan : One-Eyed Flashback • Continuously recorded the allocated revenue from the first and second Sonic movie • Start broadcasting My Status as an Assassin Obviously Exceeds the Hero’s, etc. • Record licensing revenue from overseas markets, etc. Consumer Animation AM&TOY Full Game F2P AM TOY • Both new titles and repeat sales performed below expectations • Sell new titles for mainstay IPs Football Manager 26, Yakuza Kiwami 3 & Dark Ties, etc. • Performed steadily compared with expectations in terms of profits • Sales of new titles fell short due to delay of launch, etc. • Existing titles performed as expected • Service launch of Sonic Rumble and SEGA FOOTBALL CLUB CHAMPIONS 2026 • Sales of prize merchandise remained soft • Steady performance in video game operations • Plan to sell centered on prize category • Focus on sales at year-end sales season • Plan to sell regular products, etc.• Sold regular products, etc. Other • Subscription services and DLC exceeded expectations • Character licensing revenue increased YoY • Increase in character licensing revenue • Implement major updates for Angry Birds 2 and strengthen operations - -12
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(Reference) Consumer Area/Full Game: Sales Trends - -13 (Billion yen)
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Title Launch Region Platform Full Game SONIC X SHADOW GENERATIONS Jun. 5, 2025 Global Multi-platform Date in "Launch" is the release date of Nintendo Switch™ 2 ver. Available in other platforms as well Yakuza 0 Director's Cut Jun. 5, 2025 Global Multi-platform Plan to release for PS5®, Xbox Series X|S and Steam in Dec. Puyo Puyo™Tetris®2S Jun. 5, 2025 Global Nintendo SwitchTM 2 Date in "Launch" is the release date in Japan. Released simultaneously with Nintendo SwitchTM 2 outside of Japan. RAIDOU Remastered: The Mystery of the Soulless Army Jun. 19, 2025 Global Multi-platform SHINOBI: Art of Vengeance Aug. 29, 2025 Global Multi-platform Sonic Racing: CrossWorlds Sep. 25, 2025 Global Multi-platform Will be available on Nintendo Switch™ 2 at a later date. Persona 3 Reload Oct. 23, 2025 Global Nintendo Switch™ 2 Available on PS5®, PS4®, Xbox Series X|S, PC, etc. as well Virtua Fighter 5 R.E.V.O. World Stage Oct. 30, 2025 Global Multi-platform Release of Nintendo Switch™ 2 ver.: This winter Football Manager 26 Nov. 5, 2025 Global Multi-platform Release of Nintendo Switch™ ver. and package of PS5® ver.: Dec. 4. Yakuza Kiwami Nov. 13, 2025 Global Nintendo Switch™ 2 Already available on Nintendo Switch™, PS4®, Xbox One, and PC Yakuza Kiwami 2 Nov. 13, 2025 Global Nintendo Switch™ 2 Already available on PS4®, Xbox One, and PC Yakuza Kiwami 3 & Dark Ties Feb. 12, 2026 Global Multi-platform Persona 4 Revival TBD Global Xbox Game Pass、Xbox Series X|S、 Windows、PS5®、Steam STRANGER THAN HEAVEN TBD TBD TBD F2P Persona5: The Phantom X Jun. 26, 2025 Global iOS/Android/PC China, South Korea and Traditional Chinese area version are published by Perfect World from Apr. 2024 Sonic Rumble Nov. 5, 2025 Global iOS/Android/PC SEGA FOOTBALL CLUB CHAMPIONS 2026 Early 2026 Global PS5®/PS4®/iOS/Android/PC TBD New VIRTUA FIGHTER Project (Title TBD) TBD TBD TBD Crazy Taxi (Title TBD) TBD TBD TBD Golden Axe (Title TBD) TBD TBD TBD Jet Set Radio (Title TBD) TBD TBD TBD Streets of Rage (Title TBD) TBD TBD TBD ALIEN: ISOLATION (Title TBD) TBD TBD TBD In or after FY2026/3 TBD FY2026/3 FY2026/3 - -14 Roll-out Schedule (CS area) *Only announced titles are listed
