PNL CMD 2025 Presentation

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INDELING THEME COLORS HYPERLINKTITLE COLOR CMD template (kleine afwijkingen t.o.v. standaard PostNL-template)Alleen titel Connected to deliver what drives us all forward September 17, 2025 2 Breakthrough 2028 Agenda Strategy Business segments Financial ambition Closing remarks Q&A 1 2 3 4 5 Connected to deliver what drives us all forward

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We grow our business, create sustainable value, lead through innovation and make impact that matters Value Foundation We build on a strong heritage, drive change, serve society and are sustainable at the core Our values Connecting, personal, resourceful and dedicated InnovationImpact Growth We accelerate growth beyond boundaries, together with our customers We create impact that matters for our people and society driving positive transformation We unlock value by optimising consumer experience, margins and smart use of assets We drive bold innovation with data, technology and intelligence Connected to deliver what drives us all forward

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Platforms Capture international growth through asset-light models E-commerce From volume to value through a differentiated approach and smart network utilisation We grow our business, create sustainable value, lead through innovation and make impact that matters Financial KPIs Connected to deliver what drives us all forward NPS Carbon efficiency Employee Engagement Mail Transform to a future-proof postal service Compliance Strategic Portfolio Priorities Data foundation Stable workforce Seamless services Optimised E-commerce portfolio Network efficiency Future Mail 1st time right International growth Must Do 5

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INDELING THEME COLORS HYPERLINKTITLE COLOR CMD template (kleine afwijkingen t.o.v. standaard PostNL-template)Tekst Connected to deliver what drives us all forward Building on our strong heritage and culture with a transformational mindset September 17, 2025 2011 1799 Nationwide postal company 2012 PostNL app Transformation • 2011: ~55% of revenue mail • 2024:~70% of revenue parcels • Capacity parcels more than tripled • Digital frontrunner 2021 Robotised Small Parcel Sorting Centre 2019 Acquisition Sandd 6 At the heart of society Over 225 years of social commitment, always at the forefront of transformation. Trusted for generations. Leading with purpose We foster people, technology, environment and prioritise social impact to help change the future. We don’t just follow. Every day, every street We drum the rhythm of society by delivering 1.2m parcels and 6.3m letters per day. Enable our state-of the-art infrastructure and dedicated people. 2024 Most sustainable e-commerce company in the world (DSJI)

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INDELING THEME COLORS HYPERLINKTITLE COLOR CMD template (kleine afwijkingen t.o.v. standaard PostNL-template)Tekst Connected to deliver what drives us all forward PostNL at a glance September 17, 2025 Our networks Key figures 2024 €3,252m €53m ~1.2m ~6.3m #1 27% >32,000 67% Revenue Normalised EBIT Parcels per day Letters per day Average NPS Last-mile emission-free delivery Employees Engaged employees 7

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INDELING THEME COLORS HYPERLINKTITLE COLOR CMD template (kleine afwijkingen t.o.v. standaard PostNL-template)Tekst Connected to deliver what drives us all forward Navigating a challenging market backdrop September 17, 2025 General economic conditions and global trade • Labour shortages • Higher inflation and wage increases • Global trade policies and tariffs Consolidation in e-commerce market • Platformisation and rise of marketplaces • Growing cross-border shopping: Asian platforms gaining share Competition • Growing competition from international players • Insourcing by large customers Shifting consumer expectations • Greater control • Expect better predictability • Stronger digital connections Digital transformation • Rapid development of AI • Increasing importance of cyber security Dutch USO regulation • Insufficient progress on USO reform • Ongoing legal proceedings 8

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INDELING THEME COLORS HYPERLINKTITLE COLOR CMD template (kleine afwijkingen t.o.v. standaard PostNL-template)Tekst Connected to deliver what drives us all forward Redefining our future September 17, 2025 Breakthrough 2028: normalised EBIT >€175m • Leveraging our trusted brand, digital capabilities and consumer- facing platforms • Continue to invest in sustainability and our people • Accelerating our data and AI-first strategy • Innovation beyond delivery E-commerce From volume to value to maintain our leading position in e-commerce • more segmented customer approach • differentiated and tiered propositions • from next day to best day: smart steering of volume • share capabilities across teams to improve yield and capital efficiency Platforms Accelerate growth by expanding digital-first and asset-light platforms Spring and MyParcel into new markets Mail Take decisive action to ensure a future-proof and reliable postal service Driving execution through aligning organisation, structure and culture • performance-driven with transformational mindset • split current segment Parcels into E-commerce and Platforms as of 1 January 2026 9

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INDELING THEME COLORS HYPERLINKTITLE COLOR CMD template (kleine afwijkingen t.o.v. standaard PostNL-template)Alleen titel Connected to deliver what drives us all forward Strategic objectives for our business segments September 17, 2025 Strategy enablers to support the future of delivery E-commerce From volume to value through a differentiated approach and smart network utilisation ESG Take care of our people, environment and society Innovation beyond delivery Explore new opportunities by stretching our core Platforms Capture international growth through asset-light models Data & tech Simplify and accelerate by embracing data and AI Mail Transform to a future-proof postal service ESG Data& tech Innovation beyond delivery 10

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INDELING THEME COLORS HYPERLINKTITLE COLOR CMD template (kleine afwijkingen t.o.v. standaard PostNL-template)Tekst Connected to deliver what drives us all forward ESG September 17, 2025 Take care of our people, environment and society 11 Improve environmental impact by reducing emissions • Invest in clean kilometers and climate- neutral buildings • Improve network efficiency • Increase circularity Create positive impact on people across the value chain • Inclusiveness and diversity • Continue to invest in engaged and healthy workforce Foster a responsible governance • Responsible leadership and corporate governance based on integrity and compliance with laws and regulations • Building trust by understanding stakeholders' expectations through dialogue • Transparent and reliable Driving long-term sustainable business value • Strengthen ESG knowledge and capabilities • Anchor ESG by fully integrate in management systems and linking strategy to measurable KPIs • Value chain impact

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INDELING THEME COLORS HYPERLINKTITLE COLOR CMD template (kleine afwijkingen t.o.v. standaard PostNL-template)Tekst Connected to deliver what drives us all forward Create a positive impact on our people September 17, 2025 Everything starts with our people • With 32,000 colleagues, we are proud to be a responsible employer at scale. Providing opportunities for all and ensuring that our people can thrive. It is their commitment that connects society and powers our success Healthy and safe working environment • New management structure in depots focusing on personal attention and support • Initiatives and tools designed to reduce physical strain such as fully automated tilters in our parcel sorting centers Attract & Retain • Since early 2024, applications increased by 55% in a tight labour market, driven by successful campaigns and targeted recruitment • Ranked as a top 15 employer for part-time jobs in the Netherlands • Selection process supported by embracing AI 12

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INDELING THEME COLORS HYPERLINKTITLE COLOR CMD template (kleine afwijkingen t.o.v. standaard PostNL-template)Tekst Connected to deliver what drives us all forward Ambition to net zero by 2040, SBTi* validated September 17, 2025 35 21 2021 2024 2028 Carbon efficiency Emissions in kilotonnes Scope 1 and 2 339 266 2021 2024 2028 Scope 3 Absolute CO2 emissions -90% Absolute CO2 emissions -45% 2 Buildings 3 Contracted transport and distribution Services and goods Commuting and other Scope 2025 2030 versus base year 2021 >25 city centres in the Netherlands 100% in the Benelux region, Emission-free last-mile delivery 1 Own fleet 2040 Net zero ambition *ScienceBased Target initiative 13 Ambition 2028: total reduction of 20%- 25% for scope 1, 2 and 3 (base year: 2024) ~20% reduction* ~65% reduction* * from 2024

