Interim report
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Rugvista Group AB ( publ ) January – September 2026 Interim report
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Rugvista Group AB (publ) • Interim report January - September, 2026 2 Interim report January – September 2026 Good growth and improved profitability ▪ Net revenue increased to SEK 194.6 (166.6) million, corresponding to an increase of 16.8% (15.1%). ▪ Organic net revenue growth was 16.3% (18.4%). ▪ The gross margin improved to 68.1% (63.4%). ▪ Operating profit amounted to SEK 34.6 (11.9) million and the operating margin was 17.8% (7.2%). ▪ Profit for the period amounted to SEK 26.7 (8.5) million. ▪ Earnings per share before and after dilution amounted to SEK 1.29 (0.41). ▪ The number of orders increased by 3.7% (19.4%) to 83.6 (80.6) thousand. ▪ Average order value increased by 10.9% (-0.2%) to SEK 3,274 (2,952). ▪ The average Trustpilot rating was 4.5 (4.6). Third quarter Group key performance indicators 1 1) See page 22 for definitions and explanations of KPI's. SEK thousand if not stated otherwise Q3 2026 Q3 2025 2026 2025 FY 2025 Operating income 195,003 166,779 581,399 514,886 785,516 Net revenue 194,565 166,576 580,445 514,050 784,390 Net revenue growth, % 16.8% 15.1% 12.9% 14.5% 12.9% Organic net revenue growth, % 16.3% 18.4% 14.5% 17.3% 16.3% Gross profit 132,535 105,669 386,728 325,816 496,316 Gross margin, % 68.1% 63.4% 66.6% 63.4% 63.3% Operating profit (EBIT) 34,566 11,939 79,017 46,264 78,508 Operating margin (EBIT margin), % 17.8% 7.2% 13.6% 9.0% 10.0% Profit for the period 26,738 8,470 60,706 36,138 62,496 Profit margin, % 13.7% 5.1% 10.4% 7.0% 8.0% Inventory as % of LTM net revenue 19.5% 19.4% 19.5% 19.4% 18.4% Net cash / (net debt) 58,767 47,976 58,767 47,976 112,265 Net cash / (net debt) adjusted for leasing debt 166,769 180,488 166,769 180,488 241,918 Earnings per share, SEK 1.29 0.41 2.92 1.74 3.01 Earnings per share diluted, SEK 1.29 0.41 2.92 1.74 3.01 Number of shares outstanding 20,789,694 20,785,140 20,789,694 20,785,140 20,785,140 Number of shares outstanding after dilution 20,789,694 20,790,446 20,789,694 20,785,140 20,786,138 Number of website visits, million 12.9 10.7 36.3 30.9 47.8 Number of orders, thousand 83.6 80.6 263.4 251.2 379.9 Number of new customers, thousand 63.9 57.0 196.6 178.2 269.7 Average order value, SEK 3,274 2,952 3,071 2,883 2,901 Average Trustpilot value 4.5 4.6 4.6 4.7 4.6 Average return rate, % - - - - 14.8% ▪ Net revenue increased to SEK 580.4 (514.1) million, corresponding to an increase of 12.9% (14.5%). ▪ Organic net revenue growth was 14.5% (17.3%). ▪ The gross margin improved to 66.6% (63.4%). ▪ Operating profit amounted to SEK 79.0 (46.3) million and the operating margin was 13.6% (9.0%). ▪ Profit for the period amounted to SEK 60.7 (36.1) million. ▪ Inventory as a share of net revenue (rolling twelve months) amounted to 19.5% (19.4%). ▪ Net cash / (net debt) at the end of the period was SEK 58.8 (48.0) million ▪ Net cash / (net debt), adjusted for leasing debt, amounted to SEK 166.8 (180.5) million. ▪ Earnings per share before and after dilution amounted to SEK 2.92 (1.74). ▪ The number of orders increased by 4.9% (20.5%) to 263.4 (251.2) thousand. ▪ Average order value increased by 6.5% (-3.3%) to SEK 3,071 (2,883). ▪ The average Trustpilot rating was 4.6 (4.7). January - September
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” Rugvista ended the third quarter with continued good growth and improved profitability. Net revenue increased to SEK 194.6 (166.6) million, corresponding to an increase of 16.8 percent and organic growth of 16.3%. Operating profit amounted to SEK 34.6 (11.9) million, which corresponds to an operating margin of 17.8 percent (7.2).” Ebba Ljungerud, CEO
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Rugvista Group AB (publ) • Interim report January - September, 2026 4 CEO comment Good growth and improved profitability Dear shareholders, Rugvista ended the third quarter with continued good growth and improved profitability. Net revenue increased to SEK 194.6 (166.6) million, corresponding to an increase of 16.8 percent and organic growth of 16.3%. Operating profit amounted to SEK 34.6 (11.9) million, which corresponds to an operating margin of 17.8 percent (7.2). Growth came from both more orders and a higher average order value. The number of orders increased by 3.7 percent to 83.6 thousand (80.6), while average order value increased by 10.9 percent to SEK 3,274 (2,952). The higher order value comes from several parts of the business, including assortment mix, pricing, and the changes we have made to the customer experience. Gross margin strengthened to 68.1 percent (63.4), while marketing costs as a share of net revenue decreased to 28.8 percent (29.9). Profitability improved for several reasons: continued growth, a higher gross margin thanks to efficiency throughout the supply chain, and good cost control. In addition, the cost increases from suppliers that we faced during the spring have not yet had their full impact on cost of goods sold. We continue to invest in building demand and strengthening our market position, with a focus on the right balance between growth, profitability, and return over time. During the quarter, we launched the campaigns including Woven Stories, Cosy Homes, and Urban Reflections, with different expressions ranging from soft autumn tones and established solid-color favorites to more modern and colorful design expressions. It is important to us to strengthen the breadth of our offering, while we continue to build on our strongest designs and qualities with colors, sizes, and variants. We continue to be guided by our mission to help people to homes they love, and the customer experience is central to us. Our Trustpilot rating amounted to 4.5 (4.6). Although the level remains high, we are not satisfied with the direction. We are closely monitoring developments and focusing on the parts of the customer journey where we can improve. During the quarter, we have, among other things, developed new digital features to make it easier and more inspiring to choose the right rug. This is also a clear focus of our strategy, from discovery and search to product page, visualization, and checkout. AI continues to be an increasingly integrated part of how we work across the company, and AI is about both internal efficiency and being visible and relevant in the future purchase journey. Most of our development work is now carried out entirely or largely with the support of AI agents, which increases the pace at which we can develop, test, and iterate. In parallel, we are improving technology, product data, and content for a search and commerce landscape where AI plays a greater role in how customers find, compare, and choose products. The macro outlook has brightened somewhat during the quarter, not least regarding consumer confidence in some of our markets, but developments remain uneven between countries. At the same time, geopolitical uncertainty remains, along with the risk of impact on energy, freight, and input costs. We therefore continue to see our geographic breadth and the ability to quickly adapt commercial investments between markets and channels as a strength. In summary, we are very pleased with the quarter. We have good growth, clearly improved profitability, and see progress in several of the areas that are most important to our long-term strategy. At the same time, we know that developments vary between quarters and markets, and we continue with the same focus: an attractive offering, a better customer experience, long-term demand building, and sound financial discipline. I would like to conclude with a big thank you to all employees, customers, and shareholders for your continued commitment and trust. Kind regards, Ebba Ljungerud CEO, Rugvista Group