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Title Launch Region Platform AM PAW PATROL Be with Chase Apr. 17, 2025 - - UFO CATCHER TRIPLE TWIN 2 Jul. 10, 2025 - - NICO MAKE Jul. 3, 2025 - - TOY From FY2025/3 Favoritoy Acrylic Nuigurumi/Acrylic Doll From Jan. 2025 - - FY2026/3 “ANPANMAN” Talking Picture Book 15th Anniversary Special BOX Jul. 31, 2025 - - GoGo! ANPANMAN Cycling Nov. 6, 2025 - - DREAM SWITCH Basic Set Oct. 23, 2025 FY2026/3 Title Launch Region Platform TMS Detective Conan : One-Eyed Flashback Apr. 18, 2025 - - ENTERTAINMENT LUPIN THE IIIRD: Zenigata and the Two Lupins Jun. 20, 2025 - Each platform LUPIN THE IIIRD THE MOVIE: The Immortal Bloodline Jun. 27, 2025 - - Anpanman: Chapon's Hero！ Jun. 27, 2025 - - Dr.STONE SCIENCE FUTURE Jul. 10, 2025 - - SAKAMOTO DAYS Jul. 14 ,2025 - - My Status as an Assassin Obviously Exceeds the Hero’s Oct.6, 2025 - - A work of UNLIMITED PRODUCE Project*1 License-out/ The Angry Birds Movie 3 Jan. 23, 2027 - - Date in "Launch" is the scheduled release date in U.S. Release date in other regions TBD Investment Project Sonic the Hedgehog 4 Mar. 19, 2027 - - Date in "Launch" is the scheduled release date in U.S. Release date in other regions TBD etc. Golden Axe (Title TBD) TBD TBD TBD Licensing out SHINOBI (Title TBD) TBD TBD TBD Licensing out Streets of Rage（Title TBD ） TBD TBD TBD Licensing out Eternal Champions（Title TBD ） TBD TBD TBD Licensing out THE HOUSE OF THE DEAD（Title TBD ） TBD TBD TBD Licensing out OutRun (Title TBD) TBD TBD TBD Licensing out FY2026/3 In or after FY2026/3 - -15 Roll-out Schedule [Animation area] [AM&TOY area] *1UNLIMITED PRODUCE Project: an initiative to produce animation works in collaboration with other studios, with the aim of strengthening the animation production business *Only announced titles are listed
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- -16 (Reference) Consumer Area: Upcoming Main Titles © Sports Interactive Limited 2025. Published by SEGA. ©SEGA © 2026 Manchester City Football Club / LICENSED BY J.LEAGUE / © J.LEAGUE / K LEAGUE property used under license from K LEAGUE / The use of images and names of the football players in this game is under license from FIFPro Commercial Enterprises BV. FIFPro is a registered trademark of FIFPro Commercial Enterprises BV. / ©SEGA Football Manager 26（Nov. 5, 2025） Yakuza Kiwami 3 & Dark Ties（Feb. 12, 2026） Sonic Rumble（Nov. 5, 2025） SEGA FOOTBALL CLUB CHAMPIONS 2026（Early 2026） Full Game F2P
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FY2026/3 Q2 Results Pachislot & Pachinko Machines Business *New series are counted as one title (Titles which installation started from previous FY, specification changed titles, etc. are not included) -17- Forecast Weak performance compared to expectations • Reordered release schedule based on pachislot approval status • Titles sold exceeded initial forecasts • Main titles sold: Smart Pachislot Tokyo Revengers e Tokyo Revengers As acquisition of approval has progressed, launch new titles, centered around the Hokuto No Ken series • Pachislot: Smart Pachislot Bakemonogatari (Dec. 2025 (Plan)) Smart Pachislot Hokuto No Ken Chapter of Resurrection 2 (Jan. 2026 (Plan)) Smart Pachislot GHOST IN THE SHELL (Feb. 2026 (Plan)) • Pachinko: e Hokuto No Ken 11 Bokyosei (Dec. 2025 (Plan))
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Title Installation Unit Sales Specification Range*2 Sort Pachinko e Tokyo Revengers Jul. 2025 22,024 units High Middle New Series Dejihane P Initial D 2nd Sep. 2025 3,918 units Light Specification Change e Aura Battler Dunbine 3 ZEROSONIC Oct. 2025 - Light Middle New Series P IKUSA no KO Sengokusaikyou Dodeka199ver. Nov. 2025 - Light Middle Specification Change e Hokuto No Ken 11 Bokyosei Dec. 2025 - High New Series e The Rising of the Shield Hero Ultimate199ver. Jan. 2026 - Light Middle Specification Change e Shin Hokuto Muso Chapter 5 Mugentousou Feb. 2026 - Light Middle Specification Change In or before Q2 In or after Q3 Title Installation Unit Sales Specification Range*1 Sort Pachislot In or before Q2 Smart Pachislot Tokyo Revengers Sep. 2025 28,624 units Medium New Series Smart Pachislot Bakemonogatari Dec. 2025 - Medium New Series Smart Pachislot Hokuto No Ken Chapter of Resurrection 2 Jan. 2026 - High New Series Smart Pachislot GHOST IN THE SHELL Feb. 2026 - Medium New Series (TBD) Kabaneri