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Quality Asobi can inspire and delight the world. Purpose Notice: This English version is a translation of the original Japanese document and is only for reference purposes. In the case where any differences occur between the English version and the original Japanese version, the Japanese version will prevail.
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TOMY Company, Ltd. Fiscal Year 2025 1st Half (6 months) Results (April 1, 2025-September 30, 2025) November 11, 2025 TSE Securities Code: 7867 TOMY Company, Ltd. All Rights Reserved
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Fiscal Year 2025 1st Half (6 months) Financial Highlights (April 1, 2025-September 30, 2025) November 11, 2025 Goshiro Ito Board Director, Senior Executive Officer & CFO TOMY Company, Ltd. All Rights Reserved 3
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1H Performance Trends (Net sales and Operating profit) Financial HighlightsTOMY Company, Ltd. All Rights Reserved 4 89,125 83,092 63,157 77,014 89,035 96,078 120,709 127,884 7,072 5,826 1,839 5,935 6,010 8,013 12,361 11,730 (1,000) 1,000 3,000 5,000 7,000 9,000 11,000 13,000 15,000 0 20,000 40,000 60,000 80,000 100,000 120,000 140,000 Fiscal year ended March 31, 2019 Fiscal year ended March 31, 2020 Fiscal year ended March 31, 2021 Fiscal year ended March 31, 2022 Fiscal year ended March 31, 2023 Fiscal year ended March 31, 2024 Fiscal year ended March 31, 2025 Fiscal year ended March 31, 2026 Net sales Operating profit(Millions of yen) (Millions of yen) Net sales Operating profit Initial forecast 125 billion yen Initial forecast 11.5 billion yen
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0 Fiscal year ended March 31, 2025 Fiscal year ending March 31, 2026Fiscal year ended March 31, 2025 Fiscal year ending March 31, 2026 1H Trends of the Three Main Companies Financial HighlightsTOMY Company, Ltd. All Rights Reserved While TOMY Company’s exports to overseas markets, which had risen in the same period of the previous fiscal year, declined, KIDDY LAND continued to grow, and T-ARTS Company showed steady performance. Net sales Operating profit KIDDY LAND T-ARTS Company TOMY Company • Decreased exports to overseas markets, which had risen in the same period of the previous fiscal year (Punirunes, BEYBLADE X, etc.) • Expansion of sales of TCG and hobbies • Increased popularity of TOMICA (in Japan and in Asia) • Increase in number of customers including inbound demand • Product development tailored to customer needs • Character popularity continues • Increased popularity of amusement machines (in Japan and in Asia) • Expansion of sales of plush toys 5 Total of ¥127.8 billion 19.4 24.7 55.7 Total of ¥120.7 billion Total of ¥12.3 billion Total of ¥11.7 billion Three company total 16.2 22.5 56.8 Others Others
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FY2025 1st Half (2025/4-9) FY2024 1st Half (2024/4-9) Change Net sales 1,278 1,207 +71 Cost of sales 766 722 +44 Gross profit 512 484 +28 Operating profit 117 123 -6 Operating profit margin 9.2% 10.2% -1.0% EBITDA 162 162 +0 Ordinary profit 118 118 -0 Profit attributable to owners of parent 81 84 -3 ¥100 million * Sum of amortization of goodwill and intangible assets associated with the acquisition of TOMY International (TI): ¥1.0 billion for the period under review; ¥1.1 billion for the same period of the previous FY * EBITDA=Operating profit + depreciation + amortization of goodwill * Dollar conversion rate: ¥146.03 during the period under review; ¥152.63 during the same period of the previous FY Consolidated Income Statement (FY2025 1st Half (6 months)) Financial HighlightsTOMY Company, Ltd. All Rights Reserved Key points• Net sales reached a record high, driven in part by continued growth at KIDDY LAND and steady performance at T-ARTS Company, despite a decline in exports to overseas markets at TOMY Company, which had risen in the same period of the previous fiscal year. • Operating profit declined by ¥600 million year on year, partly due to the impact of tariffs, investments in visual content and human capital, and a higher SG&A ratio resulting from lower sales in the Americas. • An extraordinary losses of ¥448 million was recorded in connection with a voluntary product recall. 6 * All figures have been rounded down to the nearest ¥100 million.
