Interim report
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Q2 2026 Interim report – Prisjakt Group AB ( publ ) Prisjakt
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Summary of the period Significant events during 1 April – 30 June 2026 • On 15 May 2026, the senior secured bonds issued by the Company, Prisjakt Group AB (publ), were admitted to trading on Nasdaq Stockholm’s Corporate Bond List. • Product Chat, the AI-driven product search introduced earlier in the year, moved from launch to everyday use during the quarter, reaching a growing share of users. • AI Comparisons became a standard feature in nearly every search, providing guidance at the point of decision and further integrating AI into how users search for, compare and select products. Prisjakt Group AB (publ) Interim Report Q2 2026 2 1 Jan – 30 Jun 2026 Q2 2026 + 10% Growth + 8% Growth June 2026 61.5 30.0 34.9% 34.9% 1.0x Million click outs Million click outs Adjusted EBITDA margin Adjusted EBITDA margin Net debt/LTM Adjusted EBITDA
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Financial highlights Prisjakt Group AB (publ) Interim Report Q2 2026 3 1 April - 30 June 2026 • Net revenue amounted to SEK 123.0 million. • EBITDA amounted to SEK 39.1 million, corresponding to an EBITDA margin of 31.8%. • Adjusted EBITDA amounted to SEK 43.0 million, corresponding to an adjusted EBITDA margin of 34.9%. • EBITA amounted to SEK 35.6 million. • Operating profit (EBIT) amounted to SEK 22.9 million. 1 January - 30 June 2026 • Net revenue amounted to SEK 243.3 million. • EBITDA amounted to SEK 76.8 million, corresponding to an EBITDA margin of 31.6%. • Adjusted EBITDA amounted to SEK 84.8 million, corresponding to an adjusted EBITDA margin of 34.9%. • EBITA amounted to SEK 69.8 million. • Operating profit (EBIT) amounted to SEK 43.5 million. • Cash flow from operating activities amounted to SEK 73.6 million. • The equity ratio amounted to 35.2%. • Net debt amounted to SEK 193.8 million at 30 June 2026. (MSEK) Apr - Jun 2026 Apr - Jun 2025 Jan - Jun 2026 10 Feb - 30 Jun 2025 (for reference) Net revenue 123.0 20.4 243.3 20.4 EBITDA 39.1 -0.1 76.8 -0.1 EBITDA Margin (%) 31.8% -0.4% 31.6% -0.4% Adjusted EBITDA 43.0 5.0 84.8 5.0 Adjusted EBITDA margin (%) 34.9% 24.8% 34.9% 24.8% EBITA 35.6 -0.7 69.8 -0.7 Adjusted EBITA 39.5 4.5 77.9 4.5 Operating profit (EBIT) 22.9 -3.1 43.5 -3.1 Net profit/loss for the period 13.0 -6.3 26.3 -6.3 Cash flow from operating activities n/a n/a 73.6 1.7 Equity ratio 35.2% 27.0% 35.2% 27.0% Net debt 193.8 254.0 193.8 254.0 CAPEX 9.2 2.5 17.8 2.5 No. of shares, before dilution 500 000 500 000 500 000 500 000 No. of shares, after dilution 500 000 500 000 500 000 500 000 EPS, before dilution (SEK per share) 26.0 -12.5 52.6 -12.5 EPS, after dilution (SEK per share) 26.0 -12.5 52.6 -12.5 Key Financial Figures Note: The comparative figures for 2025 include the Parent Company from 10 February 2025 (primarily establishment and pre-closing ac - tivities, of marginal scope) and the operating subsidiaries only from closing on 13 June 2025 (14–30 June, 17 days). Income statement and cash flow items are accordingly not directly comparable with 2026; the balance sheet as of 30 June 2025 is comparable. See Note 1. Cash flow from operating activities is presented on a year-to-date basis only, in accordance with IAS 34. The Group uses certain alternative performance measures that are not defined under IFRS. These measures complement IFRS metrics and are used to illustrate the underlying business performance. Reconciliations to IFRS measures are presented in the APM section (page 20).
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Prisjakt Group AB (publ) Interim Report Q2 2026 4 Prisjakt is the leading product and price comparison ser - vice in the Nordic region. Since its founding in 2002, the business idea has remained the same — to help consumers make smarter shopping decisions by providing honest and transparent information about products, prices and shops. Every month, millions of consumers use Prisjakt’s service, which is established in Sweden, Norway, Denmark, Finland, France, Ireland, the United Kingdom and New Zealand. The platform covers more than 13 million products from over Empowering Smarter Shopping Decisions 12,000 affiliated shops, and comparisons and rankings are based on objective criteria — dealers cannot influence placement through payment. Prisjakt’s service is free to use for consumers. Retailer partnerships are performance-based, with compensation tied to measurable value such as traffic and conversions. This model ensures transparency while maintaining the commitment to unbiased comparisons.