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INDELING THEME COLORS HYPERLINKTITLE COLOR CMD template (kleine afwijkingen t.o.v. standaard PostNL-template)Tekst Connected to deliver what drives us all forward Data and tech September 17, 2025 Migration to the cloud Unlocking possibilities and elevated potential Transformedto a self-engineering organisation Cultivateda self- engineeringculture resulting in fast and better innovations EmbracedAI first Accelerating innovation, boosting competitiveness, empoweringtalent and reducingcostsEmbeddedan agile culture Increasedflexibility and collaboration due to an embedded agile culture Exploring AI Across business domains identifying high impact use cases Frontrunner in embracing technological innovation Now Simplify and accelerate by embracing data and AI 14

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INDELING THEME COLORS HYPERLINKTITLE COLOR CMD template (kleine afwijkingen t.o.v. standaard PostNL-template)Tekst Connected to deliver what drives us all forward Moving towards AI first September 17, 2025 • Embedded in high-impact business domains and enabled by our AI Centre of Excellence • 4 main transformation streams • foundation: PostNL AI Architecture & AI Governance structure • partner Ecosystem: deepdives with key tech partners • value execution: conversational AI for Customer Care, AI PoC’s and prototyping pipeline • adoption & transformation: 1,000+ trained Copilot users & Champion community 15

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INDELING THEME COLORS HYPERLINKTITLE COLOR CMD template (kleine afwijkingen t.o.v. standaard PostNL-template)Tekst Connected to deliver what drives us all forward Innovation beyond delivery September 17, 2025 Explore new opportunities by stretching our core We innovate with intention to make every step faster, smarter and more meaningful • Not to move away from who we are • But to build on it Our platform never stands still • It evolves with the needs of today • And the vision of tomorrow 16

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INDELING THEME COLORS HYPERLINKTITLE COLOR CMD template (kleine afwijkingen t.o.v. standaard PostNL-template)Tekst Connected to deliver what drives us all forward Our legacy lives in every step forward September 17, 2025 • Not just responding to the rise of online shopping, but redefining how e- commerce works • Collaborate with partners, platforms and customers, to build smarter, more sustainable e-commerce solutions • From sales to check-out to returns, covering the full customer journey • Designing the future of e-commerce, not just delivering it • Put intelligence at the heart of everything, not just to move faster, but to move smarter • Working with colleagues, experts and customers to develop smarter operations, personalised services and create new value • To serve our customers better today and help them grow tomorrow • Not entering the market to follow but to change it • Building new ecosystems with leading international partners to create smart and profitable solutions for neighbourhoods, for people and for us 17

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INDELING THEME COLORS HYPERLINKTITLE COLOR CMD template (kleine afwijkingen t.o.v. standaard PostNL-template)Tekst Connected to deliver what drives us all forward Examples of areas of development to help shape our future September 17, 2025 Identity wallet • Verified digital identity to unlock new value • Securing data, enabling compliance and enriching customer journeys in future check-outs Social commerce • New strategic partnerships to shape future of social shopping Innovation and growth • Building new products, services and platform models with AI at the core • Creating intelligent agents, powered by our unique operational data Neighbourhood • Energy as a shared community service • Microgrids and shared energy for communities Drive • Fast-charging infrastructure for electric logistics at external hubs Home • Bring energy and sustainability services directly to consumers • From solar panels to green energy contracts 18

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INDELING THEME COLORS HYPERLINKTITLE COLOR CMD template (kleine afwijkingen t.o.v. standaard PostNL-template)Tekst Connected to deliver what drives us all forward Becoming a performance-driven organisation with a transformational mindset September 17, 2025 Strategic performance management • Instrument for agile strategy execution • Based on simplification, delayering, accountability, matching incentives to key priorities and transforming capabilities Focused leadership • Cascade PostNL’s ambition into measurable team objectives Shaping high-performance culture • Foster ownership to deliver tangible results • Empower teams with full end-to-end responsibility Aligning organisation • Adapt structure and processes to support strategic priorities • Increase agility to direct resources to where they have most impact • Develop transformational mindset and capabilities Growth Value InnovationImpact 19

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INDELING THEME COLORS HYPERLINKTITLE COLOR CMD template (kleine afwijkingen t.o.v. standaard PostNL-template)Alleen titel Connected to deliver what drives us all forward Our 10 Strategic Portfolio Priorities September 17, 2025 1. Compliance Ensure demonstrable compliance on legal, regulatory and security requirements weighing efficiency and effectiveness 5. Data foundation Build future-proof, compliant and well- governed data foundation to enable faster decision-making, innovation and AI readiness to proactively steer business across PostNL 4. Future Mail Ensure a healthy cost/benefit ratio for mail within the legal and organisational constraints. To ensure a mail business in line with (future) customer needs and smartly reduce costs 9. 1st time right Reduce costs by achieving 1sttime-right delivery. Shift volume to OoH: expand APL network and optimise retail flows. Boost 1st time-right at the door through clear communication, accurate information and right delivery options 2. Stable workforce A reliable and engaged workforce as a prerequisite for delivering consistent quality, stable operations to increase efficiency and reduce cost base 3. Optimised E-Commerce portfolio Develop/Transform/Create modular, flexible proposition portfolio with value added pricing mechanism that will enable effective yield/revenue management 7. Seamless services Easy onboarding of customer and right information at right time to reduce churn and optimise mix. Optimise customer services and enable seamless services for growth 8. Network efficiency Cost base reduction through efficiency of own E-commerce network - collect, sort and transport - for both the short and long term 10. International growth Achieve profitable volume growth by expanding our International network with our platform business 6. Must Do (Business continuity & ALM) Secure critical systems and infrastructure through timely application lifecycle management and platform renewal to ensure operational stability and technological continuity at minimal costs 20 E-commerce Platforms Mail Enablers

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INDELING THEME COLORS HYPERLINKTITLE COLOR CMD template (kleine afwijkingen t.o.v. standaard PostNL-template)Tekst Connected to deliver what drives us all forward Breakthrough 2028 September 17, 2025 Accelerating performance • Confident in accelerating financial performance to 2028, whilst acknowledging the impact of macroeconomic trends and evolving consumer behaviour on delivering on our ambition NPS: #1 with customers and consumers Carbon efficiency: reduce by 20%-25% for scope 1, 2 and 3 Employee engagement: improve by 5 percentage points (in € million) >4,000 (2024: 3,252) Revenue >75 (2024: 12) Free cash flow >175 (2024: 53) normalised EBIT >12% (2024: 3.4%) ROIC Growth Value InnovationImpact 21 Financial ambition 2028

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INDELING THEME COLORS HYPERLINKTITLE COLOR CMD template (kleine afwijkingen t.o.v. standaard PostNL-template)Tekst Connected to deliver what drives us all forward Discussion topics September 17, 2025 24 • PostNL has a leading position in the domestic e-commerce market • The e-commerce market is expected to continue growing • Customer base and needs are evolving • Consumers play an increasingly important role in e-commerce value chain • We are adapting to the evolving market • Accelerate growth in Belgium

