Thank you very much, operator, and welcome everybody to Desenio's Q1 results presentation conference call. With me today, I have our Head of Investor Relations, Linda Wikström. The presentation materials are available on our website as usual, and a Q&A session will follow at the end. Next slide, please. Q1 was indeed a historic quarter for Desenio. We managed to significantly grow our sales, profit, and customer base, while at the same time making progress on our strategic agenda with key highlights such as the integration of the Poster Store acquisition that we closed at the end of 2020, and the successful listing of shares at Nasdaq Stockholm. I will go through many of these things in more detail in a few minutes. Before I do that, I would like to just give a quick intro and overview of Desenio again, our story and the investment case. Next slide, please. Desenio is today the leading online provider of affordable wall art. We have successfully established ourselves in 35 countries, which shows that our data-driven strategy and unique product offering sets us apart from competition. This expansion has been done while at the same time growing our profits and generating great cash flows, which again demonstrates the attractiveness of our strategy and business model. The key to the success has also been a focus on not only growing our customer base, but also making sure that customer satisfaction is best in class. Our guidance remains unchanged, both for the current year and the medium term. We are in a great position to capture the enormous growth opportunities that lies ahead in the markets. Next slide, please. Now let me turn to our Q1 performance. Net sales increased by 127%, of which 61% for Desenio only. Active customers were at the same time up 97%. Gross margins were held stable year-over-year at 82.3%, and therefore Desenio only, they increased to 83.4%. Adjusted EBITA margin landed at 22.7%. Next slide, please. Net sales increased by 125% to SEK 402 million, and that's representing the growth of, as I said, 61% for Desenio only. As a reference, U.S. net sales grew more than 300%, of which Desenio U.S. only grew 120%. As I mentioned, gross margin is stable at 82.3%, but if we look at adjusted for Poster Store, so Desenio only, gross margin was up 110 basis points to 83.4%. Strong sales growth and a stable gross margin mean that adjusted EBITA was up 200% to SEK 90 million. Representing a margin of 22.7%. During Q1, we have made strategic investments in marketing, but also in areas that bring value for customers. Well, this slide really shows the positive trend that we've seen across all financial metrics. Next slide, please. We have successfully expanded our customer reach as active customers increased by 97% to 3.5 million, and site visits increased by 102% to over 35 million. Customers order more frequently than before, and customer satisfaction hit an all-time high. More customers than ever have chosen Desenio as the destination point for affordable wall art, which really shows that our continuous efforts to deliver best-in-class experience pay off. One clear success factor is that the vast majority of our wall art is developed in-house based on our data-driven creative approach that's being led by our design studio. The clear example of this in Q1 was the success of colorful art in our latest design drops. At Poster Store, it was, for example, Golden Days and Moonlight Magic, and at Desenio, Studio Luxe, which is the latest design studio collection at Desenio. Desenio's new trend themes for spring and summer 2021 were launched with themes in four directions. It's Base B alance, Natural Living, Pastel Paradise, and Serene spaces. Next slide, please. The cash flow. Our cash flow from operating activities increased to SEK 30.5 million. Desenio, as usual, is capitalized also in Q1. Very limited need for working capital or CapEx investments. During Q1, we did make a SEK 214 million cash payment related to the acquisition of Poster Store, and therefore ended the quarter in a net debt position of SEK 905 million. Next slide, please. This brings us to the Poster Store acquisition, which we closed on the 16th of December last year. Poster Store generated net sales of SEK 340 million with an EBITDA of SEK 69 million in 2020. This acquisition is expected to generate annual synergies of approximately SEK 50 million, of which approximately SEK 25 million will come already this year. The plan is that both companies will continue to operate under their respective brands as they expand operations across Europe, the U.S., and Asia. Still, this acquisition was strategically important as I see significant opportunities to share best practices when it comes to things such as marketing and curating affordable and great looking art that the customers love. Next slide, please. Looking ahead, we are very happy that the strong trend seen in 2020 continues also into 2021. As we have previously