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Prisjakt Group AB (publ) Interim Report Q2 2026 5 Strong profitable growth and continued progress across the platform In the second quarter, net revenue rose 16.4% year on year to SEK 123 million, with the adjusted EBITDA margin at 34.9%. We grew the number of connected stores and sustained consumer traffic at 30 million click outs, up 8%. Our advantage remains the ability to com - bine structured product information with live pricing and availability from connected retailers — all to help consumers make well-informed decisions and act on them with confidence. Product Chat and AI Comparisons continued to reach more users during the quarter. The platform performed strongly through the quarter. Our AI moved from launch to everyday use. Product Chat, intro - duced this spring, has been well received and reaches more users each month, helping consumers find the right product for their needs by drawing on the depth of our product and price data alongside real-time information from connected retailers. AI Comparisons is now a standard feature in almost every search bringing guidance to the moment of decision. Increasingly, buying decisions are taken with the help of agents acting on a shopper’s behalf, and that is shaping how we build from here. An AI agent is only as good as the data it can reach. It can describe a product in general terms, but it cannot on its own know, at any given moment, what is available across an entire market and at what price. That dependency is structural — it remains even as the models improve. Prisjakt provides that access, drawing on one of the most complete structured datasets of products, specifications and prices in our markets, independent of any single retailer and updated in real time. It is the same need we have addressed from the start. As more of shopping moves through AI, a trustworthy and structured view of the market becomes more important. Our aim is for more of that shopping to move through Prisjakt. We are confident in the direction, and in the value it will create over time. Peter Greberg CEO
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Prisjakt Group AB (publ) Interim Report Q2 2026 6 Reporting basis This interim report covers the period 1 January – 30 June 2026. Prisjakt Group AB (publ) was incorporated on 10 February 2025, which represents the starting point for the Group’s reporting under IFRS. The Group was estab - lished on 13 June 2025 through the acquisition of Prisjakt Sverige AB and its subsidiaries. Comparative figures for the corresponding period in 2025 reflect the Parent Company’s activities from 10 February 2025 and include the operating subsidiaries from the date of acquisition on 13 June 2025. As the acquisition was completed on 13 June 2025, the comparative figures for the income statement and cash flow cover only 17 days of consolidated operations (14–30 June 2025) and are accordingly not directly comparable with 2026. The balance sheet as of 30 June 2025 reflects a complete period and is comparable with the balance sheet as of 30 June 2026. Revenue and result 1 April – 30 June 2026 Net revenue for the second quarter of 2026 amounted to SEK 123.0 million. Growth was primarily driven by in - creased click volumes, reflecting continued strong user engagement across the platform. The click-based revenue stream remained the Group’s dominant source of revenue, benefiting from higher traffic levels and an improved aver - age EPC. Total click outs amounted to approximately 30.0 million for the quarter. Other revenue categories continued to account for a smaller share of total revenue, consistent with the Group’s typical revenue mix. Banner advertising showed an improvement, supported by the signing of several new annual partner agreements, with revenue amounting to SEK 14.0 million. Revenue continued to be largely generated from the Swed - ish and Norwegian markets. EBITDA for the period amounted to SEK 39.1 million, corresponding to an EBITDA margin of 31.8%. The result was supported by continued top-line growth alongside disciplined cost management. Commercial and platform investments were managed with a clear focus on returns, contributing to solid profitability despite higher activity levels. Adjusted EBITDA amounted to SEK 43.0 million, cor - responding to an adjusted EBITDA margin of 34.9%. Non-recurring items of SEK 3.9 million related to the organisational restructuring were recognised during the quarter, together with costs associated to the admission of the Bonds to trading on Nasdaq Stockholm’s Corporate Bond List. Operating profit (EBIT) for the period was SEK 22.9 million. Net financial items amounted to SEK 6.4 million, consisting primarily of interest expenses on the bond loan, with other components including net interest income and foreign ex - change effects. Profit before tax was SEK 16.5 million and profit after tax was SEK 13.0 million. Financial overview 1 January – 30 June 2026 Net revenue for the first half of 2026 amounted to SEK 243.3 million, reflecting continued growth across both quarters. The click-based revenue stream remained the Group’s largest source of revenue, driven mostly by higher activity supported by improved average EPC. Click outs totalled approximately 61.5 million for the period. Other revenue categories continued to represent a smaller share of total revenue, consistent with the Group’s typical revenue mix. Banner advertising was more modest in the first quarter, with improvement seen over the course of the period. The majority of net revenue was generated from the Swedish and Norwegian markets. EBITDA for the first half of 2026 amounted to SEK 76.8 mil - lion, corresponding to a margin of 31.6%. Profitability was supported by continued revenue growth and disciplined cost management. Adjusted EBITDA amounted to SEK 84.8 million, cor - responding to an adjusted EBITDA margin of 34.9%. Non-recurring items recognised during the period totalled SEK 8.0 million, relating to the organisational restructuring and costs associated with the administration of a written procedure for bondholders and the admission of the Bonds to trading on Nasdaq Stockholm’s Corporate Bond List. Operating profit (EBIT) for the period was SEK 43.5 million. Net financial items totalled SEK 10.5 million, consisting primarily of interest expenses on the bond loan, with other components including net interest income and foreign
