Hello, everyone. Welcome to AEG's Global Media Conference at IFA twenty twenty five. Please note that this event will be livestreamed. A warm welcome to everyone tuning in today, including our dedicated colleagues at Electrolux locations around the world. Now, please prepare yourselves for an inspiring session and give a warm round of applause to Electrolux Group CEO for Business Area Europe, Asia Pacific and The Middle East, Anna Olson Leon. Wow. Can you feel that? The unusual sound of silence right here in roaring, restless Berlin. What you just heard was the sound of innovation, whisper quiet, just like our latest innovation in action, technology that performs powerfully without making itself heard. We're refining performance by making it seamless and beautifully quiet. And you will for sure hear more about this innovation in the next thirty minutes. Exactly one year ago, we were here at the stage at IFA making a bold statement. We launched our best AiGi kitchen range. And with that, introducing a new way of experiencing great tasting food. And since then, we've gained momentum. And over the past twelve months, we have broadened our market presence. We have met new consumers and customers and continue to grow with groundbreaking innovation. And in fact, since the beginning of 2024, AEG has been the fastest growing kitchen built in brand here in Germany. And the momentum continues, and the kitchen remains our heartbeat. It's all about crafting those moments where you connect with the senses, the way you hear, the way you touch, the way you see, the way you smell, the way you taste, what you feel. So let's explore what happens when innovation meets emotion. And when something as familiar as pizza becomes something truly extraordinary. Imagine this. You're walking into your favorite restaurant. It's a warm ambiance. You hear laughter. You hear engaging conversation. You hear the wood fire spark in the background. And the smell, the smell is breathtaking as the waiters pass by with your favorite pizza, steaming hot, ready to be served. But here's the thing, you're not in a restaurant, you're at home in your own kitchen. And with our newest innovation, we bring the same sense of experience and taste perfection into your everyday space. And we're introducing an oven that does not just make pizza, it creates experiences. Experiences that feel like dining out while staying in. This is the new 7,000 Meal Assist with the Pizza Expert function, our latest oven innovation from Ai AG. And here to introduce is someone that knows all the details about the technology behind this. Let's make a warm welcome to Christopher Duncan, our head of product line taste. Thank you, Ana. I'm really excited to be here once again this year to talk about some great innovations. Go for it. Let's talk about the Aigee 7,000 meal assist oven with our brand new pizza expert function. It's designed to revolutionize home pizza making, providing professional results and speed effortlessly. Did you know pizza is the fourth most oven cooked dish, and a large majority of consumers want to make it at home more often. Unfortunately, time, appliance limitation, and skill gaps often stand in the way. And that's exactly where Pizza Experts, the A. Gay Pizza Experts, comes in. It provides expert guidance, high quality accessories, and cutting edge technology to deliver restaurant quality pizza from your oven at home. With our specially designed cast iron tray that can go up to 340 degrees Celsius, you can now make a perfect pizza in just two minutes and thirty seconds. Yes. Super fast. And with our touch display and our in app digital assistant, you will be guided through all the steps, from dough preparation all the way to baking. The result, fast, tasty, and easy, even for beginners. And to show more how effortless and exciting this can be, I will join Tiziano from the Scuola Italiana's Pizzagioli, one of the world's leading institutions when it comes to the art of making pizza, a true master pizzaiolo. Tietiano, are you ready? I'm ready. I'm waiting you. So I see that you're already in the flow. Yeah. I just started. And, so I'm very honored to be here with all of you. And also, all my team of Eusqualitari and Napizzaioli. We have more than fourteen years of experience. We are in more 40 school around the all the all the world. And my team is composing 100 master pizza y'all instructor. And with our all experience, we are very happy to share with all the team the r and d of AEG, and we create the best oven. That's fantastic. I think it's the perfect partnership. And by the way, when I look at you preparing the dough and and preparing the pizza Yep. Not every consumer has, of course, the the privilege to be close to you. So we have managed to take all that knowledge and bring it