of the Iron Fortress: The Battle of Unato - - - New Series (TBD) Lycoris Recoil - - - New Series In or after Q3 -18- [Main titles sold in Q2 / titles planned to be sold in or after Q3] *1 Specification Range (Pachislot): Classified by gambling aspect level (High/Medium/Low). Calculated based on in-house definition *2 Specification Range (Pachinko): Classified by symbol matching probability (High/High Middle/Middle/Light Middle/Light/Minimum/Other) Based on the jackpot probability classification of Daikoku Denki Co., Ltd. High=1/320 or less, High Middle=1/280~1/319, Middle=1/200~1/279, Light Middle=1/120~1/199, Light=1/40~1/119, Minimum=1/39 or more *Unit sales only in FY2026/3 are listed *Only announced titles are listed Sales Schedule
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(Billion yen) Thru Q2 Full Year Results Thru Q2 Full Year Forecast Sales 1.8 5.4 8.5 6.0 Gaming machine sales 1.8 5.8 2.9 6.0 GAN*1 - - 4.8 - Stakelogic*1 - - 0.7 - Operating Income -1.0 -0.7 -3.0 -1.5 Gaming machine sales 0.0 1.0 0.3 0.6 GAN*1 - - -0.5 - Stakelogic*1 - - -0.4 - Other common expenses*2 -1.0 -1.6 -1.5 -2.3 Goodwill amortization - - -0.9 - Equity method earnings amount (PARADISE SEGASAMMY*3) 1.1 3.2 2.1 1.8 Ordinary Income -0.2 2.1 -0.7 0.0 Indicators in the Medium-Term Plan Adjusted EBITDA -0.8 1.0 -1.3 -2.5 FY2025/3 FY2026/3 Gaming Business - -19 FY2026/3 Q2 Results Gaming machine sales for casinos and PARADISE SEGASAMMY performed strongly • Gaming machine sales: Sales centered on the video slot Railroad RICHESTM and Super BurstTM series in the NA • PARADISE SEGASAMMY : Strong performance in casino sales centered on Japanese VIP customers Started including the two acquired companies in consolidated P/L Forecast Note: 1) GAN and Stakelogic are recorded 3 months late to the Group as it closes its fiscal year in December This period incorporates 9 months of performance from April to December 2025 2) Other common expenses include fixed expenses such as common personnel expenses and project-related expenses 3) PARADISE SEGASAMMY is an equity-method affiliate of the Group Recorded 3 months late to the Group as it closes its fiscal year in December. Local accounting standards Building the foundation for growth in the Gaming Business • Gaming machine sales: In addition to sales of existing strong titles, launch new titles such as Railroad RICHES LinkTM series • PARADISE SEGASAMMY: Expect contribution to profit in equity-method earnings • GAN, Stakelogic: Promote the formulation of business revitalization program The impact on the full-year operating results forecast is currently being examined *GAN and Stakelogic’s Q2 results include performance for the three month-period from April to June 2025. The consolidated full-year plan for FY2026/3 does not incorporate GAN and Stakelogic's business plans, as these are currently under review
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(Reference) Mainstay Gaming Machines © SEGA SAMMY CREATION INC. Cabinet Game Title -20- GENESIS NOVA Railroad RICHES Link
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FY2026/3 Q2 Results Casino sales remained strong • Strong performance driven by Japanese VIP and mass customers Forecast Expect contribution to profit in equity-method earnings • Drop amount of casino and hotel occupancy rate in August recorded the highest since its opening • Work to increase customer attraction through strengthening of marketing - -21 (Reference) PARADISE SEGASAMMY *PARADISE SEGASAMMY is an equity-method affiliate of the Group *PARADISE SEGASAMMY is recorded 3 months late to the Group as it closes its fiscal year in December *Local accounting standards (KRW Billion) FY2026/3 Q2 Full year Results Q2 Sales 263.7 539.3 291.4 Casino 205.0 415.0 238.2 Hotel 48.4 102.3 43.8 Other 10.1 21.9 9.3 Cost of sales 190.3 402.9 201.8 Casino 109.4 235.3 123.6 Hotel 59.1 123.7 61.7 Other 21.8 43.9 16.4 Gross profit 73.4 136.3 89.6 SG&A 29.2 61.6 25.5 Operating profit 44.1 74.6 64.0 EBITDA 65.9 116.4 81.8 Net profit 27.2 72.2 48.9 Number of casino visitors (Thousands) 172 363 202 Source: Paradise IR SEGASAMMY Equity method earnings amount (Billion yen) 1.1 3.2 2.1 FY2025/3
