Hi, good morning, and good afternoon, and good evening to all of you around the world. This is a press meeting with Bambuser. My name is Simon I'll be off camera today to give the opportunity to our two great, fantastic people that are on camera with me today, and that is Maryam Ghahremani, the CEO of Bambuser, as well as Martin Garbarczyk, the CRO of Bambuser and also the founder of Relatable. I think it's a great opportunity. Most of you know the company Bambuser since before. We thought we would start off with a brief introduction to what Relatable is. Please, kick off, Martin. Thank you Simon. Good morning, good afternoon, and good evening, I guess, somewhere around the world. My name is Martin Garbarczyk. I'm super excited to be joining here today, and I'm going to give you a short background of Relatable and what we've achieved shortly in the last couple of years. Switching over is that this is how our clients globally would position ourselves. To give you a short background was that we created Relatable five years ago from pure frustration that we wanted to challenge the status quo when it comes to influencer marketing in a good way and just create something that's smarter and more effective to reach different KPIs that our clients saw when working with influencers. We are today a global strategic influencer marketing partner. We're proud of ourselves with our own proprietary technology that we built in-house for the last five years. Today, and what we're going to see in the next slide, is that creativity and strategy is everything, and that's why I think this merger or acquisition is such a fantastic match made in heaven. We can switch slide. In short, we are a company built on tech and data information. We have had an audience-first approach from day one, since we firmly believe that the world of influencer marketing should be talent independent. We didn't want to create an in-house talent management system or something. What we wanted to create was let the audiences tell us who are the most influential people around the world, and let's just share and connect them in an interesting way on their own terms. We have our own systems, technology, and data. We pride ourselves also that in the last five years, we've been managing over 25,000 collaborations globally in 50+ different markets, so in basically all continents. We have a team of 40- 45 people that are experts in this field. What I want to add, and what's super important, because this has changed the last couple of years, is that the whole space have changed, and creativity and strategy, concepts and formats are the most important parts today. Our clients are seeing tech as commodities today and data because you can easily get that online. Creativity strategy is everything, and that's why we have had pretty strong success in the last couple of years. When thinking about Relatable is we see that it's like influencer marketing created effectively. It's built on three different key pillars, and this is the solutions we created for our clients during these last couple of years. When it's all started off with influencer distribution part, where we have an index where we connect people with brands so they can actually amplify and get the word out to their own audiences and tiers in a smart way. What we've seen as well is that the traditional influencer today, we don't see that as an influencer. We call it actually creators internally because these people are fantastic content creators. They're amazing videographers. They produce storytelling and narrative in an authentic way that nobody else can actually do. We produce a lot of content today for our clients, so they can use across their own different organic channels and marketing efforts globally. Of course, since we are partnering up with the big tech firms who are going to come in shortly, is that we use all the different amplified media branded content ads formats that they're having. We can take the content that we're producing from the creators and have a much longer longevity in the attention, and actual reach, and everything that's necessary to actually use the platforms correctly. It's built on three key pillars, and this is why we have had the success that we've had in the last couple of years. We operate as Bambuser as well from head office here in Stockholm. We have a team in London. We have a team in New York. It's a lot of co-locations. There's a lot of good synergies when it comes to that thing. We're super excited. We have had a lot of just collaborations already between the teams on each market. Probably going to touch upon the Samsung partnership maybe down the road. Yeah, this is where we operate from. We have done campaigns in 50+ different markets globally. I sometimes actually call this the Nightmare Board and not the dream and brag board because why I call it Nightmare Board, and it is with a charm and twist to it, is because these companies and these marketing teams, they know what they're doing. They don't like when people are coming into them and say, like, "Hey, influencer marketing is the new black." The guys over at Google, the guys over at Absolut, the guys over on Klarna, and all the different brands on this list, they have turned to us when they want to take things to the next level. That's why I call it's fantastic opportunities, but I also highly value to work with people that are challenging status quo. We see some fantastic also synergies around this, and I think we're going to come into that, how we can