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Axfood PRESS RELEASE 16 DECEMBER 2021 Axfood Capital Markets Day 2021 : Raised profitability target : Willys ' e - commerce to break even before the end of the year Today , 16 December , Axfood is holding a Capital Markets Day beginning at 1:00 p.m. CET . The topics presented at the Capital Markets Day will include the Group's new raised profitability target and more detailed information on ongoing investments for the future that will form the basis for long - term , profitable and sustainable growth . The Group will discuss the fact that Willys ' e - commerce is expected to break even before the end of the year , that other store concepts are strengthening their position and how comprehensive investments in logistics and automation are leading to cost savings and an efficient and sustainable logistics platform for many years to come . " We are maintaining a high tempo in the development of all aspects of the Group and will continue to make major strides forward in the next few years . We are maintaining a strong focus on further improving our competitiveness through our portfolio of strong and distinctive brands , and the acquisition of Bergendahls Food and the partnership with City Gross will also lead to exciting new possibilities to develop our offering of affordable , good and sustainable food . We are also continuing to develop an optimised logistics platform , with further automation , an increased share of digitisation and a more data - driven approach . With these investments , we will continue to grow quicker than the market and become even more efficient , allowing us to raise our long - term profitability target and demonstrating the effectiveness of our actions , " says Klas Balkow , President and CEO of Axfood . A family of different concepts in collaboration : Willys ' e - commerce to break even before the end of the year Axfood's different concepts continue to develop and strengthen their market positions . With its unique position and strong brand , Willys is increasing its market share and attracting a growing number of consumers . Recently , the Willys Plus loyalty programme surpassed the three million member mark . Willys also has a strong position in e - commerce , and with a clear and competitive offering , its e - commerce profitability is expected to break even before the end of the year . " We have a successful e - commerce platform that has grown considerably faster than the market in the past few years , and we expect to break even in e - commerce before the end of the year . Profitability in e - commerce is a difficult nut to crack , particularly for home deliveries , which are particularly cost intensive . With a significant focus on the omni - channel experience both in - store and online , the impressive success of the Willys Hämta in - store pick - up solution and a transparent payment model , we can now achieve this major milestone , " says Thomas Evertsson , CEO of Willys . Hemköp is continuing to develop its concept , and with its distinctive sustainability profile and the Klubb Hemköp loyalty programme , customer loyalty continues to increase . Snabbgross's concept , customer base and market share have been strengthened during the year , and the membership - based Snabbgross Club concept is creating entirely new growth opportunities .