Interim report
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I N T E R I M R E P O R T BJÖRN BORG AB JAN-SEP 2026
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BJÖRN BORG • INTERIM REPORT• JANUARY-SEPTEMBER 2026 3 Record quarter for both sales and operating profit JULY 1 - SEPTEMBER 30, 2026 •Group net sales amounted to SEK 308.2 million (299.8), an increase of 2.8 percent. Currency-neutral, net sales increased by 2.5 percent. •Net sales for own e-commerce increased by 16.1 percent to SEK 60.1 million (51.7), and sales for own e- commerce and e-tailers amounted to SEK 143.0 million (122.0), a increase of 17.3 percent. •The gross profit margin was 54.6 percent (52.5). •Operating profit amounted to SEK 53.2 million (45.1), an increase of 17.8 percent. •Profit after tax amounted to SEK 42.3 million (36.9), an increase of 14.6 percent. •Earnings per share both before and after dilution amounted to SEK 1.68 (1.47). EVENTS AFTER THE END OF THE REPORTING PERIOD On 22 October 2026, Henrik Bunge informed the Board of Directors of his decision to step down as CEO of Björn Borg. He will remain as CEO until 31 March 2027. The Board of Directors has initiated the process of recruiting a new CEO. JANUARY 1 - SEPTEMBER 30, 2026 •Group net sales amounted to SEK 807.3 million (805.7), a decrease of 0.2 percent. Currency-neutral, net sales increased by 1.1 percent. •Net sales for own e-commerce increased by 11.7 percent to SEK 172.7 million (154.6). Sales for own e- commerce and e-tailers amounted to SEK 360.3 million (333.3), an increase of 8.1 percent. •The gross profit margin was 54.8 percent (51.1). •Operating profit amounted to SEK 111.8 million (89.9), an increase of 24.3 percent. •Profit after tax amounted to SEK 87.8 million (76.7), an increase of 14.4 percent. •Earnings per share before dilution amounted to SEK 3.48 (3.05). •Earnings per share after dilution amounted to SEK 3.49 (3.05). QUOTE FROM CEO, HENRIK BUNGE ”The third quarter was our best ever, with both record sales and operating profit.” SEK million Jul-Sep 2026 Jul-Sep 2025 Jan-Sep 2026 Jan-Sep 2025 Oct 2025 - Sep 2026 Full-year 2025 Net sales 308.2 299.8 807.3 805.7 1,045.4 1,043.9 Gross profit margin, % 54.6 52.5 54.8 51.1 54.6 51.8 Operating profit 53.2 45.1 111.8 89.9 133.4 111.5 Operating margin, % 17.2 15.1 13.8 11.2 12.8 10.7 Profit after tax 42.3 36.9 87.8 76.7 103.1 92.1 Earnings per share before dilution, SEK 1.68 1.47 3.48 3.05 4.09 3.66 Earnings per share after dilution, SEK 1.68 1.47 3.49 3.05 4.10 3.66
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BJÖRN BORG ∙ INTERIM REPORT ∙ JANUARY-SEPTEMBER 2026 4 CEO’s Comment The third quarter 2026 was Björn Borg’s best ever, with records in both sales and operating profit. Sales reached SEK 308.2 million, an increase of 2.8 percent, while operating profit rose by 17.8 percent to SEK 53.2 million. We have now delivered profitable growth in 22 of the past 23 quarters. Our journey towards a stronger and more profitable Björn Borg continues. One of the quarter’s highlights was our own e- commerce business, which grew by 16 percent. It was also gratifying to see Underwear performing well with growth of 5 percent. Sports apparel grew by 6 percent overall and our own e-commerce business was up by an impressive 32 percent. Swimwear and socks grew by more than 40 percent. Footwear continued to decline overall, although sales in our own e-commerce business increased by 10 percent. Our work on the footwear category continues, and I am confident that it can contribute to our profitable growth going forward. Several of our markets performed well. Germany, where we now have a new country manager in place, grew by 34 percent. Sweden, Finland, Denmark and Belgium also had a good quarter, with growth ranging from 2 to 36 percent. Sales in the Netherlands were broadly unchanged from the previous year, while our smaller markets declined overall. Growth was driven by wholesale sales which increased by 3 percent, and by our own e-commerce business, which grew by 16 percent. Sales in our own stores declined, mainly due to store closures. Sales in comparable stores also fell, by 3 percent. Sales through distributors were unchanged. The external environment remained uncertain and the consumer market was challenging, although we did see some cautious optimism, particularly in the Nordic countries. The Swedish krona weakened during the quarter, primarily against the US dollar, which put pressure on our margins. At the same time, I remain confident in the direction we have chosen. It was precisely our three strategic growth areas; sports apparel, our own e-commerce business and Germany, that drove growth in the quarter. We will continue to invest in these areas while significantly improving their profitability. During the quarter, we welcomed journalists, analysts and investors to our mandatory training hour. This gave them a chance to experience the heart of the brand we are building: our belief that training and movement make you better, not only at what you train for, but also in life. We measure much of our success in sales and profit. But our vision goes beyond that. We want to inspire more people to live a more active life. That’s what Train to Live means to us. Now, let’s go – train to live! Head coach Henrik Bunge
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BJÖRN BORG • INTERIM REPORT• JANUARY-SEPTEMBER 2026 5 Group development OPERATING REVENUE 2026 The third quarter of the year showed an improvement in the operating revenue, including other revenues, of 3.7 percent to SEK 314.3 million (303.1). Adjusted for currency effects, operating revenue showed an increase of 3.4 percent for the quarter. PRODUCT AREAS 2026 The underwear product area recovered during the third quarter of the year and increased by 5 percent. The increase in the product area came mainly through the wholesale business, which increased by 9 percent, as a result of strong sales for the fall season 2026. Sales of underwear through our own e-commerce also increased, with growth of 8 percent during the third quarter of the year. Underwear sales in our own stores fell by 16 percent, mainly due to fewer stores compared to the third quarter of last year. Sales to external distributors showed a decrease in the underwear product area of 29 percent, mainly due to the timing of deliveries between the quarters. Sports apparel also recovered during the third quarter of the year and showed growth of 6 percent during the quarter, for the same reason as underwear. Like underwear, sports apparel sales increased within our own e-commerce and showed an increase of 32 percent. In wholesale operations, sales were down by 1 percent, while sales to external distributors increased in the sports apparel product area by 36 percent. Our own stores decreased by 4 percent. Overall, sales of footwear showed a decrease of 9 percent in the quarter, while footwear sales in the wholesale business were down by 10 percent. Our own stores also showed a weak quarter in the footwear product area, decreasing by 27 percent. However, our own e-commerce showed the opposite trend and was up by 10 percent in the quarter. The bags product area fell by 47 percent in the third quarter, with wholesale operations in particular showing a weak quarter with a decrease of 54 percent. In contrast, direct-to-consumer sales showed stronger development, increasing by 6 percent in our own e- commerce and by 4 percent in our own stores. Other product areas, such as swimwear and socks, showed a combined increase of 43 percent in the quarter. This was primarily within the wholesale business where the increase was 61 percent. The first nine months of 2026 the operating revenue overall were on a par with the previous year, and showed a decrease of 0.3 percent to SEK 824.2 million (826.9).
