Hello everyone, and welcome to AEG's Global Media Conference at IFA 2026. Please note that this event is being live-streamed. A warm welcome to everyone joining us today, both here in Berlin and around the world, including media, partners, and our colleagues across the Electrolux Group. Now, please enjoy the experience. Hey guys. Well, you do sound good. There's points to be made. Hi everyone, and welcome to AEG at IFA 2026. Let me start with a very simple question. How often do we accept unnecessary complexity just because that's the way that things has always been done? Whether it's cooking dinner at home after a long day, doing the laundry, or managing the life at home, people have learned to live with compromise. At AEG, we believe this is worth challenging, because when technology becomes simpler, we believe that life becomes better. That's why our ambition at AEG is very clear. We want to challenge the expected. This is a special IFA for me. It's my first IFA in my new role as CEO of the Region, EMEA. I can think of no better place to be than in this stage here, one of the world's most important place for innovation and consumer technology. For many years, I was following IFA from Brazil or Latin America as a source of inspiration for me. Today is about showcasing how we have turned this inspiration into innovations that deliver real value to consumers. It's also a very special moment for AEG. Over the past two years, we have completed the largest kitchen launch in the brand's history. Last year, we introduced great innovations, the new super silent favorite dishwasher generation, and the great PizzaExpert oven, delivering restaurant quality pizza in just two and a half minutes. The response from our consumers, from our retailers, and industry partners has been extremely encouraging. More broadly, our repositioning of the AEG brand in the recent years has paid off. Today, I'm very proud to say that AEG is the fastest-growing brand in Germany. We have delivered double-digit growth over the last two years, and this momentum continues into 2026. This year you will see this momentum reflected not only in our innovations, but in how we have elevated the entire brand experience here at IFA. It's all starting with understanding the consumers and what they truly value. Increasingly we know and we see that home is not just a place to live. It is where people connect. It's where we host our families, our friends. It's where we create experience and build memories together. That's why at AEG this year we talk about the art of hosting. For us, hosting is more than preparing food or setting a table. It's about creating experience that people will remember. Interestingly, our latest research show that 70% of the European consumers believe that the best hosts are the ones that do things on their own way rather than just following convention. The most memorable hosts are not the ones that try to make everything perfect. They are the ones who make the experience unique. In many ways, great hosts challenge the expectation too. They create experiences that are personal and that are inspiring. We believe at AEG that innovation should help to make that possible by removing unnecessary complexity, by delivering exceptional results with confidence, but above all, giving people more freedom to focus on the experience that they want to create. Today, you will see our promise in action, our promise of challenge the expected through great innovations that support every part of the hosting experience. Let's move from words to experience and review our first innovation of the day. Please welcome Christopher Duncan. Hello, everyone. Last year at IFA, we challenged expectations with pizza. We asked ourselves a very simple question: what if consumers could make restaurant-quality pizza at home? The result was PizzaExpert, the only domestic oven validated by Italy's number one pizza school and able to deliver restaurant-quality pizza in just two minutes and 30 seconds. Innovation starts with consumer insights and curiosity. Innovation starts with asking the question, what if? After PizzaExpert, we asked ourselves another question. This time, the question was, can we apply that thinking not just to a special occasion dish like pizza, but to one of the most common meals in the world, pasta? In Europe, pasta is so embedded in everyday life that every second weekday dish contains some form of pasta. What if we could make perfect pasta just as simple? Let's be honest, cooking happens in everyday life. It happens on busy weekdays, after work, when you are tired, when you do not need another complicated task. Yet, something as simple as pasta still requires attention: watching the pot, adjusting the heat, timing it perfectly so that the sauce and the pasta are ready at the same time. We asked ourselves the question, what if a hob could do it all for you? I am delighted to introduce the first ever AEG hob with a dedicated pasta function, the new AEG 7000 OnePot Pasta hob. To put the OnePot Pasta hob to the test, I am joined by one of Italy's most celebrated chef, Davide Oldani. Davide is a two-Michelin-star chef who knows better than most that great food is about simplicity, precision, and respect for ingredients. As you can see, Davide is ready to start cooking in our show kitchen. Davide, thank you for being here with us. Thank you. Thank you, Christopher. [Non-English content] [Non-English content] [Non-English