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Prisjakt Group AB (publ) Interim Report Q2 2026 7 Financial overview exchange effects. Profit before tax was SEK 33.0 million and profit after tax was SEK 26.3 million. Cash flow 1 January – 30 June 2026 The Group generated operating cash flow of SEK 73.6 million for the first half of 2026, supported by solid operating profit - ability and non-cash adjustments. Working capital move - ments had a net impact of SEK 6.7 million over the period, driven mainly by a seasonal decrease in trade receivables, partially offset by an increase in other receivables and small - er net reductions in payables and accrued items. The Group continues to generate positive cash flow from operations, supporting liquidity and debt servicing capacity. Investing activities resulted in a cash outflow of SEK 17.7 million primarily attributable to investments in capitalised development expenditure related to product and technology development. Financing activities resulted in a net outflow of SEK 14.4 mil - lion. This reflects bond-related interest payments of SEK 11.1 million and lease principal repayments of SEK 4.4 million, partially offset by interest received of SEK 1.1 million. Net cash flow for the period amounted to SEK 41.5 million. The Group maintained a solid liquidity position at the end of the reporting period. Parent Company 1 January – 30 June 2026 Prisjakt Group AB (publ) is the Parent Company of the Group. The Parent Company’s operating loss for the period amount - ed to SEK -0.4 million. The operating result was affected by costs of SEK 0.2 million associated with the administration of a written procedure for bondholders and the admission of the Bonds to trading on Nasdaq Stockholm’s Corporate Bond List. Net financial items amounted to SEK 16.5 million, mainly comprising dividends from Group companies of SEK 30.0 million, partially offset by interest expenses of SEK 13.5 million related to the bond and vendor loan. Profit before tax amounted to SEK 16.1 million, and a tax income of SEK 2.9 million resulted in a net profit for the period of SEK 19.0 million. As of the reporting date, the Parent Company’s total assets amounted to SEK 494.9 million, consisting primarily of shares in subsidiaries. Total equity amounted to SEK 178.4 million and comprises share capital and retained earnings. Total liabilities were SEK 316.5 million, mainly attributable to non-current liabilities of SEK 316.1 million, consisting entirely of borrowings. Ownership structure On 13 June 2025, the Group, consisting of nine companies, became a portfolio company of eEquity. The ultimate Swed - ish Parent Company of the Group is Prisjakt AB (publ), Corp. ID No. 559520-3356. Employees The average number of full-time employees (FTEs) for the second quarter was 147. On 30 June 2026, the Group’s head - count was 163.
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Prisjakt Group AB (publ) Interim Report Q2 2026 8 Comparative financial information – Prisjakt Sverige AB Group (K3) As the Group was established on 13 June 2025, no compara - ble consolidated financial information exists for the corre - sponding periods in 2025. For comparability purposes, selected financial information for the Prisjakt Sverige AB Group is presented below for the periods 1 April – 30 June 2026 and 2025, and 1 January – 30 June 2026 and 2025, prepared in accordance with Swedish GAAP (K3). This information reflects the underlying business prior to the establishment of the Group and is presented for illustrative purposes only. It does not form part of the Group’s consol - idated financial statements and is not prepared in accord - ance with IFRS. For the second quarter (April – June 2026), net revenue amounted to SEK 123.0 million (105.6), corresponding to a year-on-year growth of 16.4%. For the first six months (January – June 2026), net revenue amounted to SEK 243.3 million (207.3), corresponding to a year-on-year growth of 17.3%. The increase in revenue was primarily driven by a higher number of clicks, supported by a higher average EPC, reflecting the Group’s continued focus on high-quality traffic acquisition and sustained strong user engagement across the platform. The number of click outs amounted to 30.0 mil - lion for the quarter and 61.5 million for the six-month period, Financial overview representing an increase of 7.5% and 10.0% respectively compared with the corresponding periods last year. Banner revenue remained broadly stable year-on-year for the first half of 2026. Second-quarter EBITDA amounted to SEK 37.9 million (22.1), corresponding to an EBITDA margin of 30.8% (20.9%). For the first six months, EBITDA amounted to SEK 76.6 million (48.7), corresponding to an EBITDA margin of 31.5% (23.5%). The improvement in EBITDA and margin compared to the corresponding periods last year was driven by strong top- line growth combined with disciplined cost management, reflecting the Group’s continued focus on profitability and ongoing workflow efficiency improvements. Adjusted EBITDA amounted to SEK 41.7 million (26.1) for the second quarter and SEK 84.5 million (52.8) for the first six months, corresponding to adjusted EBITDA margins of 33.9% (24.7%) and 34.7% (25.4%) respectively. Figures for both years are adjusted for non-recurring items. In 2026, non-recurring items of SEK 3.8 million for the quarter and SEK 7.9 million for the six-month period related to organ - isational restructuring following changes to the Group’s operating structure. In the corresponding periods of 2025, non-recurring items amounted to SEK 4.0 million. EBITA amounted to SEK 27.1 million (9.3) for the second quarter and SEK 54.4 million (22.6) for the first six months. Adjusted EBITA amounted to SEK 30.9 million (13.4) and SEK 62.3 million (26.7) respectively. Bridge between IFRS and K3 financial information The financial information for the Prisjakt Sverige AB Group has been prepared in accordance with Swedish GAAP (K3), while the Group’s consolidated financial statements are prepared in accordance with IFRS. Differences between the two frameworks primarily relate to the accounting for the establishment of the Group in June 2025, including the recognition of goodwill and other acqui - sition-related adjustments, as well as differences in account - ing policies and presentation. Differences may also arise from the application of IFRS-spe - cific standards, such as IFRS 16 Leases, which are not applied under K3. Accordingly, the financial information presented for the Prisjakt Sverige AB Group is not directly comparable to the Group’s consolidated financial statements.
