Good afternoon, everybody, and welcome to this presentation from Sound Dimension. I am Kristoffer Lippert. I am the Financial Advisor for Sound Dimension, together with me here I have Rickard, who will shortly be running you guys through a brief update from the company. The presentation and the following Q&A will be done in English to make sure that any non-Swedish investors are also able to listen in to the recording and get the update from the business. I can say that we are about 150 people on this call, it's nice to see so many people supporting the company. With that, I'll hand it over to you, Rickard, you can run everybody through your update, we can do a Q&A session afterwards. Anybody listening in, you are more than welcome to write questions in the chat as we go through, we will open up for questions after the presentation from Rickard. Thanks, Kristoffer. I'll start to go through this. First of all, I should say I'm Rickard Riblom. I'm the CEO of the company. It was a bit sudden that we had this partnership announced. We've been negotiating with them for quite a while, discussing with tech and other parts, we weren't ready, they suddenly, by mistake, published this in an evening on their website. We crash negotiated. It was daytime for them, that was good for them. That was fun. I must say rather stressful, it turned out to be good. Now it's public, we've gotten some good feedback from that also. I'll start to go through with who are TVU, about how this agreement is set up. I'll actually do a hypothetical business case, try to explain what we have here and why it's actually, how should I say, a very nice thing for us. Since we're many now, if you have questions, please write them, as Kristoffer said, because then we'll have the Q&A. We'll cut this off by 4:00 P.M. Swedish time. That's 55 minutes from now, if we stay that long. Sharing what we have done. Now I think you should be able to see. Could I, Kristoffer- Yes could you confirm? Everything looks great. Thank you. First about TVU. TVU Networks, they were founded in 2005, they are from California in the States. Now they are global, they are venture- capital- owned. They don't have an official valuation, but they're a nice company to be a part of. Very simplified, what they do is that any video format you send into their system, it gives any video format out, this is very global, very scalable. This is now very simplified in what they do, I wanted to show this because it's an amazing company that has taken so that if a broadcaster wants to record a sports event, it could be anything, they're mostly focused on live television or live events. Before, a long time ago, they needed to send a crew there, give them a lot of cameras, record, then set up all the physical hardware, then we could see it on, let's say, TV4 in Sweden. Nowadays, they are one of the few that actually have done this into a system. Well, a service that you sign up for, then you have them for that event, or you have them for the full- year, most of the customers do. Then you don't need to buy all the equipment. You don't need to buy anything. This means that they have a solution where we fit very fine because we don't need any hardware for our solution either. That's roughly how we found each other, that they have grown a lot by having this very small, simple thing that you could give them a video input, it distributes globally to a lot of people. If you look at them, this is from their website. They have been around for about 20 years, as I said. They have about 4,000 customers. Customers for them, they call them media organizations. They could be a company like Aftonbladet in Sweden. I'm not saying they have Aftonbladet as customer now, but just to give you an example. It does not need to be Netflix, for example. They do have very big brand names as well. The brand names on the bottom are in white. They're also from their website, you can see a lot more brand names, you will recognize many of them. Very many of them, actually. That's really positive. They have a reach of billions of viewers. When I say billions, that means [Non-English content] in Swedish, just to make sure I'm correct. It's hard to say how many viewers in persons there are, because maybe you could use one network, let's say FOX, watch them, then you're also watching them via France TV. Then you might be two viewers, but you're actually counted twice then. They have billions of viewers, nobody would really know how many those are. They're more than a billion, easy. For us, this is really good news because we've met somebody that can scale what we have really quick. This is, for us, a really good opportunity, I should say. The partnership we have with them is that we have Wi-Fi. That's our technology. This means that we take a stream we deliver it to the speakers, which could be mobile phones, which normally are mobile phones, in parallel to the TV, which could be a TV on the wall or a computer or an iPad or something, which is a screen. There are a few ways we can do this, I should say, because technically you can route sound and video in a few ways. The tough part with TVU is that they have had as a requirement that we should manage live streams. Live, let's say, world championships in football, Swedish football, soccer, is tougher to distribute