content] [Non-English content] [Non-English content]. We speak Italian. Yesterday was not, today you speak Italian. Today I speak. Well, it's magic, huh? When we started working on this idea, we had to be very careful because when you talk about pasta in Italia, it's something almost sacred. Yeah. What was your first reaction when someone told you a hob could cook pasta automatically? First reaction was, I'm really curious to know how is it, and the result was perfect when I taste it. It was good because this kind of pasta, this kind of method of pasta is coming from our tradition, my tradition, and my mom's recipe. She used to cook the pasta with all ingredients inside, but just stay very close for 20 minutes-3 0 minutes to stir. I appreciate that with the new technology, you can mix with the traditional way of, method of cooking pasta and a new era. To keep the flavor tasty and lightness. This is the big challenge for Italian cuisine. That's what I love with this is, this is not a simplified recipe. This is a family authentic recipe. We're really leveraging the technology to simplify the cooking process, but not the food, not the ingredients. Right. Before we start, I just want to show one small thing which is going to make a big difference. For you as a chef, that's not really very useful because you know this by heart. But for us non-professionals, this portion cup that we have here really helps to get the quantities right. Right When it comes to pasta, the sauce, and the water. That's the main insight that we got, that people don't always manage the right quantities. With this, no more guesswork. People know exactly and always get it right. Right. Correct? I totally agree. And then, of course, the hob is going to. The magic here of the concept is that we will put all the ingredients. Let's do that together. Let's start the process, and let's show the team. But the beauty is that you just put the ingredients, you close the lid, you push on the button. We can go. And then that's it. Let's go. Let's. It is very simple. Let us show it. Yeah. Can I go? Yeah. Can I go? Absolutely. Okay. Just take out the cover. Really simple. We are going to add the pasta. Yeah. Okay. All the pasta. Cold pan. Then we decide to do this recipe with courgette or zucchini, raisin, dry raisin, saffron, and a touch of breadcrumb at the end. So very easy. Four or five maximum ingredient for one plate. This is my way of my food, my ideal food, Italian new food. Okay? Very simple. Okay. Then we are going to add the raisin. The raisins. Everything is weighed before. Okay. It is how many grams of pasta? It is 400 g? It should be simple. I don't want to think about it. 400 g. Okay. Everything is easy with this here. Okay. We have saffron. Saffron is done very close to my restaurant. So it's from Lombardia. We make the infusion with water. Very simple. For a couple of hours. You see a little bit yellow. Beautiful color, by the way. Okay. This is it. We are going to add it. You are not wasting any piece of saffron. Because it is very tasty and it is very expensive, saffron. Okay. We just mix a little bit. All ingredients very gently, yeah? As all the food has to be treated every time very gently. Then, last, we are going to add the olive oil from oliva from Liguria. This is oliva Taggiasca. It is a small black olives, which is, I think the best olives to make extra virgin olive oil. Okay. The more I hear you talk about the ingredients, the more I am really super hungry. Yeah. But so the hob, I mean, that is the beauty. Simple. So put the ingredients, close the lid, and then I will then show how it operates. But the beauty is the hob will take care of everything. No need for stirring, no monitoring, no risk of boiling over, no risk of being burned. So just great pasta when you need it. So I put the pot on the cooking zone that I want to use. The hob automatically recognizes the pot. I push the pasta button, and I choose the number of portions. Two. Two portion, yeah. Two portions. Automatically the hob sets the timer to 15 minutes for an al dente result. Of course, you have the countdown that has started here. It is very, very straightforward. We will be alerted when the pasta is ready. Yeah. Correct? For the chef like me, I tell you, it is always difficult to leave the pan on top of the induction, but in this case Yeah it is perfect. Would be perfect, the pasta. We trust the technology, but even we trust all our recipe from our history. Yeah. I see you in 14 minutes. Yes. I still want to say something. The OnePot Pasta hob will be available in the fall 2026. It is only the beginning because we are also working on more dish specific programs like vegetables, rice, curries. We really think that there is a significant value for consumers on these everyday dishes, to help them, make it effortless, and guarantee the results. Good. With this, I think we- With that, we will be back in 14 minutes. Exactly. I will focus on another area now that I want to talk about. Good. But we'll see you soon. I'll see you later. Thank you. Innovation is not just about launching new products. It's also about evolving products over time. That's why I'm really delighted to introduce to you the new upcoming AI Cooking Companion. It's a vision of the future of our app ecosystem. Hi, Christopher. What would you like to cook today? I would love to make a great pizza, and I would like to have a little bit of assistance, please. That