Slides
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Henrik Bunge, CEO Jens Nyström, CFO BJÖRN BORG AB Q3 2026
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Henrik Bunge, CEO BJÖRN BORG AB “The third quarter was our best ever, with record sales and record operating profit”
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A very strong quarter, with record sales and profit Net sales Gross profit Operating profit SEK 308 m 54.6% SEK 53 m +2.8% vs Q3 2025 +2.1 pp vs Q3 2025 +17.8% vs Q3 2025
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We inspire people to be more, through our belief that sports can make our minds, souls and bodies become something more than what we are today, and that anyone can become anything. Strengthen online presence, increase share of online sales and business with e-tailers. Grow sales and preference in sports apparel. Geographical expansion, with focus on Europe. Our mission, business strategy, and long-term financial objectives are clearly set 10% Sales growth 10% Operating margin 50% Dividend payout ratio 35% Equity/assets ratio 5 Mission Financial objectives Business strategy
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172 185 227 247 257 280 301 148 163 162 166 213 226 198225 240 249 262 285 300 308160 181 198 198 235 238 2020 2021 2022 2023 2024 2025 2026 Strong sales Q3, with own E-commerce continuing to deliver strong growth together with a solid performance in wholesale. BJÖRN BORG AB – NET SALES DEVELOPMENT BY QUARTER [SEK M] Source: BB AB Investor Relations +13% +7% +10% +7% +10% +4% -1% +23% +9% 835 705 768 +3% +5% 0% 872 +4% +29% +9% 990 +19% +9% +6% +5% +2% 1 044 +7% -12% +3% Q1 Q2 Q3 Q4
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Underwear and Sports apparel back to growth. Good momentum for Socks, while Footwear still a challenge. BJÖRN BORG AB – CATEGORY DEVELOPMENT Q3 2026 Sports Apparel +6% Footwear -9% Underwear +5% Socks +48%
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DISTRIBUTORS OWN SUBSIDIARIES Strong quarter in all own subsidiaries with growth in all markets. Norway continues with growth BJÖRN BORG AB – TOTAL SALES DEVELOPMENT Q3 2026 BY COUNTRY SWEDEN NETHERLANDS GERMANY FINLAND BELGIUM DENMARK NORWAY OTHER +6% +0% +34% +2% +21% +31% +5% - 15% Source: BB AB Investor Relations
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OWN RETAIL -13% vs Q3 2025 • Comparable stores -3%. Own e-commerce continues with a strong growth, while wholesale bounced back. Norway back to growth. BJÖRN BORG AB – CHANNEL DEVELOPMENT Q3 2026 WHOLESALE • Wholesale e-tailers increase +18% vs last year. • Brick and mortar decline with -5% vs last year. +3% vs Q3 2025 OWN E-COM • Own e-commerce with continued strong growth. +16% vs Q3 2025 DISTRIBUTORS • Distributors flat vs last year. • Largest distributor, Norway, grow with +5%. +0% vs Q3 2025
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Higher gross margin and operating income YoY, driven by FX, channel mix, lower discounts and cost control BJÖRN BORG AB – BOTTOM LINE KPIs Q3 2026 Gross margin [% NS] 52.5% 54.6% Q3 2025 Q3 2026 +2.1 pp EBIT [SEK m] 45.1 53.2 Q3 2025 Q3 2026 +18%
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A solid sales increase, positive gross margin development and disciplined cost management drive profitability improvement BJÖRN BORG AB – P&L Q3 2026 SALES Q3 2026 308 SEK m VS Q3 2025 +3% GROSS MARGIN Q3 2026 54.6% VS Q3 2025 +2.1 pp OPERATING EXPENSES Q3 2026 121 SEK m VS Q3 2025 -5% EBIT Q3 2026 53 SEK m VS Q3 2025 +18% EBIT MARGIN Q3 2026 17.2% VS Q3 2025 +2.1 pp
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All balance sheet KPIs in balance and on good levels. Net debt decreasing vs previous year BJÖRN BORG AB – BALANCE SHEET KPIs AS PER Q3 2026 Source: BB AB Investor Relations Equity [% of assets] 51.1% 49.1% Q3 2025 Q3 2026 -2.0 pp Net debt [SEK m] 136 98 Q3 2025 Q3 2026 SEK -38 m Working capital [% of GS] 21.7% 20.5% Q3 2025 Q3 2026 -1.2 pp
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Key take-aways
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31 Strong underwear HIM performance, growing +5% vs Q3 last year Own e-commerce growing +16% vs Q3 last year, with apparel the main growth driver at +28% Record profit for the quarter and year to date, up more than 23% vs last year 2 Our third quarter of the year is our best ever BJÖRN BORG AB – KEY TAKE- AWAYS Q3 2026