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BJÖRN BORG • INTERIM REPORT• JANUARY-SEPTEMBER 2026 6 PRODUCT AREAS - SHARE OF TOTAL SALES SEK thousands Jul-Sep 2026 Jul-Sep 2025 Deviation Jan-Sep 2026 Jan-Sep 2025 Deviation Underwear 158,468 150,910 5% 387,565 382,060 1% Sports apparel 90,768 85,586 6% 248,081 240,319 3% Footwear 26,991 29,511 -9% 75,134 87,143 -14% Bags 8,702 16,454 -47% 35,106 45,410 -23% Other products 29,416 20,623 43% 78,269 71,986 9% Total 314,345 303,086 4% 824,155 826,919 0% MARKETS 2026 The largest market, Sweden, increased by 6 percent in the quarter compared to the third quarter of the previous year. The recovery was strongest in the wholesale operations, where the increase was 6 percent. In Sweden our own e-commerce increased by 17 percent, while our own stores decreased by 24 percent. The second largest market, the Netherlands, was on a par with the previous year. Both wholesale operations and our own e-commerce increased, while our own stores decreased due to fewer stores compared to the previous year. Germany recovered in the third quarter and delivered growth of 34 percent. While Finland increased by 2 percent in the quarter, Denmark continued its strong development and was up by 31 percent. Belgium also grew and increased by 21 percent in the quarter. Other smaller markets decreased by 25 percent overall. MARKETS - SHARE OF TOTAL SALES SEK thousands Jul-Sep 2026 Jul-Sep 2025 Deviation Jan-Sep 2026 Jan-Sep 2025 Deviation Sweden 119,748 113,419 6% 301,897 306,471 -1% Netherlands 62,570 62,444 0% 170,358 188,110 -9% Finland 44,814 43,888 2% 113,381 101,118 12% Germany 30,990 23,115 34% 80,637 73,031 10% Denmark 16,812 12,817 31% 41,958 31,716 32% Belgium 10,156 8,390 21% 26,681 27,631 -3% Other countries 29,256 39,011 -25% 89,244 98,843 -10% Total 314,345 303,086 4% 824,155 826,919 0% SALES CHANNELS 2026 The largest channel, wholesale operations, showed an increase of 3 percent in the third quarter of 2026, where e-tailers, players who primarily sell online, increased wholesale operations by 18 percent, while the wholesale operations for physical stores decreased by 5 percent. This was the result of the strong development of e- tailers in the German market. Our own stores fell by 13 percent in the quarter. A significant proportion of the decrease was due to the fewer number of stores this year compared to the same quarter last year. For comparable stores, i.e. stores that were open during both comparison quarters, the decrease was 3 percent. Our own e-commerce delivered another strong quarter and was up by 16 percent in the quarter. It was primarily sports apparel and underwear that contributed to the increase. Overall, external distributors were on a par with the previous year. SALES CHANNELS - SHARE OF TOTAL SALES SEK thousands Jul-Sep 2026 Jul-Sep 2025 Deviation Jan-Sep 2026 Jan-Sep 2025 Deviation Wholesale business 223,820 218,099 3% 567,629 576,913 -2% Own e-commerce 60,053 51,714 16% 172,669 154,577 12% Own stores 20,931 23,996 -13% 53,202 66,244 -20% Distributors 9,110 9,085 0% 29,381 28,354 4% Licensing 433 191 127% 1,275 831 54% Total 314,345 303,086 4% 824,155 826,919 0%
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BJÖRN BORG • INTERIM REPORT• JANUARY-SEPTEMBER 2026 7 NET SALES Third quarter, July-September 2026 The Group's net sales during the third quarter amounted to SEK 308.2 million (299.8), an increase of 2.8 percent. The currency effect on sales in the quarter was positive, and adjusted for currency effects, net sales increased by 2.5 percent. The main explanation for the increase between the quarters was due to strong sales of the fall 2026 season, as well as the continued strong. For further details, see below under “Developments by segment”. The nine-month period, January-September 2026 The Group's net sales during the first nine months amounted to SEK 807.3 million (805.7), an increase of 0.2 percent. The currency effect had a negative impact on net sales during the first nine months of the year, and adjusted for currency effects, sales increased by 1.1 percent. The main explanation for the development during the first nine months was the continued strong development in our own e-commerce and specifically within the product area sports apparel, while the footwear product area developed less well than expected. For further details, see below under “Development by segment”. QUARTERLY NET SALES AND OPERATING PROFIT 2023-2026 RESULTS Third quarter, July-September 2026 The gross profit margin for the third quarter increased to 54.6 percent (52.5). Other operating revenue amounted to SEK 6.1 million (3.3) and mainly related to unrealized gains on accounts receivable and accounts payable in foreign currency. Operating costs in the quarter increased by SEK 5.7 million, as planned, primarily depending on the company’s incentive programme, compared to the third quarter of the previous year. Increased sales with a higher gross profit margin, as well as increased operating expenses, meant that operating profit increased to SEK 53.2 million (45.1). Net financial items amounted to SEK -0.7 million (0.4). The change in net financial items compared to the previous year was mainly attributable to the revaluation of financial assets and liabilities in foreign currency. The company's valuation of future forward contracts in foreign currency had a negative effect on net financial items of SEK -0.2 million (1.0) during the quarter. Profit for the period after tax increased to SEK 42.3 million (36.9). The nine-month period, January-September 2026 The gross profit margin for the first nine months increased to 54.8 percent (51.1). Other operating revenue amounted to SEK 16.9 million (21.2) and mainly related to unrealized gains on accounts receivable and accounts payable in foreign currency. Operating costs increased, as planned, by SEK 4.2 million compared to the first nine months of the previous year. Increased sales with a higher gross profit margin, as well as increased operating costs, resulted in an overall increase in operating profit to SEK 111.8 million (89.9). Net financial items amounted to SEK -1.6 million (6.5). The change in net financial items compared to the previous year was mainly attributable to the revaluation of financial assets and liabilities in foreign currency. Furthermore, the company's valuation of future forward contracts in foreign currency had a positive effect on net financial items during the period of SEK 2.1 million (–1.5). Profit for the period after tax increased to SEK 87.8 million (76.7). Operating income, SEK thousands Operating profit, SEK thousands Operating margin, % January-September January-September January-September Segment Revenue type 2026 2025 2026 2025 2026 2025 Wholesale Products 567,629 576,912 75,280 62,205 13 11 Own e-commerce Products 172,669 154,577 34,112 25,564 20 17 Own stores Products 53,202 66,244 -4,783 -4,516 -9 -7 Distributors Products 29,381 28,354 6,041 6,070 21 21 Licensing Royalties 1,275 831 1,133 597 89 72 Total 824,155 826,918 111,783 89,920 14 11