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Prisjakt Group AB (publ) Interim Report Q2 2026 9 Income statement, condensed and consolidated Prisjakt Group AB (publ) (Consolidated) (MSEK) Notes Apr - Jun 2026 Apr - Jun 2025 Jan - Jun 2026 10 Feb - 30 Jun 2025 (for reference) Net revenue 2 123.0 20.4 243.3 20.4 Capitalized work on own account 9.2 1.5 17.8 1.5 Other operating income 0.1 0.0 0.1 0.0 Total 132.2 21.9 261.3 21.9 Personnel costs 4 -42.9 -7.8 -85.4 -7.8 Other external expenses 4 -50.2 -13.0 -98.3 -13.0 Depreciations and amortizations -16.2 -3.1 -33.4 -3.1 Other operating expenses 0.0 -1.2 -0.7 -1.2 Operating profit/loss (EBIT) 22.9 -3.1 43.5 -3.1 Financial items 5 -6.4 -3.0 -10.5 -3.0 Profit/loss before tax 16.5 -6.2 33.0 -6.2 Income tax -3.5 -0.1 -6.6 -0.1 Net profit/loss for the period 13.0 -6.3 26.3 -6.3 Attributable to: – Equity holders of the parent 13.0 -6.3 26.3 -6.3
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Prisjakt Group AB (publ) Interim Report Q2 2026 10 (MSEK) Notes Apr - Jun 2026 Apr - Jun 2025 Jan - Jun 2026 10 Feb - 30 Jun 2025 (for reference) Net profit/ loss 13.0 -6.3 26.3 -6.3 Items that may be reclassified to profit or loss: Translation differences 0.4 -0.0 1.7 -0.0 Other comprehensive income for the period 0.4 -0.0 1.7 -0.0 Comprehensive income for the period 13.4 -6.3 28.0 -6.3 Attributable to: – Equity holders of the parent 13.4 -6.3 28.0 -6.3 Statement of comprehensive income, condensed and consolidated Note: The comparative figures for 2025 include the Parent Company from 10 February 2025 (primarily establish - ment and pre-closing activities, of marginal scope) and the operating subsidiaries only from closing on 13 June 2025 (14–30 June, 17 days). Income statement and cash flow items are accordingly not directly comparable with 2026; the balance sheet as of 30 June 2025 is comparable. See Note 1. Prisjakt Group AB (publ) (Consolidated)
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Prisjakt Group AB (publ) Interim Report Q2 2026 11 Note: The comparative figures for 2025 include the Parent Company from 10 February 2025 (primarily establish - ment and pre-closing activities, of marginal scope) and the operating subsidiaries only from closing on 13 June 2025 (14–30 June, 17 days). Income statement and cash flow items are accordingly not directly comparable with 2026; the balance sheet as of 30 June 2025 is comparable. See Note 1. Balance sheet, condensed and consolidated Prisjakt Group AB (publ) (Consolidated) (MSEK) Notes 30 Jun 2026 30 Jun 2025 31 Dec 2025 ASSETS Non-current assets Goodwill 154.8 154.8 154.8 Trademarks 78.2 78.2 78.2 Technology platform 194.2 216.6 202.3 Property, plant and equipment 11.5 18.9 15.3 Right-of-use assets 6.0 12.3 11.6 Deferred tax assets 3.6 0.7 0.9 Total non-current assets 448.4 481.5 463.2 Current assets Trade receivables 57.4 51.4 82.0 Other current receivables 20.7 9.1 10.0 Receivables from parent company 8.5 - 3.8 Prepaid expenses and accrued income 26.4 21.4 30.7 Cash and cash equivalents 127.2 70.6 85.6 Total current assets 240.2 152.6 212.1 Total assets 688.6 634.1 675.3 (MSEK) Notes 30 Jun 2026 30 Jun 2025 31 Dec 2025 EQUITY AND LIABILITIES Equity Share capital 0.5 0.5 0.5 Other contributed capital 177.3 177.3 177.3 Translation reserve 0.0 0.0 -1.7 Retained earnings including profit for the period 64.3 -6.3 38.0 Total equity attributable to owners of the parent 242.1 171.5 214.1 Non-current liabilities Borrowings 5 316.1 312.3 313.8 Lease liabilities, non-current 0.0 4.0 0.8 Deferred tax liabilities 42.0 44.8 43.7 Total non-current liabilities 358.1 361.0 358.3 Current liabilities Lease liabilities, current 4.8 8.3 9.4 Trade payables 5.2 8.0 9.2 Liabilities to parent company 0.4 - 1.5 Current tax liabilities 18.9 5.8 18.3 Other current liabilities 9.3 31.4 13.3 Accrued expenses and deferred income 49.9 48.1 51.3 Total current liabilities 88.4 101.6 102.9 Total equity and liabilities 688.6 634.1 675.3
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Prisjakt Group AB (publ) Interim Report Q2 2026 12 Note: The comparative figures for 2025 include the Parent Company from 10 February 2025 (primarily establish - ment and pre-closing activities, of marginal scope) and the operating subsidiaries only from closing on 13 June 2025 (14–30 June, 17 days). Income statement and cash flow items are accordingly not directly comparable with 2026; the balance sheet as of 30 June 2025 is comparable. See Note 1. Cashflow, condensed statement (MSEK) Notes Jan - Jun 2026 10 Feb - 30 Jun 2025 (for reference) Operating activities Operating profit/loss 43.5 -3.1 Adjustments for non-cash items 34.1 3.1 Income tax paid -10.7 -0.2 Change in working capital 6.7 2.0 Cash flow from operating activities 73.6 1.7 Investing Activities Acquisition of subgroup - -395.5 Acquisition of Capitalised development expenditure -17.8 -2.1 Acquisition of PPE 0.0 -0.3 Proceeds from disposal of non-current assets 0.2 - Cash flow from investing activities -17.7 -398.0 (MSEK) Notes Jan - Jun 2026 10 Feb - 30 Jun 2025 (for reference) Financing activities Proceeds from borrowings 5 - 300.0 Transaction costs related to borrowings 5 - -10.7 Equity contribution - 177.3 Proceeds from issue of share capital - 0.5 Interest paid 5 -11.1 -0.2 Interest received 1.1 - Lease payments – principal -4.4 - Cash flow from financing activities -14.4 466.9 Net cash flow 41.5 70.6 Effect of exchange rate changes on cash and cash equivalents 0.0 -0.0 Cash and cash equivalents at beginning of period 85.6 - Cash and cash equivalents at end of period 127.2 70.6 Prisjakt Group AB (publ) (Consolidated)