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Current Status of Rovio Existing mainstay titles have been on a continuous downward trend since the acquisition The combined balance of goodwill and intangible fixed assets amounts to 79.7 billion yen*1 - -22 (Million Euro) *1 Goodwill: 27.4 billion yen, intangible fixed assets: 52.3 billion yen *Operating profit is prior to goodwill amortization *Since its consolidation began in September 2023, presenting the results starting from FY2024/3 Q3
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0503 Future Initiatives - -23
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Initiatives in the Second Half The Entertainment Contents Business aims to recover by strengthening sales during the year-end sales season and enhancing the operation of F2P titles The Pachislot & Pachinko Machines Business starts full-scale launch of mainstay titles for this fiscal year Launch new Full Game titles using mainstay IPs Strengthen sales of Full Game during holiday seasons, etc. Implementing major updates for Rovio’s mainstay titles and enhancing operations Launch multiple mainstay titles centered on Hokuto No Ken series Entertainment Contents Business Pachislot & Pachinko Machines Business Gaming Business Continued strong performance of existing businesses Formulation and implementation of business revitalization programs for two acquired companies - -24
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Current Status of Flagship IP_Sonic ©SEGA - -25 Highly acclaimed across each rating Sold over 1 million units worldwide*1 Expect long-term sales through continued provision of additional downloadable content and IP collaborations Sonic Racing: CrossWorlds *1 Based on our research, total sales figures include physical package shipments, digital sales and all platforms where the game is available
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© Sports Interactive Limited 2025. Published by SEGA. Football Manager 26 - -26 Released on November 5, 2025*1 The adoption of the Unity engine and a fully redesigned UI have enhanced graphics and gameplay Full Premier League and female soccer added, expanding club management capabilities Current Status of Flagship IP_Football Manager *1 Release date may differ on certain platforms
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Global GaaS Initiative Launch three new titles globally, aiming to monetize and establish them as a sustainable revenue source in the next fiscal year and beyond Progressing generally as expected Strengthen operations through major event and other initiatives towards the December half-anniversary Nov. 5, 2025: Official service launch Early Rumblers*1 surpassed 10 million users Scheduled for official service launch in early 2026 Expand supporting platforms including PC alongside smartphones and launch globally - -27 *1 Pre-registrants, pre-order customers, wishlist registrants and soft launch participants Sonic Rumble SEGA FOOTBALL CLUB CHAMPIONS 2026 Persona5: The Phantom X ©Perfect World Adapted from Persona5 🄫🄫ATLUS. 🄫🄫SEGA. ©SEGA © 2026 Manchester City Football Club / LICENSED BY J.LEAGUE / © J.LEAGUE / KLEAGUE property used under license from K LEAGUE / The use of images and names of the football players in this game is under license from FIFPro Commercial Enterprises BV. FIFPro is a registered trademark of FIFPro Commercial Enterprises BV. / ©SEGA