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BJÖRN BORG • INTERIM REPORT• JANUARY-SEPTEMBER 2026 8 Development by segment Björn Borgs ’s segment reporting consists of the company’s main revenue streams, which are divided into Wholesale, Own e-commerce, Own stores, Distributors and Licensing, which is also how the operations are followed up internally in the Group. Wholesale business The segment consists of revenues and costs associated with the Björn Borg Group’s wholesale operations. The Group operates wholesale operations in Sweden, the Netherlands, Finland, Germany, Belgium and Denmark for underwear, sports apparel, bags, footwear and complementary products. The segment's external operating income for the first nine months of the year amounted to SEK 567.6 million (576.9), which was a decrease of 2 percent. The main explanation for the decrease was that the distribution of shoes did not meet expectations, resulting in a decrease of 15 percent, and that bags showed a decrease of 26 percent. Overall, however, e-tailers sales within the segment, players who primarily sell online, saw an increase of 5 percent to SEK 188 million (179), driven by strong sales in the German market. Physical stores within the segment showed a decrease of 5 percent to SEK 380 million (398). Within wholesale operations, the largest market, Sweden, showed a total decrease in sales of 4 percent compared to the previous year. The second largest market, the Netherlands, was down within the segment by 10 percent as the distribution of footwear, which now constitutes a significant part, did not sell according to expectations. The Finnish market showed growth of 14 percent, and Germany increased by 11 percent, Denmark was up by 37 percent, while Belgium was down by 17 percent. Operating profit amounted to SEK 75.3 million (62.2), an increase of 21 percent. Reduced sales with higher gross profit margins and slightly higher operational costs meant that the operating profit was better than the previous year. Own e-commerce The segment consists of revenue and costs associated with the Björn Borg Group’s sales of underwear, sportswear, shoes, bags and complementary products, directly to consumers via its own e-commerce at www.bjornborg.com. During the first nine months of 2026, our own e- commerce increased by 12 percent to SEK 172.7 million (154.6). The increase was mainly due to strong growth in the sports apparel product area, which increased by 24 percent compared to the previous year. The bags product area also increased, and grew by 9 percent, as did footwear, which was up by 4 percent. Underwear increased by 4 percent for the first nine months of the year. Operating profit amounted to SEK 34.1 million (25.6). The improvement came primarily from increased sales with an improved gross profit margin, although planned increases in operating costs did have an opposite, negative effect. Own stores The segment consists of revenue and costs associated with the Björn Borg Group’s direct-to-consumer sales through its own physical stores. The Björn Borg Group owns and operates a total of 11 (13) stores and factory outlet stores in Sweden, the Netherlands, Finland and Belgium, selling underwear, sports apparel, footwear, bags and complementary products. Our own physical stores showed a total decrease of 20 percent for the first nine months of 2026 and amounted to SEK 53.2 million (66.2), primarily due to the company having chosen to close one of its own stores, in accordance with the company's strategy to close unprofitable stores. For comparable stores, i.e. stores that were open during both comparison quarters, sales decreased by 5 percent for the first nine months of 2026. In the Netherlands, sales in our own stores were down by 31 percent, and by 10 percent for comparable stores. In Sweden, sales in our own stores were down by 24 percent, and by 2 percent for comparable stores. Sales in Finland were down by 2 percent, while Belgium was up 3 percent overall and in comparable stores. Operating profit for the first nine months of 2026 amounted to SEK -4.8 million (-4.5). The improvement in operating profit was primarily explained by improved gross profit margins and reduced operational costs. Distributors The distributors’ segment consists mainly of revenue and costs associated with sales to distributors of product groups that are developed in-house by the company. The segment's external operating income increased by 4 percent in the first nine months of 2026 compared to 2025 and amounted to SEK 29.4 million (28.4). Sales to the largest distributor market, Norway, increased by 8 percent, while sales to other smaller distributors decreased by 7 percent overall. Operating profit remained at approximately the same level as the previous year, at SEK 6.0 million (6.1). Licensing The licensing segment consists primarily of royalty income from licenses and costs for the Group associated with licensing operations. The segment's external operating income increased during the first nine months of 2026 compared to 2025 and amounted to SEK 1.3 million (0.8). Operating profit amounted to SEK 1.1 million (0.6). Intra-Group sales Intra-Group sales for the first nine months of 2026 amounted to SEK 592.3 MSEK (565.3). Seasonal variations The Björn Borg Group operates in an industry with seasonal variations. The different quarters vary in terms of sales and profits. See the diagram with ‘Net Sales and Operating Profit per quarter’ on page 7.
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BJÖRN BORG • INTERIM REPORT• JANUARY-SEPTEMBER 2026 9 INVESTMENTS AND CASH FLOW The cash flow from current operations in the Group in the first nine months of 2026 amounted to SEK 49.6 million (– 76.1). The improvement compared to the previous year was primarily due to improved operating profit and the lower level of tied-up capital. The cash flow from investment activities was negative, at SEK –11.0 million (–8.6). The major investments related primarily to the renovation of the showroom in Sweden and one of the outlet stores in the Netherlands. The cash flow from financing activities amounted to SEK –39.4 million (79.4). The deterioration is explained by the fact that this year´s dividend to shareholders was paid in full during the second quarter of 2026, whereas the 2025 dividend was paid in two instalments, one in May and one in November, as well as by reduced utilisation of the overdraft facility. FINANCIAL POSITION AND LIQUIDITY At the end of the period, the Björn Borg Group's cash and cash equivalents amounted to SEK 13.6 million (12.5), plus unused bank facilities of SEK 88.7 million (51.9). At the end of the third quarter of the year, the company had a net debt, excluding lease liabilities, of SEK 97.7 million (135.6). Total interest-bearing liabilities amounted to SEK 157.1 million (180.5), with total lease liabilities amounting to SEK 45.8 million (32.4), of which SEK 29.1 million was the long- term share and SEK 16.7 million was the short-term share. The Björn Borg Group has SEK 200 million in bank facilities, of which SEK 111.3 million (148.1) was utilized as of September 30, 2026. The fair value of financial instruments corresponded in all material respects to the book value. COMMITMENTS AND CONTINGENT LIABILITIES As a commitment to the overdraft facility, the company has undertaken to ensure that the ratio of the Group’s net debt and its 12-month rolling operating profit before depreciation, as of the last day of each quarter, does not exceed 3.00. Furthermore, the Group should, at all times, maintain an equity ratio of at least 35 percent. As of September 30, 2026, the ratio was 0.66 (1.17) and the equity ratio was 49.1 percent (51.1). There have been no significant changes in collateral and contingent liabilities compared to Dec 31 2025. PERSONNEL The average number of employees in the Group for the twelve-month rolling period ending September 30 2026, was 145 (148) of whom 67 percent (67) were women and 33 percent (33) were men. TRANSACTIONS WITH RELATED PARTIES The Björn Borg Group has, following a decision at the Annual General Meeting, introduced an incentive programme under which the company offers members of the Group management and certain other key individuals within the Group the opportunity to acquire warrants in the company at market value. The incentive programme involves an issue of a total of 600,000 warrants, where each warrant gives the holder the right to subscribe for one new share in the company. A total of 600,000 warrants out of 600,000 were subscribed for. For further information about the incentive programme and its design, please refer to the company's website and the documentation