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BJÖRN BORG O BJÖRN BORG AB INTERIM REPORT JANUARY - MARCH 2021 SIGNIFICANTLY INCREASED PROFITABILITY JANUARY 1- MARCH 31 , 2021 • • The Group's net sales amounted to SEK 184.7 million ( 172.0 ) , an increase of 7.4 percent . Net sales for own e - commerce amounted to SEK 24.3 million ( 17.5 ) , an increase of 39.5 percent . Net sales for own e - commerce and e - tailers amounted to SEK 84.7 million ( 53.3 ) , an increase of 58.8 percent . QUOTE FROM THE CEO " Our online focus generates , according to plan , very good growth and now more than 50 % of our sales take place online through our own e - commerce , marketplaces , e - tailers and online sales from our retailers ' e - commerce sites , " commented CEO Henrik Bunge . • The gross profit margin was 53.3 percent ( 54.1 ) . • • • Operating profit amounted to SEK 22.4 million ( 7.2 ) . Profit after tax amounted to SEK 21.3 million ( 10.6 ) . Earnings per share before and after dilution amounted to SEK 0.85 ( 0.42 ) . SEK million January- March 2021 January- March 2020 April 2020- March 2021 Full - year 2020 Net sales 184.7 172.0 717.9 705.2 Gross profit margin , % 53.3 54.1 52.3 52.5 Operating profit 22.4 7.2 48.9 33.7 Operating margin , % 12.1 4.2 6.8 4.8 Profit after tax 21.3 10.6 29.5 18.8 Earnings per share before dilution , SEK 0.85 0.42 1.17 0.75 Earnings per share after dilution , SEK 0.85 0.42 1.17 0.75 BJÖRN BORG INTERIM REPORT JANUARY - MARCH 2021 1