because you can't delay it too much, because then, well, the viewers will not be happy. It's a bit tougher, that worked fine from our side as well. Coming from there now, we've worked with them quite a while to solve this technically, I have personally tested it, and it turns out good. We have this solution, which we've integrated into their service, so it runs on their service system. That means that we can use our small software. It's only code. We could use the delivery that TVU MediaMesh makes available, and we could combine them. Suddenly we could sell this together with TVU to all their customers, which are the 4,000 potential customers, I should say. The core product we have is what we call the Watch Together. It's the Wi-Fi bit. You have one screen and you have multiple phones. You have Wi-Fi that synchronizes the sound from the mobile phones to the TV. It creates not just a shared sound, but actually creates more value, which is much more for the broadcasters. This is where we really got to like each other, because value is something you can charge for. Again, we have different solutions. Some of you have tested our demos, and I think actually many of our shareholders have tested us. They have tested us. It seems to be doing well. We get really positive feedback on it. Of course, TVU has tested us more on different solutions. The commercial agreement is based on revenue share. Revenue share means that we or they sell, and we scale together. That means the more customers they get or we get, the more money they get. It's a fair, I should say. It's good for us, very good for us, I should say. It means that we and they can sell. The difference between us is they're a good, big company. They have a global sales force already. That means they have 4,000 customers as well already being customers. This is an add-on. Up-selling is much easier than cold calling. This is why I think this is a shift from us in time, actually. Their global reach, I've mentioned it sometime. I think I'm not allowed to speak about their customers one- by- one, but all of their customers, or many of their customers are on their website, so they're easy to find. There are small ones and big ones. Actually, I should say, many of their customers, you get the best effect if you use TVU when you're a big one, because then you can scale and use their smart system for scaling. That's good for us. We've actually already spoken to some of their existing customers before we met TVU, so that was a good start for us. I should say, we're actually speaking three use cases. I should say, whenever a customer says they are interested in something and can pay, I am the first guy to say, okay, then we sell. Selling for us is the most important thing. They're signing agreements. The products we have that we go to discuss with them, number one is the Scene Commerce in the middle, which is how we distribute sound, and then we could add advertising on top of that. What we do here is that we distribute sound. They already have partnership with ad networks, so they come on top. Since they already are there, it's very easy to connect to them. I should say when it comes to, let's get back to the World Cup soccer games. For example, advertising is a bit of a problem, or I should say, technically a problem because you want to add as many ads as possible. If you start showing an advertisement and then when you show the ad, there is a goal being scored, you lose the viewer. From their perspective, it's tricky. From our perspective, it's actually much easier because we just show the ad when they tell us. That's good for us. We have the accessibility. That's actually a use case, which we have found out people are asking for. If you sit to the left here, you can see a couple sitting in front of a television. The man has a hearing aid behind his ear, then we can take the sound and send it to his hearing aid in parallel as his wife, the girl or the woman beside him on the sofa, hears normal sound. The hearing aid nowadays, they filter and make the sound sound, so you strengthen the frequencies which is needed to hear better. This actually means that we have elderly people that suddenly get good hearing. Why are we selling this? The reason is because customers are asking, because there are legal requirements that you fulfill here. That's a very good door opener to say that we make you fulfill what you need to fulfill. Then we have another product we've added because we've been asked for it, can we do it? That's the solo audio, which is, let's say you're sitting in a sports bar. You want the sound from one match, the other one wants it from another. We can sell that as well. They come and send from each. What I want to stress here is from a technology perspective, we do the same. Scene Commerce is what we do the most. That's what we push. The other ones come because our technology supports them, and that's based on that we have patterns on good software. It's good for us. Now I'm going to do a hypothetical business case. We've run this as if a customer having the World Cup would use our solution. I'm going to stress we have discussed with many customers, but this is a very hypothetical business case. That means we don't have anything in here that is signed or anything ongoing, or at least we don't have