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Prisjakt Group AB (publ) Interim Report Q2 2026 13 Statement of Changes in Equity, condensed (MSEK) Note Share capital Other contributed capital Translation reserve Retained earnings incl. profit for the period Total equity Opening balance 10 feb 2025 - - - - - Net profit for the period - - - 38.0 38.0 Other comprehensive income (translation differences) - - -1.7 - -1.7 Comprehensive income for the period - - -1.7 38.0 36.3 Transaction with owners - At incorporation of parent (10 Feb 2025) 0.5 - - - 0.5 - Shareholder contribution - 177.3 - - 177.3 Closing balance 31 Dec 2025 0.5 177.3 -1.7 38.0 214.1 Opening balance 1 jan 2026 0.5 177.3 -1.7 38.0 214.1 Net profit for the period - - - 26.3 26.3 Other comprehensive income (translation differences) - - 1.7 - 1.7 Comprehensive income for the period - - 1.7 26.3 28.0 Closing balance 30 Jun 2026 0.5 177.3 0.0 64.3 242.1 Note: All equity is attributable to the owners of the Parent Company. The comparative figures for 2025 include the Parent Company from 10 February 2025 (primarily establishment and pre-closing activities, of marginal scope) and the operating subsidiaries only from closing on 13 June 2025 (14–30 June, 17 days). Income statement and cash flow items are accordingly not directly comparable with 2026; the balance sheet as of 30 June 2025 is comparable. See Note 1. Prisjakt Group AB (publ) (Consolidated)
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Prisjakt Group AB (publ) Interim Report Q2 2026 14 Note: The Parent company was established 10 February 2025. Income statement, condensed Parent company (MSEK) Note Apr - Jun 2026 Apr - Jun 2025 Jan - Jun 2026 10 Feb - 30 Jun 2025 (for reference) Net revenue 0.9 -0.0 1.8 -0.0 Total Income 0.9 -0.0 1.8 -0.0 Personnel costs - - - - Other external expenses -1.1 -0.0 -2.2 -0.0 Operating profit/loss (EBIT) -0.2 -0.0 -0.4 -0.0 Financial items 5 -6.8 -2.8 16.5 -2.8 Profit/loss before tax -7.0 -2.8 16.1 -2.8 Income tax 1.4 - 2.9 - Net profit/loss for the period -5.5 -2.8 19.0 -2.8
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Prisjakt Group AB (publ) Interim Report Q2 2026 15 Note: The Parent company was established 10 February 2025. Balance sheet, condensed Parent company (MSEK) Note 30 Jun 2026 30 Jun 2025 31 Dec 2025 ASSETS Non-current assets Shares in subsidiaries 486.4 486.4 486.4 Deferred tax assets 3.0 - 0.2 Total non-current assets 489.4 486.4 486.5 Current assets Other current receivables 0.7 0.9 0.9 Receivables from Group Compa - nies 0.4 - 3.1 Cash and cash equivalents 4.4 3.6 0.2 Total current assets 5.6 4.5 4.2 Total assets 494.9 490.9 490.8 (MSEK) Note 30 Jun 2026 30 Jun 2025 31 Dec 2025 EQUITY AND LIABILITIES Equity Restricted Equity Share capital 0.5 0.5 0.5 Unrestricted Equity Retained earnings (including profit for the period) 177.9 174.4 158.9 Total equity 178.4 174.9 159.4 Non-current liabilities Borrowings 5 316.1 312.2 313.8 Total non-current liabilities 316.1 312.2 313.8 Current liabilities Trade payables - 3.8 1.5 Liabilites to Group Companies 0.4 - 16.0 Other current liabilities - - - Accrued expenses and deferred income 0.1 0.0 0.1 Total current liabilities 0.4 3.8 17.6 Total equity and liabilities 494.9 490.9 490.8
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Prisjakt Group AB (publ) Interim Report Q2 2026 16 Note 1 – Basis of preparation and accounting policies This interim report covers the period 1 January – 30 June 2026. The Group was established on 13 June 2025 through the acquisition of Prisjakt Sverige AB and its subsidiaries. Prisjakt Group AB (publ) (the “Company”) was incorporated on 10 February 2025, which represents the starting point for the Group’s reporting under IFRS, and is included in the comparative figures from that date. The Group’s operating subsidiaries were acquired on 13 June 2025 (“Closing”) and are consolidated from that date. Accordingly, the compara - tive figures for 2025 reflect the Parent Company’s activities from 10 February 2025 — primarily relating to its estab - lishment and pre-closing activities, which were of marginal scope — together with only 17 days (14–30 June 2025) of the operating subsidiaries’ activities. The current period covers the full quarter (1 April – 30 June 2026) and, for the year-to-date, the full six months. As a result, the compar - ative figures for the income statement and cash flow items are materially lower than those of the current period and are not directly comparable. Growth and margin measures calculated against these comparatives should be inter - preted with caution. The balance sheet at 30 June 2025 is comparable with the balance sheet at 30 June 2026. The interim consolidated financial statements have been prepared in accordance with IAS 34 Interim Financial Reporting and the Swedish Annual Accounts Act. The con - solidated financial statements are prepared in accordance with IFRS Accounting Standards as adopted by the EU, based on the historical cost convention. The Parent Company’s financial statements are prepared in accordance with the Swedish Annual Accounts Act and RFR 2 Accounting for Legal Entities. The accounting policies applied are consistent with those applied in the 2025 annual financial statements. The preparation of financial statements in conformity with IFRS requires management to make estimates and judge - ments, primarily relating to intangible assets and goodwill, deferred taxes and financial instruments. No new or amended standards effective from 2026 have had a material impact on the Group’s financial statements. IFRS 18 Presentation and Disclosure in Financial State - ments (effective 2027) has not been early adopted and is expected to primarily affect presentation and disclosures. The Group is wholly owned and has no non-controlling interests. Notes to the Condensed Interim Financial Statements
