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Qiiwi Acquires majority ownership in newly launched game studio Playright Digital Entertainment LTD and expands focus towards " Hyper Casual " games Qiiwi Games ( " Qiiwi " ) has today entered into an agreement to acquire 63.75 % of the shares in the UK - based studio Playright Digital Entertainment LTD ( " Playright " ) ( the " Transaction " ) . Playright focuses on the development of so - called " hyper casual " games , with a clear long - term strategy to also position themselves in the field of " hyper / hybrid casual " , which means games with a deeper underlying engagement system than in current hyper casual games . Hyper casual games are today the globally dominant gaming genre in terms of the number of downloads in the mobile gaming industry and the acquisition represents a strategic broadening of Qiiwis game portfolio . The genre is defined as games that are very easy to understand and play , which in turn enables attracting a very broad target audience of users . The sellers of the business are the founders of Playright , experienced game entrepreneurs Evtim Trenkov , Kristina Trenkova and Daniel Rechter . Summary of the transaction : Qiiwi acquires 63.75 % of the shares in Playright for a total initial purchase price of $ 540,000 distributed as follows : be used as • 46.75 % of the shares are acquired by way of a $ 450,000 investment into Playright , funding for Playright's business over the next 24 months . This budget shall cover the capital requirements jointly assessed by Playright and Qiiwi for this period , in terms of employees and marketing . • The remaining 17 % of the shares are acquired directly from the sellers for a total of $ 90,000 , of which 60 % is paid with newly issued shares in Qiiwi ( " Consideration Shares " ) and 40 % by cash payment . The sellers have undertaken not to sell the Consideration Shares received for a period of 18 months . • A total of 14,640 Consideration Shares are issued to the Sellers at a subscription price of SEK 32.2 per Consideration Share , which corresponds to Qiiwi's average volume - weighted share price over the past 10 trading days . The issue of the Consideration Shares entails a dilution of 0.16 percent of existing shareholders .