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Proact IT Group President & CEO Magnus Lönn A reliable, present and independent European partner that combines deep technical expertise with local understanding. ABC SC Investor Days | 2025-05-14 Company presentation
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+ US office Proact is a leading IT expert helping customers secure business critical data via world-class hybrid cloud solutions Proact introduction Proact in brief • Founded in 1994, Proact has secured business critical data & pushed the limits of technology while delivering business agility for 3 decades • Serving ~2,000 medium and large enterprise customers across Europe • SEK ~4,888 million turnover with stable finances • Listed on Nasdaq Stockholm since 1999 (ticker: PACT) • A local trusted European partner with ~1,200 Employees with industry- leading skills & expertise • We support our customers at every step of their data journey. Our flexible deployment models enable delivery anywhere Hyper-scaler data center Proact data centers Customer data center Deployment models Start utilis ing the advan tages w ith Hybrid cloud Modern worksp ace Self-service and automati on Any app licati on. Anywhere. Flexib le & agi le scalabi lity Faster di gitali zati on & DevOp s ho stedp rivate p ublic Proact office Geographical footprint 8% 57% 13% 22% Revenue and EBITA development (SEKm) Revenue split, 2025 R12 Systems Support Services Consulting Services Managed Cloud Services (MCS) 2021 3,683 2025 R12 4,888 +33% 2025 R12 2021 197,5 330,8 +67% Revenue EBITA Proact IT Group | ABG SC Investor Days | 2025-05-14 2
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Proact is present in Northern Europe distributed across four Business Units; Hybrid cloud services through our four main delivery HUBs Proact geographical presence and business units Nordic & Baltics • c. SEK 2,650m revenue • 323 employees • 100+ sales employees • 150 cloud experts • 830 customers Central • c. SEK 868m revenue • 269 employees • 60 sales employees • 140 cloud experts • 545 customers UK • c. SEK 682m revenue • 252 employees • 70+ sales employees • 100 cloud experts • 423 customers West • c. SEK 799m revenue • 283 employees • 45 sales employees • 220 cloud experts • 382 customers SE UK NL DE Delivery success factors • Four main delivery HUBs across Europe • Managing customer data and infrastructure, regardless deployment (on -prem, private cloud, public cloud, hybrid combinations) • Proximity to our customers with local expert skills • Wide range of standardised and highly flexible tailor - made services • 24/7 helpdesk , cloud and security specialists • ServiceNow customer tooling • ISO certified Europe-based delivery HUBs Standardised and local Best-in-class security, processes and tools US office+ Note: Figures are estimates; Revenue showing rolling 12 months, incl. internal sales; No. of employees reflect FTEs Delivery hub 3Proact IT Group | ABG SC Investor Days | 2025-05-14
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We offer best-in-class services; Our broad offering enable us to support our customers wherever they are in their cloud journey Proact offering Systems Independent provider and value - added reseller of hardware and software, and system architectured solution Support services Premium support for the Systems business (high attach rate of c. 70% to system sales) Managed Cloud Services Wide range of services, such as Infrastructure as a Service (IaaS), Platform as a Service (PaaS), Storage and Security, as well as modern platforms based on Kubernetes Consulting services Broad spectrum of services from strategic consulting services and solution architect design to installation (incl. Kubernetes and Public cloud transformation services) Revenue streams1Selected expert skills (non-exhaustive) Cybersecurity solutions Proact has two 24/7 Security Operations Centers (SOCs) that protect Proact and customer infrastructure all day, every day Cloud Native services Through our Conoa brand, we help companies build the cloud native, container and Kubernetes infrastructure incl. Server as a Code and DevOps services Microsoft consulting Strong consulting expertise, supporting with digital transformation services based on "cloud -first" technologies from Microsoft Azure and Microsoft 365 AI infrastructure Proact can support customers on their AI journey, offering modern solutions that enable automation and innovation. 1. % of revenue rolling 12 months 2025 8% 22% 13% 57% 4Proact IT Group | ABG SC Investor Days | 2025-05-14
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We provide mission-critical services to customers across all industry verticals Proact offering DATA PROTECTION BACKUP & RECOVERY SECURITY OPERATIONS INCIDENT RESPONSE CYBERSECURITY & RESILIENCE TECHNOLOGY PORTFOLIO AI INFRASTRUCTURE CLOUD NATIVE & CONTAINERS MODERN INFRASTRUCTURE CORE INFRASTRUCTURE ON-PREMISES INFRASTRUCTURE DATA MANAGEMENT PRIVATE CLOUD INFRASTRUCTURE PUBLIC CLOUD INFRASTRUCTURE IMPLEMENT & VALIDATE DESIGEN & ARCHITECT ASSESS & ADVICE PROFESSIONAL SERVICES AS A SERVICE SERVICE MANAGEMENT PREMIUM SUPPORT TECHNOLOGY ONLY DELIVERY MODELS AVAILABILITY SCALABILITY EFFICIENCY SPEED SECURITY TRANSFORMATION KNOW-HOW ACCESS SUSTAINABILITY 5Proact IT Group | ABG SC Investor Days | 2025-05-14