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Prisjakt Group AB (publ) Interim Report Q2 2026 17 Notes to the Condensed Interim Financial Statements Note 2 – Revenue from contracts with customers Revenue categories The Group generates revenue from digital services provided to e-retailers through click-based advertising (click outs), banner advertising, feeds and featured brands. Revenue from click outs is recognised at a point in time when a user interacts with the Group’s platform. Revenue from banner advertising, feeds and featured brands is reco - gnised over time in accordance with the contractual terms. Geographical information Revenues are generated primarily in Sweden, with additional revenues from Norway and other countries. Non-current assets are mainly located in Sweden, where the Group’s head office and technical platform are based. Major customers No single external customer represents 10 percent or more of the Group’s total revenue. (MSEK) Apr - Jun 2026 Apr - Jun 2025 Jan - Jun 2026 10 Feb - 30 Jun 2025 (for reference) Click outs 107.6 17.6 218.8 17.6 Banner advertising 14.0 2.4 21.7 2.4 Feeds and featured brands 1.4 0.3 2.7 0.3 Total 123.0 20.4 243.3 20.4 (MSEK) Apr - Jun 2026 Apr - Jun 2025 Jan - Jun 2026 10 Feb - 30 Jun 2025 (for reference) Sweden 66.0 11.5 132.7 11.5 Norway 42.5 6.8 81.5 6.8 Other countries 14.5 2.1 29.0 2.1 Total 123.0 20.4 243.3 20.4
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Prisjakt Group AB (publ) Interim Report Q2 2026 18 Notes to the Condensed Interim Financial Statements Note 3 – Significant events during the period On 12 May 2026, Prisjakt Group AB (publ) submitted an application to Nasdaq Stockholm for admission to trading of its senior secured floating rate bonds (ISIN: SE0024392252) on Nasdaq Stockholm’s Corporate Bond List. In connection therewith, a prospectus prepared for this purpose was ap - proved by and registered with the Swedish Financial Super - visory Authority (Finansinspektionen) on the same date. On 15 May 2026, the Bonds were admitted to trading on Nasdaq Stockholm’s Corporate Bond List. The Bonds were previously admitted to trading on the Transfer Market segment of Nas - daq First North Bond Market on 7 July 2025. During the first six months of 2026, the Group recognised non-recurring items related to organisational restructur - ing and to the bond. Restructuring items amounted to SEK 7.9 million, of which SEK 3.8 million was recognised in the second quarter, relating to a reorganisation of the Group’s operations in Poland, including a reduction in headcount and office space. In addition, costs of approximately SEK 0.1 million were recognised in the second quarter, relating to the administration of a written procedure for bondholders and the admission of the Bonds to trading on Nasdaq Stock - holm’s Corporate Bond List. Note 4 – Related party transactions Prisjakt AB (publ) is the ultimate Swedish Parent Company of the Group. Transactions with related parties during the first six months of 2026 were limited to ordinary course of business transac - tions on market terms with the Parent Company. Note 5 – Borrowings Borrowings consist primarily of the Group’s senior secured bond issued in May 2025, as well as a vendor loan. Borrowings are measured at amortised cost and include accrued interest and unamortised transaction costs. The bond carries a floating interest rate of STIBOR (3 months) + 5.5% and matures in May 2029. The vendor loan carries a floating interest rate of STIBOR (3 months) + 6.0% and matures in May 2029. No significant changes in borrowings have occurred during the period. The Group was in compliance with all financial covenants under the bond terms as of the reporting date. For information purposes, and in accordance with the defi - nitions set out in the bond terms, net debt amounted to SEK 189.0 million and LTM EBITDA to SEK 188.6 million, corre - sponding to a net debt to LTM EBITDA ratio of 1.0x. These figures are calculated on a pro forma basis, excluding IFRS 16 lease liabilities and IFRS 16 effects on EBITDA, and are not part of the Group’s IFRS-reported financials. Note 6 – Events after the reporting date No significant events have occurred after the reporting date. Note 7 – Risks and uncertainties The Group is exposed to a number of risks and uncertain - ties, including macroeconomic developments, competition, dependency on traffic acquisition and technical platform stability, as well as financial risks related to interest rates and financing. There have been no significant changes in risks and uncer - tainties compared to those described in the 2025 annual report.
