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Capital Markets Day 2025 Agenda 14.00 -14.20 14:20 -14.40 Coffee break 14.40 -15.00 15.15 -15.35 15.35 -15.55 15.55 - 16.30 Opening Remarks Opening remarks Bodil Eriksson Torp, CEO The Streaming segment Claus Wamsler-Nielsen, CCO The Publishing segment Helena Gustafsson, CCPO Product Experience Johan Ståhle, CPTO Marketing Oleh Nesterenko, CMO Closing remarks Followed by Q&A Bodil Eriksson Torp, CEO Jonas Olson, Head of Finance
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Leading the future of storytelling We move the world through XXXXXXX.stories. Storytel Group Capital Markets Day 2025
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Today
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Storytel Group Capital Markets Day 2025 A 20th anniversary built on 200 years of history
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2005 2011 A 20th anniversary built on 200 years of history Jonas Tellander and Jon Hauksson founded Storytel Nasdaq Stockholm First North Defining moments First Storytel- produced audiobook is launched Surpassed 2 billion SEK in streaming revenues in the Nordics 20 years anniversary and surpassing 2.5 million paying subscribers 2018 Norstedts Publishing Group and Mofibo DK Lind & Co SWE Audiobooks.com US Gummerus FIN Peopleʼs Press DK Bokfabriken SWE 2016 2019 2021 2017 2023 2025
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The marriage between Publishing and Streaming Streaming ● Access to 2.5 M international audiobooks and e-book users ● Insight’s and data on audience preferences and behaviors ● Marketing exposure and boosted consumption on backlist titles ● 200 years of publishing excellence ● A blend of traditional and innovative formats ● Strong legacy in print and digital distribution Publishing High-quality content line-up Enhanced value for authors Storytel Group Capital Markets Day 2025
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Strong foundation in both Streaming & Publishing Streaming and publishing share of revenue. Bars 8 quarters Could we also do this with LTM value from Q2 2023 Storytel Group Capital Markets Day 2025 MSEK Source: Storytel Financial Reporting Adj EBITDA Margin >10 p.p.
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Extensive local catalogues for every taste Storytel Group Capital Markets Day 2025
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Storytel Group Capital Markets Day 2025 Exciting stories ahead
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Sweden Denmark Norway Iceland Finland Poland Bulgaria Netherlands Turkey USA Global footprint with 10 core markets … and expanding Storytel Group Capital Markets Day 2025
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The ultimate destination for current and future Booklovers Storytel Group Capital Markets Day 2025
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More engaged and loyal customers than ever … 2.5M paying subscribers Source: Storytel internal data 70% of our subscribers use Storytel every week 800M hours consumed in 2024 Storytel Group Capital Markets Day 2025 50M books sold in 2024
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ADD graphs: Subscriber base development and streaming revenue (10 years) Storytel Group Capital Markets Day 2025 kSubs MSEK Source: Storytel Financial Reporting … creates recurring group revenues
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ESG – With passion for People and Planet Storytel Group Capital Markets Day 2025 Storytel in our Society Commitments
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~5 years average employment ~60% women ~40% outside of Sweden 40+ nationalities Bringing stories to life: Our great team Storytel Group Capital Markets Day 2025
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Strong Local Presence Strong Brands Our competitive edge Our Ecosystem Storytel Group Capital Markets Day 2025 User Experience Highly Skilled Team
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Positive market outlook Global Book Publishing Market $123Bn $144Bn ~4% CAGR Source: Grand View Research Global audiobook market Source: GlobeNewswire Storytel Group Capital Markets Day 2025 $7Bn $13Bn ~16% CAGR 2024 2028 2024 2028
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New financial targets 2028 * Organic and M&A growth, in 2024-2028 Storytel Group Capital Markets Day 2025 EBITDA margin Net debt/ EBITDA > 10% Total Revenue CAGR CER < 1.5x > 20%
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Purpose Enrich more lives with stories Play to win as a team Reinvent how we work, amplified by AI Strategic framework to drive profitable growth Create a culture of collaboration and entrepreneurship Strategic Pillars Leading the future of storytelling, we move the world through stories Accelerator Enablers Gain market shares through selective M&As Turn our data and capabilities into strategic advantage Be the premier destination for customers and authors Storytel Group Capital Markets Day 2025 Drive revenue growth through locally relevant print, ebooks and audiobooks offering Drive profitability through operational excellence