into the digital app to really guide the consumer all the way. Correct? Yeah. Exactly. We have also for to write down this guide and for to help everybody to produce the pizza. It's very useful and easy to follow all the structure for to have every time the best result. Here we go. Fantastic. Yeah. So I'm really looking forward. And I we prepared a special accessory, a special peel, so that you can take the pizza in a very easy way with these holes so that they don't stick. Exactly. And it's very useful to take the pizza inside directly in the oven like this, and we go directly over here. So today, I will be your assistant. Can I me to open the Okay? Good. The oven. Okay. It's very easy. And with the the display, we can also follow the structure for to start and bake in the pizza. Absolutely. Yes. So Tiziano, tell me, what defines a truly great pizza? For to make a great pizza, the best one for sure, we have two important phase. The first one is the preparation of the dough. The second one is the most important, is what's happening right now inside the oven and is the bakery part. As we can see for sure, the first second of the this phase, we have the quality heat for to increase and cook the pizza. And as you can see, the crust, you know, can get us the the first signal where they're having everything good and fine inside. And Actually it's like to be It's like it's like a meditation. You I I remember, when I was a child, when I was going to an Italian pizzeria, I would spend time looking and being mesmerized by the the grise of the crust in the oven wood fire. And you have this now in your home. It's incredible because for me that I stay many, many years inside restaurant is, for me, like to be there. You know? Yeah. I have the same the same things is in the restaurant also at home. Yeah. And there's constantly action because you can see it's really bubbling. I hope the cameraman can Yes. Take a look. I mean, of course, behind the rising crust, you see the bubbling cheese. It's really happening there. And I must say, I'm really impressed by the speed we have achieved. I mean, two minutes and thirty seconds to bake a pizza, but not only to bake it, to recharge it for the next one. It's only two minutes and thirty seconds. It's incredible is more faster than in the pizzeria. Believe me. And this is another key, is another reason why this oven is amazing, is fantastic, and is able to do and cook a lot many, many pizza without any problem. Absolutely. You're ready to do back to back baking, which is perfect for a fun family night or to entertain some guests at home. So it's really, you know, perfect. Yeah. So I see now that we're entering the last phase, the last twenty seconds. The last twenty seconds. Here we have the last phase of the biochemical part of the bickering, and it is the color, the caramelization of the dough. Yeah. And this is the last part of all the process. In the beginning, it was increase the volume. In the in the in the end, we have the caramelization. There we go. We have just Are you ready? Timing. Yeah. Can you open for me? Yes. Thank you so much. Here we go. We're going to close it. And now, before we heat it for the next one Fantastic. Over there. We go here. This looks this looks absolutely incredible. I mean, a lot of respect for this the queen of all the pizzas, the margherita. But look at this golden crust. Yeah. If you analyze, we have all the result that we need, and we have everyone in the pizza, the color, the crust, the volume, all the ingredients is combined perfectly. So we have to We have to taste that. We have to taste hope it tastes as good as it looks because it looks like it's coming out straight away from Italian pizzeria, a professional We're going to use the scissors just for to look deeper Yeah. On the crust for to give us And look at how the cheese looks chewy and the sides are really airy. We have a lot of airy side. As you can see, we're going to cut the last two. Can you show a bit? Yeah. For sure. And here we have slice of pizza. The crust is very high. We respect all the the characteristic that every pizza had to be. Also, the bottom, we have perfectly cooked on the bottom of the pizza, and it's amazing. It's it's really just Okay. I'm I'm really eager to to taste it now. We need to. And I I think all of you are are also going to have a slice. Be patient. Yes. Okay. Please enjoy. We're connected by the cheese. Yeah. Amazing. This is delightful. tasting, the bite. Exactly. The the chewiness, I mean, it's it's incredible. I it's not just pizza. This is restaurant experience at home. The best one. It in the thank you so much, Tiziano. You will keep up baking backstage to make sure that all these people can have a slice. Yeah. And thank you so much. Thank you too. So so while See you later. See