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Prisjakt Group AB (publ) Interim Report Q2 2026 19 The Board of Directors and the CEO certify that this interim report gives a fair view of the performance of the business, position and income statements of the Parent Company and the Group, and describes the principal risks and uncertainties to which the Parent Company and the Group are exposed. Prisjakt Group AB (publ) Stockholm, 11 August 2026 Fredrik Malm Magnus Wiberg Chair of the Board Board Member Stina Bergfors Aida Jammal Board Member Board Member Johan Adalberth Peter Greberg Board Member Chief Executive Officer The report has not been subject to review by the Company’s auditor. Contact information Peter Greberg Chief Executive Officer E-mail: peter.greberg@prisjakt.nu Phone: +46 706 16 13 71 Fredrik Johansson IR Manager E-mail: fredrik.johansson@prisjakt.nu Phone: +46 735 29 77 86 Petra Stebner Jerleke Chief Financial Officer E-mail: petra.stebner@prisjakt.nu Phone: +46 734 44 19 47 Company information Prisjakt Group AB (publ) Corporate registration number: 559518-8698 Registered office: Ängelholm, Sweden Address: Kamengatan 6, 262 32 Ängelholm, Sweden Website: www.prisjakt.nu Other information
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Prisjakt Group AB (publ) Interim Report Q2 2026 20 Alternative Performance Measures (APM) In addition to the financial measures prepared in accordance with IFRS, the Group presents certain alternative performance measures (APMs), such as EBITDA, Adjusted EBITDA and Net debt. These measures are used by management to analyse the Group’s financial performance and position and to provide investors with a consistent view of underlying trends. MSEK Apr-Jun 2026 Apr-Jun 2025 Jan-Jun 2026 10 Feb - 30 Jun 2025 (for reference) Operating profit (EBIT) 22.9 -3.1 43.5 -3.1 Depreciations and amortizations 16.2 3.1 33.4 3.1 EBITDA 39.1 -0.1 76.8 -0.1 Net revenue 123.0 20.4 243.3 20.4 EBITDA margin % 31.8% -0.4% 31.6% -0.4% EBITDA Adjusted EBITDA The definitions of these APMs and reconciliations to the most directly comparable IFRS measures are presented below. MSEK Apr - Jun 2026 Apr - Jun 2025 Jan - Jun 2026 10 Feb - 30 Jun 2025 (for reference) EBITDA 39.1 -0.1 76.8 -0.1 Adjustments: - Acquisition-related costs (M&A advisory, legal, due diligence) - 3.9 - 3.9 - Non-recurring cost 0.1 - 0.2 - - Monitoring fee - - - - - Restructuring and integration costs 3.8 1.2 7.9 1.2 Total Acquisition-related costs and other non-recurring items 3.9 5.1 8.0 5.1 Adjusted EBITDA 43.0 5.0 84.8 5.0 Net revenue 123.0 20.4 243.3 20.4 Adjusted EBITDA margin % 34.9% 24.8% 34.9% 24.8%
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Prisjakt Group AB (publ) Interim Report Q2 2026 21 EBITA Adjusted EBITA MSEK Apr - Jun 2026 Apr - Jun 2025 Jan - Jun 2026 10 Feb - 30 Jun 2025 (for reference) EBITDA 39.1 -0.1 76.8 -0.1 Adjusted for -Amortisation of acquisition-related intangible assets. -3.5 -0.6 -7.0 -0.6 EBITA 35.6 -0.7 69.8 -0.7 MSEK Apr - Jun 2026 Apr - Jun 2025 Jan - Jun 2026 10 Feb - 30 Jun 2025 (for reference) EBITA 35.6 -0.7 69.8 -0.7 Adjustments: - Acquisition-related costs (M&A advisory, legal, due diligence) - 3.9 - 3.9 - Non-recurring cost 0.1 - 0.2 - - Monitoring fee - - - - - Restructuring and integration costs 3.8 1.2 7.9 1.2 Total Acquisition-related costs and other non-recurring items 3.9 5.1 8.0 5.1 Adjusted EBITA 39.5 4.5 77.9 4.5 Alternative Performance Measures (APM) Organic Growth Note: All growth during the period is organic, as the Group was established during 2025 and no additional acquisitions have been completed during the period. MSEK Apr - Jun 2026 Apr - Jun 2025 Jan - Jun 2026 10 Feb - 30 Jun 2025 (for reference) Net revenue 123.0 20.4 243.3 20.4 Organic growth (%) - -
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Prisjakt Group AB (publ) Interim Report Q2 2026 22 Net working capital Equity ratio Net debt Alternative Performance Measures (APM) MSEK 30 Jun 2026 30 Jun 2025 31 Dec 2025 Trade receivables 57.4 51.4 82.0 Other current receivables 20.7 9.1 10.0 Receivables from parent company 8.5 0.0 3.8 Prepaid expenses and accrued income 26.4 21.4 30.7 Current assets (excl. cash) 113.0 82.0 126.5 Trade payables 5.2 8.0 9.2 Liabilities to parent company 0.4 0.0 1.5 Current tax liabilities 18.9 5.8 18.3 Other current liabilities 9.3 31.4 13.3 Accrued expenses and deferred income 49.9 48.1 51.3 Current liabilities (excl. interest-bearing liabilities) 