Slides
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1 Q4 January – December 2024 Magnus Larsson President and CEO Claes Wenthzel CFO Stockholm, Sweden, February 6, 2025 1
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Vision: The preferred partner for in-store communication and digitalization
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© 2025 PRICER 3 350+ Million Labels Deployed 35 Million Labels Yearly 28000+ Stores 5000+ Stores on Plaza 200 Employees 70+ Countries 11 Office Locations 36+ Million Labels on Plaza Pricer in brief
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© 2025 PRICER 4 Phase 4 Operational excellence and higher growth Phase 3 Transformation strategy to enable profitable growth Phase 2 Secured financing to allow fast growth Phase 1 New Go-to- Market strategy to achieve growth Investments in strategic markets, new functions & roles, core product portfolio to increase competitiveness and capture market share Pricer transformation strategy (2022-2025) 2022 2023 2024 2025 New CEO Renewed Management Team Cost cutting program of 50 MSEK Share issue 257 MSEK New financial targets: EBIT >8% and annual sales growth in line with market or ≥15% Corporate bond issue of 300 MSEK Redemption of Ture loan 250 MSEK and new credit facility of 150 MSEK Highest EBIT, net profit & order Intake ever
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5 Q4 & FY 2024
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SEK 132m (-48) FY Net Profit 7.4% (0.4%) FY EBIT margin 22.0% (17.0%) FY gross margin 6 Events Q4 & FY 2024 Q4 2024 • Order from the retail chain S-Group for installation in +100 stores • Expanded framework agreement with Canadian Tire for installation in 80% of its stores by the end of 2025 • Expansion agreement with Sobeys worth ~ 485 MSEK • Refinancing; bond issue of 300 MSEK, replacing Ture loan FY 2024 • Cost reduction program of 50 MSEK fully implemented • New production facility in Germany in full production • Initial order of 90 MSEK from Sobeys, a Canadian Tier 1 grocery giant, of 50 stores • Order of 50 MSEK from East of England Co-operative Society for a full-chain installation ~120 stores • Highest ever order intake reflecting a good growth across several markets and customers
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Pricer AvenueTM
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8 Strategic initiatives Launch of Pricer Avenue at the NRF show • Positions Pricer as a market innovator • Huge customer and market interest New and strengthened partnerships • Further developing our partnership strategy • Work closely with a few selected partners • New partnership with Focal Systems, a leader within in-store AI- solutions and computer vision • Pricer Plaza now available on Google Cloud Marketplace Customer centric go-to market model • Increased direct customer engagement on important markets • Build own team for Nordics and Baltics during spring 2025 8
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Order intake 9 Net Sales Gross Profit 551 581 546 648 707 678 523 668 972 498 532 916 2 325 2 576 2 918 Q1'22 Q2'22 Q3'22 Q4'22 Q1'23 Q2'23 Q3'23 Q4'23 Q1'24 Q2'24 Q3'24 Q4'24 Order intake Order intake R12M 466 530 576 696 571 687 622 801 670 644 614 630 2 268 2 681 2 558 Q1'22 Q2'22 Q3'22 Q4'22 Q1'23 Q2'23 Q3'23 Q4'23 Q1'24 Q2'24 Q3'24 Q4'24 Net sales Net sales R12M 84 88 95 108 90 110 112 142 128 147 136 152375 455 563 Q1'22 Q2'22 Q3'22 Q4'22 Q1'23 Q2'23 Q3'23 Q4'23 Q1'24 Q2'24 Q3'24 Q4'24 Gross profit Gross profit R12M Sales and gross margin development
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70 41 10 21 17 21 23 15 50 102 159 191 52 33 6 5 -13 -11 -24 -34 8 52 108 132 4% 2% 1% 1% 1% 1% 1% 1% 2% 4% 6% 7% Q1'22 Q2'22 Q3'22 Q4'22 Q1'23 Q2'23 Q3'23 Q4'23 Q1'24 Q2'24 Q3'24 Q4'24 EBIT (SEKm) Net Profit (SEKm) EBIT margin % 10 R12 EBIT & Net profit development
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Q4 Q4 Full-year Full-year Amounts in SEK M 2024 2023 2024 2023 Net sales 630.0 800.6 2,558.0 2,681.2 Cost of goods sold -477.6 -658.6 -1,994.7 -2,226.5 Gross profit 152.4 142.0 563.2 454.6 Gross margin 24.2% 17.7% 22.0% 17.0% Selling expenses -60.1 -53.3 -214.6 -216.9 Administrative expenses -28.7 -52.4 -118.4 -162.4 Research and development costs -11.8 -26.6 -38.4 -65.5 Operating expenses -100.6 -132.3 -371.4 -444.8 Other income and expenses -0.9 8.6 -1.3 0.0 Operating profit/loss 50.8 18.3 190.5 9.8 Finance items -13.7 -12.1 -39.3 -50.6 Profit/loss before tax 37.1 6.2 151.2 -40.8 Income tax -3.9 -2.6 -19.3 -7.5 Profit/loss for the period 33.2 3.6 131.9 -48.3 11 Profit & Loss statement
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12 Cash flow from operating activities Comments • Strong EBITDA development have positive effect on cash- flow from operating activities • Termination of factoring 169 MSEK during the year has affected cash-flow negatively Full-year Full-year Amounts in SEK M 2024 2023 Cash flow from operating activities before changes in working capital 268.7 84.2 Increase(-)/decrease(+) inventories -13.4 9.6 Increase(-)/decrease(+) trade receivables -122.2 4.8 Increase(-)/decrease(+) other current receivables 52.6 68.2 Increase(+)/decrease(-) trade payables -148.7 -241.1 Increase(+)/decrease(-) other current liabilities 21.0 -1.9 Cash flow from changes in working capital -210.7 -160.4 Cash flow from operating activities 58.0 -76.1
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Profitable growth • Restored profitability – continue to grow value-add solutions • Increased focus on growth and delivery on order book Win in chosen markets • Prioritized markets: North America, UK and southern Europe • Prioritized segments: hyper & supermarkets, pharmacies and DYI Empower sales organisation • Solution sales and effective up-sales Market leading in-store solution portfolio • Integrated solution; broader portfolio, Pricer AvenueTM, add-on Plaza applications, partnerships and own R&D 13 Going forward – focus 2025
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14 Q&A
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