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Rugvista Group AB (publ) • Interim report January - September, 2026 Net revenue The Group's net revenue for the third quarter amounted to SEK 194.6 (166.6) million, corresponding to an increase of 16.8% (15.1%). Excluding currency effects, organic net revenue growth was 16.3% (18.4%). The number of orders increased by 3.7% (19.4%), and the average order value increased by 10.9% (-0.2%). In local currency, i.e., adjusted for currency effects, the average order value increased by 10.4% (3.1%). We continue to have a strong focus on balancing order growth with average order value. The Group's net revenue for January – September amounted to SEK 580.4 (514.1) million. Net revenue – geographical distribution Net revenue increased in all regions. The Nordics showed the strongest development, with net revenue growing by 24.9% (11.9%), of which Sweden grew by 3.7% (5.9%). In DACH, net revenue increased by 22.7% (26.4%), of which Germany accounted for growth of 21.6% (17.1%). In Rest of World, which mainly consists of other European markets, net revenue increased by 10.9% (13.0%), of which France grew by 7.1% (23.3%). Gross profit and gross margin Gross profit for the quarter increased to SEK 132.5 (105.7 million, and the gross margin increased to 68.1% (63.4%). Product costs as a share of net revenue decreased to -20.6% (-22.9%), and shipping and other selling expenses as a share of net revenue decreased to -11.5% (-13.8%). Product costs as a share of net revenue decreased due to a number of factors, mainly price adjustments and lower average discounts. The Group's gross profit for the period January – September amounted to SEK 386.7 (325.8) million, and the gross margin was 66.6% (63.4%). Operating expenses Other external costs for the quarter amounted to SEK -66.9 (-61.6) million, corresponding to -34.4% (-37.0%) of net revenue. The cost increase in absolute terms is attributable to higher marketing costs. At the same time, costs as a share of net revenue decreased, as a result of more efficient marketing spend and because the comparable quarter was burdened by non-recurring moving costs equivalent to 1.1 percentage points of net revenue. The Group's other external costs for the period January – September amounted to SEK -208.7 (-186.4) million, corresponding to -36.0% (-36.3%) of net revenue. Personnel costs for the quarter amounted to SEK -23.7 (-22.3) million, corresponding to -12.2% (-13.4%) of net revenue. Personnel costs for the period January – September amounted to SEK -73.7 (-70.6) million, corresponding to -12.7% (-13.7%) of net revenue. Other operating costs for the quarter amounted to SEK -0.6 (-1.1) million and relate to foreign currency translation effects. For the period January – September, other operating costs amounted to SEK -4.4 (-2.6) million. Depreciation & amortization Depreciation and amortization for the quarter amounted to SEK -6.7 (-8.7) million. For the period January – September, depreciation and amortization amounted to SEK -20.9 (-20.0) million. 5 Group development Financial development 0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 0 20 40 60 80 100 120 140 160 180 200 220 240 260 280 2026Q22024Q3 2025Q1 2026Q1 144.8 245.9 197.0 150.5 2025Q2 270.3 212.0 173.9 2026Q3 166.6 2025Q3 2025Q42024Q4 194.6 +15.1% +16.8% EBIT margin % Net Revenue MSEK SEK million Q3 2026 Q3 2025 DACH 39.8 32.4 22.7% - of which Germany 22.2 18.3 21.6% Nordics 53.5 42.9 24.9% - of which Sweden 14.5 14.0 3.7% Rest of world 101.2 91.3 10.9% - of which France 15.5 14.5 7.1% Total net revenue 194.6 166.6 16.8% SEK million 2026 2025 DACH 124.8 101.6 22.8% - of which Germany 70.6 59.8 18.1% Nordics 148.1 127.1 16.5% - of which Sweden 45.6 42.9 6.2% Rest of world 307.6 285.3 7.8% - of which France 56.6 49.8 13.6% Total net revenue 580.4 514.1 12.9%
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Rugvista Group AB (publ) • Interim report January - September, 2026 6 Operating profit and operating profit margin Operating profit (EBIT) for the quarter amounted to SEK 34.6 (11.9) million, and the operating margin was 17.8% (7.2%). For the period January – September, operating profit amounted to SEK 79.0 (46.3) million and the operating margin to 13.6% (9.0%). Financial income and expenses Net financial items for the quarter amounted to SEK -0.8 (-1.1) million. For the period January – September, net financial items amounted to -2.2 (-0.6) million. Taxes Taxes for the quarter amounted to SEK -7.1 (-2.4) million and for the period January – September to SEK -16.1 (-9.6) million. Profit for the period Profit for the period for the quarter amounted to SEK 26.7 (8.5) million, and the profit margin for the period was 13.7% (5.1%). Cash flow Cash flow from operating activities for the quarter amounted to SEK 37.7 (29.6) million. Cash flow from investing activities for the quarter amounted to SEK -0.1 (-2.1) million. Cash flow from financing activities was SEK -3.5 (-3.2) million. Financial position and liquidity Inventory value at the end of the period amounted to SEK 166.0 (147.6) million, and inventory as a share of net revenue (rolling twelve months) amounted to 19.5% (19.4%), well within the target range of 17.5% - 22.5%. The nature of our products results in a low risk of inventory write-downs, which is also reflected in the company's historically low impairment requirements. Net cash / (net debt), adjusted for leasing debt, amounted to SEK 166.8 (180.5) million at the end of the period, corresponding to the Group's cash and cash equivalents. Other KPIs Trustpilot rating for the quarter was 4.5 (4.6). The level remains high, although we are not satisfied with the direction. We are closely monitoring the development and focus on the parts of the customer journey that can be improved. Website visits increased during the quarter to 12.9 (10.7) million, corresponding to an increase of 20.6% (38.3%). Order volume for the quarter increased by 3.7% (19.4%) to 83.6 (80.6) thousand. The number of new customers acquired during the quarter was 63.9 (57.0) thousand, corresponding to an increase of 12.1% (16.5%). Average order value increased by 10.9% (-0.2%) to SEK 3,274 (2,952). 0 10 20 30 40 50 60 70 80 90 100 110 120 130 -6.0 -4.0 -2.0 0.0 4.0 6.0 8.0 10.0 12.0 2.0 -10.0 -12.0 -8.0 2024Q3 2024Q4 2025Q1 2025Q2 2025Q3 2026Q1 2026Q2 2026Q3 67.5 118.6 96.6 73.9 80.6 2025Q4 128.7 102.9 77.0 83.6 +3.7% AoV vs LY, % Number of orders, thousand 0 10 20 30 40 50 60 70 80 90 100 600 800 1,200 1,400 1,600 1,800 2,000 2,400 2,600 2,800 3,000 3,200 2,200 1,000 0 200 400 2024Q3 2024Q4 2025Q1 2025Q2 2025Q3 2025Q4 2026Q1 2026Q2 2026Q3 89.2 92.5 81.8 95.0 96.5 77.4 97.3 98.0 85.3 +5.9% AoV R12 SEK Average number of orders R12 per quarter, thousand
