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for Q3 2025 ended 30 September 2025 >Financial results of the cyber_Folks Group_ POZNAŃ | 5 November 2025 Investor Presentation
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2 We support small, medium and large companies with their online presence, automation of business process, communications, marketing and sales while generating sales of PLN 880M annually. We are a group of dynamically growing technology companies providing solutions to ~420k clients worldwide. Our portfolio focuses on scalable products offered in a subscription model. >What we do_
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3 INFRASTRUCTURE INTERNETPRESENCE ONLINE STORES COMMUNICATION E-COM M ERCE MARKETING • Marketing and transactional emails • Web and mobile push notifications • SMS • Voice • RCS • Integration with ERP, inventory management, service providers (e.g. payments, logistics) • Integration of various sales channels, including marketplace • SaaS e-commerce • Online store builder • Content creation • Customized templates • Servers and Internet infrastructure INTEGTATIONS • Marketing emails • MarTech • Web dev & design • iOS & Android dev • Hosting: WordPress, WooCommerce, PrestaShop • Domain registration, & transfer • AI site builder cyber_Folks G R O U P cyber_Folks business line Vercom business line Shoper business line • SEO • SEM • Web dev & design + + >360° Ecosystem_
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Locations of CBF team CBF HQ CBF TOP markets 4 Czech Republic Romania Croatia United Kingdom EU Poland United States Canada Australia Other Global revenue structure >One of top CEE tech companies with global costumer base_
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* >Exponential growth driven by organic growth and acquisitions_ 5 119 159 200 280 367 460 616 792 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 CAGR: ~33% cyber_Folks sales revenue (PLN million) Data for Q2 LTM.
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6 >Long-term and consistent growth_ Net profit for shareholders of the parent company (LTM1), PLN million) Operating Cash Flow (LTM1), PLN million) Sales revenue(LTM1), PLN million) CAGR31% EBITDA (LTM1), PLN million) 1) Data presented for the last 12 months 2) Excluding profit from sales of Profitroom CAGR34% CAGR37% CAGR40% 2) 8 12 20 26 18 38 72 60 Q3 2018 Q3 2019 Q3 2020 Q3 2021 Q3 2022 Q3 2023 Q3 2024 Q3 2025 21 38 55 59 90 125 172 231 Q3 2018 Q3 2019 Q3 2020 Q3 2021 Q3 2022 Q3 2023 Q3 2024 Q3 2025 119 159 200 280 367 460 616 792 Q3 2018 Q3 2019 Q3 2020 Q3 2021 Q3 2022 Q3 2023 Q3 2024 Q3 2025 26 41 56 69 86 131 159 243 Q3 2018 Q3 2019 Q3 2020 Q3 2021 Q3 2022 Q3 2023 Q3 2024 Q3 2025
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Q3 2025 in cyber_Folks 01
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>2025 in cyber_Folks - agenda_ FINANCIAL RESULTS cyber_Folks rapid growth is reflected in record financial results, including strong operating cash flow BALANCED GROWTH In all business segments - cyber_Folks, Vercom and Shoper (e-commerce) INVESTOR RELATIONS Growing position in stock market indices. Attractive valuation with potential further supported by rising dividends, high organic growth rates and future M&A transactions BUILDING CEE LEADER Consistent development and building of technological e-commerce leader in Central and Eastern Europe. Today, the cyber_Folks Group is No. 1 in Poland in terms of GMV.
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46 76 Q3 2024 Q3 2025 +65% 9 185 216 Q3 2024 Q3 2025 >Dynamic revenue growth and significant improvement in profitability_ +17% Sales revenue (PLN million) Adjusted EBITDA (PLN million) ✓ A record quarter in the Group's history. Revenues exceeded PLN 216 million, and adjusted EBITDA amounted to PLN 76 million. ✓ Significant increase in profitability. EBITDA margin of 35.0% (+10.4 percentage points y/y). ✓ Revenue and EBITDA growth thanks to the acquisitions of Shoper (first synergies already achieved) and Hosterion (from June 2025) as well as organic growth in all segments.. ✓ Revenue growth slowed down by a drop in sales from the largest customer in the Vercom segment, with a high base last year. Due to the wholesale nature of shipments, this had no significant impact on gross margin and profit growth.
