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BJÖRN BORG ( BJÖRN BORG AB INTERIM REPORT JANUARY - JUNE 2021 MAJOR INCREASE IN ONLINE SALES APRIL 1 - JUNE 30 , 2021 The Group's net sales amounted to SEK 162.8 million ( 148.0 ) , an increase of 10.0 percent . ● ● Net sales for own e - commerce amounted to SEK 22.8 million ( 20.3 ) , an increase of 12.6 percent . Net sales for own e - commerce and e - tailers amounted to SEK 61.3 million ( 47.7 ) , an increase of 28.5 percent . The gross profit margin was 56.3 percent ( 49.1 ) . Operating profit amounted to SEK 19.3 million ( -13.4 ) . Profit after tax amounted to SEK 13.5 million ( -18.8 ) . Earnings per share before and after dilution amounted to SEK 0.54 ( -0.75 ) . ● ● QUOTE FROM THE CEO " The second quarter of 2021 was our best second quarter in the company's history . We have never sold more and we have never been more profitable , " commented CEO Henrik Bunge . SEK million Net sales Gross profit margin , % Operating profit Operating margin , % Profit after tax Earnings per share before dilution , SEK Earnings per share after dilution , SEK BJÖRN BORG INTERIM REPORT JANUARY - JUNE 2021 April - June 2021 162.8 56.3 19.3 11.8 JANUARY 1 - JUNE 30 , 2021 The Group's net sales amounted to SEK 347.5 million ( 319.9 ) , an increase of 8.6 percent . Net sales for own e - commerce amounted to SEK 47.2 million ( 37.7 ) , an increase of 25.0 percent . Net sales for own e - commerce and e - tailers amounted to SEK 146.0 million ( 104.0 ) , an increase of 40.4 percent . • The gross profit margin was 54.7 percent ( 51.8 ) . Operating profit amounted to SEK 41.7 million ( -6.2 ) . Profit after tax amounted to SEK 34.9 million ( -8.2 ) . Earnings per share before and after dilution amounted to SEK 1.39 ( -0.33 ) . 13.5 0.54 0.54 April - June 2020 148.0 49.1 -13.4 -9.1 -18.8 -0.75 -0.75 January June 2021 347.5 54.7 41.7 12.0 34.9 1.39 1.39 January June 2020 319.9 51.8 -6.2 -1.9 -8.2 -0.33 -0.33 July 2020 June 2021 732.8 53.8 81.6 11.1 61.9 2.46 2.46 Full - year 2020 705.2 52.5 33.7 4.8 18.8 0.75 0.75 1