regarding the 2026 Annual General Meeting. In addition to the customary remuneration (salary, fees and other benefits) to the CEO, senior executives and board of directors, as well as intra-Group sales between Group companies, no transactions with related parties were carried out during the period. SIGNIFICANT RISKS AND UNCERTAINTIES The Björn Borg Group is exposed to risks and uncertainties through its operations. Information about the Group’s risks and uncertainties is provided on page 56 of the 2025 Annual Report. The company notes, however, that the geopolitical situation in the world remains challenging. It is currently difficult to determine how this will affect the Björn Borg Group’s operations financially, but the fact that the company does not do business for example in either Russia, Ukraine or Iran minimizes the risk of a negative impact on the business, although consumers’ declining confidence in the future may have an indirect, negative effect. Taken together, these macroeconomic effects may have a further impact on consumer purchasing behavior. PARENT COMPANY Björn Borg AB (publ) mainly conducts intra-Group opera- tions. September 30 2026, the company owned 100 percent of the shares in Björn Borg Brands AB, Björn Borg Footwear AB, Björn Borg Inc, Björn Borg UK Ltd, Baseline BV, Belgian Brand Management BVBA, Björn Borg Finland Oy and Björn Borg Denmark ApS. The company also owned 75 percent of the shares in Bjorn Borg (China) Ltd. The parent company’s net sales for the first nine months, 2026, amounted to SEK 65.2 million (64.2). Profit before tax amounted to SEK 4.6 million (9.4). Cash and cash equivalents at the end of the period amounted to SEK 0 million (0). EVENTS AFTER THE END OF THE REPORTING PERIOD As previously announced, Henrik Bunge has informed the Board of Directors of his decision to step down as CEO of Björn Borg. He will remain in his role as CEO until 31 March 2027. The Board of Directors has initiated the recruitment of a new CEO. No other material events have occurred after the end of the reporting period. NUMBER OF SHARES The vesting period for the share-based incentive programme, LTIP 2023/2026, ended on 25 May 2026. The performance conditions achieved entitled participants to 53,022 shares, which were issued in June 2026. As a result, the total number of shares in Björn Borg amounts to 25,201,406 (25,148,384). The weighted average number of shares during the quarter amounted to 25,201,406 (25,148,384). For the period January-September, it amounted to 25,170,412 (25,148,384), and for the latest twelve-month period, it amounted to 25,164,844 (25,148,384). The increase is attributable to the new share issue carried out during the second quarter.
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BJÖRN BORG • INTERIM REPORT• JANUARY-SEPTEMBER 2026 10 FINANCIAL GOALS Björn Borg’s long-term financial targets valid until further notice, are: •Annual sales growth of at least 10 percent. •An annual operating margin of at least 10 percent. •An annual dividend of at least 50 percent of net profit after tax. •An equity ratio which should not fall below 35 percent. Comments on the financial targets: Sales growth is expected to come primarily from growth in Sports Apparel and the Footwear business, while other product groups are also expected to grow. ANNUAL GENERAL MEETING On May 19, 2026, Björn Borg´s Annual General Meeting approved the Board of Directors proposal for a dividend to shareholders of SEK 3.00 (3.00) per share for the financial year 2025. The Board of Directors' proposal corresponds to a transfer to shareholders of SEK 75.4 million (75.4). Cecilia Bönström, Jens Høgsted, Johanna Schottenius och Mats H Nilsson were re-elected to the Board. Björn Jansson was elected as new Board member. The total number of the Board members is five. The meeting decided to elect Johanna Schottenius as a Chair of the Board. The meeting also adopted the Board’s proposal for a long-term incentive program including the issuance of warrants. For further information on the incentive program, see above under “Transactions with related parties” ACCOUNTING PRINCIPLES This condensed interim report for the Group has been prepared in accordance with IAS 34 Interim Financial Reporting and the applicable provisions of the Swedish Annual Accounts Act. The interim report for the Parent Company has been prepared in accordance with Chapter 9 of the Swedish Annual Accounts Act and RFR 2 Accounting for Legal Entities. The accounting policies applied in this interim report are consistent with those applied in the preparation of the Group’s and the Parent Company’s annual reports for 2025 (see page 52 of the 2025 Annual Report) New and amended accounting standards effective from 2026 onwards IFRS 18 Presentation and Disclosure in Financial Statements was issued by the IASB on 9 April 2024 and replaces IAS 1 Presentation of Financial Statements. The standard is effective for annual reporting periods beginning on or after 1 January 2027 and was adopted by the EU through Commission Regulation (EU) 2026/338 on 13 February 2026. IFRS 18 is to be applied retrospectively. IFRS 18 introduces new requirements for the presentation of the statement of profit or loss, including defined totals and subtotals. The Group will be required to classify all income and expenses presented in the statement of profit or loss into one of five categories: operating, investing, financing, income taxes and discontinued operations. IFRS 18 also introduces disclosure requirements for management-defined performance measures (MPMs) and more detailed requirements for the aggregation and disaggregation of items in the financial statements. The Group is continuing to assess the full impact of IFRS 18, including its effects on the structure of the Group’s statement of profit or loss and statement of cash flows, as well as the additional disclosure requirements. The Group’s preliminary assessment is that the standard will primarily affect the presentation of the statement of profit or loss. Certain income and expenses currently recognised in net financial items may, depending on the final classification assessment, be presented within operating profit or in the investing category. IFRS 18 also introduces amendments to the statement of cash flows, including a requirement to use operating profit as the starting point when applying the indirect method. For entities whose main business activities do not involve investing in assets or providing financing to customers, interest received is to be classified as cash flows from investing activities and interest paid as cash flows from financing activities. These items are currently presented within the Group’s cash flows from operating activities. No other new or amended accounting standards or interpretations approved for application from 2026 have been assessed as having a material impact on the financial statements of the Group or the Parent Company. IMPORTANT ASSESSMENTS AND ESTIMATES When preparing the interim report, management is required to make assessments and estimates regarding assumptions that affect the application of the Group’s (and the Parent Company’s) accounting principles and the reported amounts for assets, liabilities, income and costs. The effects of the current geopolitical situation and its possible negative financial impact have been taken into account. The outcome of the afore-mentioned consideration has not had any significant impact on the Group’s financial statements. Important estimates and assessments are disclosed in the 2025 annual report. No significant changes in estimates or assessments have been made compared to the 2025 annual report. AUDIT This interim report has been subject to a general review by the company’s auditors. The review can be found on page 20. OUTLOOK 2026 The company’s policy is not to provide forecasts.