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61 76 Q3 2024 Q3 2025 +24% 10 189 214 Q3 2024 Q3 2025 >Pro-forma results - including Shoper results and excluding revenues of Vercom segment’s largest customer_ +13% ✓ High, approximately 13%, pro-forma revenue growth, across all segments ✓ Thanks to stable costs and growing automation, we achieve operating leverage, resulting in high EBITDA growth of more than 20% in all operating segments ✓ Revenue dynamics reduced by decline in sales of largest customer in Vercom segment, with high last year's base. Due to the wholesale nature of sending with no significant impact on gross margin and profit dynamics. ✓ Pro-forma revenue results excluding revenue from the Vercom segment's largest customer Vercom and including Shoper results for Q3 2024 Sales revenue (PLN million) Adjusted EBITDA (PLN million)
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11 >Dynamic business growth and net profitability lowered by non-operating costs_ Net profit attributable to the shareholders of the parent company _ (PLNm) Q3 2024 Net profit attrib. to the shareholders of the parent company* Organic growth of cyber_Folks** Organic growth of Vercom** Shoper Net profit** Q3 2025 Business Growth Net Profit** Shoper credit interest Shoper One-off costs** Shoper PPA Amort.** Vercom One-off costs** Q3 2025 Net profit attrib. to the shareholders of the parent company * Normalized results, i.e., excluding one-off items in the form of profit from the sale of Profitroom shares and a write-off on Blugento. ** Attributable to shareholders of the parent company +58% -22% 17.1 2.0 2.4 5.6 27.0 -9.4 -0.8 -1.4 -1.9 13.4
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(PLN m) Q3 20241) Q3 2025 Change Q1-Q3 20241) Q1-Q3 2025 Change Revenue 185.4 215.9 16% 483.9 618.5 28% One-off costs 1) 0.8 5.7 613% 2.5 14.3 472% Adjusted EBITDA 45.7 75.7 66% 127.8 209.4 64% Amortization -8.8 -17.9 103% -25.2 -49.8 98% Net financial costs -3.2 -14.6 356% -12.8 -38.9 204% Income tax -5.7 -9.5 67% -9.5 -23.8 151% Net profit 27.3 28.1 3% 78.7 83.9 7% Net Profit attributable to shareholders of parent company 17.1 13.4 -22% 50.6 38.9 -23% 12 ✓ Strong organic growth of EBITDA in Vercom and cyber_Folks segments ✓ Acquisition of Shoper and consolidation from February 1, 2025 ✓ Acquisition of Hosterion and consolidation from June 1, 2025 ✓ Following the completion of the Shoper acquisition, the Group incurred significant transaction-related expenses and experienced an increase in ESOP- related costs ✓ Higher depreciation is primarily driven by the consolidation of Shoper’s results, including an additional PLN 4.7 million in amortisation of trademarks and customer relationships recognised as part of the purchase price allocation. ✓ An additional PLN 11.4 million in non-tax-deductible interest expenses, which further increased the Group’s effective tax rate. >Dynamic increase in sales and profits_ 1) Normalized results, i.e., excluding one-off items in the form of profit from the sale of Profitroom shares and a write-off on Blugento. 2) ESOP and reorganization costs
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(mln PLN) Q3 2024 LTM Q3 2025 LTM Change Net cash flow from operating activities 171.8 231.1 35% Purchase of fixed real assets and intangibles -22.6 -38.2 69% Payments of lease liabilities -10.4 -17.2 65% Unlevered FCF 138.9 175.7 26% Repayment of credits and loans -57.5 -43.0 -25% Interest paid minus interest received -11.8 -39.7 236% Dividends to minority shareholders -19.0 -39.0 105% Free Cash Flow (FCF) 50.7 54.0 7% 21 38 55 59 90 125 172 231 Q3 2018 Q3 2019 Q3 2020 Q3 2021 Q3 2022 Q3 2023 Q3 2024 Q3 2025 Cash from operating activities (PLN m) in terms of the last 12 months CAGR40% 13 >High cash generation capacity_
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✓ Record EBITDA and comfortable debt levels allow us to increase dividends and make large acquisitions. ✓ Debt increase in 2025 due to Shoper acquisition. ✓ Decrease in cash balance at the end of the first half of the year due to the payment of dividends cyber_Folks, Vercom, and Shoper. 14 Net debt / Adjusted EBITDA >Comfortable debt levels, even after the largest acquisition in the Group's history_ 2.6 3.2 1.0 2.8 1.5 0.5 1.5* 2019 2020 2021 2022 2023 2024 Q2 2025 LTM *calculated on a proforma basis - including Shoper EBITDA for 2024 and including PLN 76.3 million obtained from the issue of series E shares, which were received by the Company at the beginning of October 2025.