anything signed. I want to go through why this is such a good opportunity, not just for the sound. This is a standard case. You can see this is people sitting in front of a television where they watch sports. As you can see, in their phones, sound is now also coming, which means it gets more fun, I should say. This is another scenario, the same scenario, but just more people. This is an outdoor restaurant, and they show FIFA. Then you could distribute the sound through the TV, but then the more people that joins, the more the sound is. This actually makes it much more fun to watch football, I should say. If you look at these now too, you could ask the question, how many new users and how many more screens did you get when you had this? Users are equivalent to money for the broadcasters, and screens are equivalent to money, as in ad inventory. I'm going to go through this. If you take the global context of AVOD. AVOD is advertising video on demand. You could say that it's enormous. I think the World Cup was $3 billion, or actually more. Sorry, $3.8 billion it was. For FOX Sports alone, they bought this for $485 million. That's more than SEK 4 billion. It's a lot of money. If, now hypothetical, if FOX Sports would be activating Watch Together, that means that they would get more users and more connected screens, which means ad impressions. This is what we're going to look at. Let's say we have an assumption to the left. Let's say we get 10% of the users, they are two people in front of the screen. 5% of the users are three people, and they use their phones. 0.5% of the users have four extra screens. That means we don't have anybody in a big restaurant or anything that's bigger, and it also means that about 85% or 84.5% of the users stay normal as they keep being. In this case, we would end up having 37% more interactive screens. 37%. Since FOX, when they spend $485 million on buying the content, which is World Cup, they need to make those money back. This is mostly done by subscriptions and by ads, and it's actually mostly done by ads. When they have this, their ad income can reach 37% more digital screens. That means, actually, you can charge more when you have interactive screens because you have them on an individual per user basis in the hand. Actually, you could say that you can charge actually more per interactive screen. That's the ad inventory. That means they can probably increase their ad income by, in this case, 83% for the same content. That means that what they bought for $485 million, they need to make those money back. Let's say they have costs also, let's say they get income 20% more, is roughly $700 million, but they could increase their income here by 83%. That's a lot of money. That's one of the reasons why people want to talk to us. Theoretically, we can do more than this. It's an enormous amount of money that we can bring in by using our small sound technology. I'm going to stop there. Remember, the business case I showed was one, it was only for how we do ad inventory. Of course, we can do charge for the technology, we can charge for new users, we can charge for many things. There is a revenue for everyone there is a good reason why we want to meet with broadcasters, or I should say, streaming-wise, the media organizations. There is a good reason for why they want to talk to us. We're really happy for the TVU people that can strengthen this case with us, I think it's going to be a very good partnership, we've already had responses from it since we published it, although it got a bit hasty in the middle of the night, I should say. I have gotten five questions that I think I should start by answering, because that's easier for me, and then I think we should let anybody else's question in. We have about half an hour, so I think we could finish some questions. Kristoffer, should I start with answering these five questions or should I? Yes, let's start with these, and then I'll take some of the ones from the chat. Please, anybody, feel free to write your questions in the chat room here, and then we'll try to pick them all up. Super. Okay. The first question is that this shareholder assumed that this agreement gives us a strong position when discussing with other customers, and is that something you already noticed? I could say yes, it for sure gives us a stronger position because we have an official check mark that it works. Technically, I should say. That stamp that somebody is willing to give us is the okay stamp in the forehead, if I put it that way. It's really interesting. We've already gotten feedback. Customers who've seen it and sent feedback to us regarding it, that they want to talk. The second question is this agreement with TVU an important technical evaluation, and could I elaborate that? I really could. Yes, of course it is. The strength there is that we always face a problem with a new technology that says, this must be dangerous. It's easier for a CTO, Chief Technical Officer, or somebody with a technical insight to say that we will delay this because it's dangerous. Now they only need to tick in the box. Of course, we need to do things, branding and implementing stuff, but that means yes, of course, it's a technical evaluation. That actually comes outside of TVU as well, but TVU is really good for us. Third