amplify our business and create our SaaS models in a very different way with Samsung as a fantastic example. We also are, of course, are teaming up with the big tech platforms. It's the Instagram, it's the YouTubes, it's the Googles, it's the TikToks. We always have prided ourselves in the last year of having that live video shopping kind of company, Bambuser, in all our presentations that got a lot of attention from many of our clients. We are also very proud that 18 months ago when Condé Nast which is one of the most exclusive publishers in the world, went out in a big global pitch among 20 agencies where we were one of them, we were super proud when we actually won the whole partnership. Today, we work as the back office for Vogue and GQ to leverage all the influencer marketing efforts that Condé Nast is delivering for their clients, Samsung being one of them. Massive campaign at the moment in 13 different markets globally. That's in short about Relatable. Hopefully, that covered, more than happy to answer any Q&As later on. Thank you. Thank you very much, Martin. That is a great start. For all of you who are watching and listening in, you can submit your questions. Below the screen, you have the option to ask a question. You can submit with your name and your question there as well. If you want to, you can also submit your questions anonymously by emailing IR, as in investor relations, ir@bambuser.com, and I'll bring up your questions shortly. We've heard a little bit from Martin now, so we go back to Maryam. Why now? Why acquiring Relatable and why now? It started off as a partnership last year in August when we first met. I think that why did we go into a partnership about a year ago? We saw a demand on the market for something like Relatable added to what we're offering as a software to our clients. The biggest challenge you have when you're going to produce a live stream is two things mainly. The first one is being traffic, how could I drive traffic to my live show? The second one being who should host the live show? I think that if we can solve those two key points for our customers, they're going to have a much better lifetime value when they acquire customers through live video shopping. In the end of the day, we'll add more business value to our customers with this acquisition. I think that is the first one. The second one is that I always say that the talent is the most important thing when you build a high-scaling company like Bambuser. I think when me and Martin met, and the teams met, we just felt that we have the same energy. We are in the same vision and mission to really transform and innovate the market, and we felt very aligned in what we're going to achieve in our different roles, but now, of course, as one team, I think. Adding 40 new ambassadors and a Chief Revenue Officer over one day, it's amazing. It makes our business scale even faster and accelerates the growth of Bambuser even faster and even better. I think also with the extensive background that Martin has, but also Relatable working data-driven growth driven and coming from the SaaS side, I think that is going to add a lot of value to our organization, when we're going to, of course, scale up things within live video shopping. I think in the end of the day, if you summarize everything, we're adding business value, and we're adding a lot of competence to Bambuser, but also to our clients that are demanding this. They are going to other agencies, they're paying too much, and they're getting not as good as KPIs as we believe they could have. Now we could actually offer them something that we know makes sense and that can deliver on the KPIs that they have. We're adding key talent and ambassadors and going into one and same roof, which will fuel the growth of Bambuser even much faster. I think the last piece of it is, of course, differentiation. When we went live with our live video shopping solution in 2019 in September, I think we were one of the first companies outside of China that actually offered a live streaming solution. If you look at the market today, it's pretty crowded, and it's going to get even more crowded in the coming years because this is going to explode in the Western world. I think with Relatable being a Bambuser company, not fully integrated but almost fully integrated into what we're doing, we can actually differentiate from the competition that is out there today even more than what we're doing today. Great. Thank you very much, Maryam. Going back a little bit to Relatable, we got a question asking about the financial development of Relatable. Any comments on that? Yes. Thank you for the question. I think I'm proud of myself that we have built the whole company with our own hands and brains. We have not brought in any money or funding throughout the years. We've been profitable from day one. We've had a pretty decent growth in the first couple of years. We reached over SEK 12 million in revenue. We've been having a positive EBITDA all through the first years. Last year, of course, it was a COVID year where we had a number of clients like Caesars Palace in Las Vegas that just shut down the whole city, which was pretty tough to conquer when it comes to these kind of things. Looking at the beginning of this year, we've had a phenomenal start of the year. We are on the highest numbers we've ever been in the quarter in the beginning of the year. Yeah, we see that we can add a lot of top-line revenue positive EBITDA revenue as well. Why I'm so excited to