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Rugvista Group AB (publ) • Interim report January - September, 2026 8 Rugvista Group AB ( publ ) Other information Material events During the quarter • During the quarter, former CFO Joakim Tuvner left his position. After the quarter • On October 5, Gustaf Arlid joined as CFO. • On October 16, the Company announced the composition of the Nomination Committee ahead of the 2027 Annual General Meeting. Significant risks and uncertainties The Group's material risk and uncertainty factors include financial risks such as currency risk, liquidity and financing risks, as well as operational and business risks. For more information on risks and risk management, please refer to Rugvista's Annual Report for 2025. Russia invaded Ukraine at the beginning of 2022. The Group has no direct exposure through its business operations to Russia, Ukraine, or Belarus. However, it is difficult to assess the indirect impact of the ongoing war on GDP growth, inflation, global supply chains, consumer confidence, and demand for the Group's products. The same applies to events in the Middle East, primarily the unrest in Iran, the conflict between Israel and Hamas, and the risk of an expanded conflict in the region. The Group has no direct exposure in Israel, Gaza, Iran, or Lebanon, but these events and geopolitical uncertainty may have an indirect impact through consumer confidence, inflation, GDP growth, and the effects of potential sanctions, etc. The unrest around the Strait of Hormuz has had some impact on our supply chain through longer lead times, higher purchase prices, and higher freight costs. The impact on Rugvista's results is expected to be marginal, but management is monitoring developments. The Company has no material exposure to the U.S. market and is therefore not directly affected by trade conflicts or increased U.S. tariffs. Seasonality The group's sales typically vary seasonally, with the first and fourth quarters tending to be the strongest. Employees The number of full-time employees during July – September was 100.8 (92.9), with a share of women of 48.1% (47.5%). For January – September, full-time employees were 98.0 (92.8), with a share of women of 47.7% (48.1%). The share The Rugvista Group AB (publ) share is listed on Nasdaq First North Premier Growth under the ticker symbol RUG and ISIN code SE0015659834. The market capitalization on the last trading day of the third quarter 2026 (30 September) was SEK 1,395 million, at a closing price of SEK 67.10 per share. At the end of the period, the number of issued shares amounted to 20,789,694, all ordinary shares. The Group has issued warrants (“LTIP”); see “LTIP2023” and “LTIP 2026” below and the Company's website. Overview largest owners Source: Euroclear extract per 30 September 2026 The ten largest shareholders as of September 30th, 2026. A group of shareholders is considered to constitute one owner if they have been grouped together by Euroclear. Owner Number of shares Share of capital Share of votes Madhat AB 3,823,301 18.4% 18.4% Jofam AB 3,065,000 14.7% 14.7% Futur Pension Försäkringsaktiebolag 1,826,084 8.8% 8.8% Indexon AB 1,490,204 7.2% 7.2% Nordnet Pensionsförsäkring AB 1,245,951 6.0% 6.0% Alcur Fonder AB 1,146,321 5.5% 5.5% Movestic Livförsäkring AB 1,070,407 5.1% 5.1% Försäkringaktiebolaget Avanza Pension 905,811 4.4% 4.4% CACEIS BANK / EVELYN PARTNERS 639,932 3.1% 3.1% SEB LIFE INTERNATIONAL ASSURANCE 584,805 2.8% 2.8% Total for the 10 largest shareholders 15,797,816 76.0% 76.0% Total number of outstanding shares 20,789,694 100.0% 100.0%
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Rugvista Group AB (publ) • Interim report January - September, 2026 9 LTIP2023 The incentive program LTIP 2023/2026 ended during the third quarter. The exercise period for the warrants ran from June 1 to September 1, 2026. All 25,000 warrants outstanding at the end of the previous quarter were exercised. The Company applied net strike, which means that the holders did not pay any cash for the subscription price of SEK 54.60 per share, but instead received a lower number of shares. The exercise resulted in 4,554 new shares, compared with 28,500 shares upon full subscription with cash payment. The exercise of warrants increases the share capital by SEK 228, and no capital was contributed to the Company. The number of shares after registration amounts to 20,789,694. There are no outstanding warrants in the program at the end of the quarter. LTIP2026 The Group has established an employee stock option program, LTIP 2026 (“LTIP 2026”), for members of executive management and other key employees of Rugvista. LTIP 2026 comprises a maximum of 234,601 employee stock options. To enable delivery of shares to the participants, the program also includes the issue of a maximum of 234,601 warrants and the transfer of these to the participants. Each employee stock option entitles the holder to receive, free of charge, one (1) warrant, which in turn entitles the holder to subscribe for one (1) share in the Company at a subscription price corresponding to 135% of the volume-weighted average price of the Rugvista share during the period from 22 May 2026 up to and including the day falling 30 calendar days thereafter, resulting in a subscription price of SEK 76.79. Participants may exercise granted and vested employee stock options during the period from 1 August 2029 (although at the earliest the day after the publication of the Company's interim report for the second quarter of 2029) up to and including the day falling three (3) months thereafter. The program entails a maximum dilution effect of approximately 1.12 percent. At the end of the quarter, the number of outstanding employee stock options amounted to 178,876. The options are accounted for in accordance with IFRS 2 Share- based Payment and are classified as equity-settled share-based payments. During the quarter, the cost of share-based payments amounted to SEK 196 thousand (0), and SEK 241 thousand (0) for the period January – September, recognized within personnel costs, with a corresponding increase in equity. Social security contributions attributable to the program are calculated based on fair value at the end of each reporting period. Transactions with closely related parties During January - June Apart from LTIP 2026, there were no related party transactions during the period. Parent company Rugvista Group AB (publ), corporate registration number 559037- 7882, is the Parent Company of the Group. The Group includes Rugvista AB and Rugvista GmbH. Rugvista Group AB (publ) is incorporated and registered in Sweden. Since 18 March 2021, Rugvista Group AB (publ) has been listed on Nasdaq First North Premier Growth Market. The Parent Company's net revenue for the quarter amounted to SEK 4.5 (4.1) million. The Parent Company's revenue consists of invoiced fees for management services to subsidiaries, in accordance with an intercompany agreement. The Parent Company's costs mainly consist of salaries for parts of the management team, remuneration to the Board of Directors, and costs related to the Company's listing on Nasdaq. Profit for the quarter amounted to SEK -0.2 (-0.1) million. The Parent Company's main assets consist of shares in the subsidiary Rugvista AB and the Company's cash balance. The Parent Company's main liabilities consist of an intercompany liability to the subsidiary Rugvista AB. Audit This interim report has been reviewed by the Company’s auditor. Other information