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BJÖRN BORG • INTERIM REPORT• JANUARY-SEPTEMBER 2026 11 Consolidated income statement CONDENSED SEK thousands Note Jul-Sep 2026 Jul-Sep 2025 Jan-Sep 2026 Jan-Sep 2025 Oct 2025 - Sep 2026 Full-year 2025 Net sales 1,2 308,227 299,786 807,254 805,727 1,045,427 1,043,899 Other operating revenue 6,118 3,300 16,901 21,192 23,664 27,954 Operating revenue 314,345 303,086 824,155 826,919 1,069,091 1,071,853 Goods for resale -139,837 -142,274 -365,228 -394,105 -474,788 -503,665 Other external expenses 3 -73,498 -74,006 -195,104 -195,490 -260,715 -261,101 Personnel costs -39,015 -32,292 -116,135 -108,779 -154,960 -147,603 Depreciation/amortization of tangible/ intangible non-current assets -7,454 -7,211 -22,034 -22,227 -28,872 -29,066 Other operating expenses -1,386 -2,182 -13,871 -16,398 -16,374 -18,902 Operating profit 53,155 45,121 111,783 89,920 133,381 111,516 Net financial items -746 420 -1,645 6,490 -1,902 6,233 Profit before tax 52,409 45,541 110,138 96,410 131,479 117,749 Tax -10,149 -8,670 -22,368 -19,661 -28,396 -25,689 Profit for the period 42,260 36,871 87,770 76,749 103,083 92,060 Profit for the period attributable to Parent Company`s shareholders 42,260 36,871 87,770 76,749 103,083 92,060 Non-controlling interests 0 0 0 0 0 0 Earnings per share bofore dilution, SEK 1.68 1.47 3.48 3.05 4.09 3.66 Earnings per share after dilution, SEK 1.68 1.47 3.49 3.05 4.10 3.66 Number of shares 25,201,406 25,148,384 25,201,406 25,148,384 25,201,406 25,148,384 Consolidated statement of comprehensive income CONDENSED SEK thousands Note Jul-Sep 2026 Jul-Sep 2025 Jan-Sep 2026 Jan-Sep 2025 Oct 2025 - Sep 2026 Full-year 2025 Net profit for the period 42,260 36,871 87,770 76,749 103,083 92,060 OTHER COMPREHENSIVE INCOME Components that may be reclassified to profit or loss Translation difference for the period 2,374 -698 4,457 -6,211 2,981 -8,073 Total other comprehensive income for the period 2,374 -698 4,457 -6,211 2,981 -8,073 Total comprehensive income for the period 44,634 36,173 92,227 70,538 106,064 83,987 Total comprehensive income attributable to Parent Company`s shareholders 44,808 36,162 92,762 69,580 106,493 82,923 Non-controlling interests -174 11 -535 958 -429 1,064
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BJÖRN BORG • INTERIM REPORT• JANUARY-SEPTEMBER 2026 12 Consolidated statement of financial position CONDENSED SEK thousands Note Sep 30, 2026 Sep 30, 2025 Dec 31, 2025 Non-current assets Goodwill 36,892 36,343 35,866 Trademarks 187,532 187,532 187,532 Other intangible assets 6,349 6,591 6,364 Tangible non-current assets 25,052 20,830 22,081 Deferred tax assets 7,991 9,902 8,788 Right-of-use assets 47,410 33,111 30,702 Total non-current assets 311,226 294,309 291,333 Current assets Inventory 194,873 211,348 257,237 Accounts receivable 204,808 190,831 133,095 Other current receivables 4 48,018 45,064 24,025 Cash and cash equivalents 13,638 12,498 13,535 Total current assets 461,337 459,741 427,892 Total assets 772,562 754,050 719,225 Equity and liabilities Equity 379,357 385,294 361,019 Deferred tax liabilities 39,537 39,666 39,537 Long-term lease liabilities 29,105 17,513 14,979 Current liability to credit institution 111,332 148,099 63,540 Accounts payable 87,972 54,351 158,962 Short-term lease liabilities 16,671 14,923 14,266 Other current liabilities 108,586 94,204 66,922 Total equity and liabilities 772,561 754,050 719,225
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BJÖRN BORG • INTERIM REPORT• JANUARY-SEPTEMBER 2026 13 Consolidated statement of changes in equity CONDENSED Note Note Equity attributable to Parent Company`s shareholders Non - controlling interest Total equity Opening balance, January 1, 2025 359,361 -6,882 352,478 Total comprehensive income for the period 69,580 958 70,538 Closing balance, September 30, 2025 -37,723 - -37,723 Closing balance, September 30, 2025 391,218 -5,924 385,294 Opening balance, January 1, 2025 359,361 -6,882 352,478 Total comprehensive income for the period 82,922 1,064 83,986 Distribution for 2024 -75,445 - -75,445 Closing balance, December 31, 2025 366,838 -5,818 361,019 Opening balance, January 1, 2026 366,838 -5,818 361,019 Total comprehensive income for the period 92,765 -534 92,230 Share issue 17 - 17 Warrant premium 1,536 - 1,536 Distribution for 2025 -75,445 - -75,445 Closing balance, September 30, 2026 385,710 -6,352 379,357
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BJÖRN BORG • INTERIM REPORT• JANUARY-SEPTEMBER 2026 14 Consolidated statement of cash flows CONDENSED SEK thousands Jul-Sep 2026 Jul-Sep 2025 Jul-Sep 2026 Jul-Sep 2025 Full-year 2025 Cash flow from operating activities Before changes in working capital 52,361 44,467 110,807 86,372 107,335 Change in working capital -100,790 -94,437 -61,201 -162,462 -52,061 Cash flow from operating activities -48,429 -49,970 49,606 -76,090 55,274 Investments in intangible non - current assets -281 -315 -1,721 -1,870 -2,243 Investments in tangible non - current assets -1,037 -1,798 -9,272 -6,762 -10,161 Cash flow from investing activities -1,318 -2,113 -10,993 -8,632 -12,404 Distribution - - -75,445 -37,723 -75,445 Proceeds from share issue - - 17 - - Warrant premium 1,536 - 1,536 - - Amortization of lease liabilities -4,558 -4,659 -13,330 -13,690 -18,108 Overdraft facility 51,237 56,572 47,792 130,818 46,259 Cash flow from financing activities 48,215 51,913 -39,414 79,405 -47,294 Cash flow for the period -1,532 -170 -818 -5,317 -4,424 Cash and cash equivalents at beginning of the period 14,090 11,264 13,535 8,771 8,771 Translation difference in cash & cash equivalents 1,080 1,404 921 9,044 9,188 Cash & cash equivalents at end of the period 13,638 12,498 13,638 12,498 13,535 Key figures GROUP SEK thousands Jul-Sep 2026 Jul-Sep 2025 Jan-Sep 2026 Jan-Sep 2025 Oct 2025- Sep 2026 Full-year 2025 Gross profit margin, % * 54.6 52.5 54.8 51.1 54.6 51.8 Operating margin, % * 17.2 15.1 13.8 11.2 12.8 10.7 Profit margin, % * 17.0 15.2 13.6 12.0 12.6 11.3 Return on capital employed,% * 24.8 21.7 24.8 21.7 24.8 28.8 Return on average, equity, % * 27.0 23.9 27.0 23.9 27.0 25.8 Profit attributable to Parent Company`s shareholders 42,260 36,871 87,770 76,749 103,083 92,060 Equity/assets ratio, % * 49.1 51.1 49.1 51.1 49.1 50.2 Equity per share, SEK * 15.05 15.32 15.05 15.32 15.05 14.36 Investments in intangible non - current assets 281 315 1,721 1,870 2,094 2,243 Investments in tangible non - current assets 1,037 1,798 9,272 6,762 12,671 10,161 Depreciation, amortization and impairment losses for the period -7,454 -7,211 -22,034 -22,227 -28,873 -29,066 Average number of employees 147 150 145 147 145 147 * The figure is an alternative performance measure (APM) and not (IFRS). It is described under definitions and explained on page 20.