question, I'm pushing forward now, if it's a technical evaluation, would it be fair to say that technical risks have been reduced? Yes, it is. I'll just stop there. It is. Fourth question is about monetization, and I will not answer that more than I did with this hypothetical ad inventory presentation. Fifth question is also about pricing models, also about advertising revenue when ads are delivered across multiple screens. That's exactly what we do. This is where it really becomes big. If I would say the quickest and easiest way for you, that's to go into Claude or Gemini or one of the AI models and say, if you could show advertising on, let's say, two more screens than just the existing screen on television, how much more money would that broadcaster get? You will get some very big numbers. I should say one thing. When you speak to bigger companies about big numbers, as in money, of course everybody starts hesitating. If you ask to be paid a lot, well, you hesitate. One of the things we have done thoroughly during the spring is that we've filed patents. We have a good patent coverage, I should say. This is important for us, it's actually so that patents, nobody knows how strong they are until they're disputed in court. Having many patents filed and approved also, but also during in the pending status, so that nobody knows what you have patented, but you claim that you have patents, is really strong in negotiations. When it comes to the really big numbers, patents become an issue. I should say right now, we are the ones who know how to do this software-wise, so it's easier for us to have the commercial discussions when we are the only providing a solution. Okay. I actually am going to stop there with these questions. I have no idea if we've gotten some more questions. I've seen actually so quickly that some of you were on a beach somewhere and some of you were in a car. We'll see what questions we have, then we'll round up. We do have a few questions for you, Rickard. The first one is, TVU has many developing partners in addition to Sound Dimension. How will you specifically work to reach their customers with them in order to ensure that AiFi doesn't become just another small feature in their portfolio? Yes, they do. It's good for us. Actually, one of the reasons we got to know TVU is via one of their partners who are happy with the collaboration, I should say. I think the main issue here is that we need to keep having the discussions about the, how should I say? The quite large money that this could bring in. We can make their customers earn much more money. This is actually where we have the biggest potential in making sure that we stay high on their radar. It's also actually that we need to educate their sales team about what we do. One of the things we do is that we provide good sound, and that's always good. I like it personally. It gets better. The content, the game, whatever you see is better with good sound. You can also have it where you are, not just indoors in the living room, but maybe in the sports bar or maybe at home and somewhere else. The values we provide that the customer might pay for is their increased revenue, the new users, those values, and I should say empowerment as well, hearing aid, which are really important values, and that's how we stay on top of it. Thank you. Can you clarify if TVU is the global music player you communicated about in March of last year? Oh, okay. No, it's not. They were actually aware of that press release. They wanted to make sure that they were ahead of it. All right. There are other questions here, but most of them relate to sort of assumptions around revenue, which I know you're cautious about communicating on. Maybe you can put some more words to what are the next steps with TVU and when do you expect to be able to update investors on the sort of outcome of your new partnership with them? First of all, I should say that we don't give any forecast or prognosis. I would love to because, of course, we need to do the budgeting. We don't because you get stuck in a. We need to, well, rearrange your forecast with the shareholders, and we can't do that all the time. That would take forever. Also, I should say that when we speak to customers, these are now well-known brand names that many of you have already heard of. They don't want us to tell how our commercial discussions are going. So we will publish when we have gotten that we have signed agreements. Most likely, I've actually never been part of the you publish the exact deal because we're not allowed to. We will actually push as hard as possible to be as transparent as possible towards the shareholders because it's nicer the more we can tell. That makes it easier to make a decision if this is a good company or not to own shares in. Absolutely. Could you comment on which commercial milestones you would argue to be proof that your AiFi technology could become some sort of global standard? To the extent possible, when do you see that becoming reality? Well, I think one of the technical milestones are just okay with us. I should say it like this: if it works on live television, it works on non-live content, and content, if it's without video, only audio, it's for sure that goes fine as well. I think from a technical standpoint, we've checked