you later. While the aroma is filling up the room Yeah. Hope you get some aroma, and, we're going to talk about what else is cooking in the IGA kitchen. Now I'm really hungry, I must say. At IAG, we believe the kitchen is an intellect or should be an intelligent partner for your culinary life. One year ago, I was standing here on stage, and we introduced a world premiere, AI Taste Assist, which helps you to turn online recipes into optimized settings, fully leveraging the capabilities of your oven. I'm really glad to say, because now it has been live for many months, that 85% of consumers are choosing to optimize the settings and are trusting therefore unlocking, in many cases, the power of steam for better results. Today, I'm super excited to talk about a new innovation, CAMCOOK, with our new iAgay 9,000 steam pro oven. Yeah. I'm I'm a little bit distracted by the noise, but that's normal. CamCook uses AI and integrated camera technology to learn your favorite dishes and cooking habits. It remembers your online recipes, it visually recognizes them, and it helps you to recreate them the next time effortlessly. So no setup, no guesswork, no need to touch your smartphone. I just slide the lime cutlet, the oven recognizes it, and it chooses automatically my favorite settings for perfect results the way I like it. It's like having a sous chef that knows exactly the way I like it done. And while CamCook brings intelligence in the cooking, our brand new AI cool assist brings intelligence in the cooling. AI Cool Assist uses machine learning to learn about your daily routines. Whether you're stocking up for the weekend or you're going on vacation, it automatically adjusts the cooling settings. And this allows you to save up to 10% energy consumption and keeps your food fresher for longer. AI Cool Assist is present in most of our built in cooling range, including on our new iGain 9,000 no frost free freezer, which sets new records not only in energy consumption with an a energy label class, but also with a staggering 27 dB, so 27 decibels of noise level. It is the most silent a class no frost in the world. Quite powerful, I dare to say. As you see, from removing the guesswork in cooking to reducing waste through smart preservation, our AI powered innovations are there, are designed to serve our consumers whatever they need, also to support our strong sustainability agenda. Now while Tiziano keeps the pizza coming, I think it's time to talk about what happens after a great meal, the cleanup. And to introduce our next big reveal, let's take a moment to look back. Some of you might remember these iconic r a gay TV commercials from the nineties. Quiet advanced engineering from Germany. Yes. This was a milestone in quiet innovation, and we're proud to show you how far we have come since then. Please welcome Ian Baines, head of product line laundry and dish care, who's about to take us inside something truly extraordinary. Thanks, Christopher. And I'm speaking to you here inside our booth and inside a giant dishwasher that we've built so you can see this amazing product both inside and out. And yes, we've done it again. Only this time, we haven't just made it quieter. We've reimagined the whole dishwasher experience. This is the new favorite dishwasher range, the latest masterpiece from AEG. From start to finish, we've removed everything that is not needed. No more pre rinse, no more scratching and rattling, and of course, no more disappointing results. Instead, what's left is industry first perfection in function and efficiency, in design and aesthetics, and of course, in spotless results. And now, I'd like to join you on the main stage to share more details of this amazing product. Hello. So forget the dishwasher as you know it. This is a completely new premium experience, and one you'll love from the moment you open the door. Because once you experience the new favorite dishwasher, there's no going back. And here's why. Because only a g offers the best NEW new combination in one appliance, the a g 9,000 series. We call it the magic triangle. N for noise, a g achieves the market's lowest noise level in standard operation. We call it super silent. It's quieter than a whisper, just 37 decibels. And with the extra silent feature, we can reach levels as low as 35 decibels. E for energy efficiency. Energy efficiency of select models is a minus 10, so 10% below the energy European Union energy standard a. And then w for water consumption. In standard operation, our models use 8.4 liters per cycle, thanks to our AquaSafe water control system. It's our most water efficient dishwasher ever. But what makes this combination truly magical is we can confidently claim a 100% clean in ninety minutes, thanks to the new Satellite Clean Pro. Removes even the most