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CCC t : +48 ( 76 ) 84 58 400 | t : +48 ( 76 ) 84 58 500 f : +48 ( 76 ) 84 58 431 | ccc@ccc.eu | www.ccc.eu Adoption by the Management Board of the CCC Group strategy for 2021-2025 ( Current report no . 70/2021 ) 25.11.2021 / Issuer / Legal basis : Article 17 sec . 1 MAR - confidential information The Management Board of CCC S.A. based in Polkowice ( hereinafter : the " Issuer " ) announces that today they have adopted the strategy of CCC Group with the perspective to 2025 " GO.25 | EVERYTHING FASHION , OMNICHANNEL PLATFORM " , which includes the main directions of the Group's development . The new CCC Group strategy refers to the " GO.22 " strategy published in 2020 and is its natural continuation . In the last two years , the sector of clothing and footwear trade has undergone numerous changes , caused , among others , by the COVID - 19 pandemic . As a result of these changes , selected market trends have accelerated ( among others , the growing digital sales segment ) , elements related to the shopping experience ( i.e. new methods of payment , development of the deferred payment market , same - day delivery and express delivery ) , as well as increased awareness and responsibility towards the environment and the surroundings , have become even more important . Within the framework of the GO.22 strategy , the CCC Group implemented a number of activities in key areas . The most important of them include : product development and marketing communication , investment in technology and digitisation , development of online sales channels , including new tools and services for customers , as well as elimination of non - strategic assets and projects . In response to the described changes in the environment and in order to best prepare the CCC Group for the coming years , the Issuer decided to adopt a new strategy . The goals and strategic aspirations of the CCC Group in the horizon until 2025 include : • tripling the revenue of the CCC Group compared to the Q3'21 LTM period , • achieving consolidated EBITDA profitability ( from IFRS16 ) of over 12 % , • . • • share of revenues from new categories ( excluding footwear ) at the level of at least 1/3 , share of sales from online channels at the level of over 60 % of revenue of the CCC Group ( increase from about 45 % in Q3'21 ) improvement of the NPS ( Net Promoter Score ) index by 10 points for each signboard / sales channel in the CCC Group , employee engagement index at least 10 points above the sector average , • MSCI ESG rating of A + . The strategy includes plans and objectives for each signboard of CCC Group : • CCC - the leader in omnichannel footwear sales in Central and Eastern Europe , focusing on optimising and digitalising the sales network , developing digital channels , strengthening private labels and further development of advanced analytics ; 25-30 % share in Group's revenues in 2025 ; CCC S.A. , ul . Strefowa 6 , 59-101 Polkowice | Sąd Rejonowy dla Wrocławia - Fabrycznej we Wrocławiu , IX Wydział Gospodarczy Krajowego Rejestru Sądowego KRS 0000211692 | wysokość kapitału zakładowego 5 486 800,00 PLN | wysokość kapitału wpłaconego 5 486 800,00 PLN | NIP 692-22-00-609