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Future Initiatives of Rovio Selection and concentration through the implementation of structural reforms • Optimized the operational structure for existing titles (Angry Birds Dream Blast) • Focusing on mainstay titles and new titles - -28 Launch of new titles to the market • Development of several new titles using Angry Birds IP Strengthening of collaboration with SEGA • Marketing support of Sonic Rumble • Development of titles using SEGA IPs • Expansion of the Transmedia rollout The Angry Birds Movie 3 Enhancement of licensing business for Angry Birds IP by SEGA Enhancement of operation and profitability of existing titles • Major update of Angry Birds 2 • Profitability improvement for Angry Birds Dream Blast • Continue to expand existing titles to new platforms and geographies Working to enhance existing titles and improve profitability
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Future Initiatives of Rovio © 2025 Rovio Entertainment Ltd. All Rights Reserved. Focus on performance improvement of Angry Birds 2 • Started major event “Angry Birds 2 Space” (Oct. 24, 2025) Off to a good start with various KPIs improving through proactive advertising campaigns and other initiatives • Planning for regular and continuous updates, as well as hosting major events in the future • Enhancing marketing activities and expanding supporting platforms • Planning for the resumption of services in China through a licensing partner - -29
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The number of licensees in FY2026/3 reached the number approaching that of FY2025/3 full-year in just about half a year Revenue increased alongside the rise in the numbers of licensees Growing centered on Sonic YoY Revenue Comparison (First Half) Sonic: 60% increase Others: 16% increase (Atlas IP, Like a Dragon IP, etc.) Initiatives to Expand Licensing-related Business (Billion yen) Licensing Revenue Trend Number of Licensees*1 Trend (As of Oct. 2025) *1 Number of licensees refers to the number of business partners for whom sales were recorded during that period - -30
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Initiatives to Expand Licensing-Related Business (Sonic IP) Merchandising Rollout IP Collaborations Promotional Support - -31
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Initiatives to Expand Licensing-Related Business (Other IPs) Persona Like a Dragon Project SEKAI COLORFUL STAGE! feat. Hatsune Miku - -32
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Initiatives to Expand Licensing-Related Business Participate in licensing-related events worldwide and hold SEGA-hosted events to discover, expand, and strengthen relationships with licensees -33- Licensing-related Events Showcase (SEGA-hosted Events) Licensing Expo 2025 (May, Las Vegas, U.S.) Anime Expo 2025 (Jul., Los Angeles, U.S.) China International Licensing Expo 2025 (Oct., Shanghai, China) Tokyo, Japan (Feb.) Las Vegas, U.S. (May) Seoul, South Korea (Sep.) Opened permanent stores (Tokyo and Shanghai) to continuously promote examples of IP and related product rollouts SEGA STORE TOKYO SEGA STORE SHANGHAI
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0 5,000 10,000 15,000 20,000 25,000 0 2,000 4,000 6,000 8,000 10,000 -34- Market Trends: Utilization Trend Pachislot & Pachinko Utilization Trend Pachislot Pachinko Multiple machines equipped with Lucky Trigger 3.0 Plus have been introduced since July. Although this has brought some increase in utilization, the overall trend remains soft Steady performance continues, centered on smart pachislot Although multiple machines equipped with Bonus Trigger have introduced since June, machines equipped with AT *² remain the main driver of utilization *¹Out = Used as an indicator to represent utilization of pachislot & pachinko machines (Pachislot: Average number of inserted medals in a day for each title, Pachinko: Average number of shot balls in a day for each title) When Daikoku Denki Co., Ltd convert “Out” to time of utilization, each of them are converted as follow: Pachislot: 1 hour = 2,000 medals, Pachinko: 1 hour = 5,000 balls *²AT＝ Abbreviation for “assist time.” A situation in which players are more likely to win medals as the order of pressing buttons is navigated by an LCD or voice to win a small payout *2 weeks moving average, the dotted line in the graph is a linear approximation of the average utilization, for the period from January 2023 to September 2025 *In-house estimation based on DK-SIS data (Data for 4 yen Pachinko and 20 yen Pachislot) of Daikoku Denki Co., Ltd Out*¹Out*¹ Pachislot Pachinko Launch of Smart Pachislot Hokuto No Ken Introduction started for smart pachinko Introduction started for machines equipped with Lucky Trigger Introduction started for machines equipped with Lucky Trigger Plus 3.0 CY2023 CY2024 CY2025 CY2023 CY2024 CY2025 Introduction started for machines equipped with Bonus Triger
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-35- Market Trends: Unit Sales Pachislot and Pachinko Unit Sales Trends *In-house estimation Pachislot Pachinko Multiple titles equipped with Lucky Trigger 3.0 Plus were released and purchase of pachinko halls were concentrated on them since July Sales remained steady in the first half amid a shortage of new titles in pachislot Demand for released titles increased due to a shortage of new titles caused by approval status Purchasing intent of pachinko halls is expected to remain high Pachislot & Pachinko Unit Sales Trend 850 650 (Thousand units) Results from Apr. to Sep.
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-36- *1 Company estimate combining the number of prototype tests conducted by General Incorporated Foundation Security Communications Association and GLI JAPAN Pachislot Approval rate fell below 10% in June, but has been showing signs of improvement thereafter Recently, acquisition of approval is progressing steadily ・ Smart Pachislot Bakemonogatari ・ Smart Pachislot Hokuto No Ken Chapter of Resurrection 2 ・ Smart Pachislot GHOST IN THE SHELL Market Trends: Pachislot Approval Status FY2026/3 Pachislot Prototype Testing Implementation Data*1
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-37- Main Lineup in and after Q3（Pachislot） ©Buronson & Tetsuo Hara／COAMIX 1983, ©COAMIX 2007 Approved No.YJN-815 ©Sammy ©Nisioisin/ Kodansha, Aniplex Inc., SHAFT INC. ©Sammy ©SHIROW MASAMUNE・Production I.G/KODANSHA LTD.・The Ghost in the Shell Production Committee ©Sammy Smart Pachislot Hokuto No Ken Chapter of Resurrection 2 Smart Pachislot Bakemonogatari Smart Pachislot GHOST IN THE SHELL Launch featured title for this fiscal year Smart Pachislot Hokuto No Ken Chapter of Resurrection 2 from Q4 onward
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-38- Main Lineup in and after Q3 (Pachinko） *1 Contributed weeks in utilization: Indicator used to determine whether each machine’s weekly utilization is over/below average weekly utilization of the whole market. As of Oct. 30, 2025. In-house estimation. ©Buronson & Tetsuo Hara／COAMIX 1983, ©COAMIX 2007 Approved No.A05-71W ©Sammy ©SOTSU・SUNRISE Projected by Sammy e Aura Battler Dunbine 3 ZEROSONICe Hokuto No Ken 11 Bokyosei Launch e Hokuto No Ken 11 Bokyosei in Q3, a successor model to P Hokuto No Ken Bokyosei, which has a proven track record of over 120 weeks in contributed weeks in utilization*1
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Gaming Business - -39 While conducting PMI for the two acquired companies, advancing initiatives for business growth Completion of GAN and Stakelogic acquisitions, PMI in progress Start offering B2B solutions Online Gaming (B2B) Land-Based Casinos FY2026/3 FY2027/3 Develop next gen tech stack (technical foundation) “V2” Online porting of hit content from land-based casinos Launch new gaming cabinet GENESIS NOVATM Development of next-gen Smart Table Launch “V2” products (Spring 2026) Launch new title Railroad RICHES Link Enhance products for retail sports betting Enhance products for online sports betting (South America) Enhance deployment of online sports betting (Nordic) Acquisition of the hotel building next to PARADISE CITY Start operation in FY2026/3 Q4 Online Gaming (B2C) Gaming machine