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BJÖRN BORG • INTERIM REPORT• JANUARY-SEPTEMBER 2026 15 Quarterly data GROUP SEK thousands Q3 2026 Q2 2026 Q1 2026 Q4 2025 Q3 2025 Q2 2025 Q1 2025 Q4 2024 Net sales 308,227 198,445 300,582 238,172 299,786 225,913 280,027 234,619 Gross profit margin, % 54.6 56.2 54.0 54.0 52.5 50.6 49.9 53.3 Operating profit 53,154 11,781 46,851 21,595 45,121 10,614 34,186 16,812 Operating margin, % 17.2 5.9 15.6 9.1 15.1 4.7 12.2 7.2 Profit (loss) after financial items 52,409 11,586 46,148 21,337 45,541 5,007 45,864 10,294 Profit margin, % 17.0 5.8 15.4 9.0 15.2 2.2 16.4 4.4 Earnings per share, SEK 1.67 0.34 1.46 0.61 1.46 0.16 1.43 0.40 Earnings per share after dilution, SEK 1.67 0.34 1.46 0.61 1.46 0.16 1.43 0.40 Number of Björn Borg stores at end of period 11 11 11 11 11 12 12 13 Parent company income statement CONDENSED SEK thousands Note Jul-Sep 2026 Jul-Sep 2025 Jan-Sep 2026 Jan-Sep 2025 Oct 2025 - Sep 2026 Full-year 2025 Net sales 32,834 32,121 98,018 96,344 130,031 128,357 Other operating revenue 83 41 1,161 779 1,502 1,120 Operating revenue 32,917 32,162 99,179 97,123 131,533 129,477 Other external expenses 3 -17,114 -20,214 -49,544 -53,731 -68,269 -72,457 Personnel costs -16,105 -10,096 -43,362 -35,854 -55,689 -48,181 Depreciation/ amortization of tangible/ intangible non - current assets -904 -483 -2,379 -1,465 -2,911 -1,997 Other operating expenses -31 -72 -170 -344 -254 -429 Operating profit/loss -1,237 1,297 3,724 5,729 4,409 6,413 Net financial items -1,035 29 -1,444 4,632 1,769 7,845 Profit/loss after financial items -2,272 1,326 2,280 10,361 6,178 14,258 Group contributions received/paid - - - - 75,470 75,470 Appropriations - - - - -406 -406 Profit/loss before tax -2,272 1,326 2,280 10,361 81,242 89,322 Tax - - - -4 -19,322 -19,326 Profit/loss for the period -2,272 1,326 2,280 10,357 61,920 69,996 Other comprehensive income - - - - - - Total comprehensive income for the period -2,272 1,326 2,280 10,357 61,920 69,996
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BJÖRN BORG • INTERIM REPORT• JANUARY-SEPTEMBER 2026 16 Parent company balance sheet CONDENSED SEK thousands Note Sep 30, 2026 Sep 30, 2025 31 dec, 2025 Non-current assets Intangible assets 1,684 1,242 1,521 Tangible non - current assets 6,746 3,345 4,873 Shares in Group companies 115,016 115,016 115,016 Total non - current assets 123,446 119,603 121,410 Current assets Receivables from Group companies 180,471 360,561 252,090 Other current receivables 4 25,094 21,008 5,256 Total current assets 205,565 381,569 257,346 Total assets 329,011 501,172 378,756 Equity and liabilities Equity 61,681 111,377 133,293 Untaxed reserves 1,241 835 1,241 Current liability credit institution 111,332 148,099 63,540 Due to Group companies 128,838 217,773 156,512 Accounts payable 7,376 7,549 6,927 Other current liabilities 18,543 15,539 17,243 Total equity and liabilities 329,011 501,172 378,756 Parent company statement of changes in equity CONDENSED SEK thousands Jan-Sep 2026 Jan-Sep 2025 Full-year 2025 Opening balance 133,293 138,743 138,743 Distribution -75,445 -37,723 -75,445 Share issue 17 - - Warrant premium 1,536 - - Total comprehensive income for the period 2,280 10,357 69,996 Closing balance 61,681 111,377 133,293
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BJÖRN BORG • INTERIM REPORT• JANUARY-SEPTEMBER 2026 17 Supplementary disclosures NOTE 1 SUMMARY PER SEGMENT GROUP SEK thousands Jul-Sep 2026 Jul-Sep 2025 Jan-Sep 2026 Jan-Sep 2025 Oct 2025- Sep 2026 Full-year 2025 Operating revenue Wholesale business External revenue 223,820 218,099 567,629 576,912 719,198 728,479 Internal revenue 1,228 604 2,507 3,116 3,277 3,886 225,049 218,703 570,135 580,027 722,475 732,366 Own e-commerce External revenue 60,053 51,714 172,669 154,577 234,702 216,610 Internal revenue 318 559 1,271 1,911 2,063 2,702 60,371 52,272 173,940 156,488 236,765 219,313 Own stores External revenue 20,931 23,996 53,202 66,244 74,420 87,462 Internal revenue - - - - 166 166 20,931 23,996 53,202 66,244 74,586 87,628 Distributors External revenue 9,110 9,085 29,381 28,354 39,169 38,142 Internal revenue 217,180 198,153 557,861 529,856 709,423 681,419 226,289 207,238 587,242 558,210 748,592 719,561 Licensing External revenue 433 191 1,275 831 1,604 1,159 Internal revenue 11,817 11,550 30,691 30,431 38,836 38,576 12,249 11,741 31,967 31,261 40,440 39,735 Less internal sales -230,543 -210,865 -592,330 -565,313 -753,766 -726,750 Operating revenue 314,345 303,086 824,155 826,919 1,069,091 1,071,852 deducted Other operating revenue 6,118 3,300 16,901 21,192 23,664 27,955 Net sales 308,227 299,785 807,254 805,727 1,045,427 1,043,899 Goods for resale Wholesale business -112,148 -112,870 -284,791 -308,627 -365,122 -388,957 Own e-commerce -14,229 -15,295 -44,632 -45,162 -62,579 -63,109 Own stores -8,213 -8,558 -18,391 -23,475 -24,114 -29,198 Distributors -5,247 -5,551 -17,414 -16,842 -22,973 -22,402 Goods for resale -139,837 -142,274 -365,228 -394,105 -474,788 -503,666 Operating profit Wholesale business 38,264 36,180 75,280 62,205 80,170 67,095 Own e-commerce 11,927 7,882 34,112 25,564 48,704 40,154 Own stores 312 -1,045 -4,783 -4,516 -5,337 -5,070 Distributors 2,317 1,918 6,041 6,070 8,254 8,283 Licensing 335 186 1,133 597 1,590 1,054 Operating profit 53,155 45,121 111,783 89,920 133,381 111,516 Interest income and similar credits 1,018 1,995 2,815 12,825 3,220 13,230 Interest expenses and similar charges -1,764 -1,575 -4,460 -6,335 -5,122 -6,997 Proft before tax 52,409 45,541 110,138 96,410 131,479 117,749