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INDELING THEME COLORS HYPERLINKTITLE COLOR CMD template (kleine afwijkingen t.o.v. standaard PostNL-template)Tekst Connected to deliver what drives us all forward Leadership position build on strong assets September 17, 2025 Leading CX with strong brand • Favourite deliverer: consumer NPS lead of +18 points vs #2 • Most reliable deliverer: ~98% of parcels delivered on time to correct address • Trusted and iconic Dutch brand: >225 years of heritage Largest customer base and densest network • >100,000 business customers on platforms • 371m parcels delivered in the Netherlands and Belgium in 2024 • Largest player in the Netherlands, #2 in Belgium Broadest omni-channel offering • Top-rated consumer app with ‘delivery preferences’ • Strong consumer engagement with >9m PostNL-app accounts Scale and sustainability as competitive differentiators • ~5,600 retail locations close to customers for OoH delivery; >1,200 APLs • Max capacity to sort and deliver ~10m parcels per week • Most sustainable e-commerce delivery company in the world (DJSI 2024) 25

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INDELING THEME COLORS HYPERLINKTITLE COLOR CMD template (kleine afwijkingen t.o.v. standaard PostNL-template)Alleen titel Connected to deliver what drives us all forward E-commerce volume expected to grow Addressable Dutch e-commerce market Market share x Expected market growth: ~5% per year • Maintain leading position • Slight loss in market share expected due to shift from volume to value Assumed increase household consumption: 1%-2% per year Assumed increase 0.4% - 0.7% per year • Consumer behaviour • Marketplaces • Low-cost offering from Asian platforms attracts demand • Social platforms Online penetration Dutch retail market x Volumes PostNL Assumed volume growth E-commerce: ~5% on average per year Driven by improved economic conditions and further online penetration Volume PostNL B2C Volume PostNL in Belgium Volume PostNL C2X + 26 Sources: Euromonitor, CPB, ThuisWinkelMarktMonitor, MoMa, company data

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INDELING THEME COLORS HYPERLINKTITLE COLOR CMD template (kleine afwijkingen t.o.v. standaard PostNL-template)Tekst Connected to deliver what drives us all forward 2000-15 2015-25 Current market challenges Market growth Double digits Low single digits Increasing client concentration • Rise of giants, including new Asian giants • More platformisation Growing importance of consumer experience • More control for consumers • Evolving delivery preferences • App based engagement Changing consumer behaviour • More concentrated ordering moments, resulting in higher peaks (day, week, month, Nov/Dec) • Rise in cross-border shopping • Importance of sustainability Customer source Retail shoppers Customers from other e-commerce platforms Competition Low High Focus Revenues and customer acquisition Margins, retention, cross- sell Logistics need Capacity and speed Low cost Consumer experience Evolving market dynamics in growing e-commerce sector September 17, 2025 Navigating inflation and labour scarcity 27

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INDELING THEME COLORS HYPERLINKTITLE COLOR CMD template (kleine afwijkingen t.o.v. standaard PostNL-template)Tekst Connected to deliver what drives us all forward Intensifying concentration in sector expected to continue… Sources: ACM, Euromonitor, own data 2019 2024 Concentration in the Netherlands Top-3 players gaining share across countries over the last years Other (mainly SME) Marketplaces Top-50 excluding marketplaces 34 34 35 47 49 54 54 69 73 Netherlands France Portugal Poland UK US Germany Japan China E-commerce player market share by country 2024, in % 28 in %

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INDELING THEME COLORS HYPERLINKTITLE COLOR CMD template (kleine afwijkingen t.o.v. standaard PostNL-template)Alleen titel Connected to deliver what drives us all forward … leading to further pressure on profit pool Marketplaces and Asian platforms Other platforms Business customers and SMEs 2 3 margin (€ per parcel) Platformisation of SME fuels …1 … above average growth in top 20 customers that has >60% volume 2 … and a decline of beyond top 100 3 1 volume versus margin by customer segment 29 Resulting in our strategic shift from a volume to a value approach

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INDELING THEME COLORS HYPERLINKTITLE COLOR CMD template (kleine afwijkingen t.o.v. standaard PostNL-template)Tekst Connected to deliver what drives us all forward Delivery experience is a key loyalty and value driver 30 Delivery drives consumer experience Key drivers of consumer experience Consumer experience important for e-commerce growth 5x Purchase 1.3x more Spend 1.8x more Come back 1.8x more Refer 1.2x more Unhappy shopper Happy shopper Customer lifetime value 60 58 41 38 12 28 % of online shoppers Other Flexible payment Shipping speed Return policy Product quality Shipping costs Top 20% buyers critical to retain for webshops Share of buyers / share of revenue Share of customers Share of revenue Least frequent buyers Medium frequent buyers Most frequent buyers

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INDELING THEME COLORS HYPERLINKTITLE COLOR CMD template (kleine afwijkingen t.o.v. standaard PostNL-template)Tekst Connected to deliver what drives us all forward Consumers increasingly open to delivery flexibility September 17, 2025 Delivery speed expectations 2023 survey, in % <1 day 1-2 days 3-4 days 5-7 days 8-14 days Receiver needs Next day delivery has been the standard for years… • Parcel delivery companies around the globe have started to flex delivery windows to look to improve margins …but consumers accept different delivery times in return for benefits… • Verified by research in the Netherlands • Consumer willing to wait ~3 days before becoming impatient …consumers want to be in control through e-tailer check-out • Flexible delivery options at check-out allow platforms to share benefits of longer windows with consumers • Delivery providers benefit through better network utilisation and can incentivise platforms with lower delivery costs Faster than expected In line with expectations Slower than expectations Needs next day delivery Consider extended delivery window at right benefits Accept extended delivery window for small benefit 31

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INDELING THEME COLORS HYPERLINKTITLE COLOR CMD template (kleine afwijkingen t.o.v. standaard PostNL-template)Tekst Connected to deliver what drives us all forward Different customer segments have different delivery needs Needs and relative importance differ by segment • Large (local) e-commerce customers want low cost, strong delivery experience, joint innovation and consumer insights • SME customers want a good collection proposition, a strong delivery experience and ease of doing business • Offering relevant value-adding services and segmented propositions • Willingness to pay for value-adding services differs per segment and service • Create advocacy and lock-in Simple Straightforward framework with standardised basic offering and selected premium services Makes you want to stay Create advocacy & stickiness by offering unique and integrated services tailored to customer need Best value for you Access to premium services at additional conditions 32 Marketplaces and Asian platforms Other platforms specific / generic Business customers and SMEs specific / generic C2X Delivery price Quality (in full, in time) Delivery experience Network First mile collection Retail network Digital Integration Supply chain Self-service portal (Consumer) insights Strong local brand Source: own data

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INDELING THEME COLORS HYPERLINKTITLE COLOR CMD template (kleine afwijkingen t.o.v. standaard PostNL-template)Tekst Connected to deliver what drives us all forward Continued growth in e-commerce with evolving market dynamics September 17, 2025 • Our customer base has matured, shifting focus to consumer retention and profitability • Historic emphasis on speed no longer aligned to demand - most purchases are not urgent • Purchasing mainly in weekend, combined with next day delivery, puts unnecessary pressure on networks • Delivery experience remains a critical factor, especially for ‘big shoppers’ • So, our customers ideally choose between ‘cost’ and ‘experience’ for each shipment • Consumers are open to shift from ‘next day’ to ‘best day’, provided benefits are shared and they are in control Next day At home Preferred time Best day Out-of- Home Flexible time TomorrowToday 33

