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' HEINEKEN HOLDING NV MEDIA RELEASE Heineken Holding N.V. reports on 2021 first - quarter trading Amsterdam , 21 April 2021 - Heineken Holding N.V. ( EURONEXT : HEIO ; OTCQX : HKHHY ) publishes its trading update today for the first quarter of 2021 . KEY HIGHLIGHTS ■ Beer volume stable organically • HeinekenⓇ volume growth accelerated + 12.1 % ■ Premium volume outperformed growing in the low - teens ■ Deployment of EverGreen growth strategy on track Heineken Holding N.V. engages in no activities other than its participating interest in Heineken N.V. and the management or supervision of and provision of services to that company . FIRST QUARTER VOLUME Beer volume¹2 ( in mhl or % ) Consolidated beer volume HeinekenⓇ volume¹ ( in mhl or % ) Heineken N.V. Organic 1Q21 growth 1Q20 50.3 0.0 % 51.6 Organic 1Q21 10.5 growth 12.1 % Refer to the Definitions section for an explanation of organic growth and volume metrics . 2021 volume reflects the shift of malt - based , unfermented , non - alcoholic drinks from Beer- to Non - Beer Volume . Organic growth has been corrected . HEINEKEN's highest priority throughout the COVID - 19 crisis has been and continues to be the health and safety of its people . HEINEKEN's teams have demonstrated great resilience and agility as the crisis prolongs and recovery levels vary market - to - market . HEINEKEN continues to support its employees , customers , suppliers and communities most impacted by the pandemic . For example , in the UK , HEINEKEN continues to support its customers financially and waived € 19 million in rental payments last quarter . In Brazil , HEINEKEN joined the " Salvando Vidas " match - funding initiative of the Development Bank of Brazil ( BNDES ) , to invest in 4 oxygen plants and aid more than 40 philanthropic hospitals with medical supplies in the fight against COVID - 19 . In March 2021 HEINEKEN began to lap the first round of severe lockdowns in March 2020. Beer volume in the first quarter was in line with last year , organically ( 2.1 % below the first quarter of 2019 ) . HEINEKEN delivered strong growth in the Africa , Middle East & Eastern Europe and Asia Pacific regions and modest growth in the Americas , offset by the decline in Europe where the on - trade remained largely closed throughout the quarter . At the start of April less than 30 % of the on - trade in Europe was operating . HEINEKEN is bringing its EverGreen balanced growth strategy to life across the business , focusing on delivering superior and profitable top - line growth . HEINEKEN is amplifying its strong premium position to capture the growing opportunity of premiumisation . HEINEKEN is expanding its portfolio by stretching and moving beyond beer into products such as ciders , hard seltzers and other beverages to better serve consumers . HEINEKEN is shaping and strengthening its digital route to consumer . Tweede Weteringplantsoen 5 - 1017 ZD Amsterdam Registered Office at Amsterdam - Trade Register Amsterdam No. 33078624 Page 1 of 4