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¥100 million FY2025 1st Half (2025/4-9) FY2024 1st Half (2024/4-9) Change SG&A (total) 395 360 +35 SG&A ratio 30.9% 29.9% +1.0% Personnel expenses 127 121 +6 Advertising expenses 88 75 +13 R&D expenses 29 26 +3 Distribution expenses 39 39 +0 Amortization of goodwill and intangible assets associated with acquisition of TI 10 11 -1 $7 MM $7 MM +$0 MM Selling, General and Administrative Expenses (FY2025 1st Half (6 months)) Financial HighlightsTOMY Company, Ltd. All Rights Reserved * All figures have been rounded down to the nearest ¥100 million. Key points • Increase in advertising expenses due to investments in visual content, etc. • Increase in personnel expenses due to business expansion • SG&A ratio up 1.0% year on year 7
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FY2025 1st Half (2025/4-9) FY2024 1st Half (2024/4-9) Change Net sales 1,278 1,207 +71 Japan 1,101 1,047 +54 Americas 123 140 -17 Europe 33 30 +3 Oceania 11 13 -2 Asia 342 365 -23 Eliminations and corporate -334 -389 +55 Operating profit / (loss) 117 123 -6 Japan 141 135 +6 Americas -3 -3 -0 Europe -1 -1 -0 Oceania 0 0 -0 Asia 12 17 -5 Eliminations and corporate -31 -25 -6 ¥100 million Operating Results by Segment (FY2025 1st Half (6 months)) TOMY Company, Ltd. All Rights Reserved Key points • In Japan, as noted above. • In Asia, while sales of TOMICA expanded, sales at the production subsidiary TOMY (Hong Kong) Ltd. declined. • In the Americas, sales of baby products declined amid weak toy market demand affected by tariffs. 8 * All figures have been rounded down to the nearest ¥100 million. Financial Highlights
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¥100 million * All figures have been rounded down to the nearest ¥100 million. * Net sales are categorized into a country or region based on the customer’s location. Region FY2025 1st Half (2025/4-9) FY2024 1st Half (2024/4-9) Change Japan 868 768 +100 North America 199 222 -23 Europe 53 71 -18 Oceania 15 17 -2 Asia 139 120 +19 Others 3 6 -3 Total 1,278 1,207 +71 Ratio of overseas sales 32.1% 36.4% -4.3% Net Sales by Region (FY2025 1st Half (6 months)) Financial HighlightsTOMY Company, Ltd. All Rights Reserved Key points • Japan: Sales grew, driven by trading card games, TOMICA, amusement machines, KIDDY LAND, and others. • North America: Sales of baby products declined. Sales of Punirunes and BEYBLADE X, which had risen in the same period of the previous fiscal year, decreased. • Asia: Sales expanded for long-selling brands, including TOMICA and BEYBLADE X. 9
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Account FY2025 1st Half (2025/4-9) FY2024 1st Half (2024/4-9) Change Inventories 283 245 +38 Japan 145 121 +24 Overseas 159 144 +15 Elimination of unrealized profits -20 -20 -0 Long-term/short-term total borrowings 23 67 -44 Net cash (Cash and deposits less borrowings) 419 358 +61 Equity ratio 65.1% 62.3% +2.9% ¥100 million■ Key year-on-year items changed <US$ FX rate at end of period> the period under review: ¥148.88, the same period of the previous FY: ¥142.73 * All figures have been rounded down to the nearest ¥100 million. FY2025 1st Half (2025/4-9) FY2024 1st Half (2024/4-9) Change Goodwill balance of TI $MM 68 80 -12 ¥100 million 101 115 -14 Intangible assets balance of TI $MM 56 59 -3 ¥100 million 84 84 -0 Consolidated Balance Sheets Breakdown (FY2025 1st Half (6 months)) Financial HighlightsTOMY Company, Ltd. All Rights Reserved 10
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Business Review for FY2025 1H Akio Tomiyama, Representative Director, President & CEO TOMY Company, Ltd. All Rights Reserved 11