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cyber_Folks segment results 02
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Revenue: Adjusted EBITDA:(PLN million) (PLN million) +16% +20% 16 >Dynamic growth and record profitability of the cyber_Folks segment _ ✓ Strong, over 16% year-on-year revenue and over 20% Adjusted EBITDA year-on-year growth thanks to product development ✓ The main growth factors are development of product and tools, initial sales synergies with Shoper and optimizations thanks to the implementation of AI technology. ✓ Lower R&D expenditure as a result of changes in the Group's structure – e-commerce product development transferred to the e-commerce segment (impact of approximately PLN 2 million per year) 39.8 46.3 Q3 2024 Q3 2025 18.4 22.1 Q3 2024 Q3 2025
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17 >robo_Folks – the first AI assistant that not only talks, but also acts_ The world's first hosting assistant of its kind robo_Folks is more than just a Q&A “assistant”; it is a “robot” that performs real actions (e.g., server configuration, email). Natural conversational interface Even difficult technical challenges are easily solved during a conversation. Support 24/7 A personal assistant at your fingertips. Woken up in the middle of the night, it remembers all your conversations.
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18 >robo_Folks – exemplary possibilities_
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19 >robo_Folks by our user_ Technology that evokes emotions
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20 >What's next: development and expansion of robo_Folks_ From idea to functioning ecosystem We are developing cyber_Mind – a platform that manages the robo_Folks agent team, teaches them new skills, and allows for scaling automation across the entire Group. 01 02 03 04 05 International expansion – robo_Folks in Romania and Croatia Integration of cyber_Mind with the Shoper platform Deeper integration in products and panels, expansion to VPS and dedicated services Smart communication with customers (Customer Journey)
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Shoper segment results 03
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✓ 12%, purely organic revenue growth, strongest growth in logistics services, payments, and Apilo ✓ Approximately 25% EBITDA growth – development of scalable services, with stable overhead and sales costs, results in operating leverage ✓ EBITDA margin increased by 3.9 p.p. y/y to 36.7% Revenue: Adjusted EBITDA:PLN million) (PLN million) +12% +25% 47.3 52.9 Q3 2024 Q3 2025 15.6 19.4 Q3 2024 Q3 2025 22 >Financial results of Shoper segment_
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+421% SellRocket revenue dynamics in Q3 y/y 23 >The largest e-commerce platform in Poland_ SHOPS Other platforms (Apilo + SellRocket) *The largest platform in terms of GMV, excluding the marketplace +173% r/r Take rate in Apilo at 0.1% – high potential for monetization and revenue growth +175% APILO revenue dynamics in Q3 y/y 0.73 0.99 1.12 1.54 1.60 2.33 3.05 2.46 2.63 2.61 3.03 2.73 2.90 2.89 Q1'24 Q2'24 Q3'24 Q4'24 Q1'25 Q2'25 Q3'25 GMV Value [PLN billion] 5.2 4.34.6 3.73.6 3.2 5.9
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24 >Shoper’s take rate indicators_ 2.6 2,9 1.0 2.6 Q3’24 Q3’25 3.6 5.5 2.6 2.9 Q3’24 Q3’25 Shops OMNICHANNEL GMV [PLN billion] SHOPS GMV [PLN billion] Other platforms + 11 % TAKE RATE 0.96% -0.36 p.p. TAKE RATE 1.83% +0.02 p.p. + 55 % ✓ Apilo's development crucial for long-term omnichannel growth ✓ Spectacular growth in Omnichannel GMV (+55% y/y) driven by growth in GMV on the Apilo platform (+175%) and Shoper stores (+11%) ✓ Decline in omnichannel take rate due to very high GMV growth of other platforms with low take rate (0.1%) and huge growth potential ✓ Take rate of stores increased to 1.83% (+0.02 p.p. y/y), despite lower growth in sales of marketing services
