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News release n ● entertainment group NENT Group to launch Viaplay in five new markets and targets 12 million subscribers by end of 2025 ● 22 September 2021 Page 1/3 Viaplay to launch in the UK , Canada , Germany , Austria and Switzerland , and be available in total of 16 countries by end of 2023 New target of approximately 12m Viaplay subscribers by end of 2025 NENT Group now expecting 2020-2025 compound annual organic sales growth in upper end of target ranges of approximately 18-20 % for the Group and approximately 13-15 % for the Nordic operations , with new target of approximately 23-25 % compound annual organic sales growth for Viaplay in the Nordic markets Targeting Nordic EBIT margin of approximately 15 % in 2025 , with long term margin of approximately 20 % ; and positive international EBIT in 2025 , with margin of approximately 15 % in 2026 and long term margin of approximately 25 % Expansion is fully funded following February 2021 equity raise ● Online Capital Markets Day starts at 14:00 CET today Nordic Entertainment Group ( NENT Group ) , one of the world's fastest growing streaming groups , will launch its Viaplay streaming service in five new markets by the end of 2023 . Viaplay will launch in the UK in the second half of 2022 and then in Canada , Germany , Austria and Switzerland during 2023. Viaplay will then be present in a total of 16 countries , compared with the original target of 15 announced in November 2020. NENT Group has also increased its target for the total number of Viaplay subscribers by the end of 2025 from approximately 10.5 million to approximately 12 million , of which approximately 6 million are now expected to come from international markets , compared with the original target of approximately 4.5 million . Viaplay's accelerated expansion , in combination with successful recent launches in Estonia , Latvia , Lithuania and Poland , and upcoming launches in the US and the Netherlands , is now expected to contribute to Group compound annual organic sales growth in 2020-2025 in the upper end of the previously provided target range of approximately 18-20 % . Furthermore , the ongoing positive development of the Group's Nordic operations is now expected to result in compound annual organic sales growth in 2020-2025 in the upper end of the previously provided target range of approximately 13-15 % , with Viaplay growing at a compound annual rate of approximately 23-25 % in the Nordic region over the same period . The Nordic operations are expected to have a significantly higher EBIT margin of approximately 15 % in 2025 , and a long term 20 % margin potential . NENT Group's accelerated investments in new market launches , premium sports rights and original nentgroup.com