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INDELING THEME COLORS HYPERLINKTITLE COLOR CMD template (kleine afwijkingen t.o.v. standaard PostNL-template)Tekst Connected to deliver what drives us all forward Joint responsibility across chain to enable a sustainable e-commerce future September 17, 2025 As market leader, we are well-positioned to drive change • Collaboration across full chain is important to widely adopt ‘best day’ delivery: joint planning and coordination to address structural inefficiencies • Strive for more balanced distribution of value between customer, consumer and deliverer • Committed to increasing investments in health & wellbeing and sustainability The time to act is now • Digital check-out enables multiple delivery options • Shoppers are willing to choose ‘best day’ delivery • Senders benefit from chain optimisation • Technology allows automated implementation 34 Logistic providers Consumers Customers

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INDELING THEME COLORS HYPERLINKTITLE COLOR CMD template (kleine afwijkingen t.o.v. standaard PostNL-template)Tekst Connected to deliver what drives us all forward Our margin engine: from volume to value September 17, 2025 35 Stronger commercial engine to drive growth and profitability • Segmented and differentiated customer approach and tiered propositions • Better utilisation (and more equal flow) and shared benefits 1 Be distinctive where it matters • Most trusted and preferred logistics brand • Distinctive experience and personalised consumer experience 2 Competitive on costs, building on our strategic assets • Better leverage strategic assets (infrastructure, OoH, APL) • Reduce network costs and rebalance network cost structure • Lower overhead costs 3 Step-up in steering and teaming capabilities • Cost driver insights • Strategic value-based pricing • Yield management capabilities and steering on margin 4

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INDELING THEME COLORS HYPERLINKTITLE COLOR CMD template (kleine afwijkingen t.o.v. standaard PostNL-template)Tekst Connected to deliver what drives us all forward Tiered value propositions per customer segment September 17, 2025 Improve account & contract management to drive profitability of customer and product flows 36 Premium • More flexible infeed • Dedicated customer support team • Higher priority in peak • High-performance integrations Add-on digital services • Check-out services • Value-adding insights • ID and/or address check • Tiered value propositions by segment with base service levels and monetisible upgrades • Differentiate by pro-actively including value-adding services and insights to key segments • Segmentation of customers based on needs and market opportunities Basic • Fixed infeed timeslot • Standard delivery hours • Full range of delivery options • Track and trace 1

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INDELING THEME COLORS HYPERLINKTITLE COLOR CMD template (kleine afwijkingen t.o.v. standaard PostNL-template)Tekst Connected to deliver what drives us all forward Estimated average weekly sorting volume (m, 2025) 0.90 Sun Mon Tue Wed Thu Fri Sat No sorting 1.50 1.35 1.25 1.15 1.10 Excess capacity More efficient utilisation of network capacity More frequent underutilisation due to higher peaks Day Week Year More volumes with early feed- in or premium for late injections Fill gaps and/or increase volume to optimise value chain from customer to consumer Increase utilisation during low- volume periods and manage seasonality Objective Pricing and contractual agreements Flexible proposition aiming to balance volumes over the week by differentiating on offering and price level Price mechanisms to steer (delivery day, OoH) Action More agile, data-steered distribution model and capacity-based incentives EBIT margin Full utilisation (%) 0 100 60 37 1

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INDELING THEME COLORS HYPERLINKTITLE COLOR CMD template (kleine afwijkingen t.o.v. standaard PostNL-template)Tekst Connected to deliver what drives us all forward Moving from next day to best day, together with our customers • How to influence consumer behaviour? • impact on price elasticity • Impact on conversion rate check-out • Technological and operational adjustments? • Potential differences per customer segment or consumer segment? Additional option in check-out: extended delivery window at different price versus next day Phase 1 Validate proof points Phase 2 Scaling-up & learning 38 Phase 3 Gain value 1 Pilot

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INDELING THEME COLORS HYPERLINKTITLE COLOR CMD template (kleine afwijkingen t.o.v. standaard PostNL-template)Tekst Connected to deliver what drives us all forward Leadership on consumer experience 39 • utilise our account base for personal, efficient and secure delivery experiences I manage my account I buy I follow I change I receive Secure I receive journey using PostNL ID • Drive value for our customers by collaborating on joint e-commerce journey • Create seamless experience by improving handover, communications and service • Integrate conversational AI in services to create a fast, digital and seamless ‘I get help’ journey • Personalise consumer experience in ‘I receive’ journey and make it easier and more flexible 2

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INDELING THEME COLORS HYPERLINKTITLE COLOR CMD template (kleine afwijkingen t.o.v. standaard PostNL-template)Tekst Connected to deliver what drives us all forward Optimise utilisation of network to accommodate assumed volume increase No significant growth capex in period 2024-28 • Increase in capacity to accomodate volume • Optimise flow suitable for dedicated and robotised small parcels sorting centre (SPSC) • Extending process hours in sorting and distribution through local optimisations • Improving equal flow 29 Depots 6 Distribution only locations 2 Dedicated fulfilment centres 1 Small Parcels Sorting Centre 1 Dedicated sorting centre Capacity and assumed volume development 2024 2025 2026 2027 2028 Equal flow New DCPs Additional measures SPSC Additional measures depots Current infrastructure Assumed volume development 40 3

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INDELING THEME COLORS HYPERLINKTITLE COLOR CMD template (kleine afwijkingen t.o.v. standaard PostNL-template)Tekst Connected to deliver what drives us all forward Grow OoH delivery from 12.5% in 2024 to ~20% in 2028 * total amount of parcels (excluding returns) during the week as function of locker capacity 50% growth of OoH network due to expansion # of APLs 3,365 3,270 1,084 3,600 2024 2025 2026 2027 2028 Retail APL Combination of PuDos and APLs ensures • flexibility • efficient capacity management 41 • High consumer satisfaction (NPS +51, 2024) • Option for locker delivery integrated in check-out large customers Accelerate investments • Add >600 APLs per year • Utilisation* towards >60% in 2028 (2024: ~35%) Reducing costs and footprint • Growing preference for OoH delivery in consumer app • +65% volumes in APLs in HY 2025 • Delivery costs for APL ~30% < home delivery due to less stop costs • Increased network utilisation • Reduced carbon footprint Consumer demand Growing adoption 3

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INDELING THEME COLORS HYPERLINKTITLE COLOR CMD template (kleine afwijkingen t.o.v. standaard PostNL-template)Tekst Connected to deliver what drives us all forward Reduce cost and rebalance cost structure Examples of costs savings initiatives • Leaner and more efficient operating model in first and middle mile • Actively manage product, client, and delivery mix to maximise network efficiency • Further implementation APL and OoH strategy • Further automation and digitalisation (robotics and planning optimisation tools) to improve productivity at scale • Reduce overhead costs by centralisation, simplification and digitalisation of support functions Significant organic cost increases require continuous efficiency gains Development cost per parcel Costs per parcel Costs per parcel excluding organic cost increase 2022 5 - 10% -(10) – (15)% 42 2028 3