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25 >AI strengthens Shoper's role as a partner to merchants_ Marketplace AI Agents Social CommerceStorefront Customer contact layer Payments iPaaS/ESB Marketplace API AI ConnectorsDigital Ads Integration Logistics Omnichannel Cross border PIM OMS ERP WMS Data Lake/AI OPS Merchant Infrastructure Shoper becomes a partner to merchants in the AI era, providing tools to improve sales and user experience Customer Merchant Growing importance Declining importance Importance stable high
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26 Establishment of a new Big Data department Building a modern platform for integrating and analyzing data from multiple sources Data platform as a basis for reports and AI tools supporting sales A better understanding of the e-commerce market will enable our merchants to sell more. >Data integration and Big Data – the first stage of transformation_
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27 >Analytics that give our merchants an advantage_ We have built a platform that aggregates data and enables flexible access to information. We are implementing a new reporting interface that takes into account the needs and requests of our customers. We focus on educating merchants to better use data to grow their businesses. The new analytics system has been designed with sellers and AI agents such as Shoper's Merchant Sales Assistant in mind.
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28 >We turn data into decisions – AI-based Sales Assistant _ We are creating an AI-powered Sales Assistant that analyzes store data in real time. It provides recommendations to increase sales, margins, and operational efficiency for salespeople. The assistant identifies growth opportunities and areas requiring optimization on its own. It helps make the right decisions, which it can justify in a way that is understandable to the salesperson. It can also suggest marketing activities. Communication with the Assistant takes place in natural language, just like with an experienced business advisor. This allows every merchant to use analytics and recommendations without the need for technical knowledge. Ultimately, the Assistant will be fully integrated into the store panel. It will suggest specific actions in real time and help with their immediate implementation.
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Vercom segment results 04
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+12% +23% 101.8 114.3 Q3 2024 Q3 2025 28.6 35.2 Q3 2024 Q3 2025 30 >Financial results of Vercom segment_ ✓ High revenue growth, accompanied by an increase in the share of high-margin services and stable overhead costs, resulting in high organic EBITDA growth of over 20%. ✓ The reported revenues were significantly affected by shipments generated by the largest customer (PLN 2.3 million in Q3 2025 vs. PLN 43.3 million in Q3 2025). ✓ Stable capital expenditures covering almost entirely product development expenditures ✓ Increase in marketing expenditures due to expansion of OTT/RCS services and MessageFlow brand. (PLN m) Revenue excluding the largest customer Adjusted EBITDA: (PLN m)
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31 >Product development in MailerLite aims to expand the addressable market_ Polish & Spanish localization AI features Sell digital products Transactional emails Localized versions of MailerLite were launched to increase market penetration in selected geographies Transactional emails are aimed at growing SMBs and are complementary to email marketing services Previously launched AI features and now also the MCP make MailerLite platform significantly easier to use for all customer groups reducing potential entry barriers New SDP platform allows MailerLite customers to sell digital content, which is a major selling point for creators and solopreneurs MCP (AI tools connector) Can you identify my top 3 performing newsletters from the last quarter?
