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November 16 , 2021 - Ozon Holdings PLC ( NASDAQ and MOEX : " OZON " , thereafter referred to as " Ozon " or the " Company " ) , a leading Russian e - commerce platform , announces its unaudited financial results for the third quarter ended September 30 , 2021 . OZON Ozon Raises GMV Growth Guidance to 120 % YoY as Order Growth Accelerates to a Record 239 % YoY in Third Quarter 2021 Alexander Shulgin , Chief Executive Officer of Ozon commented : " In Q3 our GMV more than doubled compared to last year . Given strong momentum year to date we raise our GMV growth guidance to 120 % in 2021 . GMV growth accelerated in Q3 . In addition , we optimized our investments to achieve greater efficiency . The result is higher gross profit , lower marketing spend , and Adjusted EBITDA , under like for like methodology , improving as a percentage of GMV in Q3 compared to Q2 despite a temporary surge in cost pressure from the new warehouse and last mile infrastructure . Last quarter we added a record amount of warehouse space reaching over 770 thousand sqm . We see encouraging returns on our investments , with improving unit economics . In preparation for the next leg of our development , we have already secured over 80 % of the targeted new fulfillment space for 2022 which is pivotal to our medium - term growth . We also see continuous improvement in the cost per order on year - on - year basis – a testimony to the fact that our strategy to focus on high - frequency operations is paying - off . " Third Quarter 2021 Financial and Operating Highlights ● ● Gross merchandise value ( GMV ) incl . services increased to RUB 108.3 billion , compared to RUB 44.2 billion in Q3 2020 , with growth materially accelerating to 145 % year - on - year in Q3 2021 from 94 % year - on - year in Q2 2021 , and a notable 22 % quarter - on - quarter growth . Number of orders grew by a record 239 % year - on - year to 56.2 million delivered in Q3 2021 from 16.6 million orders in Q3 2020. Ozon achieved a record high order growth in Q3 2021 , on the back of a marked improvement in the cohort performance with a 50 % higher order frequency , as well as an extremely strong growth in its customer base year on - year . The number of orders increased by an impressive 37 % quarter - on - quarter . As continuously improving cohorts augment order growth operating costs per order decline , leading to better unit economics . Despite a lower average order value year - on - year , our GMV per user is up materially compared to Q3 2020 as a result of users engaging with the platform more often , leading to decreasing costs per order and greater returns on our investments in customer acquisition and infrastructure . The Ozon platform attracted circa 1 million active users per month during Q3 2021 and , as a result , its customer base exceeded 21 million active users in Q3 2021 , up 16 % quarter - on - quarter . Whilst the 87 % year - on - year growth in Q3 2021 marks the highest growth in active users in the last seven quarters , the Company also achieved greater marketing efficiency with sales and marketing expenses as a percentage of GMV declining to 6.0 % in Q3 2021 , compared to 6.4 % in Q2 2021 . 1