communicated, comparison figures for Q2 are very difficult as we saw a boost in orders during the early stage of the COVID-19 lockdown last year. However, this is in line with our plan and our goal to grow net sales by 35%-40% for 2021, with an EBITDA margin of approximately 25% remains unchanged. Our medium-term targets are to deliver an annual organic sales growth of approximately 30% while maintaining our adjusted EBITDA margin of approximately 25%. Long term, we expect to reach up to 30% EBITDA margin. Our goal is clear. We intend to maintain and grow our position as the leading online provider for affordable wall art in Europe, and we see significant room for continued expansion in Europe, but also making inroads and accelerate growth in both U.S. and Asia. We continue to invest in new and innovative ways to build even deeper relationships with customers on existing markets across Europe, the U.S., and Asia, while at the same time preparing for expansion into new markets with Greece coming this year, for example. While still early days, the opportunity to accelerate the U.S. is obviously very exciting. Next slide, please. To sum up the presentation here. Q1 demonstrates the relevance of our strategy and the strength of our execution capabilities. I think we had very robust performance in our customer metrics that translated into strong growth in sales, profits, and cash flow. We've also made important progress on our strategic agenda. I must say, I'm very proud of the work our teams have put in to achieve this. I would also like to take this opportunity to thank you all on the call for your interest in Desenio and for the support you've provided us during our Nasdaq listing process. It really means a lot to us. That concludes our commentary on the results. I will now be more than happy to take questions. Over to you, operator. Thank you. Ladies and gentlemen, if you do wish to ask a question, please press zero one on your telephone keypad now. That is zero one to register for a question. We have a question from the line of Johan Brown from ABG. Please go ahead. Thank you very much. Hi, Fredrik. Congrats on a strong first quarter. I have a question regarding organic growth in the quarter, and obviously very strong. I was wondering a bit about the month-on-month development here, sort of trying to figure out the momentum going into April. Would you mind sharing the organic growth rates for March in total and maybe also sort of the last couple of weeks in March, which was when the sort of COVID effect started? Yeah. That's correct. We could see order intake demand accelerating towards the second half of March already last year. The comparison numbers towards the end of March have been around what we have in target for full year, so around 40%. Wonderful. Thank you. Regarding the synergies from the Poster Store acquisition, you mentioned that less than SEK 2 million out of SEK 25 for the full year have been realized in Q1. How do you, sort of in the short term in Q2, how does this look and what do you expect to materialize during the next quarter, so to say? Yeah. If we only look at the supplier-related synergies, which I would call the real synergies, that is very absolute numbers. As you said, we have realized less than SEK 2 million in Q1, but for the full year, we are confident those synergies alone would stand for SEK 25 million. The reason is that the majority of the synergies are in COGS. Since Poster Store, when we acquired them, had inventory for approximately a quarter, three, four months, that has not really shown in the numbers yet. That will come in Q2. For Q2, the synergy effect will be approximately SEK 6 million. Thank you very much. Very helpful. I was also wondering about the U.S. and if it's possible to sort of give a status update there. How did the region develop during the quarter and what's the status on setting up operations there? I know it's quite tough during COVID-19, but a status update would be very helpful. Yeah, sure. As you say, U.S. is one of the main focus areas for us this year. As I mentioned, we had really strong growth in Q1 in the U.S., so more than 300% growth, and Desenio only grew 120%. The status with the organization is that we're currently recruiting a general manager for the U.S. that will build up the team. Meanwhile, we are handling the U.S. from our Stockholm office as we do for all other markets. Wonderful. Thank you very much. Those were all my questions. I remind you that if you want to ask a question, please press zero one on your telephone keypad now. We have a question from the line of Kristofer Liljeberg from Carnegie. Please go ahead. Yeah, thank you. Continue with some questions first when it comes to the growth rates. You mentioned the strong growth in the U.S., could you say something also about organic growth in the other geographies? It was a little bit difficult to see that because of the Poster Store acquisition. I'm