marked the toughest milestone, if I put it that way. I should also say that in a solution with a lot of solutions, because there are a lot of solutions in how you distribute video, TVU has a scalable system which has a massive reach to a lot of customers, and that makes it easier for us to say that we are already valid. Then we could discuss if some of the customer have also another solution, of course, we can look at that as well. So I think this is technical milestone. I should say that from a commercial milestone, then I'm actually going to keep saying the patterns and the software and the things we don't tell how we solve in the software. Having a solution that only works for one operating system or for one television, that could be doable, but we need to be able to reach out to really many users. We need to, well, match a lot of cases, and that's what our software is good at. I think that is also from a balancing between technical and user. The commercial milestones, I think we don't have yet published any real good commercial, I should say. I think it's very likely it will be more commercial discussions coming. I should say I'm one of the shareholders in this company, I'm going to keep my shares. That's how I can phrase that. That's I need to put it now to be very clear about listing and shares. This is my personal opinion. I like my shares, I will keep them. All right. How is the rollout with TVU planned? Are there pilot customers first, or do you go straight to every potential user, basically? When would you expect the first AiFi customers to go live? I cannot comment about the time plan because I'm not allowed to, or the timing. How the roadmap is set up, we will, together with our sales team, go with them and actually go on easiest first, if I put it that way, because they have 4,000 customers, and most of them will be, how should I say, tougher for us for some reasons. They might not even fit this. I think personally, for example, Formula 1 racing and good sound doesn't match. I said this to a customer, and they instantly said, no, you're wrong. Now I actually saw on this chat that it popped up something about Formula 1. I think if you like content, you want good sound. That's kind of what I understand. We have 4,000 customers, and they have a global sales team, of course, there are easier fruits to pick than most of them. They will also have standards of this is how you, if you want this solution, you could look at a web seminar and look at it so that they might not even need to speak to all their customers. That's roughly what I can say. What this means in time and in scale and how many customers and when, I really don't want to comment on. My general feeling is that this is everything takes more time than you think. That's the first one. You have the second one, income always takes more time than you think. That's why it's actually, should I say, good to have a solid war chest that we have right now. I should say that now this looks really nice. Whatever longer time it means, I can't even comment because things move fast now. All right. There was a note about Formula 1. The request was that you partner with them so there was ability to use AiFi for multiple screens. Do you have any ongoing discussions with other potential strategic partners at a similar level as TVU or would TVU be your primary commercial focus in the near term? I should say yes, we do have commercial discussions with potentially bigger, of course. In the streaming world, a billion customer might be a lot if you are a small Swedish company. There are companies that handle billions of users every day. I'm not going to comment on those. We have good discussions with some companies, they are really small, and they are really big and everything in between as well. Could you elaborate on the value of interacting directly with TV viewers using the AiFi technology in relation to Scene Commerce? I should say it like this, it's really hard to do. This is a new technology. What we have technically been able to show is that we can use the hypothetical business case. Let's say that we could do +83% on advertising VOD, on advertised streaming video. Theoretically, we could say that we do a +83% of the value of that pie in the market, which is billions and billions of dollars. We are going to fight for the customers. When we have a few customers, I think this will become, how should I say, a need that you expect. If you sit down somewhere, you expect to be able to connect your phone if you want. If you don't really hear, if you want better sound, connect your phone. That's how it's going to be. We have a good potential for really good business. I think also we have a good need to protect us with patents. Absolutely. Earlier you mentioned that TVU was not the company you communicated about last year. Is that company still in play? If so, is there anything to note on when you would be able to communicate more about that? No, I'm not going to comment on them. Let's leave them for now. Let's leave them for now. All right. I am running out of questions. There was one here. Hold on a sec. There was activity about your patents in May. Could you give a bit more color on that update? Is there any customers that are related to the patent approval? We have a constant, I should say. We have