Slides
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Audiocast Q2 2026
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The short story of Q2 2026 Sales +19.5% (SEK 315.1 million)
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The short story of Q2 2026 Sales +19.5% (SEK 315.1 million) Gross profit +17.7% (SEK 60.6 million), third consecutive quarter of growth
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The short story of Q2 2026 Sales +19.5% (SEK 315.1 million) Gross profit +17.7% (SEK 60.6 million), third consecutive quarter of growth Mainly organic growth
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The short story of Q2 2026 Sales +19.5% (SEK 315.1 million) Gross profit +17.7% (SEK 60.6 million), third consecutive quarter of growth Mainly organic growth Both Finance (+19.3%) and E-commerce (+13.3%) grow
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The short story of Q2 2026 Sales +19.5% (SEK 315.1 million) Gross profit +17.7% (SEK 60.6 million), third consecutive quarter of growth Mainly organic growth Both Finance (+19.3%) and E-commerce (+13.3%) grow EBITA grows by +17% to SEK 11.0 million
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The short story of Q2 2026 Sales +19.5% (SEK 315.1 million) Gross profit +17.7% (SEK 60.6 million), third consecutive quarter of growth Mainly organic growth Both Finance (+19.3%) and E-commerce (+13.3%) grow EBITA grows by +17% to SEK 11.0 million Cash flow from operations for the quarter was SEK -3.2 million
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A little bit about Bundler Bundler GP grows by 233% vs. the same quarter last year Adtraction has increased its ownership in Bundler to 70% 233%
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Finance Finance GP, SEK million YoY growth and sequential growth Finance SE is the main engine
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E-com E-com GP, SEK million Best Q2 for e-commerce ever Growth across most markets
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Combined E-com and Finance GP, SEK million E-com Finance Best Q2 ever Growth across most markets
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Cost base per quarter ● Organisational changes ○ Non-recurring cost in Q2, SEK 3,4 million ○ Cost reduction of SEK 2 million ○ Cost increase of SEK 0,4 million per quarter ○ Net effect, SEK 1,6 million lower cost base ● Cost of AI tools, around SEK 0,5 million per quarter
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Growth Profitability Cashflows
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Sales growth
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EBITA margin
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Cash flow
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Projects
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Service levels Managed Hands-on partner growth and recruitment Guided launch & setup Adtraction Plus Optional add ons Self-managed Manage your own partner program Guided launch & setup Adtraction Plus Optional add ons Access to Customer success team Proactive partner recruitment Dynamic commissioning Influencer services Full service Proactive growth with a dedicated team Guided launch & setup Adtraction Plus Optional add ons Access to Customer success team Proactive partner recruitment Dynamic commissioning Influencer services Dedicated local Account manager Quarterly business reviews Sector benchmarks & insights Full platform access Full platform access Full platform access Popular
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CFO
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Q2 2026 ● 19% growth ● Marginal fx effect Net sales Gross profit EBITA Adj. net result/share 19% ● 18% growth ● EBITA 17% increase ● EBITA 49% excl. one off ● Operating leverage ● Slight cost decrease expected ● Increased profitability
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Q2 2026 ● 19% growth ● Marginal fx effect Net sales Gross profit EBITA Adj. net result/share 18% ● 18% growth ● EBITA 17% increase ● EBITA 49% excl. one off ● Operating leverage ● Slight cost decrease expected ● Increased profitability
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Q2 2026 ● 19% growth ● Marginal fx effect Net sales Gross profit EBITA Adj. net result/share 17% ● 18% growth ● EBITA 17% increase ● EBITA 49% excl. one off ● Operating leverage ● Slight cost decrease expected ● Increased profitability
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Q2 2026 ● 19% growth ● Marginal fx effect Net sales Gross profit EBITA Adj. net result/share 28% ● 18% growth ● EBITA 17% increase ● EBITA 49% excl. one off ● Operating leverage ● Slight cost decrease expected ● Increased profitability
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Q2 2026 - Verticals ● 13% growth ● Growth most markets ● All nordic markets grow ● 19% growth ● Growth on 6 markets ● SE record high ● IT/DE still strong ● ES looks up in June E-commerce Finance 13%
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Q2 2026 - Verticals ● 13% growth ● Growth most markets ● All nordic markets grow ● 19% growth ● Growth on 6 markets ● SE record high ● IT/DE still strong ● ES looks up in June E-commerce Finance 19%
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Q2 2026 - Geographies ● 20% growth ● Driven by SE ● 11% growth ● UK and Italy Nordics Europe 20%
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Q2 2026 - Geographies ● 20% growth ● Driven by SE ● 11% growth ● UK and Italy Nordics Europe 11%
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Q2 2026 - Cash flow Investing activities 0.8 MSEK (-0.2) Apr - Jun 2026 Financing activities -19.2 MSEK (-16.6) Apr - Jun 2026 Operating cash flow -3.2 MSEK (-13.0) Apr - Jun 2026 Total cash flow -21.6 MSEK (-29.7) Apr - Jun 2026 Net cash 112.4 MSEK (100.6) 30 Jun 2026
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A few words on goals, strategy, M&A and Q3
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Goals Growth (20%), profitability (7%) & cash flows A European network - A leading consolidator Serve a wider range of clients
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Local presence
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Growth strategy Growth in existing markets Geographical expansion Acquisitions
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Acquisitions Year Market Company Sales EV 2020 Connects 35 million 16 million 2021 Digital Advisor 55 million 23 million 2023 Adservice 426 million 260 million 2024 Adrecord 70 million 24 million 2025 Affiliate Future 60 million 9 million
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What’s happening now? ● Regulation in Sweden July 30 ● Growth, July to date, double digit in % ● M&A ambitions
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Q&A