interested in the underlying growth, if that's possible. Yeah, sure. In general, both brands have shown high growth and very similar growth rates relative to each other, which means that if you look at absolute numbers in growth. I actually don't have it compiled here. I can actually come back with the actual numbers for that if you want. Okay. Yep. Okay, that's fine. Also, is it possible to say anything about how sales have developed in April? Have you seen negative organic growth now in April? Yeah. As we've previously communicated, we expect slightly negative organic growth in Q2, and we've seen that in April. So far in Q2, we are delivering according to plan. Okay. Which month in Q2 is the most difficult comparison? Is it April or May? I would say it's the second half of April and the first half of May. That was the peak last year. Okay. That's very helpful. Thank you. I was wondering, Poster Store growth in the first quarter, maybe I missed that in the report, but is that something you have comment on? No, that's nothing that we have commenting on, but we actually don't have exactly the Poster Store number. Let's say it this way, the pro forma growth if you like. If we would compare Poster Store plus Desenio Q1 last year with the same this year, is about 80%. Okay. Poster Store is actually growing even faster than Desenio? Yes. Okay. In percentage, yes. Poster is growing faster. Okay. One related to the cash flow. You had high paid tax in the quarter. Is that the seasonal thing or in any way related to the Poster Store acquisition or the IPO or something? No, it's a seasonal thing. It's two things. One is the company tax, where we, of course, every month pay tax based on a forecasted profit. Which, of course, is less than the actual most of the times since we're growing so fast. Always in Q1, we pay company taxAnd also from the strong sales in Q4 every year, we pay the VAT, for example. Okay. Makes sense. Last question from me. You mentioned a lot of marketing activity in the first quarter. Would you say that marketing spending or marketing activities were higher than normal in the first quarter? Yeah. We did spend slightly more marketing than planned in Q1. The reason for that is that we saw strong momentum, we wanted to enhance that even more, which you can see in the top line. It also meant that we spent a bit more on marketing than we planned previously. That's because we saw the great momentum in Q1, we wanted to maintain that into Q2 because we know we have tough comparison numbers from last year. Are you happy with what you have seen? Of course, it's a difficult comparison, and you did see negative organic growth, as you said, maybe here in April. Are you happy with maintaining the momentum in the second quarter? Yeah. We're very happy with that. We saw the second quarter starting very strong, actually, above expectation. As April went by, we did meet strong numbers for last year. It's all according to plan, I would say. Great. Thank you very much. Thank you. We have a follow-up question from the line of Johan Brown from ABG. Please go ahead. Thank you very much. Just wondering about freight costs as well as we've seen impacting a lot of industries lately. Have you seen any impact of this during the quarter? How do you see this progressing forward? Yeah. The freight costs to, for example, shipping or container costs, have gone up. As you all know, I think it's roughly five times higher now than it was pre-COVID-19. It didn't affect us last year since we have supplier agreements regulating that. We do expect freight into warehouse from suppliers affecting us slightly this year. On an annual basis, it could be around SEK five million to SEK six million. Okay. Which, to put into perspective in our costs, that's 2.3%. Wonderful. Thank you very much. Thank you. We have a question from the line of Kristofer Liljeberg from Carnegie. Please go ahead. Yeah, sorry, just one more on the tax this time. Reported tax rate 21%. Do you think that's a good indication for where Desenio should be in the near term? Yes, definitely. We have Swedish companies that pay Swedish company tax. Great. Okay. Thank you. As a final reminder, if you would like to ask a question, press zero one on your telephone keypad now. There are no further questions registered, so I hand back to the speaker for any closing remarks. Again, thank you very much, operator, and thank you everyone for your time and questions today. We'll be hosting virtual digital road shows over the coming days, and we look forward to speaking with as many of you as possible during this time. Please don't hesitate to reach out to us with any questions that you may have. I just want to say a few closing words here. I believe we do have a unique story to tell. Thank you for your time and for your interest. That's it for this call today. Goodbye for now. Speak soon and stay safe.
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