filed patents and we have approved patents. Now I really need to make sure my tongue is correct, because I'm not allowed to say everything that we haven't press released. We have a good patent work. I could turn this around and say that, yes, we have filed and we have approved stuff. I don't want to say if we've already, when and how, because then I can always say it's been in the past. It is fun, I should say. I'm going to give credit to our developers instead, because we do things that nobody's ever done. It's a fun place to be in, which means that we do things. Well, I get to test stuff which is never tested, and of course, I have some challenging technical discussions, which I really like. I don't want to comment on the patents in detail, because I'm not really sure what we have press released here, and I want to make sure it's correct. Sorry. No worries. There's a question about the use case of friends sitting together in front of the TV. Could you elaborate on how the value of AiFi comes to life there? Again, let's say the Formula 1 case, because this is what I discussed with Guy. Let's say you are at home, watching Formula 1, and normally when you have such an event, you need to sign up for something. Somebody has paid, let's say, SEK 300 to be able to watch Formula 1 for a month. Maybe they've paid double, though, but let's say SEK 300. When you sit, let's say you sit outdoors. Let's do it this way. You sit there with your iPad or TV or whatever you have, where you are, and you have sound. You get much better sound. Like if you had connected a lot of speakers if you connect your mobile phone to it. On the television, where it says, it could say, for example, the name McLaren or whoever is driving, and it says some statistics about him. It pops up some online graphics. It could say, this is the score. This is something else. Or it actually pops up advertising as well. Here, you could actually pop up, do you want better sound? Connect here, or scan this QR code. Then you just scan it. Then it, of course, remembers this, so you don't need to scan that too much again. Then you get connected with the sound from your mobile phone as well. This happens to your friends. We have two options here. Number one is, or I should say they're not options. We'll probably do them in parallel. Number one is when you have the sound, there's a picture of a speaker normally so that you tell the users this is what's happening. The speaker is vibrating, so you can see the sound is coming. Below there it says, sign up here, because that user is your absolutely best target group. You have sign up here. If you press there, you can go to the, let's say Viaplay or whoever is having Formula 1 and press sign up, and you could sign up. You could also, if you are the broadcaster, say that you can have this service this night, but if you want it next night, you need to sign up. Sign up doesn't mean pay. It depends on the broadcaster. It means that you sign up because you are the perfect target group for advertising now, because they know you're interested in Formula 1. Let's say the race finishes and it's time for commercials. On the TV up comes, let's say, Dressmann or somebody. Beautiful men walking around with new clothing. In your phone, at the same time, it pops up, do you want to buy? It gives an enormously much better reach. Not just more screens, but actually it's clickable. It's in your hand. You could use this for many things, but that value is. The advertising value for the one who bought Formula 1 suddenly is multiplied by the number of screens they get. That's a multiplication of revenue. It's much more than plus 1% or 3%. It's an enormous good use case. This broadcaster suddenly got pushed user into their user acquisition channels, they also got more ad revenue by getting the user a better service. It's a quite smart thing, that means suddenly our potential partners to speak to are also the bigger advertising companies, which they are global and bigger. Google Ads and Meta, but there are many ones as well. It suddenly opens up a new world for us and an enormous potential in revenue. Thank you. Could you say anything about what type of customers have shown the strongest interest so far, and if you've gotten any feedback from them? Yeah. There we have gotten some good feedback. Actually, good feedback on use cases, which is exactly what I discussed. What is Formula 1, and why would this be used? Also about technical ways forward. Those are good discussions, I should say. I'm not going to dig into what customers we've been speaking to, but the feedback we've gotten is that speaking about multiplying ad revenue is so amazingly good. They want to see it before they believe it, if I put it that way. I can understand that because if your company can suddenly go to your boss and say, hey, I can double our income, that's potentially good. Well, you get more Christmas bonus. That's good. Together with TVU, when they said, well, test it, it actually has good potential. I'm not going to give any more than that on specific customers. Presumably, you would be communicating to the market as soon as you start to see a customer interaction. Do you have any notes on a timeline or when you see anything translating? No. I would love to say, but then we would be just delayed