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Rugvista Group AB (publ) • Interim report January - September, 2026 In connection with the publication of the interim report, Ebba Ljungerud (CEO) and Gustaf Arlid (CFO) will host a conference call and webcast on 4 November 2026 at 09:00 CET. The presentation will be held in English. If you wish to participate via the webcast, please use the link below. It will be possible to submit written questions through the webcast. https://events.inderes.com/rugvista-group/q3-report-2026 If you wish to ask verbal questions via the conference call, please register using the link below. After registration, you will receive a phone number and conference ID to access the call. https://events.inderes.com/rugvista-group/q3-report- 2026/dial-in The report and presentation will be available on the Rugvista Group website: https://www.rugvistagroup.com/investors/reports-and- presentations/ Certified advisor FNCA Sweden AB Contact information Ebba Ljungerud CEO Ebba.Ljungerud@rugvista.com Gustaf Arlid CFO Gustaf.Arlid@rugvista.com Corporate & Investor information investorrelations@rugvistagroup.com www.rugvistagroup.com Phone +46 40 668 81 04 Headquarters Rugvista Group AB (publ) Lodgatan 11 SE-211 24 Malmö Sweden 10 This report contains information that Rugvista Group AB ( publ) is obliged to disclose pursuant to the EU Market Abuse Regulation. The information was submitted for publication, through the agency of the contact persons set out above, on 4 November 2026 at 07: 30 CET. Rugvista Group AB ( publ ) Financial calendar Activity Date Publication Conference call Year-end report 2026 9 February 2027 07:30 CET 09:00-10:00 CET Annual Report 2026 14 April 2027 Interim report January – March 2027 4 May 2027 07:30 CEST 09:00-10:00 CEST AGM 2027 20 May 2027 Interim report January – June 2027 16 July 2027 07:30 CEST 09:00-10:00 CEST Interim report January – September 2027 4 November 2027 07:30 CET 09:00-10:00 CET Year-end report 2027 9 February 2028 07:30 CET 09:00-10:00 CET Financial calendar
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Financial reporting
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Rugvista Group AB (publ) • Interim report January - September, 2026 12 Financial reporting Group SEK thousand Q3 2026 Q3 2025 2026 2025 LTM FY 2025 Net revenue 194,565 166,576 580,445 514,050 850,785 784,390 Other income 439 202 954 836 1,243 1,125 Total operating income 195,003 166,779 581,399 514,886 852,028 785,516 Goods for resale -62,468 -61,110 -194,671 -189,070 -294,801 -289,200 Other external expenses -66,924 -61,644 -208,694 -186,415 -307,283 -285,004 Personnel expenses -23,702 -22,262 -73,699 -70,568 -100,898 -97,767 Other operating expenses -620 -1,127 -4,444 -2,572 -9,004 -7,133 Amortization & depreciation -6,723 -8,697 -20,874 -19,997 -28,781 -27,904 Operating profit (EBIT) 34,566 11,939 79,017 46,264 111,261 78,508 Financial income 363 519 2,138 2,199 2,917 2,979 Financial expenses -1,116 -1,637 -4,350 -2,750 -5,979 -4,379 Profit before taxes (EBT) 33,813 10,821 76,804 45,713 108,199 77,108 Taxes -7,074 -2,351 -16,098 -9,575 -21,135 -14,612 Profit for the period 26,738 8,470 60,706 36,138 87,064 62,496 Attributable to: Parent company's shareholders 26,738 8,470 60,706 36,138 87,064 62,496 Earnings per share, SEK 1.29 0.41 2.92 1.74 4.19 3.01 Earnings per share diluted, SEK 1.29 0.41 2.92 1.74 4.19 3.01 Statement of income Statement of comprehensive income SEK thousand Q3 2026 Q3 2025 2026 2025 LTM FY 2025 Profit for the period 26,738 8,470 60,706 36,138 87,064 62,496 Items that can later be reclassified to the income statement Translation differences 19 -6 42 -24 25 -42 Other comprehensive income 19 -6 42 -24 25 -42 Comprehensive profit attributable to the parent company's shareholders 26,757 8,464 60,748 36,114 87,089 62,455
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Rugvista Group AB (publ) • Interim report January - September, 2026 13 Statement of financial position SEK thousand September 30, 2026 September 30, 2025 December 31, 2025 ASSETS NON-CURRENT ASSETS Goodwill 299,949 299,949 299,949 Intangible assets 12,729 17,503 16,309 Tangible assets 43,243 47,328 47,765 Right-of-use assets 102,958 128,255 125,042 Deferred tax assets 1,841 125 1,755 Total non-current assets 460,721 493,160 490,820 CURRENT ASSETS Inventory 166,019 147,641 144,446 Current tax receivable 929 6,475 2,073 Other receivables 16,724 12,416 16,943 Prepaid expenses 4,082 4,282 3,622 Cash and cash equivalents 166,769 180,488 241,918 Total current assets 354,523 351,302 409,002 TOTAL ASSETS 815,244 844,461 899,822 SEK thousand September 30, 2026 September 30, 2025 December 31, 2025 EQUITY AND LIABILITIES EQUITY Share capital 1,039 1,039 1,039 Other contributed capital 227,937 227,696 227,696 Retained earnings 260,707 302,112 302,095 Profit for the period 60,706 36,138 62,496 Total equity attributable to the parent company's shareholders 550,390 566,986 593,326 NON-CURRENT LIABILITIES Deferred tax liability 22 22 22 Leasing debt 97,642 119,120 114,871 Provisions - 1,909 1,348 Total non-current liabilities 97,664 121,051 116,241 CURRENT LIABILITIES Accounts payable 84,174 80,091 91,819 Current tax liabilities - - - Other current liabilities 49,152 42,804 64,555 Current leasing debt 10,360 13,392 14,782 Prepaid income and accrued expenses 23,504 20,137 19,098 Total current liabilities 167,190 156,424 190,255 TOTAL EQUITY AND LIABILITIES 815,244 844,461 899,822
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Rugvista Group AB (publ) • Interim report January - September, 2026 14 Statement of changes in equity July – September 2026 Share capital Other contributed capital Retained earnings including profit for the period Total equity Opening balance 2026-07-01 1,039 227,741 294,657 523,437 Profit for the period 26,738 26,738 Other comprehensive income 19 19 Total comprehensive profit 1,039 227,741 321,414 550,194 Transactions with shareholders: Dividend per AGM decision - - Warrants, share-based payment 196 196 Warrants, repurchase - - New share issue 0 - 0 Closing balance 2026-09-30 1,039 227,937 321,414 550,390 2025 Share capital Other contributed capital Retained earnings including profit for the period Total equity Opening balance 2025-07-01 1,039 227,696 329,787 558,522 Profit for the period 8,470 8,470 Other comprehensive income -6 -6 Total comprehensive profit 1,039 227,696 338,251 566,986 Transactions with shareholders: Dividend per AGM decision - - Warrants, share-based payment - - Warrants, repurchase - - New share issue - - - Closing balance 2025-09-30 1,039 227,696 338,251 566,986 Statement of changes in equity January – September 2026 Share capital Other contributed capital Retained earnings including profit for the period Total equity Opening balance 2026-01-01 1,039 227,696 364,591 593,326 Profit for the period 60,706 60,706 Other comprehensive income 42 42 Total comprehensive profit 1,039 227,696 425,339 654,075 Transactions with shareholders: Dividend per AGM decision -103,926 -103,926 Warrants, share-based payment 241 241 Warrants, repurchase - - New share issue 0 - 0 Closing balance 2026-09-30 1,039 227,937 321,414 550,390 2025 Share capital Other contributed capital Retained earnings including profit for the period Total equity Opening balance 2025-01-01 1,039 227,696 328,118 556,853 Profit for the period 36,138 36,138 Other comprehensive income -24 -24 Total comprehensive profit 1,039 227,696 364,232 592,967 Transactions with shareholders: Dividend per AGM decision -25,981 -25,981 Warrants, share-based payment - - Warrants, repurchase - - New share issue - - - Closing balance 2025-09-30 1,039 227,696 338,251 566,986