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Key takeaways Storytel Group Capital Markets Day 2025Storytel Group Capital Markets Day 2025 A deeply loyal and highly engaged customer base of Booklovers Pioneer with a proven business model Ecosystem for long term profitable growth Extensive and relevant local catalogues
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Joining me today Storytel Group Capital Markets Day 2025 Helena Gustafsson Chief Content & Publishing Officer Joined 2013 Claus Wamsler-Nielsen Chief Commercial Officer & Head of Streaming Joined 2018
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Oleh Nesterenko Chief Marketing Officer Joined 2023 Joining me today Storytel Group Capital Markets Day 2025 Johan Ståhle Chief Product & Technology Officer Joined 2021 Jonas Olson Head of Finance Joined 2023
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Claus Wamsler-Nielsen Chief Commercial Officer and Head of Streaming The Streaming markets
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Local teams with deep local knowledge Storytel Group Capital Markets Day 2025
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We are now where we wanted to be Storytel Group Capital Markets Day 2025
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Strong overall streaming revenue growth 2022 2023 2024 Storytel Group Capital Markets Day 2025 MSEK Source: Storytel Financial Reporting CAGR 11%
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Now streaming to 2.5 million subscribers Source: Storytel Financial Reporting Q1 ‘22 Q2 ‘22 Q3 ‘22 Q4 ‘22 Q1 ‘23 Q2 ‘23 Q3 ‘23 Q4 ‘23 Q1 ‘24 Q2 ‘24 Q3 ‘24 Q4 ‘24 Q1 ‘25 1.750 000 2.000 000 2.250 000 2.500 000 Storytel Group Capital Markets Day 2025 ● Streamlined footprint and expansion investments ● Monetization focus ● Exit Russia ● Revamped Go-to-market ● Increased marketing efficiency ● Fuelled high potential markets
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7 2025 2022 Profitable Markets Storytel Group Capital Markets Day 2025 Profitable Markets 23 Markets turning profitable
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Churn is all time low Storytel Group Capital Markets Day 2025 Index Source: Storytel Internal Data (1) 6%
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Lower churn rate on High Value Segments Storytel Group Capital Markets Day 2025 Index Source: Storytel Internal Data (1) 3%
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Strong Engagement +40%+1.158k Of all subscribers listen to >10 hours per month Storytel Group Capital Markets Day 2025 Our daily active user rate is 40% of our paybase. Source: Storytel internal data 1 and 2
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Strong monetization of service Q1 ‘22 Q2 ‘22 Q3 ‘22 Q4 ‘22 Q1 ‘23 Q2 ‘23 Q3 ‘23 Q4 ‘23 Q1 ‘24 Q2 ‘24 Q3 ‘24 Q4 ‘24 140 130 120 110 100 Storytel Group Capital Markets Day 2025 +5%ARPU - All markets Q1 ‘25 Source: Storytel Financial Reporting Growth markets Q1 ‘24 – Q1 ‘25
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A highly efficient operating model Matrix organisation Data driven marketing efficiency Healthy Margins Storytel Group Capital Markets Day 2025
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Revenue per employee (MSEK)Operating model Local teams Matrix organisation provides efficiency Central teams Storytel Group Capital Markets Day 2025 Deep local knowledge and network Expert knowledge and efficiency +70% 2022 2024
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Data driven marketing efficiency that brings high value Marketing % of Streaming revenue 37% improvement # of Paid Intake 2022 Q1 2025 Q1 2022 2023 2024 2025 Q1 -2% 5% 13% Storytel Group Capital Markets Day 2025 All markets except US Source: Storytel Internal Data
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Healthy Margins 3.5 p.p. ● Profitable promotion strategy ● Optimized product tier mix ● Lower payment processing fees ● Increased content margins Q4 2024 Q1 2022 Gross Margin % Storytel Group Capital Markets Day 2025
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… and as a result of this we are highly resilient and competitive Storytel Group Capital Markets Day 2025
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Market leader in 7 out of 10 core markets Storytel Group Capital Markets Day 2025 Market position Market size No. 1
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High competition across footprint Storytel Group Capital Markets Day 2025
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Strong momentum – despite increased competition Subscriber base is growing SAC is decreasing Intake is increasing All time low churn Strong monetization Storytel Group Capital Markets Day 2025
