Slides
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Welcome to our Q2 2026 presentation PLEASE NOTE : You are in LISTEN & VIEW ONLY mode during this Zoom Webinar . Your microphone and camera are disabled . Q & A : During the call you will be able to post questions in the Q & A box in the bottom of the page . You can also raise your hand to ask questions verbally after the call . G5 1
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Q2 2026 August 12, 2026 Earnings Call Presentation Vlad Suglobov, CEO Stefan Wikstrand, CFO
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G5 Store - % of G5’s Net Revenue (USD) Q2 2026 Results *Active gamesOwn and actively managed • Revenue USD 20.1 M, -16.1% Y/Y | -7.4% Q/Q Licensed games: -1% Y/Y • Highlight: Promising performance of 3rd party publishing games on G5 Store • Hidden City declined by 10.5% Y/Y Own games: -22.3% Y/Y • Sherlock -16.4% decline Y/Y, Jewels continue to slide down -29.5% Y/Y Record MAGRPPU USD 79, a 15% Y/Y increase, reflecting the high quality and deep engagement of our loyal player base • UA 19.5% of gross revenue (18.3). UA investment decreased to USD 3.9M (−10.7% Y/Y), with the heaviest spend in June. • Record gross margin 73.1% (70.0%) driven by the shift toward direct-to- consumer channels including G5 Store • EBIT USD -0.2 M (0.6), margin -1.1% (2.5) , adjusting for foreign exchange and severance payments the EBIT would be USD 0.1 M (1.6) corresponding to an EBIT margin of 0.4% (6.8%). • Strong Cash Position USD 24.4 M (26.0), zero debt 0% 5% 10% 15% 20% 25% 30% Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 2021 2022 2023 2024 2025 2026
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• G5 Store accounts for 25.5% of total gross revenue (18.6) and is now our biggest distribution channel, ahead of Apple App Store and Google Play. • Growth: in Gross terms was +14.8% Y/Y, +4.6% Q/Q • Direct processing of mobile player payments continued to scale, reaching 17% of mobile gross revenue (11% in the first quarter) — USD 1.6 M processed directly, up from USD 1.1 M — further reducing platform fee dependency. • G5 Store as a Distribution Channel The distribution model was successfully introduced, with three external games signed during and after the quarter, five games signed and nine in negotiations. Third -party revenue doubled sequentially, and early data indicates F2P titles can reach up to 15% of mobile revenues on the G5 Store . G5 Store Launched in 2020 Processing fees in G5 Store are low single digits compared to the 12-30% third party application store fees Web shop store.g5.com Launched 2024 Direct payment processing from players on mobile devices Our D2C and #1 distribution channel G5 Store 14.8% Y/Y growth G5 Store – Monthly Gross Revenue (USD) $0 $1,000,000 $2,000,000 $3,000,000 $4,000,000 $5,000,000 $6,000,000 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 2020 2021 2022 2023 2024 2025 2026
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Record gross margin Own/Licensed revenue| Own games share (%) Gross Margin (%) Active: Own and actively managed Licensed: Licensed Harvest: Not actively supported games & older games Record gross margin • Own games 66% of net revenue (71) following ongoing successful launch of third - party games at G5 Store • Active own games: 55% (60) of net revenue • Record gross margin 73.1% (70.0) primarily fueled by the accelerating shift toward the G5 Store • Record Monetization: MAGRPPU record USD 7 9, a 15% increase Y/Y, demonstrating the growing value of our core player base 40% 45% 50% 55% 60% 65% 70% 75% 2017 2018 2019 2020 2021 2022 2023 2024 2025 2026 40% 45% 50% 55% 60% 65% 70% 75% 0 5 10 15 20 25 30 35 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 2023 2024 2025 2026 Active Licensed Harvest Own games %
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EBIT margin UA to Gross Revenue (%) EBIT adj for write -downs and fx (MUSD) Q4Q3Q2Q 1 Q4 Operating Profit (EBIT) USD -0.2M (0.6), EBIT margin -1.1% (2.5) • EBIT was positively impacted by fx revaluations of USD 0.5 M ( -1.0), reported as other operating income and expense; adjusted for these revaluations, the EBIT margin was -3.7% (6.8%). • Adjusting additionally for severance payments of USD 0.8 M (0.0), EBIT would have been USD 0.1 M (1.6), corresponding to an EBIT margin of 0.4% (6.8%). • UA stayed at 19% of revenue (18%), USD 3.9 M (4.3), to support key games and G5 Store expansion • Net capitalization impact on earnings was positive USD 0.1 M ( -0.04) Net capitalization (MUSD) -5% 0% 5% 10% 15% 20% -1 0 1 2 3 4 5 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 2023 2024 2025 2026 EBIT adj WD & fx EBIT margin adj WD and fx 18% 19% 19% 19% 17% 17% 19% 17% 15% 18% 21% 23% 19% 19% 5% 7% 9% 11% 13% 15% 17% 19% 21% 23% 25% Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 2023 2024 2025 2026 -0.8 -1.2 -1.2 -1.1 -1.1 -0.8 -0.5 -0.5 -0.3 -0.04 0.1 0.1 0.3 0.1 -1.4 -1.2 -1.0 -0.8 -0.6 -0.4 -0.2 0.0 0.2 0.4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 2023 2024 2025 2026
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Cash & Cash Equivalents (MUSD) Strong cash position Financial resilience : Strong cash position of USD 24.4 M providing flexibility to fund development and marketing without external financing Cash Flow: Cash flow before financing was USD 0.7 M (2.2). Key movements: • USD 1.0 M (0.2) deployed for share repurchases • Capitalization of intangible assets: USD 2.5M (2.3) • Operating cash flow: USD 3.0 M (4.6) Capitalized game development (MUSD) 0 5 10 15 20 25 30 35 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 2023 2024 2025 2026 -1.4 -1.2 -1.0 -0.8 -0.6 -0.4 -0.2 0.0 0.2 0.4 0 5 10 15 20 25 30 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 2023 2024 2025 2026 Capitalization Net capitalization
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Outlook 2026 • Rightsizing the team Workforce optimization is substantially complete, with headcount reduced to ~550 employees. Total annualized run -rate savings are expected to reach USD 11M, with USD 0.15M of additional severance costs anticipated in Q3. • Margin expansion Continued growth of the G5 Store, higher adoption of direct payment processing, and increasing advertising monetization are expected to further support gross margin improvement. • Portfolio performance Focus remains on stabilizing the core titles, particularly Sherlock and Hidden City, while Jewels transitions to Harvest Mode to maximize long -term profitability. • New promising games The remaining new game continues in Soft Launch with encouraging early metrics, while additional game concepts remain under evaluation. • G5 Store ecosystem Expansion of third -party game distribution is expected to continue, supported by a strong pipeline of signed and negotiated distribution partnerships. • Maintain strong financial discipline , cash flow generation and zero debt
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Contact Stockholm Headquarters G5 Entertainment AB Nybrogatan 6 114 34 Stockholm Sweden Email: investor@g5.com www.corporate.g5.com
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