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INDELING THEME COLORS HYPERLINKTITLE COLOR CMD template (kleine afwijkingen t.o.v. standaard PostNL-template)Tekst Connected to deliver what drives us all forward Strong focus on working conditions and stable labour force Current challenges • Tight labour market • Rising costs for flexible labour • Increasing compliance demands and market dynamics Invest in innovation to reduce manual labour, enhance workplace safety and unlock cost efficiencies Introduction of task rotation Adjusted customer delivery requirements Implementation of tilters to reduce manual lifting Use of smart electric tugs for internal roll container transport 43 3

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INDELING THEME COLORS HYPERLINKTITLE COLOR CMD template (kleine afwijkingen t.o.v. standaard PostNL-template)Tekst Connected to deliver what drives us all forward Step-up in steering and teaming capabilities Achieving strategic goals… … using broad and actionable insights … … to optimise the business … … through steering mechanisms … … and based on a strong organisational foundation • Increase margin • Improve consumer NPS • Satisfied customers • Reduce CO2 footprint • Strategic perspective • Business insights • Customer/consumer insights • Operational insights • Optimal customer mix and segment mix • Optimal price and portfolio mix • Optimal capacity utilisation • Commercial • contractual clauses • differentiated propositions and prices • best-practice sharing • Operational • differentiated logistical flows • cost-management • Governance • Culture • People • Processes • Data & Insights • Systems & tools • Dashboards 44 4

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INDELING THEME COLORS HYPERLINKTITLE COLOR CMD template (kleine afwijkingen t.o.v. standaard PostNL-template)Tekst Connected to deliver what drives us all forward Monetise capacity by optimising customer and product mix General price increase and indexation To mitigate inflationary pressure Contractual clauses To protect pricing when actual volumes differ from predicted volumes Stricter adherence to contract conditions Surcharges For peak, size, suitability for sorting to ensure profitable business Differentiated commercial propositions and prices Tailored and modular propositions, with differentiated pricing and segmented approach Built on granular cost driver insights to achieve customer based value via best pricing strategy 45 Develop structural programs to move towards revenue management Yield management toolbox 4

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INDELING THEME COLORS HYPERLINKTITLE COLOR CMD template (kleine afwijkingen t.o.v. standaard PostNL-template)Tekst Connected to deliver what drives us all forward Market position and network capacity create opportunities in Belgium Accelerating growth • Outperform market growth • Expand position export Belgium into Europe through Spring • Targeted yield management to achieve better volume mix • Improve PostNL app • Focus on OoH strategy Our assets and network • Significant increase in NPS • Current network consists of 2 depots and 6 distribution only locations • Room to optimise current network infrastructure to accommodate growth Volume & Pricing Sales effort Marketing approach Proposition & IT Retail Operations & Sourcing 1 2 3 4 5 6 Market growth 2022 2024 2028 Export Import Domestic 360 381 Market dominated by ‘foreign’ players reflected in large import share of market CAGR 2024-28: 4%-5% Our volume split in Belgium Based on Euromonitor market forecasts Export Import Domestic 46

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INDELING THEME COLORS HYPERLINKTITLE COLOR CMD template (kleine afwijkingen t.o.v. standaard PostNL-template)Tekst Connected to deliver what drives us all forward From volume to value through differentiated approach and smart network utilisation September 17, 2025 Strengthen commercial engine • More differentiated customer approach and tiered propositions • From next day to best day: smart steering of volume to equal flow Be distinctive when and where it matters • Consumer in control • Focus on ‘I receive’ and ‘I get help’ journeys • Strategic use of digital tools Competitive on cost • Smarter depot operations and better resource alignment • Targeted investments and leverage technology Step-up in steering and teaming capabilities • Active revenue/capacity management • Based on strong organisational foundation E-commerce strategic objectives 47

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INDELING THEME COLORS HYPERLINKTITLE COLOR CMD template (kleine afwijkingen t.o.v. standaard PostNL-template)Tekst Connected to deliver what drives us all forward Shifting market dynamics September 17, 2025 E-commerce by nature digital and cross-border • Blurring traditional lines between domestic and international logistics • Customers demand competitive, internationally integrated portfolio of delivery solutions • E-commerce continues to grow with cross-border outpacing domestic growth Shifting customer expectations • Simple, scalable and flexible shipping • Multi-carrier and most suitable last mile delivery network per country • API-first, more insights into shipments and advanced analytics, and improved return solutions Rising complexity • Customs, VAT and delivery speed 2024 2028 Anticipated growth European E-commerce (CAGR 6% - 9%) European cross-border market is growing 1.5 times faster than domestic markets 1.5x Domestic markets European cross-border market 49

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INDELING THEME COLORS HYPERLINKTITLE COLOR CMD template (kleine afwijkingen t.o.v. standaard PostNL-template)Tekst Connected to deliver what drives us all forward Build on strong starting position to meet market needs Two distinct models to offer solutions in growing international e-commerce market Capturing international e-commerce growth through platforms Spring MyParcel • Asset-light, digital-first models, connecting merchants and carriers • Multi-carrier orchestration: choice, flexibility, insights, and returns • End-to-end cross-border solutions by combining local commercial presence with international hubs • Leverage on flexible partner network for first, middle, and last mile delivery • Spring Europe enables merchants to scale, capturing growing intra-European e-commerce • Spring Asia & Americas unlock growth by feeding into our European network, broadening services towards diversifying origins, customers and destinations • 100% digital merchant platform • Integrate carriers, shop systems, marketplaces • Provide analytics to support our customers • Monetised through platform and per-shipment fees • International by design, scalable at low capex, rapid market entry • Complementary to our segment E-commerce, and built on different economics 50

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INDELING THEME COLORS HYPERLINKTITLE COLOR CMD template (kleine afwijkingen t.o.v. standaard PostNL-template)Tekst Connected to deliver what drives us all forward Valuation dynamics A unique model with a distinct valuation Why asset-light platforms scale differently from our asset-heavy segment E-commerce Platforms vs E-commerce Business model Connect merchants with carriers (multi-carrier access) through technology, API-first and service: choice, scalability, adaptability Asset-light logtech platforms valued on revenue or gross profit multiples, emphasising growth and margin leverage Asset-heavy carriers valued on EBITDA multiples, tied to capital-intensive infrastructure and stable cash flows Unlike segment E-commerce (asset-heavy, NL-focused, full control), Platforms enables flexibility, rapid market entry and low capital intensity Digital brokers & platforms achieve higher valuations due to scalability, low marginal costs, and ecosystem effects Offer logistics orchestration (visibility, advanced analytics, improved returns) vs selling execution capacity Revenue/gross profit multiples allow for higher valuation at growth stage, without immediate high profit margins End-to-end digital solutions: from order management and fulfilment to delivery Reward scalability, growth potential and margin upside in capital-light models Low capex model, with margins scaling with volume and limited operational risk 51

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INDELING THEME COLORS HYPERLINKTITLE COLOR CMD template (kleine afwijkingen t.o.v. standaard PostNL-template)Tekst Connected to deliver what drives us all forward Global player with local expertise Platforms is already well-positioned in Europe, the Americas and Asia Distribution hubs across 3 continents 20 Revenue 2024* In € million Americas AsiaEuropeEmployees in 2024 750 Partner carriers for 190 destinations 230 Drop off points 120K ARR / Gross margin (2025E) 25.5% E-commerce customers >25k Platforms >700 >50 Integrated carriers +14% vs 2024 52 * New reporting structure applicable as of 1 January 2026; pro forma FY 2024 numbers

