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NEW NORDIC HEALTHBRANDS AB ( PUBL ) SIX MONTH REPORT JANUARY - JUNE 2021 NEW NORDIC SIX MONTHS 2021 SIX MONTHS 2020 Q2 2020 Q2 2020 Net sales , KSEK 268 943 217 027 141 112 104 769 Change in SEK , % 23,9 -1.4 34,7 -10.1 Change in local currencies , % 30,8 -1.2 40,9 -9.9 Gross profit , KSEK 182 796 152 050 97 114 71 717 Gross margin , % 68,0 70.1 68,8 68.5 EBITDA KSEK EBITDA margin , % Operating profit , KSEK Operating margin , % 24 566 11 818 11 151 4 768 9,1 5.4 7,9 4.6 24 129 11 416 10 934 4 535 9,0 5.3 7,7 4.3 Profit for the period , KSEK Earnings per share EBITDA , SEK 19 102 3,97 8 656 1.91 8 716 3 261 1,80 0.77 Earnings per share * after tax , SEK 3,08 1.40 1,41 0.53 * There are no dilutive effects COMMENTS BY CEO KARL KRISTIAN BERGMAN JENSEN Demand for New Nordic's products was high in 2021. Growth in sales accelerated during the first half of the year and exceeded our expectations . The second quarter was a record . During the first half of the year , we had a growth of 31 percent in local currencies and 24 percent after conversion to Swedish kronor . Sales reached SEK 269 million . The increased sales have resulted in a good half - year result with an increase of 120 percent in earnings per share . Our entire international team has done a good job of achieving this great result . We have had growth in all geographical areas , driven by increased marketing with a focus on our best sel- lers . We have had surprisingly great success with our campaign activities at Hair Volume TM in connection with the product's 10th anniversary . In Canada , too , we have had great success with campaign activities with Hair Gro TM in membership only warehouses . It is also gratifying to see that we have had growth in Swe- den and Norway this year after a decline in 2020. In Australia , we have had good results from our efforts to build partnerships with distributors in all states and we have now achieved nationwide distribution . We are currently starting business in both Spain and Portugal as well as the Czech Republic . After this , we have only a few countries left to open before New Nordic becomes available in all countries in Europe . During the first half of the year , we also focused on increasing sales on our own website , which is our " online New Nordic flagship store " . Among other things , we are now introducing subscription sales in all 26 countries where we run our own local New Nordic online store . We expect high growth in our own online stores in the coming years . However , the half year has still been challenging due to Covid - 19 restrictions . This is especially true in the UK . We expect sales here to increase in connection with the opening and normalisation of the market . 1