Page 1

HEINEKEN MEDIA RELEASE Heineken N.V. reports on 2021 first - quarter trading Amsterdam , 21 April 2021 - Heineken N.V. ( EURONEXT : HEIA ; OTCQX : HEINY ) publishes its trading update today for the first quarter of 2021 . KEY HIGHLIGHTS ■ Beer volume stable organically ■ ■ ■ HeinekenⓇ volume growth accelerated + 12.1 % Premium volume outperformed growing in the low - teens Deployment of EverGreen growth strategy on track Dolf van den Brink , Chairman of the Executive Board / CEO , commented : " We had a solid start to the year , despite facing severe restrictions across many markets and the closure of the on - trade in Europe due to the pandemic . Overall beer volume was in line with last year , with strong growth in Africa , Middle East & Eastern Europe and Asia Pacific and modest growth in the Americas . The Heineken® brand had a stellar performance , up 12.1 % , with double - digit growth in more than 40 countries . I am proud of our employees ' relentless resilience and agility in responding to the ongoing volatility . We are making great strides in the deployment of our EverGreen growth strategy on all fronts . Most recently , we announced our ambition to become carbon neutral by 2040. " FIRST QUARTER VOLUME Beer volume 12 Organic ( in mhl or % ) 1Q21 growth 1Q20 Heineken N.V. 50.3 0.0 % 51.6 Africa , Middle East & Eastern Europe 9.4 9.9 % 9.4 Americas 19.4 0.8 % 19.3 Asia Pacific 7.7 5.4 % 7.4 Europe 13.8 -9.7 % 15.4 HeinekenⓇ volume Organic ( in mhl or % ) 1Q21 growth Heineken N.V. 10.5 12.1 % Africa , Middle East & Eastern Europe 1.6 22.4 % Americas 4.4 17.5 % Asia Pacific 1.8 21.8 % Europe 2.8 -4.6 % 1 Refer to the Definitions section for an explanation of organic growth and volume metrics . 2 2021 volume reflects the shift of malt - based , unfermented , non - alcoholic drinks from Beer- to Non - Beer Volume . Organic growth has been corrected . P.O. Box 28 1000 AA Amsterdam - The Netherlands Office address - Tweede Weteringplantsoen 21 - 1017 ZD Amsterdam Heineken N.V. - Registered Office at Amsterdam - Trade Register Amsterdam No. 33011433 Page 1 of 7