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The road ahead
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Storytel Group Capital Markets Day 2025 Profitable growth ~10% CAGR
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15-20% The Streaming markets going forward USA Netherlands, Turkey, Poland, Bulgaria Nordics Defend the strongholds Market Share and Penetration Strategic Focus Revenue Growth 10 Core Markets ~5% 5-10% RoW Scale selectively 3-5 Priority Markets Footprint Open new markets Profitability and Cash Flow Storytel Group Capital Markets Day 2025
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Drive category growth Defend strongholds Defining our commercial path to 2028 Grow Market Value Share Storytel Group Capital Markets Day 2025 Expand Footprint
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Expand footprint with selective expansion ● Target markets with leadership potential and low audiobook penetration. ● Expand into adjacent markets to leverage regional strength and brand synergy. ● Capitalize on low entry barriers and strong digital adoption for fast entry. ● Leverage in-house expertise from existing offices and central functions. ● Drive growth through innovation, partnerships, and M&A. +70m population Open 6-8 markets in Europe Storytel Group Capital Markets Day 2025
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Robust central martech infrastructure Efficient local go- to-market strategy Winning formula for new market entry Scalable platform with superior app experience Strong publisher proposition Storytel Group Capital Markets Day 2025
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Grow market value share ● Challenger Go-To-Market strategy ● Strong monetization with focus on high value segments ● High share of voice to build brand and preference ● Attractive and competitive catalogue ● Strong distribution with strategic partnerships Storytel Group Capital Markets Day 2025 Finnish promo_OK.mp4
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Drive category growth Increase penetration ~20% CAGR ● Develop and build category ● Establish listening behavior ● Increase investments in marketing ● Innovation and experimentation ● Attractive plans for all segments ● Audiobooks and Ebooks Approach Storytel Group Capital Markets Day 2025 2028 2024
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Defend the commercial strongholds in the Nordics ● Extend our leadership within the “audiobook lovers” segment. ● Expand addressable segments targeting future Booklovers. ● Defend and develop ARPU by product innovation ● Offer an attractive exclusive content catalogue in local language. Storytel Group Capital Markets Day 2025
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Founded in 2011 and one of the leading platforms in the U.S. Featuring 300,000 audiobooks and millions of podcasts Acquired by Storytel in 2021 Contribute to the Group’s EBITDA-margin and cash flow Increased operational cooperation within the Group and further realization of synergies Audiobooks.com Storytel Group Capital Markets Day 2025
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Strategic Growth with Strong Profitability Storytel Group Capital Markets Day 2025 ● Strengthening Market Position & Unique Value Proposition ● Elevating Customer Experience ● Maximizing Operational Efficiency & Profitability ● Leveraging Data for Smarter Decision-Making
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We are NOW where we wanted to be Resilient to new competition 4 model approach to reach ~10% CAGR ● Expand footprint ● Grow market value share ● Drive category growth ● Defend the strongholds Storytel Group Capital Markets Day 2025Storytel Group Capital Markets Day 2025 Key takeaways
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Helena Gustafsson Chief Content & Publishing Officer The Publishing segment
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Empowering Authors. Inspiring Booklovers. Our goal is to make Storytel Publishing the premier destination for authors and readers. Storytel Group Capital Markets Day 2025
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Storytel Group Capital Markets Day 2025 ● 20.000 authors ● 50 M books sold 2024 ● 29 Nobel Prize winners ● 50% of the top 10 series on Storytel
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Storytel Group Capital Markets Day 2025 Indicated Market value > 2 BSEK Storytel Publishing audiobooks A library of 70,000 audiobooks, in +40 languages
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Local Voices – Local Stories ● 85% of consumption on local authors, in local language. ● Storytel Originals consumed 9 times more than the average audiobook and… ● …chosen as the the first book 5 times more. Storytel Group Capital Markets Day 2025
