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VERTISEIT May 27 , 2021 PRESS RELEASE Vertiseit acquires Grassfish – becomes the European leader in Retail Digital Signage Vertiseit AB today acquires Grassfish Marketing Technologies GmbH ( " Grassfish ” ) , a leading platform company within Digital Signage , headquartered in Vienna . The company has a global offering with international customers in more than 70 markets . Together with Grassfish , Vertiseit becomes the unrivalled market - leading platform company within Retail Digital Signage in Europe with a high proportion of recurring SaaS revenues . The purchase price amounts to EUR 13.5 million , of which EUR 10.1 million consists of cash payment and EUR 3.4 million of a directed issue of new shares to Grassfish senior management , who thereby become important long - term owners in Vertiseit . Closing day today 27 May 2021 . TRANSACTION IN BRIEF ● The purchase price , which is based on an enterprise value of EUR 13.5 million , is paid partly through newly issued B - shares in Vertiseit equivalent to a value of SEK 34.0 million , and partly through a cash payment of the remaining amount , equivalent to SEK 102.9 million . The cash part is financed through a combination of cash and debt facilities ( EUR 7.6 million ) . • The newly issued shares are issued at a price per share based on the average price of the Vertiseit share ( " VERT B " ) as quoted on Nasdaq First North Growth Market during the thirty trading days preceding this announcement ( excluding today's trading ) , less 5 percent , equal to SEK 20.84 per share . • Following completion of the transaction , senior management of Grassfish Roland Grassberger , CEO , and Alexander Korte , CFO , will together hold 11.3 percent of the outstanding shares and equity in Vertiseit . As of today they will also be part of Vertiseit's group management team . • The newly issued shares are associated with a lock - up of 24 months . • Grassfish will be incorporated into Vertiseit's consolidated financial statements as of June 2021 . BACKGROUND AND RATIONALE Vertiseit is , together with the wholly owned subsidiary Dise , a Swedish retail tech company with the ambition of becoming world - leading within Digital In - store . The customers include brands such as Marks & Spencer , Peak Performance and Volvo . The company contributes to strengthening the brand experience in - store creating a seamless customer journey between digital and physical channels . Vertiseit has an ambitious growth strategy including value adding acquisitions . " Grassfish is an inspiration and a thought - leader within the industry . The companies are a perfect fit , both from a cultural as well as a strategic perspective . And most importantly , we share the vision on how Digital In - store will shape the future of retail . Combined with VERTISEIT AB | KYRKOGATAN 7 I 432 41 VARBERG | 0340-848 11 | VERTISEIT.SE