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INDELING THEME COLORS HYPERLINKTITLE COLOR CMD template (kleine afwijkingen t.o.v. standaard PostNL-template)Tekst Connected to deliver what drives us all forward One asset-light platform strategy at Spring Dedicated local presence at 3 continents to offer seamless services Americas Asia Europe • Tap growing e-commerce flows from North-America into Europe • Strengthen direct-to-EU commercial lanes with strategic partnerships • Build local expertise and customs solutions for SME access • Capture intra-North America growth, especially Canada–US e-commerce flows • Grow infeed in E-commerce and our European network • Broaden origin base beyond mainland China and develop new commercial lanes • Invest in customs propositions • Position Spring as the go-to partner for platform-driven volume • Expand European network: more hubs and linehauls • Strengthen presence in Central & Eastern Europe • Support growth of Spring and MyParcel via smart routing & APIs • Local presence and pro-active customs handling • Drive commercial expansion with sales footprint and value propositions Indicative revenue split (2024) Americas Asia Europe 53

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INDELING THEME COLORS HYPERLINKTITLE COLOR CMD template (kleine afwijkingen t.o.v. standaard PostNL-template)Tekst Connected to deliver what drives us all forward Create momentum to capture e-commerce growth Intensify commercial actions • Grow customer base through stronger propositions and reliable service • Expand sales footprint and substantial step-up in marketing activities • Invest in advanced tooling and data-driven solutions Expand our network • Increase linehaul frequency • Rapid acceleration of European hub roll-out • Add capabilities • Reduce cost significantly through procurement efficiencies and asset utilisation Align and improve IT capabilities • Build digital-first solutions and embed AI to support smarter operations Accelerate plans to strengthen position in intra-European logistics 54 Growth flywheel Better propositions Lowercosts Betterm arketing Morevolume More customers 54

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INDELING THEME COLORS HYPERLINKTITLE COLOR CMD template (kleine afwijkingen t.o.v. standaard PostNL-template)Tekst Connected to deliver what drives us all forward Playing field of MyParcel Converging market models • Blending into integrated propositions Our ambition • Occupy the sweet spot with a hybrid model combining scale, service depth, and customer experience, designed for replication across markets Strategic focus • Capture SME and scale-up segments seeking both cost efficiency and premium capabilities, with an approach that can be adapted to diverse European markets Platform strengths • Multi-carrier access, SaaS functionality and modular services across the e-commerce value chain Competitive edge • Leverage Spring’s network, rates and international reach to defend share and expand margins Targeting sweet spot where consolidation, control tower and experience converge Volume Consolidator Experience Orchestrator Control Tower Shipit- smarter nShift Paazl Ship- station Metapack ParcelLab Shippit Shippo Aftership Parcel Perform Convery Narvar MyParcel.co m MyParcel SendClou d MyParcel Volume Consolidator sub-segments VvB QLS fulfilment Monta 55

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INDELING THEME COLORS HYPERLINKTITLE COLOR CMD template (kleine afwijkingen t.o.v. standaard PostNL-template)Tekst Connected to deliver what drives us all forward One ecosystem, two engines September 17, 2025 How Spring and MyParcel reinforce each other • MyParcel unlocks SME and niche segments where traditional logistics models underperform • MyParcel attracts SMEs early in their lifecycle: fast onboarding, plug-and-play integrations, domestic and cross-border access from day one • Spring offers support in next stage, when shipment volumes grow internationally • cost efficiency, broader delivery reach, and additional services • Spring enables rapid international scaling of MyParcel through existing infrastructure and rate leverage; further roll-out of MyParcel in selected European countries Together Ecosystem across the full growth curve: From first shipment to international scale SMEs 56

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INDELING THEME COLORS HYPERLINKTITLE COLOR CMD template (kleine afwijkingen t.o.v. standaard PostNL-template)Tekst Connected to deliver what drives us all forward Strong traction, clear economics September 17, 2025 Platform penetration • Accelerate merchant onboarding on MyParcel International expansion • Extend existing linehauls and launch in new countries Upsell & cross-sell • Help MyParcel customers scale into Spring for international optimisation Data-driven logistics • Provide greater insight and control through tracking, rates, and carbon data Strategic partnerships • Deepen integrations with marketplaces, shopping platforms, air/road partners and last- mile carriers Asset-light growth model • Low capex, scalable margins, and limited operational risk Accelerated momentum • Push our proven model harder into the market, supported by investments in sales capacity and marketing to drive market share gains Driving asset-light growth 2023 2024 NPS score Spring 2023 2024 2025 +12% YoY Revenue Platforms +51 57

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INDELING THEME COLORS HYPERLINKTITLE COLOR CMD template (kleine afwijkingen t.o.v. standaard PostNL-template)Tekst Connected to deliver what drives us all forward Capture international growth through asset-light models September 17, 2025 Platforms Accelerate international growth • Profitable international flows via asset-light models • Expand international routes to grow customer portfolio Strengthen domestic leadership • Retain export flows and international volume in owned networks in the Netherlands and Belgium • Improved customer stickiness Smarter and leaner network • Shared platform infrastructure and partner models • API-driven processes and automation Drive platform-based growth • Digital onboarding, plug-and- play tools and scalable IT support • Leverage network effects and support new propositions 58

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INDELING THEME COLORS HYPERLINKTITLE COLOR CMD template (kleine afwijkingen t.o.v. standaard PostNL-template)Tekst Connected to deliver what drives us all forward Committed to securing a sustainable postal service Clear roadmap and decisive actions 60 Political process • Minister’s proposal for USO (30 June) economically unviable and not feasible • D+2 per July 2026, D+3 conditionally as of 1 January 2028 • 95% quality requirements • no financial safety net • Request for net cost compensation (€30m in 2025 and €38m in 2026) rejected on 30 June • Changes proposed by Minister on amendments Postal Law also offer no solution for USO • Following Round Table discussion on 3 Sep, Parliament delayed debate on amendments until after elections Legal proceedings • European legislation: a provider of a public service is entitled to compensation if the obligations impose a disproportionate financial burden • Appeal against rejection of request for net cost compensation • Further legal steps may be taken depending on Minister’s response to our request to be relieved from USO • Decisions on appeal and request for relieve from USO expected early November Our action plan • Ready for full transition to D+2 in July 2026, followed by D+3 in 2028 • Potential for further cost savings and/or net cost compensation needed to ensure future-proof postal service • Request for relief from USO after negative ruling on preliminary proceedings for advance payment and insufficient perspective for adjusted regulation • Preference to find solution through constructive dialogue • PostNL will take mitigating measures as it can no longer absorb USO related costs

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INDELING THEME COLORS HYPERLINKTITLE COLOR CMD template (kleine afwijkingen t.o.v. standaard PostNL-template)Tekst Connected to deliver what drives us all forward Migration to a future-proof postal service Mitigating measures to safeguard performance Scenarios • Upside: includes financial contribution for net cost USO and execution of roadmap • Downside: mitigating measures to limit further downside by reducing net costs, in case of no political progress and no financial contribution • Without mitigating actions, the USO remain loss- making till at least 2029 • Downside scenario taken into account in 2028 financial ambition General sensitivities • Speed of volume decline • Delay in execution roadmap • Other unforeseen external factors (i.e. minimum wage) 2024 2025 2026 2027 2028 61 Projected normalised EBIT Mail Implementation D+2 15 (20) • Quality level that fits today’s demands (at least 90%) • D+2 as of 1 July 2026, D+3 in 2028 • 2026 stepdown due to lead time and implementation costs