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32 >AI tools can now „talk” to MailerLite_ Wspierane narzędzia AI Can you identify my top 3 performing newsletters from the last quarter? In Q3 we have launched MCP (Model Context Protocol) allowing AI tools to securely connect to MailerLite MCP gives AI secure, live access to MailerLite data and can be used to create/schedule campaigns, manage groups, and analyse performance Customers can currently use 4 popular AI tools (ChatGPT, Claude, Curson and VSCode) depending on the subscription plan they have
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33 >Customers can leverage AI tools to get insights and automate tasks in MailerLite _ Can you identify my top 3 newsletters from the last quarter? Generate Note: for more information and demonstration video please visit MailerLite blog available at: https://www.mailerlite.com/blog/mcp-mailerlite Turn my last newsletter into a LinkedIn post. Generate Case study: using Claude AI model to generate LinkedIn posts based on the most recent newsletter &
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34 >Integration with Shoper launched in Q4_ Integration with Shoper launched in Q4 creates an opportunity to access 20,000+ potential SME customers Seamless integration of the two systems will allow Shoper customers to: ▪ Continuously sync subscribers, products and orders from Shoper with MailerLite ▪ Dynamically segment subscribers (e.g. into new customers, inactive buyers, high-value customers) to create custom communication workflows ▪ Add products from the Shoper store directly to newsletters, landing pages, and websites ▪ Implement advanced automations to recover abandoned carts, automate post-purchase messages and track sales generated by marketing campaigns The partnership with Shoper accelerates MailerLite expansion on the Polish market and reinforces our role as the go-to email marketing solution for SME customers in Poland
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>Our strong financial performance paves the way for exciting new opportunities ahead_
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Dividend and share buyback 36 ✓ We are one of 30 companies in the WIGdiv index - dedicated to companies that regularly pay dividends. ✓ The Annual Shareholders' Meeting on 15 May 2025 decided on the distribution of profit for 2024. ✓ Total transfer to shareholders in 2025 PLN 38.3m: ✓ PLN 28.3m in the form of dividends ✓ Dividend date: 4 June 2025. ✓ Dividend payment date: 6 June 2025. ✓ PLN 10.0m for the share buyback - up to 50k shares at a maximum price per share of PLN 200 ✓ In coming years, the goal is to maintain a similar dividend growth rate 3.9 8.0 10.1 13.2 21.2 28.34.0 6.8 10.0 2020 2021 2022 2023 2024 2025 CAGR58% >Record results enable the payment of a record dividend and further dynamic business growth_ (PLN m)
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>Building a technological leader in CEE with our own innovative products_
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>We are building ecosystem of own technology solutions_ ✓ We are regularly strengthening our competence and know-how in this field. We are systematically developing product teams and increasing investment. ✓ In 2024 we invested more than PLN 20m, including PLN 12m in dedicated e-commerce tools ✓ Together with Shoper we have a strong R&D budget over PLN 30m, which allows to continue building world-class products
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39 60k e-commerce customers in cyber_Folks and Shoper TODAY We have been working for years to develop e-commerce know-how and technology. What will be even boosted by acquisition of leading e-commerce platform and an experienced team of experts We regularly develop our own products. Investing more than PLN 40m a year, including PLN 25m in dedicated e-commerce tools The largest e-commerce platform in Poland in terms of GMV (excluding marketplace). PLN 2.2 million GMV generated in October 2025 through the cyber_Folks Group platforms. CEE leader in e-commerce SaaS One of Europe's leading technology companies >Ambitious development plans_ +
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* Jakub Dwernicki CEO cyber_Folks Tomasz Pokora t.pokora@cyberfolks.pl +48 539 147 777 Robert Stasik CFO cyber_Folks Mateusz Paradowski m.paradowski@innervalue.pl +48 516 089 279 03.12 WOOD&Company Conference Prague 14.01 Citi Conference London Upcoming events