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12 Contents of Business Review Business ReviewTOMY Company, Ltd. All Rights Reserved Fiscal year ending March 31, 2030 Numerical Targets Performance Trends and Future Initiatives • KIDDY LAND • T-ARTS Company • TOMY Company (announced on May 14, 2024)
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N e t s a l e s O p e r a t i n g p r o f i t m a r g i n ¥300.0 billion 10% 13 Fiscal year ending March 31, 2030 Numerical Targets TOMY Company, Ltd. All Rights Reserved Becoming a globally adored Asobi powerhouse, known for its top-notch quality and boundless creativity. Business Review (announced on May 14, 2024) Business Vision 2030 Age group Age Regional axis Area
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1H net sales results 14Business ReviewTOMY Company, Ltd. All Rights Reserved KIDDY LAND hololive production official shop Source: Japan National Tourism Organization (JNTO) Change in overseas visitors to Japan Expanding the customer base through new approaches Character product development tailored to customer needs Performance growth led by flagship stores and new store openings Shinjuku Store opened in April 2025 Up 18% year on year 31.65 million visitors Total number of visitors from January to September 2025: Nagoya PARCO store Sanrio characters 162 194 0 50 100 150 200 FY2024 FY2025 ¥100 million Chiikawa Land © 2025 SANRIO CO., LTD. © COVER © nagano © nagano
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15 Leveraging IP to expand age groups and regional axis Business ReviewTOMY Company, Ltd. All Rights Reserved Installed unit trends (in Japan and Asia) Sales growth through global expansion Continuing consideration of North American expansion for medium- to long-term growth T-ARTS Company (1) Plush toys © Nintendo, Creatures, GAME FREAK, TV Tokyo, ShoPro, JR Kikaku, © Pokémon ©2024 Pokémon. ©1995-2024 Nintendo/Creatures Inc./GAME FREAK inc. Developed by T-ARTS and MARV Pokémon are registered trademarks of Nintendo Co., Ltd., Creatures Inc. and GAME FREAK. Expanding global rollout of Pokémon amusement machines in Japan and Asia © T-ARTS / syn Sophia / TV TOKYO / AP Production Committee IP strategy for the Pretty series Mezastar Station at Taipei Station Underground City Mall Licensed merchandise Domestic and international events Animated TV series Event stages 1H net sales results © Nintendo / HAL Laboratory, Inc. © Disney © Disney / Pixar © Disney. Based on the “Winnie the Pooh” works by A.A.Milne and E.H.Shepard. 225 247 0 50 100 150 200 250 300 FY2024 FY2025 ¥100 million Amusement machines
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16 Promoting expansion of GACHA capsule toys in North America Business ReviewTOMY Company, Ltd. All Rights Reserved T-ARTS Company (2) Launch of a joint retail business by three companies A pilot store in California, U.S. to open in November GACHA (capsule toy) Crane games T-ARTS Company SEGA FAVE CORPORATION Mitsubishi Corporation Supply chain development North American market Targeting the rollout of more than several hundred locations across the U.S. beginning in FY2026 A new challenge in North America Adding GACHA machines as a new lineup into GENDA’s established mini-crane games, thereby maximizing customer experience value Rollout potential across more than 13,000 locations • Major grocery stores • Cinema chains, etc. Deployment of GACHA onto GENDA’s North American platform Full-scale expansion of the GACHA business across North America through partnership with GENDA
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17 TOMY Company (1) Business ReviewTOMY Company, Ltd. All Rights Reserved Driving growth by delving deeper into long-selling brands