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INDELING THEME COLORS HYPERLINKTITLE COLOR CMD template (kleine afwijkingen t.o.v. standaard PostNL-template)Tekst Connected to deliver what drives us all forward Our action plan in more detail Gradual changes with clear milestones Related cost savings Operational *Assuming quality level of 90% for the applicable service framework Commercial 62 2025 €40-45m • Lower cost per item on peak days and increase in drop duplication • Cost savings on off-peak day: ~35% reduction in delivery time from combining off-peak routes • Mailbox collection (partially) during day to create equal flow (~€5m) • Continuous network optimisations and carry-over effects from prior year • Business mail fully migrated to D+2 delivery by year-end (~€15m) • Continuous optimisation of pricing T W T F SM €35-40m • Full elimination of off-peak routes by migrating all mail, including USO, to D+2 • Mail delivery concentrated on 3 days at every address • Priority products via E-commerce network • Continuous optimisations of network and further efficiencies in mailbox collection 2026-27 • New D+2 letterbox packet product • Migration of USO mail to D+2 mid 2026 • Continuous optimisation of pricing T W T F SM €50-60m • Eliminate one delivery day to create economies of scale • Concentration of sorting processes during day and evening hours • Centralisation of sorting and preparation processes • Continuous optimisations of network 2028 • Further decline in mail volume will justify migration to D+3 for both USO and business mail • Continuous optimisation of pricing T W T F SM Illustrative Delivery days depend on neighbourhood

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INDELING THEME COLORS HYPERLINKTITLE COLOR CMD template (kleine afwijkingen t.o.v. standaard PostNL-template)Tekst Connected to deliver what drives us all forward Transform to a future-proof postal service September 17, 2025 Mail 63 • Maintain the relevance of mail services • Bring stability, simplicity and predictability • Gradual and social migration of delivery within 2 days to within 3 days, following development in market demand • Create more attractive working hours for our people • Currently, the Minister offers no clear perspective for the future of the postal market and no adequate solution for USO • Preference to find solution through constructive dialogue • No longer viable and irresponsible to absorb USO costs without adjustments in regulation or financial contribution • Decisive actions, including mitigating measures to limit downside risk • Results in normalised EBIT within range of €(20)m - €15m, towards a positive result as from 2028 in all scenarios

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INDELING THEME COLORS HYPERLINKTITLE COLOR CMD template (kleine afwijkingen t.o.v. standaard PostNL-template)Tekst Connected to deliver what drives us all forward Focused on creating value through disciplined and sustainable growth September 17, 2025 • Financial ambition 2028 • Driving execution through aligning organisation, structure and culture: • split current segment Parcels into E-commerce and Platforms as of 1 January 2026 • reconciliation in Appendix • Simplifications in dividend policy and reporting cycle 65

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INDELING THEME COLORS HYPERLINKTITLE COLOR CMD template (kleine afwijkingen t.o.v. standaard PostNL-template)Tekst Connected to deliver what drives us all forward Breakthrough 2028 September 17, 2025 • Outlook FY 2025 unchanged • Capex: ~€150m per year as of 2026 • Confident in accelerating financial performance to 2028, whilst acknowledging the impact of macroeconomic trends and evolving consumer behaviour on delivering on our ambition • Outlook FY 2025 unchanged Financial ambition 2028 (in € million) >4,000 (2024: 3,252) Revenue >75 (2024: 12) Free cash flow >175 (2024: 53) normalised EBIT >12% (2024: 3.4%) ROIC Growth Value InnovationImpact 66

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INDELING THEME COLORS HYPERLINKTITLE COLOR CMD template (kleine afwijkingen t.o.v. standaard PostNL-template)Tekst Connected to deliver what drives us all forward E-commerce September 17, 2025 • Differentiation and utilisation From volume to value through a differentiated approach and smart network utilisation 1,953 2.5% 2024 2025 2026 2027 2028 Towards 2028 Mid-single digit Revenue growth • Segmented customer approach • Differentiated propositions • Investment in NPS and OoH Gradual increase to double digit ROIC~ 6.5% normalised EBIT margin • Optimise network efficiency • Cost control Assumption for market growth and market share: • Estimated ~5% annual growth, driven by rising household consumption and increased online penetration with limited market share lossRevenue Margin 67

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INDELING THEME COLORS HYPERLINKTITLE COLOR CMD template (kleine afwijkingen t.o.v. standaard PostNL-template)Tekst Connected to deliver what drives us all forward Anticipated development normalised EBIT margin E-commerce September 17, 2025 Building blocks for growth 2024-28 Normalised EBIT margin FY 2024* Volume Yield management Operational cost Organic cost increases Normalised EBIT margin FY 2028 2.5% ~6.5% Positive contribution of domestic and international volume growth Benefits of pricing measures, partially offset by modest decline in average price due to less favourable volume-mix Savings from efficiency improvements and optimisation partially offset by investing in sustainability, reduced physical labour and digital capabilities Ongoing inflationary pressure from wage growth, indexed delivery partner costs and general inflation, in line with 2024 levels * pro forma FY 2024 numbers Indicative 68

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INDELING THEME COLORS HYPERLINKTITLE COLOR CMD template (kleine afwijkingen t.o.v. standaard PostNL-template)Tekst Connected to deliver what drives us all forward Platforms September 17, 2025 Capture international growth through asset-light models Market growth assumption: • European e-commerce growth CAGR 6%-9% for 2024-28 Revenue Margin 724 2.6% 2024 2025 2026 2027 2028 Towards 2028 Double digit Revenue growth • Accelerating intra-European growth • Growth of Asian platforms and MyParcel Segment with highest ROIC ~ 3% normalised EBIT margin • Targeted investments in capabilities during 2025-26 69

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INDELING THEME COLORS HYPERLINKTITLE COLOR CMD template (kleine afwijkingen t.o.v. standaard PostNL-template)Tekst Connected to deliver what drives us all forward Mail September 17, 2025 Transform to a future-proof postal service Main assumptions: • Volume decline ~7% on average in 2025-27 and ~10% in 2028 following migration to D+3 • Compensation for net cost USO necessary for return that covers at least cost of capital (WACC 6.5%) • Based on downside scenario, including inevitable reduction in net cost (see slide 61) Towards 2028 Low single digit revenue decline • Ongoing volume decline • Price increases to mitigate impact volume decline ~ 0% ROIC (<WACC) ~ 0% normalised EBIT margin • Execution of roadmap • migration of USO mail to D+2 per 1 July 2026 • Further migration to D+3 by 2028 Revenue Margin 1,313 2024 2025 2026 2027 2028 2024 2025 2026 2027 2028 0.2% 70

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INDELING THEME COLORS HYPERLINKTITLE COLOR CMD template (kleine afwijkingen t.o.v. standaard PostNL-template)Tekst Connected to deliver what drives us all forward Significant increase in normalised EBIT PostNL September 17, 2025 Breakthrough 2028 Indicative, in € million 53 Normalised EBIT 2024 E-commerce Platforms Mail PostNL Other Ambition normalised EBIT 2028 >175 71