is what I am here for. I know your oven, your accessories, and your cooking preferences. Let us make your best pizza at home. That is the interesting point. The AI Cooking Companion knows exactly that I have a connected compatible oven. You have a compatible CookSmart Touch+ oven. Purchase the PizzaExpert package to upgrade and get the PizzaExpert feature and enjoy authentic pizza at home. My oven can get better after I bought it? Exactly. Software updates and new features can be added over time, so your oven can do more than when you first bought it. You see, that's the key point. What consumers increasingly expect is products that get better with time, like our smartphones do, and that's the beauty with connected products. We can do this through over-the-air updates. Let's unlock this PizzaExpert function. Because we want the innovation to remain simple, we made it also seamless in the real world. Thank you so much. This is the kit that comes to your home. In there, we find some tools. We find a cast iron tray and a pizza peel. These are the ideal tools to make the most out of the PizzaExpert function. Really fantastic. You're able to upgrade your oven after you've bought it. This is the future we're building towards, smarter products, more personalized experiences, and in particular, appliances that really continue to create value long time after they left the factory. As you can see, whether it is about simplifying the cooking process or helping the appliances evolve over time, our goal always remains the same. It is giving consumers more freedom to focus on the experience rather than the task. Now, we will move to other experience areas where we will prove exactly that. Welcome, Michael Geisler. Thanks, Christopher, and hello, everyone. We have just seen how AEG is helping consumers spending less time managing cooking, and more time enjoying the moments around it. The same thinking extends also beyond the kitchen. Let me continue with a quick what if. What if bigger loads could be washed faster? What if powerful cleaning came in something that small? That is exactly what we are challenging today. Let us start with laundry. AEG has a strong track record and position today. Since 2023, we have increased our market laundry share in Germany by over 30%, and we continue this positive trend also in 2026. In top loaders, AEG is by far the number one in the German market. And there is one more thing I am very proud of to share with you today. Just two days ago, two days, right in front of StiWa or IFA, and we call the StiWa, the Stiftung Warentest, very famous, one of the most respected independent test institute across Europe, published the results of its latest tumble dryer test, and AEG came out on top. Indeed, our dryer model, the AEG 9000X AbsoluteCare Pro, was named as the overall test winner with an outstanding score of 1.8, placing it clearly ahead of the competition. In fact, it was the only appliances in the entire test to achieve an energy class A, delivering the lowest energy consumptions of all model tested. And what makes this achievement truly special, our dryer was not only the most efficient, it was also rated as best for ease of use. It is another great example how AEG continues to challenge the expected, turning innovations into real consumer benefit, easier living, lower energy consumption, and lower running cost. And it is also a continuation of our very consistent and strong track record. Over the past two years alone, AEG has achieved four StiWa test victories across washing machines and tumble dryers. Those achievements give us confidence, but they also come, of course, with a strong responsibility to keep innovating. And when we look at how consumers are doing laundry today, one thing is becoming very clear. They increasingly want speed. Data from our connected appliances shows that one third of all washing cycles now take less than one hour. Clear signal. Yet for years, consumer believed there was a trade-off. Large loads or fast cycles, convenience or garment care. At AEG, we asked what if consumers didn't have to choose? That's why we are introducing the AEG new Dark Silver range. With MaxWash45', consumers can wash a full load at 30 degrees Celsius in just 45 minutes. With our AI wash and dry assist, the appliances automatically adapts time, water, and energy based on their real loads. For larger households, we are also introducing our new 12 kg washer and 10 kg dryer pair. Bigger loads, faster cycles, no compromise on care. Challenging the expectations is not only about technology, as you can see here. It's also about design. With our new Dark Silver range, we bring a bold, premium aesthetic on the laundry room. The distinctive Dark Silver finish combines the richness and versatility of black with a refined matte finish, you have to see it later over there, creating a look that is contemporary, premium, and built to last. We are really proud of these very nice products. Challenging expectation is also not just about making appliances bigger. Sometimes it's about to make them much, much smaller. This is the brand new AEG ErgoMini. Don't let its size fool you. It might be one of the most surprising products we are showing at IFA this year. It just weighs 550 g. That's less or more half of a liter of a water bottle. Yet, it delivers powerful suction and up to 100% dust pickup. Now, my colleague Loreen will come and join me because we will make a