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B BRISCOE GROUP LIMITED Half - Year to 1 August 2021 Sales + 22 % , NPAT + 64 % Briscoe Group Limited ( NZX / ASX code : BGP ) Highlights for the half - year 1 February 2021 to 1 August 2021 ( 26 weeks ) : Group net profit after tax ( NPAT ) to be at least $ 46 million , + 64 % • • • • Total Group sales $ 358.4 million , + 22.58 % Homeware sales growth , + 20.77 % Sporting goods sales growth , + 25.66 % Online sales as mix of total Group sales , 16.16 % The directors of Briscoe Group Limited announce unaudited sales for the 26 - week half- year to 1 August 2021 of $ 358.4 million , an increase of 22.58 % on the $ 292.4 million reported for the same period ended 26 July 2020. The Group's homeware segment increased sales by 20.77 % during this period and the sporting goods segment by 25.66 % . It is important to note that the first half of last year ( to July 2020 ) was significantly impacted as a result of COVID - 19 . The first quarter was negatively impacted with 50 days of store closures due to the Level - 4 lockdown and then the second quarter was positively impacted by the unprecedented increased post - lockdown demand which continued for the remainder of the year . Group Managing Director , Rod Duke said , " The impact of COVID - 19 caused unprecedented and volatile sales patterns across the first half of last year . A more relevant period to compare against would be the first half of 2 years ago . Under this more normalised comparison , the Group's half year sales increased by 18.30 % , with the first quarter increasing by 14.94 % and then strengthening to an increase of 21.61 % for the second quarter . " We're thrilled with these sales numbers including the performance of our online channel which represents approximately 16 % of Group sales for this first half . Two years ago , just under 11 % of Group sales were delivered by online operations for the first half result . " Gross margin has continued to be very strong for the Group , delivering ahead of expectations . We continue to improve the way in which we analyse and construct promotional activity and also how we manage the flow of inventory through the business .