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INDELING THEME COLORS HYPERLINKTITLE COLOR CMD template (kleine afwijkingen t.o.v. standaard PostNL-template)Tekst Connected to deliver what drives us all forward Strategic investments to drive transformation September 17, 2025 • Capex expected to increase to ~€150m per year as of 2026 • Additional investments through leases • Indicative breakdown of capex in investment categories 99 2024 2025 2026 2027 2028 @Inge: lease additions geen getallen laten zien maar alleen een indicatie: waardes zijn ca. - 2024 60 mln - 2025 85 - 2026 125 - 2027 125 - 2028 95 * mainly reduction of physical workload IT Buildings Network Retail/OoH ESG Other* Assumed development capex 72 • Leases additions mainly relate to renewal of contracts for buildings and fleet Indicative, in € million

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INDELING THEME COLORS HYPERLINKTITLE COLOR CMD template (kleine afwijkingen t.o.v. standaard PostNL-template)Tekst Connected to deliver what drives us all forward Free cash flow drivers September 17, 2025 Translating normalised EBIT into free cash flow in 2028 Ambition normalised EBIT Depreciation & amortisation Capex Lease payments and related cash flow Change in working capital Change in provisions Disposals and other Interest paid and income tax Ambition free cash flow >175m >75m Up ~€10m per year* ~€150m per year as of 2026 Free cash flow in 2028 positively impacted due to use of liquidation losses (estimated impact ~€15m) Limited increase in lease payments Limited additional investments in working capital due to revenue growth Indicative, in € million 73 * excluding reported one-off impairment Mail in 2025

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INDELING THEME COLORS HYPERLINKTITLE COLOR CMD template (kleine afwijkingen t.o.v. standaard PostNL-template)Tekst Connected to deliver what drives us all forward Strategic capital allocation aligned with growth and asset efficiency September 17, 2025 2024 Operating income 37 Less adjusted tax (10) Net operating profit less adjusted tax (NOPLAT) 28 Property, plant and equipment 467 Intangible fixed assets (incl goodwill) 414 Right of use assets 281 Current assets/liabilities* (255) Other items (102) Invested capital 804 6.2% 8.0% 3.4% >12% 2022 2023 2024 2028 • Targeted investments to drive transformation and optimise asset utilisation • Optimise mix between owned and leased assets to provide agility, scalability and flexibility * excluding excess cash above minimum operational cash Targeting significant ROIC improvement towards >12% in 2028 Per segment by 2028 • E-commerce: gradual increase to double digit • Platforms: segment with highest ROIC • Mail: increase to ~0% ROIC 74

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INDELING THEME COLORS HYPERLINKTITLE COLOR CMD template (kleine afwijkingen t.o.v. standaard PostNL-template)Tekst Connected to deliver what drives us all forward Clear capital allocation holding on to our aim to be properly financed September 17, 2025 1. Organic growth • Support top-line growth and margin improvement • Accelerate roll-out OoH network • Strengthen tech & data foundation Capex 2026 - 2028 ~€150m per year Focus on ROIC 2. Inorganic growth • Aligned with strategic and financial criteria Focus on partnerships 3. Shareholder returns • Pay-out of 70%-90% of normalised profit Dividend in line with business performance 4. Excess cash • Optimisation of balance sheet and/or debt reduction Optimal financing structure 75

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INDELING THEME COLORS HYPERLINKTITLE COLOR CMD template (kleine afwijkingen t.o.v. standaard PostNL-template)Tekst Connected to deliver what drives us all forward Flexible financing structure September 17, 2025 • Maintain investment grade credit rating from S&P (currently: BBB- with stable outlook) • Steering for balance sheet with positive consolidated equity and applying strict cash flow management • Flexibility by committed revolving multi-currency credit facility (RCF): • size €200m, maturing in 2028 • margin partly dependent on KPIs on carbon emission reduction • fully undrawn • Continuously monitoring capital markets to assure optimal financing structure Aim to be properly financed 372 300 100 300 200 Lease liabilities and other loans Bond Sep-2026 Schuldschein Bond Jun-2031 Total RCF 2028 Total incl RCF 1,072 1,272 *Other loans: liability on future (legal) lease payments for land, buildings and machinery for parcel sorting centres 76 Debt maturity profile (June 2025)

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INDELING THEME COLORS HYPERLINKTITLE COLOR CMD template (kleine afwijkingen t.o.v. standaard PostNL-template)Tekst Connected to deliver what drives us all forward Simplifications in dividend policy and reporting cycle September 17, 2025 Dividend policy 2026: • Dividend based on normalised profit (previously: normalised comprehensive income) • Pay-out ratio maintained at 70%-90% • Single annual dividend payment in May post AGM (no more interim dividend) • No material impact expected on dividend per share Reporting cycle • Full reporting at HY and FY • Trading updates issued in Q1 and Q3 as majority of performance is achieved in Q4 only • 2026 to be first year of new reporting cycle Growth Value InnovationImpact 77

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INDELING THEME COLORS HYPERLINKTITLE COLOR CMD template (kleine afwijkingen t.o.v. standaard PostNL-template)Tekst Connected to deliver what drives us all forward Breakthrough 2028 September 17, 2025 Delivering sustainable returns for our shareholders and value for customers, employees and society as a whole Leading market player • preferred delivery company in the Netherlands: consumer NPS lead of +18 points vs #2 • most sustainable e-commerce delivery company in the world (DJSI 2024) • responsible employer for over 32,000 people Strategic turning point with new transformation programme ‘Breakthrough 2028’ to drive financial ambition and significant improvement in financial KPIs • GDP+ revenue growth: driven by e-commerce market growth and commercial initiatives • step-up in normalised EBIT to >€175m (2024: €53m) • E-commerce segment is primary driver of this uplift • Platforms segment delivers the highest ROIC • Decisive actions at Mail to result in positive contribution as of 2028 Disciplined investment approach driving incremental return on invested capital • ROIC from 3.4% (2024) to >12% by 2028 • Dividend in line with business performance, with 70–90% pay-out ratio, while holding on to our aim to be properly financed Growth Value InnovationImpact 79

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INDELING THEME COLORS HYPERLINKTITLE COLOR CMD template (kleine afwijkingen t.o.v. standaard PostNL-template)Tekst Connected to deliver what drives us all forward From current to new business segments* September 17, 2025 Current business segments *New reporting structure applicable as of 1 January 2026; pro forma FY 2024 numbers ** Increase in Other/intercompany: eliminations, mainly explained by intercompany revenue between Platforms and E-commerce New business segments E-commerce • All parcel activities in, from and to the Netherlands and Belgium, including internal revenue from Platforms, and digital activities (transfer from PostNL Other) Platforms • Asset-light business models Spring and MyParcel and internal revenue from other international activities (currently reported in other services) Mail • All mail and mail related activities in, from and to the Netherlands PostNL Other • Mainly internal revenue from head office and IT Revenue FY 2024* Parcels NL and BE 1,570 Spring 549 Logistic solutions and other services 329 Other/intercompany (55) Parcels 2,393 Mail in the Netherlands 1,313 PostNL Other 240 Other/intercompany (694) PostNL 3,252 Normalised EBIT Parcels 65 Mail in the Netherlands 3 PostNL Other (16) PostNL 53 In € million Revenue FY 2024* E-commerce 1,953 Platforms 724 Mail 1,313 PostNL Other 191 Other/intercompany** (928) PostNL 3,252 Normalised EBIT E-commerce 49 Platforms 19 Mail 3 PostNL Other (18) PostNL 53 84

Slides