stubborn food residues, like burnt on lasagna, without the need for pre rinse and without using extra water. We've even rethought through how you interact with your dishwasher. Gone are the buttons. With our new smart select user interface, you simply slide until the desired time. It's intuitive, elegant and, of course, connected. The AEG app shows you everything, remaining time, energy, loading advice, maintenance support. So now, before I close, let's take a minute to see it all come together in the a g 9,000 series. Wow. So with the new fabric range, AEG introduces the most silent and efficient dishwasher ever made. It's not just a new product. It's a new industry standard, and once you experience it, you can't go back. But AG is not only reimagining dishwashers, there's a lot more innovation around the corner in our booth. We're not only elevating the kitchen, but the whole home. And here to talk about fabric care and well-being, please welcome Michael Geisler. Hi, Ian. Thanks so much. I have to say, I'm flattered, really, to see it now live. And I want to thank you, Christopher, and the entire team for all the hard work because I think what we can now also reveal and most of us don't see because they just see the product came to life is that you worked over four years to bring all these things great innovations to life. Yeah. Thanks. Really proud to be here on half the half of the team and yeah. Have a great eve, Michael. Thank you. Thanks so much, Ian. It's a proud moment for me and for our whole team. Why? As Anna mentioned, Aigee is the fastest growing brand in kitchen built in in Germany. But the momentum doesn't stop here. Why? In fact, we are currently also the most and fastest growing brand in laundry care in Germany as well. After defining last year the gold standard in tumble dryers last year according to Stiftung Wann test, we have done it again last week. Yes, we won the recent Stiftung Wahen test for tumble dryers, but not only with one, but two tumble dryers in one single test, sharing the top spot. So it's a double win, something never achieved before. That's a statement, isn't it? So when you discover later our booth today, you will not see just these two, but in total seven Stiftung Wan test winners we won over the past twenty four months. But we are not stopping at clean closes because true well-being at home is above more than what we wear. It's about how we live, move, and feel in our spaces. Today, we are proud to reveal a new generation of home appliances where perfect form meets powerful function. We have always been a pioneer of vlog hair over the last twenty years. And we are proud to launch today our most powerful cordless cleaner until today, the Aigee 9,000 HandStick. Cleaning is now 50% faster, thanks to a powerful performance and smart design working hand in hand. The 9,000 series comes with a unique 360 degrees LED light, so no dirt is left behind even in dark corners. And this, as you can see, paired with an all in one dust emptying station and it's also the first in the market with an integrated filter maintenance and charging tool. In short, it's powerful, it's smart and it's fast. But our innovation in floor care goes even further because we not just leaders in handheld performance, but we were also the first company who brought a robot cleaner to the market twenty years ago. And today, we turn the page to a new exciting chapter. With the revival of the new Aigee Triloboy robot cleaner, which is our best performing robot cleaner ever. And here's the breakthrough. It's the first from a German brand without an emptying function for both dirt, dust, and dirty water. So that means it can clean, dry, and wet in one go. Engineered for a deep clean on all surfaces. Is it parquet? Is it carpets? And all paired with a AI functionality to mapping the room and the station takes care of everything. That's amazing. It empties dust and dirty water. It refills clean water and detergent and it washes the mops as you have seen, we have two, with hot water and it also dries it afterwards with hot air to prevent bacterias and odor. In short, it maintains completely itself so you have a fantastic assistance. You have to do nothing because the robot is always there and ready for the next clean as you wish. With that, I don't think there is any more to say, but a big thank you for joining us today here in Berlin and around the world. And now, we invite you to step into our world, explore our fantastic booth, Discover what's next at AAG. And of course, as Christopher announced already earlier, let's celebrate with a slice of tasty pizza, made with passion, precision and the power of the AEG pizza expert. All speakers will be available to answer your questions in the next minutes. So see you around and have a great afternoon.