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Rugvista Group AB (publ) • Interim report January - September, 2026 Q3 2026 Q3 2025 2026 2025 FY 2025 Operating activities before changes in working capital EBIT 34,566 11,939 79,017 46,264 78,508 Adjustments for non-cash items Change in provisions -449 -561 -1,348 -1,121 -1,682 Depreciation and amortization 6,723 8,697 20,874 19,997 27,904 Share-based payment 196 - 241 - Unrealized exchange rate differences 404 950 1,860 5,854 10,481 Adjustment for gains or losses on the sale or disposal of assets -121 16 -121 16 43 Interest received 363 519 2,138 2,199 2,979 Interest paid -1,116 -1,637 -4,350 -2,750 -4,379 Income tax paid -5,148 -4,994 -15,041 -28,067 -30,332 Cash flow from operating activities before changes in working capital 35,416 14,929 83,268 42,392 83,522 Changes in working capital Change in inventory -25,808 -20,132 -21,573 -14,412 -11,217 Change in operating receivables -2,013 7,510 -148 18,576 14,659 Change in operating liabilities 30,106 27,314 -20,781 -9,790 23,448 Cash flow from changes in working capital 2,285 14,692 -42,502 -5,626 26,890 Cash flow from operating activities 37,701 29,621 40,766 36,766 110,412 Investment in intangible assets - - - - - Acquisition of tangible assets -239 -2,072 -717 -33,068 -35,261 Sales of tangible assets 168 - 168 - - Cash flow from investing activities -71 -2,072 -549 -33,068 -35,261 New share issue 0 - 0 - - Warrants - - - - - Warrants, repurchase - - - - - Amortization of leasing debt -3,544 -3,236 -11,664 -10,301 -14,933 Dividend payout - - -103,926 -25,981 -25,981 Cash flow from financing activities -3,544 -3,236 -115,589 -36,282 -40,914 TOTAL CASH FLOW DURING THE PERIOD 34,087 24,312 -75,372 -32,584 34,237 Liquidity at the start of the period 131,026 157,644 241,918 219,463 219,463 Exchange rate differences in liquidity 1,656 -1,468 223 -6,390 -11,783 Liquidity at the end of the period 166,769 180,488 166,769 180,488 241,918 15 Statement of cash flow
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Rugvista Group AB (publ) • Interim report January - September, 2026 Note 1 – Accounting Principles This interim report has been prepared in accordance with IAS 34 Interim Financial Reporting and the Swedish Annual Accounts Act. Disclosures in accordance with IAS 34 paragraph 16A are presented not only in the financial statements and accompanying notes, but also in other sections of this interim report. The Parent Company applies the Swedish Annual Accounts Act and the Swedish Corporate Reporting Board (Rådet för hållbarhets- och finansiell rapportering) RFR 2 Accounting for Legal Entities. Accounting principles and calculation methods are unchanged compared with those applied in the 2025 Annual Report. New accounting principles and calculation methods introduced in 2026 are described in the following section. For further information on Rugvista Group's accounting principles, please refer to note 2 in the 2025 Annual Report, available at www.rugvistagroup.com. New accounting principles Share-based payment The Group has a long-term incentive program (LTIP 2026–2029) that is accounted for in accordance with IFRS 2 Share-based Payment. The program is classified as an equity-settled plan. The fair value of the options was determined at the grant date using the Black-Scholes model and is expensed on a straight-line basis over the vesting period, with a corresponding increase in equity. Social security contributions attributable to the program are expensed over the vesting period and calculated based on fair value at the end of each reporting period. In the Parent Company, the subsidiary's share of the program cost is recognized as an increase in shares in group companies against equity, in accordance with RFR 2. New and Amended Standards During the financial year 2026, none of the new IFRS accounting standards effective from January 1, 2026, have had a material impact on the financial statements of the Group or the Parent Company during the period. This also applies to amendments to existing standards. No new or amended IFRS accounting standards have been applied early. Forthcoming Standards A number of new and amended IFRS accounting standards have not yet come into effect and have not been applied early in the preparation of the Group's and Parent Company's financial statements. IFRS 18 Presentation and Disclosure in Financial Statements replaces IAS 1 and will be applied by Rugvista from 1 January 2027, with restated comparative figures for 2026. The standard will not affect the Group’s profit after tax or financial position. It does, however, introduce new requirements for the structure of the income statement, including the operating, investing and financing categories and new defined subtotals, as well as disclosures on management-defined performance measures (MPMs). During 2026, Rugvista has analyzed the effects of the standard on the Group. The analysis shows that the majority of the Group’s income and expenses will be classified in the operating category. The main changes are expected to relate to the classification of foreign exchange differences, where exchange differences on cash and cash equivalents will be presented in the investing category, and to the statement of cash flows, where interest paid on lease liabilities will be moved from operating activities to financing activities. The Group is also assessing which of the alternative performance measures used in its external communication constitute management-defined performance measures under IFRS 18. Further information on the effects of the transition will be provided in the 2026 Annual Report. Significant Estimates and Judgments In preparing financial reports in accordance with applicable accounting principles, the Board of Directors and the CEO must make certain estimates and assumptions that affect the reported values of assets, liabilities, revenues, and expenses. The areas where such estimates and assumptions are significant to the Group, and which could impact the income statement and balance sheet if changed, are described below: IMPAIRMENT TESTING OF GOODWILL When testing goodwill for impairment, a number of material assumptions and judgments must be made to calculate the value in use of the cash- generating unit. These assumptions and judgments relate to expected future discounted cash flows. Forecasts for future cash flows are based on the best possible estimates of future revenues and operating expenses, grounded in historical performance, general market conditions, industry trends and forecasts, as well as other available information. The assumptions are prepared by executive management and reviewed by the Board. INVENTORY VALUATION Inventory is measured at the lower of acquisition cost and net realizable value, where the acquisition cost is determined using the FIFO method (first-in, first-out). Net realizable value is defined as the selling price less selling costs. Adjustments to net realizable value include estimates for obsolescence. PROVISIONS FOR RETURNS A return asset is recognized corresponding to the right to recover the product from the customer. Historical data is used as a basis for assessing return risk at the time of sale. The return provision is calculated so that there is no material risk of revenue reversal in subsequent reporting periods, based on an average of actual returns over the 12 months preceding the current reporting period. Rounding differences All amounts in the report are rounded to the nearest thousand Swedish kronor (SEK thousand) unless otherwise stated. Consequently, there may be differences in totals due to rounding. 17 Financial information Notes
