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NOTE: If you haven´t already installed the typface ”Lato” on your computer, please do so by visiting this address: https://fonts.google.com/specimen/Lato NOTE: If you haven´t already installed the typface ”Lato” on your computer, please do so by visiting this address: https://fonts.google.com/specimen/Lato Main colours Additional variations Lato Bold COLOURS Lato Regular Main headline text Main body text Quick guide TYPEFACE NOTE: If you haven´t already installed the typface ”Lato” on your computer, please do so by visiting this address: https://fonts.google.com/specimen/Lato NOTE: If you haven´t already installed the typface ”Lato” on your computer, please do so by visiting this address: https://fonts.google.com/specimen/Lato The presentation contains forward-looking statements. All statements other than statements of historical fact included in the Information are statements. Forward-looking statements give the Company’s current expectations and projections relating to it forward-looking financial condition, results of operations, plans, objectives, future performance and business. These statements may include, without limitation, any statements preceded by, followed by or including words such as “target,” “believe,” “expect,” “aim,” “intend,” “may,” “anticipate,” “estimate,” “plan,” “project,” “will,” “can have,” “likely,” “should,” “would,” “could” and other words and terms of similar meaning or the negative thereof. Such forward-looking statements involve known and unknown risks, uncertainties and other important factors beyond the Company’s control that could cause the Company’s actual results, performance or achievements to be materially different from the expected results, performance or achievements expressed or implied by such forward-looking statements. Such forward-looking statements are based on numerous assumptions regarding the Company’s present and future business strategies and the environment in which it will operate in the future. Disclaimer Kjell Group Q2 Report 2026
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NOTE: If you haven´t already installed the typface ”Lato” on your computer, please do so by visiting this address: https://fonts.google.com/specimen/Lato NOTE: If you haven´t already installed the typface ”Lato” on your computer, please do so by visiting this address: https://fonts.google.com/specimen/Lato Main colours Additional variations Lato Bold COLOURS Lato Regular Main headline text Main body text Quick guide TYPEFACE NOTE: If you haven´t already installed the typface ”Lato” on your computer, please do so by visiting this address: https://fonts.google.com/specimen/Lato NOTE: If you haven´t already installed the typface ”Lato” on your computer, please do so by visiting this address: https://fonts.google.com/specimen/Lato Quick guide Agenda 64410 Nothing Ear Building the foundation • Strengthening balance sheet • Warehouse relocation • Established plan for AV-Cables • Inventory re-set and clean out • Supplier negotiations • New management team in place Early proof points • Return to growth, first time since Q4 2024 • Inventory availability restored according to plan • Higher engagement with our customer base • Commercial capabilities strengthened • Early signs of momentum shift coming for AV-Cables • Significant improvement of profitability Kjell Group Q2 Report 2026 A year of rebuilding fundamentals is beginning to translate into results
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NOTE: If you haven´t already installed the typface ”Lato” on your computer, please do so by visiting this address: https://fonts.google.com/specimen/Lato NOTE: If you haven´t already installed the typface ”Lato” on your computer, please do so by visiting this address: https://fonts.google.com/specimen/Lato Main colours Additional variations Lato Bold COLOURS Lato Regular Main headline text Main body text Quick guide TYPEFACE NOTE: If you haven´t already installed the typface ”Lato” on your computer, please do so by visiting this address: https://fonts.google.com/specimen/Lato NOTE: If you haven´t already installed the typface ”Lato” on your computer, please do so by visiting this address: https://fonts.google.com/specimen/Lato Kjell Group Q2 Report 2026 Foundational improvements • Improved inventory availability • Stronger commercial execution • Growing customer engagement Results • Net revenue growth of 8.4%, momentum developed positively throughout the quarter • Net revenue growth in both Sweden and Norway • Strong performance online • AV-Cables returned to growth in June • Improved profitability driven by higher gross margin and cost efficiency The second quarter highlights a shift in momentum