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Proact is well-positioned in an attractive growing market, with trends such as Cybersecurity and AI driving the demand for data and IT solutions Proact’s market Market trends and development Strong drivers and favourable trends Large and fast-growing data volumes… …complemented by a strong Cybersecurity market growing double digits…(SEKb) …and supporting market statistics +40% p.a. AI and GenAI revenue growth 2022 -32 Cloud as a business necessity by 2028 Shift from being a technology disruptor Resilient market Limited impact by recession ~USD 14 trillion Global cost of cybercrime in 2028, rising from USD 9 trillion in 2024 Hybrid cloud adoption Digital transformation, AI and ML Information security Sustainability and Regulation Increased demand for Data Storage Cyber security market, forecast 2025-29 Sources: Gartner; Bloomberg; Statista; IDC WW Global DataSphere and Global StorageSphere 1,963 2,933 2024 2028 +11% 84,447 101,349 122,819 149,023 181,869 221,178 2022 20232021 2024 20262025 +45% +80% 6 Global data, forecast 2021-26 (Exabytes) Proact IT Group | ABG SC Investor Days | 2025-05-14
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Deep-dive: AI – key technology reshaping IT infrastructure Market trends and development The solution • Separate environment needed • Modern container technology • Adding AI resources • Artificial intelligence has quickly established itself as a key technology with the potential to transform entire industries. • There are several clear signs pointing to a strong upturn in AI-related investments. • AI is driving a new wave of infrastructure investments – where performance, availability and security are crucial. • With our expertise in storage, backup, cyber security and automation, Proact is well positioned as a key partner for creating cost-effective and scalable AI IT infrastructures. – We were already used to these devices from running our regular environment, so there was no need to learn about new stuff. Proact came up with affordable solutions matching our needs, with servers and storage for the new environment. We are very happy with it. Carl-Johan Schenström , Infrastructure specialist 7 25,0% 40,0% 35,0% 0 20 40 60 80 100 120 140 2024 2025 2026 20272023 68 87 106 128 53 Storage Calculation Storage On-premisesPublic cloudHybrid cloud Proact IT Group | ABG SC Investor Days | 2025-05-14 AI infrastructure investments, forecast 2023 - 2027 Distribution of AI workloads, forecast 2025
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• Claim a leading position as a sustainable and resilient hybrid cloud service provider • Complete portfolio with continuous innovation and deployment • Accelerate sales of Hybrid Cloud services while maintaining strong position in Data Center • Standardize and streamline our service operations • Deliver quality of services that exceeds customer expectations • Ensure that we attract, develop, and empower our people • Build on the strong culture of cooperation, diversity and inclusion • Accelerate our growth, with focus on services • Acquire capabilities supporting our hybrid cloud journey Proact has a clear strategy for growth, well -aligned with our financial goals; to cater for even stronger financial returns going forward Proact strategic pillars 8 Brand & Positioning Commercial & Portfolio Operational Excellence People & Culture M&A Strategic focus areas Financial goals >10% Growth >8% Profitability >50% Services revenue Proact IT Group | ABG SC Investor Days | 2025-05-14
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Proact has grown profitably ever since the company was founded; Proact has in recent c. 6 years shifted focus towards Services 9 Proact financial development 2,325 3,318 3,408 3,633 3,525 4,757 4,847 4,864 4,888 110 201 166 219 204 319 302 351 331 1994 20222018 Financial target 2025 R12202420232014 202120202019 +8% +6% +10% Inception and foundation Expansion, broadening of portfolio and shift towards services Northern European Champion DescriptionRevenue and adj. EBITA (SEKm) Proact was based on the belief that data storage would become a crucial part of business success Backup, storage and archiving specialist Data and information management specialist with focus on hybrid cloud services and data center solutions Expansion through the data journey, with services portfolio development whilst keeping a strong position securing and storing data Expand the offering around Hybrid and public cloud and improve our expert advisory skills such as DevOps and SaaS Further developing hybrid cloud consulting services and build and grow skills adjacent to our core business Revenues adj. EBITA 1994 - 2018 2019 - 2023 2024 and beyond Proact IT Group | ABG SC Investor Days | 2025-05-14