live demo here that you not only see a nice movie, but you see the product in real action. So, hi Loreen. Thanks for your support and assistance. Imagine the following. Let's be honest. When a little accident happened in the kitchen, or I have personally three kids leave more [Non-English content] on the floor than actually they eat, and I'm now the kid in this example. Look at this. That's not a small portion of [Non-English content], right? What you are doing? This is exactly the product you're looking for. You will now see how long it will take. Make a guess. It will be shorter than you expect. I would say two seconds, three seconds. Super powerful. So this is exactly the perfect product you can use for, yeah, breakfast crumbs, for animal hair, in the car, in the caravan, wherever you want. It's amazing. I'm quite sure you should put it on the bucket list. The product not only can clean very thoroughly, you have also a function, believe me, with 20 minutes running time, where you can inflate five to six mattresses. Or imagine you plan a birthday party and you want to blow up 50 of this balloon. I know it from personal experience, after 20, you don't like it as a great idea. But with our new AEG ErgoMini, you do it in, I would say again, two seconds. Let's give it a try. Amazing. Thanks so much. I think this was a cool innovation. Some of you have realized it's also coming with an LED in front, so you can even clean in dark corners. You have an USB-C charging. You can charge it in the car, on the boat, wherever you want. You don't need a plug. So thanks so much, Loreen. ErgoMini, lightweight, flexible, powerful, so-called designed for real life. Speaking about powerful cleaning, let's stay in floor care for a moment. While we are introducing existing or new products, existing products seeing also a very, very strong proof, delivering big times in consumer preference. In the latest Stiftung Warentest of canister vacuum cleaner, AEG was named test winner in the total bagless category. One of the two winner products is our AEG Clean 6000. Very nice product, and definitely as a result we are very proud of. When products are compared at StiWa side by side under the same test conditions, performance speaks for itself. The AEG Clean 6000 impressed with excellent cleaning performance on hard floors, carpets, and also in corners, combined with the lowest energy consumption in the test. Powerful cleaning, compact design, simple emptying. Exactly what consumers expect from a modern vacuum cleaner. Over the last two years, we have consistently demonstrated the quality of our floor care products, a clear sign that these results are not a one-off achievement. With that, I'm handing back to Christopher and Davide. It already smells very nice. I'm quite sure the pasta is al dente. You timed it perfectly. I mean, just in time. I don't know how you did it. Amazing. Well, here we're back with Davide, where we started preparing your family recipe with the OnePot Pasta. Look at this. Smell. I hope you get the smell because it's amazing. Between pasta. Shall we see the results? And saffron. Yes. Yeah, absolutely. Okay. It's very easy. Just a couple of. Always gently. You see, Christopher, we have a starch inside, which is with the use of water. Yes. It becomes sauce. Gives that creamy texture, huh? That's amazing. Yeah. Because as I told you, in Italy we have many different type of shape of pasta. Yeah. Each pasta has his own sauce, like a carbonara or amatriciana or pesto, or whatever. This is ready. Okay, great. We are going to add a touch of Grana Padano cheese, aged 27 or 30 months old. Just mix. Like we said in Italiano, [Non-English content]. So mix very- Gently very well, but gently. Yeah. Yeah. Okay. Smell the [Non-English content] of cheese and saffron. Nice. This is very important, this kind of cooking, of method of cooking, because you keep the same shape of pasta. You do not break the pasta because you do not touch. Even the vegetable, which is very soft. Yes so it's difficult to keep the same shape. You see, we cook It's perfect, huh? We cut small pieces. It's al dente. Now I cannot wait. I'm looking forward to taste. We have to taste. The moment of truth. Touch for you. [Non-English content] I bring from the bottom because I need a touch of sauce. Yeah. It is still on the bottom, the sauce. Yeah. This is for me. You will find the courgette soft, crunchy. Perfect. Sweet, salted. The moment of truth. At least the last touch. Yes. This is a bread crumble. Of course. Just if you want. Thank you. Pick up with the fork. I just put it there like that? Right. This is right. Okay. Are you ready? Moment of truth. Good. You ready for it? Yeah? Good. Yeah. Go. Good. Perfect. This is amazing. Really, really amazing. Perfect. Thank you so much. Davide, [Non-English content]. Thank you. Thank you. Thank you so much for this great show. A pleasure. I propose we applaud the chef. It is just amazing. Yeah. Thank you. Thank you. Thank you, Christopher. Last year we challenged the expectations with pizza. This year we challenged the expectation with pasta, and it is only getting started. Thank you. [Non-English content]. In Sweden, life is slow. [63]. Exquisitely slow, which leaves little time for laundry. Just as well, the new Electrolux washing machine provides the market's best stain removal in just 39 minutes. Electrolux. For better living, designed in Sweden. Elegant Swedish simplicity isn't