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(Reference) Omnichannel Solutions -40-*SSC = Abbreviation for SEGA SAMMY CREATION
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Future Outlook ▎Launch 4 or more titles utilizing mainstay IPs (FY2027/3) ▎Secure diversified revenue source and promote initiatives for growth • Expand licensing-related business • Strengthen repeat sales of Full Game • Promote the initiatives of global GaaS ▎Work to expand new pachislot cabinet ▎Start the sales of reel parts alone Entertainment Contents Business Pachislot & Pachinko Machines Business Gaming Business ▎Promote the offering of comprehensive Gaming service - -41
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0504 Appendix - -42
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(Repost) Concept of Investment in Growth and Shareholder Return: Medium-term Plan [Capital Allocation Policy] Shareholder Return Strategic investment 80.0+ billion Working Capital Invest- ment in growth <Source of cash> Enhance development investment to accelerate IP growth • Enhancement of mainstay IPs in Japan studios: 90.0+ billion • Legacy IPs/Super Game: 30.0+ billion Working Capital (End of FY2024/3) Approx. 70.0 billion Cash & Deposit (End of FY2024/3) Approx. 220.0 billion <Allocation image over the next 3 years> Development investment in Consumer area 120.0+ billion Generation of Operating CF (Cumulative of 3 years from FY2025/3 to FY2027/3) Approx. 190.0 billion *Before deduction of development investment in growth area Other investment CF and Repayment of loan Stakelogic: 21.3 billion GAN: 15.1 billion Consideration of the investment for establishing further growth pillars (including M&A) ・Consumer area, Gaming Business, etc. Shareholder return corresponding to profit growth ＜Basic policy of shareholder return＞ ・Apply “DOE of 3% or more” or “total return ratio of 50% or more,” whichever is higher and return through dividends or share buybacks -43- (Unit: Yen)
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https://www.segasammy.co.jp/en/ir/ Cautionary Statement for Investors and Shareholders with Respect to Gaming Statutes and Regulations SEGA SAMMY HOLDINGS INC. (the "Company") is registered with the Nevada Commission as a publicly traded corporation and has been found suitable to directly or indirectly own the stock of its subsidiary, SEGA SAMMY CREATION INC., and Sega Sammy Creation USA Inc., GAN (UK) Limited, GAN Nevada, Inc., wholly owned subsidiaries of SEGA SAMMY CREATION INC. (collectively, the "Operating Subsidiaries"), that have been licensed as manufacturers and distributors of gaming devices and an operator of an information service in Nevada. Pursuant to Nevada law, the Company's shareholders are subject to the rules and regulations of the Nevada Gaming Authorities. A detailed explanation of Gaming Statutes and Regulations can be found on the Company's corporate website: https://www.segasammy.co.jp/en/ir/stock/regulation/ The Operating Subsidiaries have also been licensed as suppliers, vendors, data providers, manufacturers and distributors of gaming devices in multiple countries, states, and regions other than the State of Nevada (collectively, the "Other Regions"). In addition to the foregoing, the Company's shareholders may be subject to the same or similar restrictions as in the State of Nevada under the statutes of the Other Regions or the regulations of the gaming authorities of such Other Regions. Please visit below website for more information of products and services of SEGA SAMMY. https://www.segasammy.co.jp/en/corp/group/ (SEGA SAMMY Group Website List) *Company / product names, etc. in this document are trademarks or registered trademarks of the respective companies