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Rugvista Group AB (publ) • Interim report January - September, 2026 Note 2 – Risks and Uncertainties There are several strategic, operational, and financial risks and uncertainties that may impact the Group's financial performance and position. Most risks can be managed through internal procedures, while others are largely driven by external factors. For a more detailed description of the risks and uncertainties faced by the Group, refer to the Directors' Report in the 2025 Annual Report. Note 3 – Segment Reporting Historically, Rugvista Group's operations have been divided into three segments: Consumers (B2C), Business Customers (B2B), and Marketplaces & Other (MPO). Only net revenue, goods for resale, and marketing costs were allocated to each segment. Other revenues and costs were not allocated at the segment level. As of January 1, 2025, Rugvista Group changed its segment reporting to reflect the Group's internal management and reporting. The Group as a whole now constitutes a single operating segment, and the consolidated income statement represents the total result of the segment. In accordance with IFRS 8, the Group provides disclosures on the geographical distribution of revenues. The Group's net revenue is allocated across the regions DACH, Nordics, and Other countries. Individual countries whose revenues exceed 10 percent of the Group's total net revenue are presented separately. Note 4 – Financial assets and liabilities Financial assets and liabilities by category: Financial assets valued at accrued acquisition value The maximum credit risk of the assets comprises the amounts reported in the table above. The Group has received no pledged securities in respect of the financial net assets. Other receivables primarily comprise receivables from the payment providers with whom the Group co-operates in order to offer payment and financing solutions to end customers, as well as various current receivables. Book value corresponds in all essential respects to fair value. Other financial liabilities valued at accrued acquisition value Fair value of financial liabilities is considered in all material respects to correspond to the reported value. Note 5 – Tangible assets Property, plant and equipment are recognized at acquisition cost less accumulated depreciation and impairment losses. Acquisition cost includes expenses directly attributable to the acquisition of the asset. Depreciation is calculated on a straight-line basis over the asset’s estimated useful life. Assets under construction are not depreciated until they are available for use. 18 Financial information Notes Q3 2026 Q3 2025 2026 2025 FY 2025 Financial assets in the balance sheet Other receivables 13,623 6,970 13,623 6,970 8,665 Cash and cash equivalents 166,769 180,488 166,769 180,488 241,918 Total 180,392 187,458 180,392 187,458 250,582 Q3 2026 Q3 2025 2026 2025 FY 2025 Financial liabilities in the balance sheet Accounts payable 84,174 80,091 84,174 80,091 91,819 Other liabilities 11,114 11,278 11,114 11,278 15,150 Accrued expenses 10,853 9,094 10,853 9,094 7,321 Leasing debt 108,002 132,512 108,002 132,512 129,653 Total 214,143 232,975 214,143 232,975 243,944 Q3 2026 Q3 2025 2026 2025 FY 2025 Acquisition cost Equipment 55,686 16,910 57,921 15,777 15,777 Acquisitions during the period 239 2,072 717 2,461 4,654 Reclassifications - 39,939 - 40,684 40,684 Sales/Disposals -1,054 -1,508 -3,766 -1,509 -3,194 Translation differences 5 - 5 - - Assets under construction - 39,939 - 10,076 10,076 Additions during the period - - - 30,607 30,607 Reclassifications - -39,939 - -40,684 -40,684 Sales/Disposals - - - - - Total acquisition cost 54,876 57,412 54,876 57,412 57,921 Accumulated depreciation Equipment -10,927 -10,010 -10,155 -9,110 -9,110 Sales/Disposals 1,007 1,493 3,720 1,493 3,150 Depreciation for the period -1,712 -1,567 -5,197 -2,468 -4,195 Total accumulated depreciation -11,633 -10,085 -11,633 -10,085 -10,155 Closing carrying amount 43,243 47,328 43,243 47,328 47,765 Depreciation is calculated as follows: Number of years Equipment, tools, fixtures and fittings 3-10
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Rugvista Group AB (publ) • Interim report January - September, 2026 SEK thousand Q3 2026 Q3 2025 2026 2025 FY 2025 Net revenue 4,520 4,121 14,239 13,918 19,225 Total operating income 4,520 4,121 14,239 13,918 19,225 Other external expenses -1,861 -1,376 -4,968 -4,635 -5,993 Personnel expenses -2,902 -2,894 -9,688 -9,639 -13,627 Other operating expenses 1,687 -694 471 -4,442 -7,873 Operating profit (EBIT) 1,445 -842 54 -4,798 -8,268 Financial income 622 1,201 2,112 6,608 10,786 Financial expenses -2,255 -374 -2,377 -1,853 -2,500 Profit/loss after financial items -189 -16 -212 -43 19 Year-end appropriations Group contribution - - 40,000 - 67,000 Profit before tax -189 -16 39,788 -43 67,019 Taxes -19 -52 -8,267 -52 -13,867 Profit for the period -208 -68 31,521 -95 53,152 19 Financial reporting Parent company Parent company’s statement of income Parent company’s statement of financial position SEK thousand September 30, 2026 September 30, 2025 December 31, 2025 ASSETS Non-current assets Financial non-current assets Shares in group companies 321,342 321,271 321,271 Total non-current assets 321,342 321,271 321,271 Current assets Tax receivable 3,274 9,207 - Other receivables 3 2 - Prepaid expenses 405 378 808 Cash and cash equivalents 163,558 134,218 233,547 Total current assets 167,240 143,804 234,354 TOTAL ASSETS 488,581 465,075 555,625 EQUITY AND LIABILITIES Equity Restricted equity Share capital 1,039 1,039 1,039 Sub-total, restricted equity 1,039 1,039 1,039 Reserve for share-based payment 241 - - Retained earnings 307,383 358,156 358,156 Profit for the period 31,521 -95 53,152 Sub-total, unrestricted equity 339,144 358,062 411,308 Total equity 340,184 359,101 412,348 NON-CURRENT LIABILITIES Provisions - 1,909 1,348 Total non-current liabilities - 1,909 1,348 CURRENT LIABILITIES Accounts payable 108 188 771 Current tax liabilities - - 1,143 Other current liabilities 146,549 102,715 138,659 Prepaid income and accrued expenses 1,740 1,162 1,356 Total current liabilities 148,398 104,065 141,929 TOTAL EQUITY AND LIABILITIES 488,581 465,075 555,625 The profit for the period is in line with the comprehensive income of the parent company.