easy. But with the market's only QuickSelect display, the Electrolux dishwasher lets you simply slide to the time you need. Electrolux, for better living, designed in Sweden. Hi [Non-English content]. Please turn around because now we're going to change the stage. We're going to move from AEG to Electrolux. Hello, everyone, and truth to be said, up until now we have always focused our press conference on AEG. But for the very first time, and true to our ambition to always challenge the expected, for the first time, we're going to do things differently. That's why this year what we're going to do is to bring Electrolux brand at the heart of our press conference. What I can tell you is that we have very good reasons for doing so. If we think about our brands, AEG and Electrolux have very different voices. But what we can say is that they share a common belief, and this belief is that innovation should always start with consumers. Because in the end, it's our responsibility to understand our consumers, to understand what keeps them awake at night, to understand what they do every day since the moment they get up till the moment they go to sleep. Because in the end, we are here to make their life easier, simpler. That is why this year what we have chosen and what we have decided is to have a more prominent stage here at IFA. Because with Electrolux, we continue to grow our brand. We continue to premiumize. What's more important, we continue to launch meaningful innovation in every single market. That is why you see the first difference this year. What we are going to do is to have both AEG and Electrolux right at the entrance of our area, because we want every single visitor to experience our brand. We want to make sure that everyone that joins us in our booth really experience both brands. Because we really believe that this location gives a stronger visibility and also a stronger input for our trade, for our press, and also for our consumers. What I can tell you is that there is so much to discover this year in Electrolux. But what I'm going to do is to focus on one innovation. I think that this innovation perfectly represents what the brand stands for. What I'm going to talk about is about the new generation of dishwashers. This product is built around a very simple truth, and what I'd say is a simple truth, but very and extremely powerful. Because as you have just seen in the video, what we really believe in Sweden is that time is our precious and most valuable resource. What we cannot do is to lose our time. We need to make sure that we make the most of it. This is exactly the philosophy behind this innovation. This is exactly the philosophy behind QuickSelect 2.0.. Because the idea could not be simpler. It is easy and powerful. If you think about the traditional dishwashers, consumers need to choose among different programs, different functions, different buttons. But this will not be needed anymore. Now, the only thing that each consumer needs to think is, how much time do I have today? Nothing else. What I am going to do is also to show you how this works. It is as simple as pressing two buttons. The first thing is to turn on the dishwasher. If one day you do not have much time, the only thing that you need to do is a slide to the left. If another day you have more time and you also want to optimize your energy consumption, you simply have to slide to the right. It is as simple as this. It is one move, it is super intuitive, and the dishwasher handles all the rest. We have QuickSelect 2.0 available, fully integrated from 6000 to 9000 series, and I can say that it is the only sliding interface that is fully integrated and available in Europe. With this, what I can say and to conclude is that we are extremely proud of this new vision because it is very Swedish, but at the same time it is 100% consumer centric. As Electrolux, we are here to simplify our consumers' life. With this, I would like to hand it over to Leandro, that we are going to go back again to our AEG stage. Thanks a lot. First, thank you very much, Elisenda, Michael, Christopher, Davide, our chef. I am sure you have done a great job and made our people proud of and represented one of our values that is consumer at heart. We put our heart into innovation, into consumers, and you represented that very well. Thank you very much. Of course, I would like to thank you all for joining us here in Berlin and online around the world. We hope you have seen how AEG and Electrolux, each brand bring their unique perspective to innovation. Yet both have the same goal. It is about creating better experience for our consumers. Innovation that removes complexity, delivers better experience, and gives people more time to focus on what matter most. For AEG, this is what we call the art of hosting. The belief that the most memorable experiences are not about perfection, they are about bringing people together in a way that feels personal, original, and inspiring. And about technology that quietly supports the moments behind the scenes. That is exactly what we have set out to demonstrate here at IFA 2026. For our guests here in Berlin, we now invite you to experience what we have showed here firsthand. Please explore the booth, meet our teams, and discover our latest innovations up close. Of course, stay and enjoy some delicious Italian-inspired food that we have here. Thank you very much. Enjoy the show and have a fantastic IFA 2026.