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Publisher revenue and profitability growth Comparable pre-2023 data isn't available for the Publishing segment due to Storytel’s changed reporting structure announced June2024 New titles released by Storytel Publishing in 2024 ~5000
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Storytel Group Capital Markets Day 2025 The industry is evolving ● Declining print sales ● Taylor Swift shakes up the book world with self-publishing ● AI's impact on content creation and the evolving value chain is undeniable ● Increasing competition for authors and rights
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How we win! Powerful synergy between Publishing & Streaming The premier destination for authors Grow faster than the industry Fueled by AI
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We intend to grow faster than the industry 4% CAGR Source: Grand View Research 2028 Global Publishing industry 2024 ● Growing our market share by attracting key authors ● Expand footprint with M&A ● European Powerhouse ● Leverage group scalability Storytel Group Capital Markets Day 2025 $123Bn $144Bn
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● 2.5 million readers and listeners. ● Data-driven insights from 25 markets. ● Enhanced marketing exposure and boosted consumption. ● 20 years of excellence in audiobook publishing. ● A blend of traditional and innovative formats. The premier destination for authors
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AI – a key driver for success and efficiency Storytel Group Capital Markets Day 2025 Storytel Publishing
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64MediaMonks Storytel July 2024AI Book Launch Experiment to explore the potential of genAI AI is a tool, not replacing human creativity Importance of responsible and ethical use of AI Main takeaways Storytel Group Capital Markets Day 2025
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Storytel Group Capital Markets Day 2025 Innovative storytelling powered by 200 years of publishing expertise Combined Strengths Attracting Key Authors Power Growth & Gain Market Share Fueled by AI Key takeaways
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Break
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Johan Ståhle Chief Product & Technology Officer Product Experience
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Successful transformation of Product and Tech Storytel Group Capital Markets Day 2025 Team & Platform Improvements
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Rebuilt our acquisition and activation engine Storytel Group Capital Markets Day 2025 Team & Platform Improvements Strong Funnel & Acquisition Engine
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Sharpened our industry leading user experience Team & Platform Improvements Strong Funnel & Acquisition Engine Industry leading User Experience Storytel Group Capital Markets Day 2025 Team & Platform Improvements Strong Funnel & Acquisition Engine
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Year after year, our user base grows healthier and more resilient Storytel Group Capital Markets Day 2025 Number of customers consuming 10+ hours per month Share of customers consuming 10+ hours per month Source: Storytel internal data
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Storytel Group Capital Markets Day 2025 Source: Storytel internal data CMD-2025_Product_Home-immersive-trailer-01.mp4 Personalisation, curation and immersive discovery improves book completion rates
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Our customers are “Always in a Story” Share of customers reaching 10% in next story within 3 days after finishing previous Storytel Group Capital Markets Day 2025 Source: Storytel internal data
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Storytel Group Capital Markets Day 2025 Content leadership as a lasting competitive advantage Team & Platform Improvements Strong Funnel & Acquisition Engine Industry leading User Experience Team & Platform Improvements Strong Funnel & Acquisition Engine Strong content is Driving Growth
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Storytel Publishing’s content generate strong engagement among our customers Storytel Group Capital Markets Day 2025 Total consumed hours Storytel Publishing consumption +51%+32% Source: Storytel internal data
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CMD-2025_Product_Slideshow-immersive-trailers-26sec.mov A powerful platform to release and promote titles Storytel Group Capital Markets Day 2025 Share of Storytel Publishing titles on top 50 In our core markets. Source: Storytel internal data 82% Share of Storytel Publishing titles on top 50 last 90 days in Sweden