83.6 93.3 93.5 Net working capital 29.4 -11.3 33.0 MSEK 30 Jun 2026 30 Jun 2025 31 Dec 2025 Total equity attributable to owners of the parent 242.1 171.5 214.1 Balance Sheet total 688.6 634.1 675.3 Equity ratio % 35.2% 27.0% 31.7% MSEK 30 Jun 2026 30 Jun 2025 31 Dec 2025 Borrowings 316.1 312.3 313.8 Lease liabilities, non-current 0.0 4.0 0.8 Lease liabilities, current 4.8 8.3 9.4 Cash and cash equivalents -127.2 -70.6 -85.6 Net Debt 193.8 254.0 238.3 Capex MSEK Apr - Jun 2026 Apr - Jun 2025 Jan - Jun 2026 10 Feb - 30 Jun 2025 (for reference) Investments in property, plant and equipment 0.0 0.3 0.0 0.3 Capitalised development expenditure 9.2 2.1 17.8 2.1 CAPEX 9.2 2.5 17.8 2.5
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Prisjakt Group AB (publ) Interim Report Q2 2026 23 Definitions Net revenue Total revenue from services rendered during the period, excluding value added tax, discounts, and intra-group sales. EBITDA Earnings before interest, taxes, depreciation and amorti - sation. This measure shows the Group’s operating perfor - mance before non-cash items and financing effects. EBITDA margin (%) EBITDA as a percentage of net revenue. Indicates the profitability of the Group’s operations before depreciation and amortisation. Adjusted EBITDA Earnings before interest, taxes, depreciation and amortisa - tion, adjusted for non-recurring items affecting comparabil - ity, such as restructuring or due diligence costs. EBITA EBITA is defined as operating profit/loss (EBIT) before amortisation of acquisition-related intangible assets recognised in business combinations. This measure is used by management to analyse the Group’s operating perfor - mance excluding amortisation arising from acquisitions. Adjusted EBITA Adjusted EBITA is defined as EBITA adjusted for items affecting comparability, such as acquisition-related costs, restructuring or integration costs. This measure is used by management to provide a consist - ent view of the Group’s underlying operating performance. Acquisition costs and other non-recurring items Include costs related to completed acquisitions (e.g., advi - sory fees, legal and due diligence expenses) as well as oth - er non-recurring items such as restructuring or integration costs that are not expected to recur in future periods. Organic growth Organic growth is defined as the change in net revenue excluding the effects of acquisitions, divestments and foreign exchange differences compared with the corre - sponding period. This measure is used by management to illustrate the underlying growth in the Group’s existing operations. Capex Capex is defined as investments in property, plant and equipment and capitalised development expenditure during the period. This measure is used by management to illustrate the level of investments made to support the Group’s operations and technology platform.
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Prisjakt Group AB (publ) Interim Report Q2 2026 24 Definitions Net working capital Net working capital is defined as current assets excluding cash and cash equivalents, less current liabilities excluding interest-bearing liabilities. This measure is used by management to analyse the Group’s short-term capital efficiency and working capital manage - ment. Operating profit/loss (EBIT) Earnings before financial items and tax. Represents the result generated by the Group’s ordinary business operations. Cash flow from operating activities Cash flow generated from the Group’s core business op - erations during the period, before investing and financing activities. Equity ratio (%) Total equity as a percentage of total assets at the end of the period. Indicates the proportion of assets financed by shareholders’ equity and reflects the Group’s financial stability. Net debt Interest-bearing liabilities less cash and cash equivalents at the end of the period. Net debt includes lease liabilities recognised under IFRS 16. The carrying amount of liabilities is reported net of unamortised transaction costs. Represents the Group’s net interest-bearing debt position and is used to assess financial leverage. Average EPC (earnings per click-out) Net click-based revenue for the period divided by the number of click-outs during the period. This measure is used by man - agement to monitor the average monetisation of traffic. Net click-based revenue is presented in Note 2 and the number of click-outs is disclosed among the Group’s operating key figures.