doing this is because we have a phenomenal case that we scaled from one small market. Today, that's one of the biggest brands in the world, our global partner to Samsung. I think that adding the teams, the competence of creating this is that one plus one equals three, I think, when it comes to driving the business together. Thank you, Martin. We have a question actually from Maryam Ghahremani about the biggest synergies that you see on the revenue side when looking at the two companies. I think I'm going to go back to my first question. We see a big opportunity in terms of cross-sell and upsell. I think we will still keep the name Relatable because what Martin said, you have done a fantastic and phenomenal job the past three years as positioning Relatable as a global player within influencer marketing and campaigns. I think we want to continue that. We don't want to kill that strong brand. That's why also we're keeping Relatable, and it will become Relatable, a Bambuser company. We'll move over Martin because it's really important, I think also from our end, it has really been hard to find key competence who can build global sales and growth things, and we're very happy to have Martin on board of that. I think, the synergies, first of all, will be that adding 40 more people to Bambuser, more or less, that could sell and upsell and cross-sell between the companies. I think you have amazing brands that you have worked with. We have amazing brands, and I think in the end of the day, we are doing this acquisition to fuel Bambuser SaaS business. That's the main focus and the main synergy is how could we build the long-term revenue and how could we grow that even more faster than what we're doing already together with Martin and his team, but also building, of course, the new team internally. Thank you. This is a question up in the air. Will you bundle live video shopping with Relatable's offering, or will they still remain as two separate offerings? Both. They will still remain as two separate offerings, so you're not entitled or you don't have to buy the both companies in one. Of course, as I said before, we are seeing our clients going to a lot of agencies, taking help from a lot of independent advisors, and we're seeing what they're paying and the results, and we believe that we could do it much, much more better. That's not the core of Bambuser. We cannot become that. Relatable, that it's the core of Relatable, and I would say we have done our homework and our research. We believe that they're the best in the world at this, and we believe the synergies there will be amazing. Yes, the question is both. You can both buy Bambuser and Relatable, and you can both combine the companies in one. That's why we're keeping the Relatable brand, once again, to be able to run independently out of Bambuser. Once again, we are in a very early stage of live video shopping. It's really growing for month-over-month, year-over-year, and I think, the combined expertise is what's important, so we can learn a lot from each other instead of just taking away what you have built up within three years and your network and then pushing it in Bambuser. It wouldn't feel like. We would kill all the synergies. I would like to add a few things to that because I think that my experience from working with SaaS products or do-it-yourself platforms where you're letting people in and hopefully it's going to be as easy as Facebook Ads or Google Ads and it just flies. My experience is that when you add competence of actually using the platforms strongly and smartly with creative services in the world of bundles, in the world of truly use the power that the software is having, that is when you truly see the MRR numbers going up. You see ARR, and you see all of those different numbers that we want to see from a strategic point of view, which I think is the perfect match in this as well, is that we can go from upsells to cross-sells definitely. I think that what we're going to see is that we're going to attract also clients with a lot of interest from different parts of use, and I think that that is going to be a very important thing of building up the global sales organization of software and our whole SaaS offering is crucial. We will get Live Starter, all of those kind of things flying tremendously from a technology point of view. I think that building on that with the creative services, I think that that's, over time, that is where we want to be. We have already mapped out a number of the clients that we know that are already super encouraged speaking to us about this. That's what I'm really excited about because to really amplify the power of super strong SaaS scalable technology and add creative know-how to it, I think that's the most exciting, I think personally, that what we're going to see here, I'm going to see really strong numbers from that. Super combo. Super combo. Thank you very much. Just a friendly reminder to everyone listening in that you can submit your questions, either down here, on this page. You can click on Ask a Question, fill in your name and your question, or you can send an email to ir@bambuser.com. Going back, Martin, you mentioned in your presentation that you guys are working with TikTok, Instagram, YouTube, a lot of different creative platforms. Will that then mean that, when I say you, I mean Relatable, will Relatable work exclusively with Bambuser customers moving forward? Regarding live Platforms? Yeah. Will you sell only to Bambuser customers, or will you keep