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Built to scale: Strong foundation for our 2028 ambition Storytel Group Capital Markets Day 2025 Team & Platform Improvements Strong Funnel & Acquisition Engine Team & Platform Improvements Strong Funnel & Acquisition Engine Team & Platform Improvements Strong Funnel & Acquisition Engine Industry leading User Experience Team & Platform Improvements Strong Funnel & Acquisition Engine Strong content is Driving Growth
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Expanding content and product leadership to new audiences Storytel Group Capital Markets Day 2025
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Expanding content and product leadership to new audiences Storytel Group Capital Markets Day 2025 Increased focus on non-fiction content categories requires product innovation Bringing back the big English publishers under new remuneration models Double down on ebooks
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Storytel Group Capital Markets Day 2025 A new immersive, format-agnostic experience targeting new audiences ● Spatial Dolby Atmos sound
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Storytel Group Capital Markets Day 2025 ● Spatial Dolby Atmos sound ● New in-app ebook reader A new immersive, format-agnostic experience targeting new audiences
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Storytel Group Capital Markets Day 2025 ● Spatial Dolby Atmos sound ● New in-app ebook reader ● Simultaneous listening and reading ● Reintroducing an updated e-ink reader A new immersive, format-agnostic experience targeting new audiences
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Storytel Group Capital Markets Day 2025 ● Personalization ● AI powered, topic first discovery journeys ● Storytel specific metadata ● USBN - universal standard book number Next-level content discovery, made personal with AI
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Storytel Group Capital Markets Day 2025 Flexible offering to support growth across existing and new markets CMD-2025_Product_Choose-a-plan.mp4
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Case study: Voice switcher Storytel Group Capital Markets Day 2025 ● Seamless switch the narrator voice with a simple swipe! ● Released in English, Swedish, Polish, Danish and Finnish. ● Each book has 1 original human and 4 complementing synthetic AI Narrators. Storytel Group Capital Markets Day 2025
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Case study: Voice switcher Storytel Group Capital Markets Day 2025 ● Seamless switch the narrator voice with a simple swipe! ● Released in English, Swedish, Polish, Danish and Finnish. ● Each book has 1 original human and 4 complementing synthetic AI Narrators. Storytel Group Capital Markets Day 2025
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Stronger Product & Tech foundation and proven Storytel Publishing synergies 2028 Goal: Expanding content and product leadership to new audiences ● Increased focus on non-fiction, English and ebooks ● A new immersive, format-agnostic experience ● Next level content discovery, made personal with AI ● Flexible product offering to support growth and protect ARPU Storytel Group Capital Markets Day 2025 Key takeaways
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Oleh Nesterenko Chief Marketing Officer Marketing
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Leading the future of storytelling, we move the world through stories We enrich people's lives with stories We work every day to ensure everyone can discover a story Storytel Group Capital Markets Day 2025
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Marketing experts with a joint vision Storytel Group Capital Markets Day 2025 Local teams Global team
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We achieved Profitable Growth balance Profitable Growth Growth Profits High quality subscribers Marketing efficiency Storytel Group Capital Markets Day 2025
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✓ Invest where we get the highest return ✓ Attract & retain high value subscribers ✓ Continuously enhance our marketing funnel High Quality Growth Storytel Group Capital Markets Day 2025
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Q1 2022 Q1 2025 SAC CLV = 1.8 3.1=> CLV = Customer Lifetime Value (measured as the contribution margin generated by our subscribers during their lifetime) SAC = Subscriber Acquisition Cost (blended) Source: Storytel internal data Storytel Group Capital Markets Day 2025
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-2% +5% Paybase intake Marketing as a % of streaming revenue Marketing as a share of streaming revenue improved Storytel Group Capital Markets Day 2025 Source: Storytel Internal Data, Excluding Audiobooks.com
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Retention of the recently joined subscribers improves Storytel Group Capital Markets Day 2025 Source: Storytel internal data