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NOTE: If you haven´t already installed the typface ”Lato” on your computer, please do so by visiting this address: https://fonts.google.com/specimen/Lato NOTE: If you haven´t already installed the typface ”Lato” on your computer, please do so by visiting this address: https://fonts.google.com/specimen/Lato NOTE: If you haven´t already installed the typface ”Lato” on your computer, please do so by visiting this address: https://fonts.google.com/specimen/Lato Main colours Additional variations Lato Bold COLOURS Lato Regular Main headline text Main body text TYPEFACE NOTE: If you haven´t already installed the typface ”Lato” on your computer, please do so by visiting this address: https://fonts.google.com/specimen/Lato NOTE: If you haven´t already installed the typface ”Lato” on your computer, please do so by visiting this address: https://fonts.google.com/specimen/Lato Quick guide #0076 BD #D9D 9D9 #EE7F 00 Kjell Group Q2 Report 2026 Strong customer trust gives us confidence in the road ahead 72% 22% 6% Promoter Passive Detractor Our net promoter score came in at 66, down from 68 a year ago. While not satisfied with the decline, we view the result as evidence of a strong customer relationship. Despite significant operational disruption during the past year, 72% of respondents remain promoters and 94% rate Kjell 7 or higher out of 10. As we continue improving availability, assortment and customer experience, we believe there is meaningful opportunity to strengthen this metric further. Net promoter score, R12 66 (68)
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NOTE: If you haven´t already installed the typface ”Lato” on your computer, please do so by visiting this address: https://fonts.google.com/specimen/Lato NOTE: If you haven´t already installed the typface ”Lato” on your computer, please do so by visiting this address: https://fonts.google.com/specimen/Lato NOTE: If you haven´t already installed the typface ”Lato” on your computer, please do so by visiting this address: https://fonts.google.com/specimen/Lato Main colours Additional variations Lato Bold COLOURS Lato Regular Main headline text Main body text TYPEFACE NOTE: If you haven´t already installed the typface ”Lato” on your computer, please do so by visiting this address: https://fonts.google.com/specimen/Lato NOTE: If you haven´t already installed the typface ”Lato” on your computer, please do so by visiting this address: https://fonts.google.com/specimen/Lato Quick guide The period in summary (MSEK) Kjell Group Q2 Report 2026 Second quarter Net sales 574.3 (529.7) Net sales growth 8.4% (-10.9%) Jan- June Net sales 1,061.6 (1,091.0) Net sales growth -2.7% (-8.0%) Sweden Net sales Net sales growth 426.5 (396.2) 7.7% (-6.0%) Sweden Net sales Net sales growth 800.2 (802.9) -0.3% (-4.9%) Norway Net sales Net sales growth Local currency growth 113.2 (93.0) 21.8% (0.6%) 15.1% (6.7%) Norway Net sales Net sales growth Local currency growth 199.6 (186.5) 7.0% (4.6%) 5.4% (8.4%) Denmark Net sales Net sales growth Local currency growth 34.5 (40.5) -14.9% (-49.8%) -14.2% (-47.2%) Denmark Net sales Net sales growth Local currency growth 61.7 (101.6) -39.2% (-37.6%) -37.4% (-36.1%) 624 773 561 530 591 697 487 574 2 572 2 584 2 554 2 489 2 455 2 379 2 305 2 350 Q3 24 Q4 24 Q1 25 Q2 25 Q3 25 Q4 25 Q1 26 Q2 26 Net Sales Net Sales LTM Sweden 75% Norway 19% Denmark 6% Net Sales by segment, YTD
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NOTE: If you haven´t already installed the typface ”Lato” on your computer, please do so by visiting this address: https://fonts.google.com/specimen/Lato NOTE: If you haven´t already installed the typface ”Lato” on your computer, please do so by visiting this address: https://fonts.google.com/specimen/Lato Main colours Additional variations Lato Bold COLOURS Lato Regular Main headline text Main body text Quick guide TYPEFACE NOTE: If you haven´t already installed the typface ”Lato” on your computer, please do so by visiting this address: https://fonts.google.com/specimen/Lato NOTE: If you haven´t already installed the typface ”Lato” on your computer, please do so by visiting this address: https://fonts.google.com/specimen/Lato Preparing for the next phase of transformation Kjell Group Q2 Report 2026 01 Q4 readiness 02 Ongoing preparations to update our technical infrastructure 03 ERP upgrade implementation planned for first half of 2027 04 Continued productivity improvements across the business
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Main colours Additional variations Lato Bold COLOURS Lato Regular Main headline text Main body text Quick guide TYPEFACE NOTE: If you haven´t already installed the typface ”Lato” on your computer, please do so by visiting this address: https://fonts.google.com/specimen/Lato NOTE: If you haven´t already installed the typface ”Lato” on your computer, please do so by visiting this address: https://fonts.google.com/specimen/Lato