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2025 Q1 highlights Revenue 1,215.5 SEKm (1 191.3) Organic growth 1.5% (-2.8) Recurring revenue 429.3 SEKm (441.5) Earnings per share 1.79 SEK (2.22) Adj. EBITA 79.0 SEKm (94.5) Adj. EBITA margin 6.5% (7.9) • The Board of Directors of Proact IT Group AB appointed Magnus Lönn as the new President and CEO of Proact. Magnus started his new position on 1 March 2025. • Proact acquired BlakYaks Ltd, a British consulting company with cutting- edge expertise in cloud transformation and fully automated Microsoft Azure solutions. • Proact has been named Enterprise Partner of the Year 2025 by NetApp. The award recognises the company's outstanding achievements in data storage, cloud integration and digital transformation for businesses across Europe. • Continued strong performance in Nordic & Baltics. • West and Central are facing challenges due to increased customer churn and expiring contracts, particularly within cloud services. • Ongoing market uncertainty presents both risks and opportunities. In this context, Proact continues to stand out as a trusted, independent European partner with deep technical expertise and local presence. Quarterly highlights 10Proact IT Group | ABG SC Investor Days | 2025-05-14
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We continue to make good progress against our long -term financial targets on a full-year basis Financial development and long-term financial targets Sales EBITA Leverage ROCE Dividends 3,525 4,757 4,847 4,864 4,888 34.9% 2022 1.9% 2023 -3.0% 2024 0.5% 2025 R12 0.3% 2021 9% 197 313 285 351 331 6.6% 2022 5.9% 2023 5.6% 2024 6.8% 2025 R12 7.2% 2021 14% 2020 35% 2021 27% 31% 32% 2023 30% 2024 2022 2021 17.2% 2022 16.3% 13.4% 19.7% 2024 15.9% 20252023 227 2022 2023 2024 20252021 -80 -330 -101 261 Sales growth per annum 10% EBITA margin 8% Net debt / EBITDA <2 x Return on capital employed 20% Dividends as share of profit after tax 25-35% 0.75 0.48 -0.17 -0.21-0.06 Sales Y-o-Y growth Sales EBITA margin EBITA Net debt Leverage ROCE Dividends 11Proact IT Group | ABG SC Investor Days | 2025-05-14
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Many long-term shareholders among the top 10 owners; Overall strong share price development for Proact with an increase of 37% since 2023 Ownership and share price development 12 Overview of T op 10 shareholders, 31 March 2024 # Investor Country Shares (#) Shares in % 1 Martin Gren ( Grenspecialisten ) 3,400,000 12.41% 2 Handelsbanken Fonder 2,134,213 7.79% 3 Alcur Fonder 2,100,779 7.67% 4 Fidelity Investments 1,445,884 5.28% 5 Länsförsäkringar Fonder 1,296,502 4.73% 6 Livförsäkringsbolaget Skandia 1,098,766 4.01% 7 Canaccord Genuity Wealth Mgmt. 964,983 3.52% 8 Avanza Pension 862,212 3.15% 9 Polaris Management 638,498 2.33% 10 Proact IT Group 631,689 2.31% Comments • Proact’s share price increased by 37% between Jan 2023 and May 2025, reflecting solid market confidence in the company’s direction. • As of May 2024, 33 shareholders (including Proact IT Group) held more than 50,000 shares. The largest shareholders include Aktiebolaget Grenspecialisten , Handelsbanken Fonder, and Alcur Fonder. • Several of the top 10 shareholders are long -term investors, contributing to a stable and supportive ownership structure. • In 2023, Proact launched a share buyback initiative aimed at optimizing the company’s capital structure. The program also enables the use of treasury shares for acquisitions and long -term incentive programs – a move that was well received by the market. Proact share price development, Jan 2023 - May 2025 0 20 40 60 80 100 120 140 160 180 2024-07-012024-01-01 2025-01-012023-07-012023-01-01 Proact IT Group | ABG SC Investor Days | 2025-05-14
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Four reasons to own shares in Proact; powering the future of cloud – with profit, purpose and performance Investment highlights 13 1 2 3 4 Growing market with consistent demand Operating in the expanding Hybrid Cloud Services market, Proact benefits from strong underlying trends such as digital transformation, rising demand for hybrid IT solutions, and an increased focus on cybersecurity, compliance, and sustainability. Our position allows us to support customers in leveraging IT to enhance speed, flexibility, and long-term resilience. Leading market position with proven expertise Proact offers a competitive and comprehensive hybrid cloud portfolio – including consultancy, support, and cloud services for data centers. Backed by deep industry knowledge and experience, our secure, scalable, and sustainable solutions help customers lower risks, reduce costs, and increase productivity. Attractive financial profile with strong cash flow Our leadership position supports healthy organic growth, further amplified by strategic acquisitions. Efficiency gains, automation, and low capital intensity drive strong EBITA margins and significant cash flow – enabling both shareholder value creation and reinvestment into future growth opportunities. Clear strategy for long-term value creation With a focused strategy centered on high-value cloud services, recurring revenues, and talent development, Proact is well-positioned to meet financial targets and deliver consistent shareholder returns. Growth is further supported by acquisitions in strategic, fast- growing segments such as public cloud. Proact IT Group | ABG SC Investor Days | 2025-05-14 Strong dividends – consistent value creation for long-term shareholders 0 1 2 3 4 5 2021 2022 2023 20242020 1,50 1,85 2,00 2,40 4,50 Annual dividend per share, 2020 –2024
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Thank you! Contacts Magnus Lönn, President & CEO magnus.lonn@proact.eu Noora Jayasekara, CFO noora.jayasekara@proact.eu Christopher Ramstedt, Group Communications Manager christopher.ramstedt@proact.eu Proact IT Group | ABG SC Investor Days | 2025-05-14