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BJÖRN BORG • INTERIM REPORT• JANUARY-SEPTEMBER 2026 18 NOTE 2 NET SALES The Group’s net sales consist of sales of products and royalties for the use of the company´s brand. Transfers of goods/royalties are made at fixed points in time. Listed in the table below are markets with a net sale above 10 percent of total. NET SALES GEOGRAPHIC MARKET Jan-Sep 2026 Group, SEK thousands Wholesale Own e- commerce Own stores Distributors Licensing Total sales Deducted other operating revenue Net sales Sweden 228,845 56,030 15,747 - 1,275 301,897 -6,191 295,706 Netherlands 96,395 55,925 18,037 - - 170,357 -3,494 166,864 Finland 93,442 6,299 13,640 - - 113,381 -2,325 111,055 Germany 74,541 6,096 - - - 80,637 -1,654 78,983 Belgium 11,301 9,603 5,777 - - 26,681 -547 26,134 Denmark 34,964 6,994 - - - 41,958 -860 41,097 Other countries 28,141 31,722 - 29,381 - 89,244 -1,830 87,414 Total 567,629 172,669 53,201 29,381 1,275 824,155 -16,901 807,254 Deducted other operating revenue -11,640 -3,541 -1,091 -603 -26 -16,901 Net sales 555,989 169,128 52,111 28,778 1,249 824,155 -16,901 807,254 NET SALES GEOGRAPHIC MARKET Jan-Sep 2025 Group, SEK thousands Wholesale Own e- commerce Own stores Distributors Licensing Total sales Deducted other operating revenue Net sales Sweden 238,012 46,919 20,710 - 831 306,471 -7,854 298,618 Netherlands 106,863 55,283 25,964 - - 188,110 -4,821 183,289 Finland 81,733 5,425 13,959 - - 101,118 -2,717 98,401 Germany 66,860 6,171 - - - 73,031 -1,872 71,160 Belgium 13,578 8,442 5,611 - - 27,631 -708 26,923 Denmark 25,526 6,190 - - - 31,716 -813 30,903 Other countries 44,341 26,148 - 28,354 - 98,843 -2,407 96,434 Total 576,913 154,577 66,244 28,354 831 826,919 -21,192 805,727 Deducted other operating revenue -14,785 -3,961 -1,698 -727 -21 -21,192 Net sales 562,128 150,616 64,546 27,627 810 826,919 -21,192 805,727
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BJÖRN BORG • INTERIM REPORT• JANUARY-SEPTEMBER 2026 19 NET SALES BY PRODUCT AREA Jan-Sep 2026 Group, SEK thousands Wholesale Own e- commerce Own stores Distributors Licensing Total sales Deducted other operating revenue Net sales Underwear 279,603 65,868 26,728 15,366 - 387,565 -7,948 379,617 Sports apparel 144,917 75,734 20,696 6,734 - 248,081 -5,087 242,994 Footwear 64,450 9,010 1,653 21 - 75,134 -1,541 73,593 Bags 29,724 4,430 735 217 - 35,106 -720 34,386 Other products 48,935 17,627 3,390 7,042 1,275 78,269 -1,605 76,664 Total 567,629 172,669 53,202 29,381 1,275 824,155 -16,901 807,254 Deducted other operating revenue -11,640 -3,541 -1,091 -603 -26 -16,901 Net sales 555,988 169,128 52,111 28,778 1,250 824,155 -16,901 807,254 NET SALES BY PRODUCT AREA Jan-Sep 2025 Group, SEK thousands Wholesale Own e- commerce Own stores Distributors Licensing Total sales Deducted other operating revenue Net sales Underwear 266,379 63,079 34,546 18,056 - 382,060 -9,791 372,269 Sports apparel 151,450 61,195 22,935 4,739 - 240,319 -6,159 234,160 Footwear 76,198 8,680 2,239 26 - 87,143 -2,233 84,910 Bags 40,186 4,061 629 534 - 45,410 -1,164 44,246 Other countries 42,700 17,562 5,894 4,999 831 71,986 -1,845 70,142 Total 576,913 154,577 66,244 28,354 831 826,919 -21,192 805,727 Deducted other operating revenue -14,785 -3,961 -1,698 -727 -21 -21,192 Net sales 562,128 150,616 64,545 27,628 809 826,919 -21,192 805,727 NOTE 3 OTHER EXTERNAL EXPENSES Group Parent Company SEK thousands Jan-Sep 2026 Jan-Sep 2025 Jan-Sep 2026 Jan-Sep 2025 Cost of premises 9,873 10,434 6,810 5,460 Selling expenses 77,008 69,821 1,378 1,063 Marketing expenses 72,299 75,785 27,067 32,759 Administrative expenses 29,397 31,202 13,500 13,186 Other 6,556 8,257 788 1,264 Total 195,104 195,490 49,544 53,731 NOTE 4 FINANCIAL ASSETS AND LIABILITIES Through its operations, Björn Borg is exposed to currency interest rate, credit and counterparty risks, as well as liquidity and refinancing risks. The board of Directors has decided how the Group will manage these risks, as shown in Annual report note K3. The principles for valuation and classification of financial instruments are unchanged from the information reported in Note K2 in the Annual report for 2025. Currency forwards are measured at fair value based on input data corresponding to level 2 in the IFRS 13 hierarchy. As of September 30, 2026, future contracts with positive market value amounted to 2.3 MSEK (–1.5). Forward contracts representing receivables are recognized in other current receivables, while forward contracts representing liabilities are recognized in other current liabilities. Other financial assets and liabilities are valued as accumulated amortization costs. The fair value for these financial instruments are deemed to correspond to their book value.