or the opposite. No, I'm not going to give another timeline. I hope it's going to be soon, but I'm not going to give any timeline. Good. Can you then comment on how you, as a company, will manage your cash flow up until you see any sort of significant commercial developments? Yes. Right now, since we did this emission directed issue about one month ago, we have cash right now, so we can stay. Yes, there is a potential, theoretically, that we'll need money. In that case, I'm quite sure if we sign some of the agreements we could potentially do here, I think that would be a very happy story for us as shareholders. I think we have good money right now that we can run this in the future. Does getting more screen or ads still rely on people connecting their phones for the sound, or in other words, is there a sort of interconnected element to using AiFi and benefiting on the ad and commercial side of things? I'm not sure I understand. Do you mean does running AiFi with sound, how are the ads connected? I'm not sure I understand. Sorry. Yeah, exactly. Does connecting to AiFi also translate into the ad revenue business for you and TVU in this case? Does the end user need to have AiFi in order for the commercial element to kick in? Yeah. Well, I could say from a technical standpoint, we actually send between all the mobile phones and the TV, we send much more than sound. We have a data layer where we can communicate data about what's going on. That could be, for example, send an advertising. It could also be the title or the score of a game or something. We have a data layer, and that's what we use when we distribute different other stuff than actually the sound. I keep presenting this as an easy, but I should give credit to our technical people, because actually, if you look at it gets a bit complicated, and that's why it's nice to have it already there. Is TVU already presenting Sound Dimension's technology to its customers? Is there still some time until that starts with an integration phase or something? Yeah. I'm actually not fully sure. The reason I'm not fully sure, I know we've been speaking, we as a company, Sound Dimension, has been to some of their customers. The reason I'm not sure is because, of course, they've been speaking to some to see how much interest it is in this. This actually wasn't supposed to be presented right now. It came up by mistake from there, because somebody published that we had this partnership on their website. I think it was Thursday evening, I got a shareholder emailing me saying, is this something you know about or can comment about? We actually managed to negotiate the final agreement. Even if they have spoken to some customers, they most likely have not told a lot of them because this is quite recent. We've said that we prefer that, of course, they can speak to some of them, but we want them to give a good presentation, not just say, this is the sound. We want them to give what we bring as value, not just we bring sound. I want to be cautious of time here as we're approaching 4:00 P.M., but a few more questions are coming in. There's a note here saying, I view this as a paradigm shift in TV advertising, moving from impressions to real measurable action, something the industry has struggled to achieve. Could you elaborate on how you view this? I would say I do it exactly the same. There's been such a long time where you watch a movie or you watch something on your TV and a commercial comes on. Even if you like what's shown on the commercial, it's so far away that you're going to pick up your phone and then browse it, and then find whatever they make an ad for and then click on it. Making linear television, which is streaming nowadays, clickable is enormous. I actually agree, it is a paradigm shift. I think it's going to change the industry. I really think it does. From the user perspective, I think it's about the phone always supporting you in what you do. If you want better sound, you've got it. That's it. You don't need to think about anything else. If you're a bunch of people and want better sound, you've got it. That's it. This could be then turned into a lot more money for the advertising, I think that's a good paradigm shift. I really think so. It's fun to be in this business right now. We're coming up on the hour here, maybe a final sort of ending note. A question was, if you had to describe Sound Dimension with one word, or I should say maybe a few words you could use, how would you describe it? I'd say it's up to the customer. We give them what they want. Personally, I really like a better sound. Better sound available anywhere, maybe. As we say in the company, it's about together. If you're more people, you have a better time together. I'll say pass on that. I think we should end there. We've been through a lot of good questions here. If you're listening in and you have more questions, you are, of course, always welcome to reach out to the company. Their contact is on their website. As mentioned at the beginning, this recording will also be made available on their website as soon as it's ready. For now, thank you to everybody who's listened in, and thank you to you, Rickard, for taking the time to give an update to the market here. Thank you. Thank you very much. All right. Have a great day, everybody.