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Rugvista Group AB (publ) • Interim report January - September, 2026 20 Signature The Chief Executive Officer (CEO) hereby confirms that the interim report provides a fair overview of the development of the Group's and the parent company's (Rugvista Group AB (publ)) operations, financial position, and financial results, and describes the significant risks and uncertainties faced by the parent company and the companies included in the Group. Malmö on the 4th of November 2026 Ebba Ljungerud CEO With the authorization of the Board of Directors Rugvista Group AB ( publ )
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Rugvista Group AB (publ) • Interim report January - September, 2026 21 Review report Rugvista Group AB ( publ ) To the Board of Directors of Rugvista Group AB (publ), registration number 559037-7882. Introduction We have reviewed the condensed interim report for Rugvista Group AB (publ) as of September 30, 2026, and the nine months period that ended at this date. The Board of Directors and the Managing Director are responsible for the preparation and presentation of this interim report in accordance with IAS 34 and the Swedish Annual Accounts Act. Our responsibility is to express a conclusion on this interim report based on our review. Scope of review We conducted our review in accordance with the International Standard on Review Engagements, ISRE 2410 Review of Interim Financial Statements Performed by the Independent Auditor of the Entity. A review consists of making inquiries, primarily of persons responsible for financial and accounting matters, and applying analytical and other review procedures. A review is substantially less in scope than an audit conducted in accordance with International Standards on Auditing and other generally accepted auditing standards in Sweden. The procedures performed in a review do not enable us to obtain assurance that we would become aware of all significant matters that might be identified in an audit. Accordingly, we do not express an audit opinion. Conclusion Based on our review, nothing has come to our attention that causes us to believe that the interim report is not prepared, in all material aspects, in accordance with IAS 34 and the Swedish Annual Accounts Act regarding the Group, and in accordance with the Swedish Annual Accounts Act regarding the Parent Company. Malmö, the day stated on our electronic signature Ernst & Young Hanna Fehland Authorized Public Accountant
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Rugvista Group AB (publ) • Interim report January - September, 2026 22 Rugvista Group AB ( publ ) Definitions of metrics and key performance indicators In accordance with ESMA’s Guidelines on Alternative Performance Measures (APMs), certain financial measures not defined by IFRS have been used in this report. These measures are used to provide additional insights into our business and financial performance. The APMs used are defined and calculated in accordance with ESMA’s recommendations and provide useful supplementary information to the financial measures reported under IFRS. The company also presents other operational metrics that are not defined as APMs under ESMA’s guidelines. The APMs and other operational metrics presented in this report should not be considered as substitutes for the financial measures reported in accordance with IFRS, but rather as complementary information that helps investors better understand and analyze the company’s financial performance in greater detail. Measure Definition Explanation Type of measure Number of new customers Number of orders from first time customers, before cancellations or returns. A measure that provides an indication of how well the company succeeds in attracting new customers with its offering. Operational Number of orders Number of orders placed by customers during the period, before cancellations or returns. A measure that provides an indication of the company’s level of activity towards customers. Also used to calculate unit-based metrics. Operational Number of web-shop visits Number of visits to the company’s online stores during the period. A measure that provides an indication of the company’s ability to attract potential customers to its online stores. Operational Gross margin Gross profit divided by the net revenue. A measure that demonstrates profitability after costs for goods for resale. APM Gross profit Operating income less the cost for goods for resale. A measure that demonstrates what is left to finance other costs after the goods for resale have been paid for. APM Average order value The average value, including VAT, of orders after cancellations during the period, divided by the number of orders during the period. A measure that provides an indication of how much each customer is willing to pay for the company’s products. Operational Average Trustpilot value The average value for customer responses on the TrustPilot platform during the period. The maximum value is 5.0. A number which is used to measure customer satisfaction. Operational Inventory as % of LTM net revenue Inventory value divided by the sum of net revenue during the past 12 months (LTM) A measure that provides an indication of whether there is sufficient inventory on hand to support demand. APM Marketing costs as a share of net revenue The costs for marketing activities carried out during the period, divided by net revenue during the period. A measure that demonstrates how much is invested in marketing in relation to net revenue. APM Net revenue growth Percent change in the period’s net revenue compared to the previous period. A measure that demonstrates the growth rate of net revenue. IFRS Net cash / (net debt) Cash and cash equivalents less interest-bearing liabilities. A measure that displays the cash and cash equivalent available after having theoretical settled all interest-bearing liabilities; be it current or non-current. APM Net cash / (net debt) adjusted for leasing debt Cash and cash equivalents