business as usual, you're working with customers outside of Bambuser? Yeah. I think coming back to what Maryam Ghahremani said in the beginning, it's like, how do we get the viewers that we're after? Right. How do we get the people to the live show on your own brand site on your own environment where you control it? I think that it's naïve to think that we don't need to use the social platforms that are out there. I think it's when we saw on the successful live shopping is that, yes, we will continue pushing out messaging and everything on social media platforms. We also need to build that up into loyalty, member clubs, into all of those different internal marketing organic channels that are out there. Some of our clients are already doing TV ads to drive traffic. I think that what we're seeing, and what I know from talking day to day with massive brands all around the world, is that the live concepts on the big tech platforms are fantastic, but there are missing a couple of bits that I know that Bambuser is solving in the way that they really are after. I think that, yes, we will use the power where people are to drive the right audiences and to drive the right clients to activate and to truly have a great live shopping experience for our clients. That needs to be in an environment that we control. Yeah together with the brands. Cool. Thank you, Martin. I can just add to that, Simon. Go ahead. Once again, I think, when we speak about Bambuser, we are in collaborative with the big platforms. It's not either/or, it's both. It's a very organic channel where you drive traffic from social to your website, from your website to social. What happens when you go live on your brand website is just fantastic because you're actually seeing your social channels wake up, and they become live. I think what we see is a very organic channel where you need to use your social platforms, your internal systems, where it could be newsletters, website, SMS, text and WhatsApp, and then combine that with the live stream, and that's what makes the live stream fantastic and viral because you want it to be viral. I think it's great that we have those relationships that we have with the big platforms and for us too. Once again, the future of live is not either/or. You have a brand website, and you have a presence on social, and it's both. The power comes from when it's from both sides. Thank you, Maryam Ghahremani. We got a question about whether you can reveal the ARR for Relatable. I don't think that you're at liberty doing that, but another question that we got from Eric Carlson is about sort of the finances of Relatable and whether you can give us an indication of sales or EBITDA for Relatable in 2021. How has the first couple of months been for you? I am allowed to say that, right? I'm pretty new into the world of public. Yeah. We have a budget this year, if we can mention that. Can we mention that, Simon? Let's mention how it's been so far. Okay. This year has started off really, really well. We've had a record February when it comes to revenue, invoice revenue. We're seeing a really, really strong month coming in in May. That's going to be a record month. We're up on, soon, the 50 million SEK booked revenue for this year, which is a very strong beginning of our year, because H1 normally when it comes to media investment is a bit slower than H2. We are very confident and very happy about the starting of this year, and we see some really, really great big clients spending more and more money. I actually received, our biggest client, an email after they saw this news that they want to have a live video shopping and subscription meeting. I guess it just starts to get people into the books. Now that's answered the questions. That answered the question. Just to give an indication, are you still plus? Yeah, we have a positive EBITDA. Yeah. Okay. So far this year. Yeah. Wonderful We're a positive net in business. Perfect. I hope that answer satisfies Eric. Going back a little bit to you and your new role. You are leaving Relatable, and you are joining the management team at Bambuser as Chief Revenue Officer. What does that role mean? That I'm fully responsible of all the revenue. I guess that Miryam going to ask me every morning, "How is it going?" I think that given my background is that I've been working in the SaaS space for a while. I started off with SaaS back in 2008 with Mynewsdesk, where we scaled that up from Sweden, out throughout the Nordics, throughout the world. I worked with social media monitoring at Notified, scaling that business up. I've been in this space for a while. I think I'm super excited to going back much more into it, but also most important is that for me, it's so important to work with products that you truly love and you truly can stand behind, and technology that I know will change results for our clients. I think that that's the reason why when we teamed up, I sourced the whole market before. Yeah. It just happened to be that Bambuser was 1 kilometer away from our office, that was just a weird coincidence because my first live with Bambuser was in 2010 in a press release on Mynewsdesk, that's another story. I think that the revenue is, for me, we are having a massive demand. I think that we need to take position. I'm super excited of taking the lead on that, working so close with the lead team of truly get our MRR flying, to get our annual contracts in the making, just to truly also add that growth kind of thinking of what we want to need to do