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BJÖRN BORG • INTERIM REPORT• JANUARY-SEPTEMBER 2026 20 Definitions The company presents certain financial measures in the interim report that are not defined according to IFRS. The company considers these measures to be valuable complementary information for investors and the company`s management. Since not all companies calculate financial measures in the same way, they are not always comparable with measures used by other companies. Consequently, these financial measures should not be seen as a substitute for measures defined in accordance with IFRS. For more on the calculation of these key figures see: https://corporate.bjornborg.com/cs- financials/reports https://corporate.bjornborg.com/en/financial-definitions/ https://corporate.bjornborg.com/en/financial-data/ CAPITAL EMPLOYED Total assets less non–interest–bearing liabilities and provisions. Purpose: Capital employed measures capital use and efficiency. COMPARABLE STORE SALES Sales for own retail stores that were also open in the previous period. Purpose: To obtain comparable sales between periods for own retail stores. EARNINGS PER SHARE (DEFINED ACCORDING TO IFRS) Profit after tax in relation to the weighted average number of shares during the period. Purpose: this indicator is used to assess an investment from an owner`s perspective. EARNINGS PER SHARE AFTER DILUTION (DEFINED ACCORDING TO IFRS) Earnings per share adjusted for any dilution effect. Purpose: This indicator is used to assess the investment from an owner’s perspective. EQUITY/ASSETS RATIO Equity as a percentage of total assets. Purpose: this indicator shows financial risk, expressed as a share of total restricted equity financed by the owners. GROSS PROFIT MARGIN Net sales less cost of goods sold divided by net sales. Purpose: Gross margin is used to measure operating profitability. GROSS PROFIT MARGIN EXCLUDING CURRENCY EFFECTS Gross profit margin calculated using the previous year’s exchange rate. Purpose: To obtain a currency-neutral gross profit margin. GROUP NET SALES EXCLUDING CURRENCY EFFECTS Net sales calculated using the previous year’s exchange rate. Purpose: To obtain comparable and currency-neutral net sales. NET DEBT (+)/NET CASH (-) Interest-bearing liabilities less investments and cash and cash equivalents. Purpose: Net debt reflects the company`s total debt situation. NET DEBT TO EBITDA RATIO Interest-bearing liabilities less investments and cash and cash equivalents divided by operating profit before depreciation/amortization. Purpose: To show the company’s ability to pay debts. NET FINANCIAL ITEMS Financial income less financial expenses. Purpose: To describe the company`s financial activities. OPERATING MARGIN Operating profit as a percentage of net sales. Purpose: The operating margin is used to measure operating profitability. OPERATING PROFIT Profit before tax plus net financial items. Purpose: This indicator facilitates profitability comparisons regardless of the company`s tax rate and independent of its financing structure. PROFIT MARGIN Profit before tax as a percentage of net sales. Purpose: Profit margin shows the company`s profit in relations to its sales. RETURN ON CAPITAL EMPLOYED Profit before tax (per rolling 12–month period) plus financial expenses as a percentage of average capital employed. Average capital employed is calculated by adding equity at January 1 to equity at December 31 and dividing by two. s. Purpose: This indicator is the key measure to quantify the return on the capital used in operations. RETURN ON EQUITY Profit for the period/year attributable to the Parent Company`s shareholders (for rolling 12 months) according to the income statement as a percentage of average equity. Average equity is calculated by adding equity at January 1 to equity at December 31 and dividing by two. Purpose: This indicator is used to show, from an ownership perspective, the return generated on the owners ‘invested capital.
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BJÖRN BORG • INTERIM REPORT• JANUARY-SEPTEMBER 2026 21 The Board of Directors and the CEO certify that the interim report provides a true and fair overview of the operations, financial position and results of the Parent Company and the Group and describes the material risks and uncertainties faced by the Parent Company and the companies in the Group. Stockholm, October 23, 2026 Johanna Schottenius Chairman Björn Jansson Cecilia Bönström Board member Board member Jens Høgsted Board member Jens Høgsted Mats H Nilsson Board member Board member Henrik Bunge CEO REVIEW REPORT INTRODUCTION We have reviewed the interim report for Björn Borg AB (publ) for the period January 1 to September 30, 2026 and the nine-month period ending on that date. The Board of Directors and the President are responsible for the preparation and presentation of this interim report in accordance with IAS 34 and the Annual Accounts Act. Our responsibility is to express a conclusion on this interim report based on our review. SCOPE OF REVIEW We conducted our review in accordance with the International Standard on Review Engagements (ISRE) 2410 “Review of Interim Financial Information Performed by the Independent Auditor of the Entity.” A review consists of making inquiries, primarily of persons responsible for financial and accounting matters, and applying analytical and other review procedures. A review is substantially less in scope than an audit conducted in accordance with the International Standards of Auditing (ISA) and other generally accepted auditing practices. The procedures performed in a review do not enable us to obtain a level of assurance that would make us aware of all significant matters that might be identified in an audit. Therefore, the conclusion expressed based on a review does not give the same level of assurance as a conclusion expressed based on an audit. CONCLUSION Based on our review, nothing has come to our attention that causes us to believe that the interim report is not, in all material aspects, prepared in accordance with IAS 34 and the Annual Accounts Act for the Group and in accordance with the Annual Accounts Act for the Parent. Stockholm, October 23, 2026 BDO Mälardalen AB Johan Pharmanson Authorized Public Accountant Responsible auditor
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BJÖRN BORG • INTERIM REPORT• JANUARY-SEPTEMBER 2026 22 CALENDAR 2026 The Year-end report 2026 will be released at 07:30 on February 5, 2027. Annual report 2026 will be released late April 2027. Annual general meeting 2026 will be held on May 19 2027. FINANCIAL REPORTS Financial reports can be downloaded from the company`s website, www.bjornborg.com or order by telephone +46 8 506 33 700 or by e-mail info@bjornborg.com SHAREHOLDER CONTACT Henrik Bunge, CEO E-mail: henrik.bunge@bjornborg.com Tel: +46 8 506 33 700 Jens Nyström, CFO E-mail: jens.nystrom@bjornborg.com Tel: +46 8 506 33 700 ABOUT THE BJÖRN BORG GROUP The Group owns the Björn Borg trademark, and the focus of the business is sports apparel, underwear, footwear and bags. In addition, eyewear is also offered through licensees. Björn Borg products are sold in around twenty markets, of which Sweden and the Netherlands are the largest. The Björn Borg Group has its own operations at all levels, from branding to consumer sales in its own Björn Borg stores and e-commerce, www.bjornborg.com. In total, the Group’s net sales in 2025 amounted to SEK 1,043.9 million and the average number of employees was 147. Björn Borg has been listed on Nasdaq Stock- holm since 2007. IMAGES IN THE INTERIM REPORT The images in the interim report are from Björn Borg`s autumn and winter 2026 collection. Björn Borg AB Frösundaviks allé 1 169 70 Solna www.bjornborg.com This information is information that Björn Borg AB is obliged to make public pursuant to the EU Market Abuse Regulation. The information was submitted for publication, through the agency of the above contact persons set above, on October23, 2026 at 07:30 am (CET). This is an English translation of the Swedish Interim report. In case of discrepancies between the English translation and the Swedish Interim report, the Swedish Interim report shall prevail.