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Q2 2026 PRESENTATION
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Forward-looking statement This presentation contains certain forward-looking statements and o pinions. Forward-looking statements are statements that do not relat e to historical facts and events and such statements and opinions pertaining to the futur e that, for example, contain wording such as “believes”, “deems”, “est imates”, “anticipates”, “aims’, “expects”, “assumes”, “forecasts”, “targets”, “intends”, “coul d”, “will”, “should”, “would”, “according to”, “estimates”, “is of the opinion”, “may”, “plans”, “potential”, “predicts”, “projects”, “to the knowledge of” or simi lar expressions, which are intended to identify a statement as forwar d-looking. This applies, in particular, to statements and opinions concerning the future financ ial returns, plans and expectations with respect to the business and management of the Company, future growth and profitability and general economic and regulatory environment and other matters affecting the Company. Forward-looking statements are based on current estimates and assumpti ons made according to the best of the Company’s knowledge. Forward-loo king statements are inherently associated with both known and unknown risks, uncertainties, and other factors that could cause the actual results, in cluding the Company’s cash flow, financial condition and results of operation s, to differ materially from the results, or fail to meet expect ations expressly or implicitly assumed or described in those statements or to turn out to be less favourable than the results expressly or implicitly assumed or described in those statements. The Company can give no assurance regarding the future accuracy of the opinio ns set forth herein or as to the actual occurrence of any predicted developments. In light of the risks, uncertainties and assumptions associated with forward-looking statements, it is possible that the future events may not occur. Moreover, the forward-looking estimates and forecasts derived from third-party studies may prove to be inaccurate. Actual results, performance or events may differ materially from those in such statements due to, without limitation: changes in general economic conditions, in particular economic conditions in the markets on which the Company operates, changes affecting interest rate levels, changes affectin g currency exchange rates, changes in competition levels, changes in laws and regulations, and occurrence of accidents or environmental damages and systematic delivery failures. 2
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Mikkel Munch-Jacobsgaard VP Investor Relations & Group Communication Agenda I Q2 highlights & business update II Financial performance III Concluding remarks Jesper Søgaard Co-Founder & Co-CEO Flemming Pedersen EVP & CFO 3
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4 Growth momentum continued in Q2, with EBITDA up 20% YoY 2026 Q2 highlights Broad-based growth led by NA revenue share, talent-led media and prediction markets NDCs grew 24% YoY, while Value of Deposits reached a record 836 mEUR, up 17%. Revenue 89 mEUR (+9% YoY, c.c.); EBITDA bsi. 27 mEUR (30% margin; +20% YoY) Guidance for the year remains unchanged FIFA World Cup and prediction markets initiatives paying off in line with expectations Cash flow bsi. of 30 mEUR, corresponding to a cash conversion of 111%
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5 The FIFA World Cup delivered the expected boost across the business Targeted commercial push scaled Sports Media, Paid Media and Playmaker HQ activations to maximise tournament reach Cross-functional readiness 12+ month company-wide preparation Innovative tech expansion strategically launching Playbook™ in Brazil ahead of the games
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6 NDCs grew 24% and Value of Deposits reached a record 836 mEUR New Depositing Customers ('000) Value of Deposits (mEUR) +17% 20 21 22 23 24 25 26 20 21 22 23 24 25 26 +24%
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7 Playmaker HQ and HL TV continues to scale talent, engagement and advertising revenue 7 Group sponsorship revenue (mEUR) ‘24 ‘25 ‘26 Growth mainly driven by Playmaker HQ and HLTV Premium talent expansion +39% High-impact live events HLTV reach record audience
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8 AdVantage: Turning audience scale into higher-value monetization Revenue from advertising (mEUR) +18% Sponsorship CPM
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9 Prediction markets were the main driver of 50% North American CPA growth Immediate contribution Expanding opportunity Scalable execution Multi-channel rollout across content, products, social formats, and Paid Media Total North American CPA revenue increased 50% to 5 mEUR Greater operator competition supports stronger audience monetization
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10 Strong growth more than offset regulatory headwinds Revenue development (YoY)
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11 Revenue share growth lifted recurring revenue to 53 mEUR Recurring revenue development (mEUR) Revenue share Other recurring revenue
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12 EBITDA grew 20% to 27 mEUR as the margin expanded to 30% EBITDA development1 (YoY) 1. Before special items
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13 Strong cash generation supports buybacks and continued financial flexibility Financial flexibility and capital allocation priorities Capital Allocation Policy ● Delever when net debt to EBITDA exceeds 3x ● Invest in high return organic growth and selective accretive M&A ● Return excess capital via buybacks, and secondarily dividends Cash flow from operations before special items increased 59% to 30 mEUR, corresponding to 111% cash conversion 1) Before special items Capital reserves of 80 mEUR at quarter-end, comprising 25 mEUR of cash and 55 mEUR of unused bank facilities 8 mEUR of shares repurchased in Q2, bringing H1 buybacks to 14 mEUR against the annual target of 40 mEUR
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14 Strong H1 performance supports the 2026 guidance 2026 guidance and 2027-2028 targets 1. Before special items H1 2026 performance FY 2026 guidance 2027-2028 targets Revenue 9% organic growth (c.c.) 7-12% organic growth Positive organic growth EBITDA1 14% growth (c.c.) 8-18% growth Margin of 35-40% Annual SBB 14 mEUR 40 mEUR – Cash flow 106% cash conversion – Continued strong cash conversion Net Debt / EBITDA 2.3x < 3x < 3x
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15 Q2 demonstrated the earnings power and broader momentum of our business 2026 Q2 highlights 9% organic revenue growth, 20% EBITDA growth and a 30% margin North America, talent-led media, sponsorships and prediction markets Integrated technology, AI-enabled workflows and tighter execution Growth with operating leverage Momentum across a broader growth platform Building a simpler, more scalable business
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Contact: Mikkel Munch-Jacobsgaard VP Investor Relations & Group Communication investor@bettercollective.com www.bettercollective.com Q&A