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Building a deeply loyal customer base 2019 2022 2024 Storytel Group Capital Markets Day 2025 Source: Storytel internal data. Customer base tenure in Nordics
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Storytel Group Capital Markets Day 2025 Customer funnel Objective Awareness Consideration Conversion Loyalty Attract Sign up for trial Convert to a paid subscription Keep engaged / Upgrade Retain Winback Marketing Team Goals Cost efficiency (SAC) Value optimization (CLV) Media & Strategic Planning Brand & Creative / Campaigns & Production Paid Digital Marketing Digital Growth Customer Lifecycle Management “Incredible Marketing Machine”
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Customer Journeys Macro Radar Market Dynamics Brand Health > > > > MMM Digital attr. Increm. exper. Sales lift Business Forums Brand Pulse/Equity Sales Performance Storytel Group Capital Markets Day 2025 Our Marketing Engine Drives ROI Q1 Q3 Q2Q4
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Storytel brand has never been stronger Storytel Group Capital Markets Day 2025 Highest awareness across all regions Source: Storytel internal data. Top of mind awareness
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And differentiated with the exclusive titles Storytel Group Capital Markets Day 2025 ~80% ~50% x5 Customer awareness about our exclusive library Aware and listened to our exclusive library Higher intake from Storytel Originals Source: Storytel internal data. 21.676 Exclusive audiobooks
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…and many other noticeable improvements in our overall marketing practice Across all core markets Digital platforms with online adv Organic traffic to the books pages +70% Wonback subs from CRM Conversion rate on the website +65% Leading brand awareness up to +12% 16 Storytel Group Capital Markets Day 2025 +52% Paid Social IntakeIntake from organic search +7% Avg lifetime improvement 2x
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Over 3 million subscribers by 2028 organically Storytel Group Capital Markets Day 2025 8% CAGR Source: Storytel Internal Data Subs
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With the control of marketing investment Marketing as a share of streaming revenue Storytel Group Capital Markets Day 2025 Source: Storytel Internal Data. Excluding Audiobooks.com Avg 14%
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Road to 3M+ subs Storytel Group Capital Markets Day 2025 Keep focusing on the high value customers in the Nordics Accelerate growth in existing core countries outside Nordics Enter more countries in Europe
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Accelerate growth in existing core countries outside Nordics Storytel Group Capital Markets Day 2025 Source: Consumer insight study 2024 validated with external sources Audiobooks Audiobooks Ebooks Ebooks
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Enter more countries in Europe with unique value proposition Storytel Group Capital Markets Day 2025 Unlimited streaming Multiple formats: audio and ebooks Locally relevant content catalog Focused on delivering the best-in-class booklover experience, built on 20 years of insights and learning
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Unified global brand, smarter automation, scalable workflows, and enhanced tools Integrating AI across all marketing disciplines Keep improving marketing efficiency Storytel Group Capital Markets Day 2025
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Customer funnel Objective Awareness Consideration Conversion Loyalty Sign up for trial Convert to a paid subscription Upgrade RetainAttract Acquisition Retention / Winback Scalable dynamic brand and promotion templates Automated always on CRM campaigns Media strategy & planning Real-time digital media buying optimization Creative development & localization workflow Automated content feeds for paid digital Continuous CRO experiments Personalized content recommendations and experience Storytel Group Capital Markets Day 2025 9 weeks to rollout in a new market Unified global brand, smarter automation, scalable workflows, and enhanced tools
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Customer funnel Objective Awareness Consideration Conversion Loyalty Sign up for trial Convert to a paid subscription Upgrade RetainAttract Acquisition Retention / Winback Storytel Group Capital Markets Day 2025 9 weeks to rollout in a new market Integrating AI across all marketing disciplines Generative AI for all stages of creative production Budget Allocation & Media Buying Hyper-Segmentation & Personalized Communication Predictive Analytics & Performance Optimization Synthetic Research & Scenario Testing Enhanced Metadata & Content Enrichment Sentiment analysis on Social Media Chatbot for Advertising and Signup Engagement Already implemented and using Working on implementation Haven't started yet