minus interest-bearing liabilities, adjusted for lease liabilities attributable to IFRS 16. A positive figure indicates a net cash position, while a negative figure would indicate net debt. A figure that shows the ratio between interest-bearing liabilities, adjusted for liabilities attributable to IFRS 16, and interest-bearing assets including cash and cash equivalents. In other words, it reflects the short-term ability to settle liabilities should the need arise. APM Organic net revenue growth Percent change in the period’s net revenue excluding divested operations with adjustment made for currency effects compared to the previous period. A measure that demonstrates the growth rate of net revenue for ongoing operations excluding currency effects. APM Profit margin Profit for the period after taxes, divided by total income. A measure that demonstrates the profitability after taxes. IFRS Return rate in percent The value of returns (actual and expected) divided by the sales during the period. A measure that provides an indication of the company’s customers are satisfied with the products they have ordered. APM Operating margin (EBIT margin) Operating profit (EBIT) divided by net revenue. A measure that demonstrates the profitability for the operations. IFRS Operating profit (EBIT) Operating income less operating costs before net financial income and taxes. A measure that demonstrates the operational profits. IFRS
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Rugvista Group AB (publ) • Interim report January - September, 2026 23 Rugvista Group AB ( publ ) Glossary Acronym Explanation DACH The markets Germany, Austria, and Switzerland. Nordics The Nordic markets including Sweden, Denmark, Norway, Finland and Iceland. Rest of World All other markets that the Group serves which are not included in either the DACH or Nordic regions. pp Percentage point(s). LTM Last Twelve Months
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Rugvista Group AB (publ) • Interim report January - September, 2026 24 Rugvista Group AB ( publ ) Reconciliation of Alternative Performance Measures (APMs) SEK thousand Q3 2026 Q3 2025 2026 2025 FY 2025 Total operating income (A) 195,003 166,779 581,399 514,886 785,516 Goods for resale (B) -62,468 -61,110 -194,671 -189,070 -289,200 Gross profit (A) + (B) 132,535 105,669 386,728 325,816 496,316 Net revenue (C) 194,565 166,576 580,445 514,050 784,390 Gross margin, % ((A) + (B)) / (C) 68.1% 63.4% 66.6% 63.4% 63.3% Inventory (A) 166,019 147,641 166,019 147,641 144,446 Net revenue, last twelve months (LTM) (B) 850,785 759,926 850,785 759,926 784,390 Inventory as % of LTM net revenue (A) / (B) 19.5% 19.4% 19.5% 19.4% 18.4% Cash and cash equivalents (A) 166,769 180,488 166,769 180,488 241,918 Interest bearing liabilities (current and non-current) (B) - - - - - Interest bearing lease liabilities (current and non-current) (C) -108,002 -132,512 -108,002 -132,512 -129,653 Net cash / (net debt) (A) + (B) + (C) 58,767 47,976 58,767 47,976 112,265 Net cash / (net debt) adjusted for leasing debt (A) + (B) 166,769 180,488 166,769 180,488 241,918 Net revenue (A) 194,565 166,576 580,445 514,050 784,390 Marketing cost (B) -56,015 -49,883 -174,943 -150,911 -238,259 Marketing costs as a share of net revenue, % - (B) / (A) 28.8% 29.9% 30.1% 29.4% 30.4% Last year's net revenue (A) 166,576 144,759 514,050 448,971 694,847 Net revenue (B) 194,565 166,576 580,445 514,050 784,390 FX impact on this year's net revenue (C) 801 -4,863 -8,248 -12,627 -24,047 Net revenue, excluding FX impact (B)-(C)=(D) 193,764 171,439 588,693 526,678 808,437 Organic net revenue growth % (D)/(A)-1 16.3% 18.4% 14.5% 17.3% 16.3% Profit for the period (A) 26,738 8,470 60,706 36,138 62,496 Total operating income (B) 195,003 166,779 581,399 514,886 785,516 Profit margin for the period % (A) / (B) 13.7% 5.1% 10.4% 7.0% 8.0% Operating profit (EBIT) (A) 34,566 11,939 79,017 46,264 78,508 Net revenue (B) 194,565 166,576 580,445 514,050 784,390 Operating margin % (A) / (B) 17.8% 7.2% 13.6% 9.0% 10.0%
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Rugvista Group AB (publ) • Interim report January - September, 2026 25 Rugvista Group AB ( publ ) Information by quarter for selected expenses SEK thousand if not stated otherwise Jan - Mar 2023 April - June 2023 Jul - Sep 2023 Oct - Dec 2023 Expense item SEK K %1 SEK K %1 SEK K %1 SEK K %1 Net revenue 180,262 100.0% 129,063 100.0% 159,593 100.0% 233,284 100.0% Product expenses -41,557 -23.1% -29,588 -22.9% -38,414 -24.1% -59,633 -25.6% Shipping and other selling expenses -26,289 -14.6% -17,617 -13.7% -21,623 -13.5% -34,427 -14.8% Marketing costs -57,011 -31.6% -40,242 -31.2% -51,301 -32.1% -72,135 -30.9% Jan - Mar 2024 April - June 2024 July - Sep 2024 Oct - Dec 2024 Expense item SEK K %1 SEK K %1 SEK K %1 SEK K %1 Net revenue 175,855 100.0% 128,357 100.0% 144,759 100.0% 245,875 100.0% Product expenses -42,542 -24.2% -29,836 -23.2% -34,565 -23.9% -60,634 -24.7% Shipping and other selling expenses -25,306 -14.4% -18,164 -14.2% -20,146 -13.9% -32,888 -13.4% Marketing costs -53,641 -30.5% -38,255 -29.8% -43,576 -30.1% -80,806 -32.9% Jan - Mar 2025 April – June 2025 July – Sep 2025 Oct – Dec 2025 Expense item SEK K %1 SEK K %1 SEK K %1 SEK K %1 Net revenue 196,999 100.0% 150,475 100.0% 166,576 100.0% 270,340 100.0% Product expenses -47,373 -24.0% -37,088 -24.6% -38,153 -22.9% -62,748 -23.2% Shipping and other selling expenses -23,954 -12.2% -19,545 -13.0% -22,957 -13.8% -37,383 -13.8% Marketing costs -57,133 -29.0% -43,895 -29.2% -49,883 -29.9% -87,348 -32.3% Jan - Mar 2026 April - June 2026 July - September 2026 Expense item SEK K %1 SEK K %1 SEK K %1 Net revenue 211,951 100.00% 173,930 100.0% 194,565 100.0% Product expenses -45,003 -21.2% -36,211 -20.8% -40,130 -20.6% Shipping and other selling expenses -29,654 -14.0% -21,335 -12.3% -22,337 -11.5% Marketing costs -68,509 -32.3% -50,419 -29.0% -56,015 -28.8% 1) As a percent of net revenue Numbers in the table above exclude divested operations
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