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18 TOMICA’s growth through expansion of age group Business ReviewTOMY Company, Ltd. All Rights Reserved TOM ICA TOMICA WORLD Dream TOMICA JOBRAVER Thomas Tomica DISNEY TOMICA Cars TOMICA Go! Go! Vehicle Zoo TOMICA Premium tomica PREMIUM unlimited tomica+ (tomica Plus) TOMICA PLARAIL BLOCK First TOMICA Kidults Preschool TOMY Company (2) Net sales trend of TOMICA Premium TOMICA Brand Map FY2017 FY2018 FY2019 FY2020 FY2021 FY2022 FY2023 FY2024FY2015 FY2016 © TOMY
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19 TOMICA’s growth through expansion of regional axis Business ReviewTOMY Company, Ltd. All Rights Reserved TOMICA Kidult Select Store Beijing FAO TOMICA BRAND STORE Beijing TOMY Company (3) DIECAST EXPO Malaysia TOMICA Expo 2025 Taiwan DIECAST EXPO Singapore Net sales trend of TOMICA in the Asian region TOMICA store events in the Asian region
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20 BEYBLADE’s rollout expands over 80 countries and regions, with multi-generational appeal Business ReviewTOMY Company, Ltd. All Rights Reserved TOMY Company (4) Regular Selected from Manila Open Selected from Manila Regular Selected from Sydney Open Selected from Sydney Regular Selected from Paris Open Selected from Los Angeles Regular Selected from Singapore Open Selected from Singapore Regular Selected from Mexico City Open Selected from Mexico City Regular Selected from São Paulo Regular Selected from Auckland Regular Selected from Bangkok Open Selected from Bangkok Regular Selected from Tokyo Open Selected from Tokyo Regular Selected from Guangzhou Open Selected from Guangzhou Regular Selected from Taipei Open Selected from Taipei Regular Selected from Jakarta Open Selected from Jakarta Regular Selected from Seoul Open Selected from Seoul Open Selected from Istanbul Regular Selected from Toronto Regular Selected from Kuala Lumpur Open Selected from Kuala Lumpur Regular Selected from London Regular Selected from Cologne Regular Selected from Hong Kong Open Selected from Hong Kong Regular Selected from Chicago Regular Class: Ages 6 up to 12 Open Class: Ages 6 and older, adults may also join
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21 Expanding the rollout of Beyblade for further growth Business ReviewTOMY Company, Ltd. All Rights Reserved India China TOMY Company (5) September 2025 Mela! Mela! Anime Japan!! August 2025 BEYBLADE X G1 Tournament Guangzhou, China
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22 Cultivating new growth drivers Business ReviewTOMY Company, Ltd. All Rights Reserved Participation in hobby events Hobbies Expansion of product lineups Sales growth also through collaborations Driving expansion in Asia Driving digital transformation Driving global expansion • Shizuoka Hobby Show • All Japan Model and Hobby Show • Anime ExpoⓇ 2025 • Animation - Comic - Game Hong Kong 2025 • TAIPEI TOY SHOW • HOBBY EXPO CHINA • BEST HOBBY SUMMER FESTA 2025 • Shanghai Wonder Festival 2025 • T-SPARK POP UP in TAIWAN, etc. Anime ExpoⓇ 2025 Expansion areas: DUEL MASTERS PLAY’S TOMY Company (6) Expansion of brand lineups Further expansion through TOMY International Trading card games DUEL MASTERS x VTuber © TOMY North America, Australia, China, Hong Kong, Taiwan, and South Korea © Disney © Haruichi Furudate / Shueisha © Haruichi Furudate / Shueisha Haikyu!! Production Committee © TOMY TM and © 2025 Wizards of the Coast / Shogakukan / WHC © Gosho Aoyama / Shogakukan © TOMY TM and © 2025 Wizards of the Coast / Shogakukan / WHC © ANYCOLOR, Inc.
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Bringing Asobi to the world and Asobi to all generations! TOMY Company, Ltd. All Rights Reserved 23
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Quality Asobi can inspire and delight the world. Purpose TOMY Company, Ltd. All Rights Reserved