to build an effective sales organization. I think I've been building a couple of high-performing sales organizations. I think that's what gets me most excited about this, because the opportunities in creating a just do-it-yourself, swipe it away platform is massive. The upsells on those kind of things in that true SaaS building, I think the opportunities are massive. That's why I'm so excited about this whole partnership. I have to jump in, and I'm super excited. Yeah. There's a lot of excitement in the air today. It's a good day to be alive. Also I think going back to energies between companies and synergies and vision and mission and all of those things that are super important when you come together under the same roof. I think for me, I have really been lacking the competence that you have and what you have built. Once again, it's really, I think for all software companies in the world, even if you're based in Stockholm, London, or San Francisco, it's really hard to find key competence to build things. I think for me, I'm super proud to add Martin, and I feel very, very confident in that relying that our revenue and our MRR and ARR and our growth in Martin and the team's hand. You're joining an amazing team at Bambuser that has already transformed from zero to being what it is, but taking it here and taking the next leap and building something new with a very strong CAGR and focus on growth. Very much looking forward to working with you on a daily basis. Great. Thank you both. Again, a friendly reminder to submit your questions down below. Just add your question, if you have anything to ask Martin or Maryam. Maryam, can you tell us, can we expect something that will be visible already in Q2 when it comes to this acquisition? Is there something in the near future that we can expect? I think that was a good question, whoever who asked last question. I think we have to take it a little bit by bit. We're adding Martin now to the team. We are slowly moving into the same offices. We don't have a package ready for Bambusers. It was a lot of fun, actually. We had meetings today back and forth with the different teams. The sales team at Bambuser was like, "What can we add to the presentation? What can we sell?" It was the same way. Yeah at Relatable. I think we have to take things in the right steps. I think first of all, it's just joining, understanding each other's business. The transaction will actually happen June 1st, 2021. I think in Q2, it was only going to be one month lapping where we actually have the transaction happen. I think in Q2, please bear in mind, we're going to have one month together. Of course, I think in the end of the day, we're doing this acquisition to, once again, to fuel the MRR and the SaaS business of Bambuser, and where we're going to see much better numbers coming out of Q3, Q4 this year, I would say, rather than Q2, because once again, you need to have some kind of transition, even if we know we will work very hard and very fast, but you need to have some kind of transition, which is going to be the first month when you join. Yeah Bambuser. Great. We don't have a lot of additional questions, any final words from you, Martin? I think what I said from, I think the day one when we met, Maryam Ghahremani, the reason why I also reached out to you to set this partnership in the beginning, I know because I've talked to clients in the last two years, I know that this is a fantastic solution for many of the biggest brands and marketing teams out there. I know that this joint synergy in thinking with technology, with creativity and strategy, is the key to win this space onwards. I'm just super excited. I think looking forward to present these solutions. Already been bombarded on email today on LinkedIn. It's like, "When can we chat? What's this?" "Who are these guys?" Everything. I'm just purely happy, super excited, and it's not only me. We had a town hall this morning with Relatable, and you felt the energy. We know each other since way before, and it's just an overall excitement because even the most creative and strategic people see that this software in the hands with the right tactic, it's a phenomenal result driver. Overall, it's just getting started. Yes meeting is tomorrow. Yes it's just like get the ball rolling. Great. Thank you, Martin. What about you, Maryam? What are you looking forward to? I think this is our first large acquisition in a while, and we have taken a quite big bet. I think the big bet is on the people, which it always is in all companies. It doesn't matter what you're building. For me, I'm super happy, excited, and beyond proud that we joined forces today. I think we, once again, Bambuser is very early on our journey in the live video shopping space. There is a lot of things that's going to happen. Things are moving quickly, and we're living in a society that changes quite rapidly in terms of how we shop, how we behave, how we work with customer service, and really looking forward to be in the frontline globally, transforming and innovating live video shopping with the creativity and strategy that you're coming in with. Very much looking forward a very bright future together with Relatable, a Bambuser company. They say. Yes. Martin and Maryam, thank you very much for your time. Please stay put. Thank you to everyone who tuned in, everyone from investors, media, analysts, and Bambuser fans who love Bambuser brand. That's plenty of them. Thank you all. We wish to see you all soon again. Thank you. Bye. Bye.