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We are already leveraging AI in many of our campaigns Storytel Group Capital Markets Day 2025 en_New-horizon_trailer-SoMe-title_9x16_loop.mp4 Lehusa_1-1-15s_loop.mp4 Light-stories_TVC_16x9_loop.mp4 Master_GCS-TVC_vid_1080p_loop.mp4 TVC_Brand+Content_16x9_loop.mp4 Yırtıcı Kuşlar Zamanı(1_1)_loop.mp4
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Profitable growth delivered 2028 Goal: 3M+ subscribers ● The ultimate destination for book lovers in the Nordics ● Keep actively growing the category in the Nordics ● Focused growth in Europe ● 9 weeks to launch new country Storytel Group Capital Markets Day 2025 Key takeaways
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Bodil Eriksson Torp CEO, Storytel Group Closing Remarks
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Summary Storytel Group Capital Markets Day 2025 ● Further localize our offering in existing markets ● Expand geographical footprint by entering 6-8 markets ● Advance product and content leadership to new audiences ● Grow and optimize our publishing segment
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Guidance 2025 Storytel Group Capital Markets Day 2025 Subscriber base Revenue Profitability Operational Capex Growth ~10% 7-10% CER Adjusted EBITDA margin 17.5% - 19% < 5% of revenue
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Financial Targets 2028 Storytel Group Capital Markets Day 2025 EBITDA margin Net debt/ EBITDA > 10% Total Revenue CAGR CER < 1.5x > 20%
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~3,800 MSEK 20282024 Current footprint New Markets Extended offering M&As Our road to deliver >10% total Revenue CAGR >5,500 MSEK Indicative Storytel Group Capital Markets Day 2025 Current markets New markets
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~16% >20% 20282024 Content Productiveness Marketing Efficiencies Scalable Platform Central Efficiencies Our road to deliver >20% EBITDA Margin Storytel Group Capital Markets Day 2025
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● Active M&A strategy within both the Streaming and Publishing segment ● Optimize our geographic footprint to ensure long- term success ● Strengthen our current offering by filling content gaps and strengthen content productiveness and/or reduce reliance on third party content ● Gain go-to-market momentum and reduce expansion risks in new potential markets ● Main focus on European markets High single digit organic growth ambition supplemented with acquisitions Storytel Group Capital Markets Day 2025 Mergers & Acquisitions
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1. Organic growth 3. New market launches 2. Acquisitions 4. Dividend policy Capital allocation Prioritization Storytel Group Capital Markets Day 2025 in current core markets through organic expansion and acquisitions Publishers and Streaming platforms in core markets Storytel Group is expected to generate significant cash flow going forward, the Board will pursue a dividend policy that ensures a flexible capital allocation and returning excess liquidity to shareholders
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Jonas Olsson Head of Finance Finance
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Financial Targets 2028 Storytel Group Capital Markets Day 2025 EBITDA margin Net debt/ EBITDA > 10% Total Revenue CAGR CER < 1.5x > 20%
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First quarter report 2025 Storytel Group Capital Markets Day 2025 LTM-development Net sales and adj. EBITDA margin
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Operational Capex slightly decreasing as % of sales going forward Financial building blocks Continued negative Net Working Capital profile Group Marketing spend (as % of sales) to decrease to ~12-13% of sales 2028 Positive development in Cash flow from operations (as % of sales) when EBITDA margins expand 3-3.5% ~12.5% ~-10% ~20% Storytel Group Capital Markets Day 2025
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Why Invest in Storytel Group? Poised for continued success in large and unmatured global market Storytel Group Capital Markets Day 2025 World-class leadership with deep industry knowledge! Strong presence in 10 core markets with continued profitable growth Large and early stage addressable markets with huge potential for sustainable growth Marriage of Streaming and Publishing creates synergies and strengthens competitive position A world-class team creates the best customer value proposition for booklovers Attractive finance profile with large portion of recurring revenues, strong unit economics, scalable business model and self-sufficient cash generation Proven business model with a world class position in audiobooks and publishing
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Q&A
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Thank you!