Interim report
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Q3 2026 VIAPLAY GROUP AB Q3 Highlights > Group net sales up to SEK 5,251m (4,018), operating income up to SEK 122m (25) including ACI of SEK 0m (48) and IAC2 of SEK -48m (33), net income improvement to SEK -30m (-142) with basic earnings per share of SEK -0.01 (-0.03) > Core operation net sales of SEK 5,251m (pro forma SEK 5,191m1) stable on an organic basis, and core operation EBITDA before ACI and IAC up to SEK 313m (pro forma SEK 276m1) > Group free cash flow of SEK -32m (-1,193), of which SEK 58m (-1,154) from Core operations and SEK -90m (-39) from Non-core operations > Allente Group integration on track with synergies as anticipated > Regulatory clearance received for sale of Dutch operations, with transaction expected to close in coming weeks > No change to 2026 financial targets or long-term ambitions Nine Nine Full Q3 Q3 months months year (SEKm) 2026 2025 2026 2025 2025 Net sales 5,251 4,018 16,043 12,705 17,682 Net sales, Core operations (pro forma1) 5,251 5,191 16,037 15,981 21,494 EBITDA before ACI and IAC 313 -13 871 -65 198 EBITDA before ACI and IAC, Core operations (pro forma1) 313 276 871 775 1,144 Operating income 122 25 140 151 -486 Net income for the period -30 -142 -380 -316 -1,267 Basic earnings per share (SEK) -0.01 -0.03 -0.08 -0.07 -0.28 1) Pro forma financials for 2025 are provided in order to facilitate like-for-like comparison. The pro forma results for 2025 are calculated as if Allente Group had been consolidated from 1 January 2025. Viaplay Group acquired the remaining 50% of Allente Group and assumed full ownership of Allente Group on 13 November 2025. Reported Core operation net sales amounted to SEK 4,014m for Q3 2025, and SEK 12,367m for nine months 2025. Reported Core operation EBITDA before ACI and IAC amounted to SEK -13m for Q3 2025, and SEK -54m for nine months 2025. Please see page 23 for more information regarding the pro forma financials. 2) Items affecting comparability in Q3 2026 mainly comprised restructuring and integration costs, as well as foreign exchange translation effects related to previous content provisions. Please see page 20 for more information regarding items affecting comparability. Alternative performance measures used in this report are explained and reconciled on pages 17-23.
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2 Q3 2026 VIAPLAY GROUP AB The Q3 results demonstrate that we remain on track to deliver our full year targets, and that we continue to execute our strategic transformation plan and move towards our long-term objectives of healthy operating margins, restored cash flow generation, and lower borrowing levels. The integration of Allente is proceeding as anticipated, and we are working to complete the divestment of our Dutch operations. We are also implementing a wide range of organic measures to strengthen our market positions and partnerships, reduce non-essential costs, invest in key areas and conserve cash. We are operationally focused on our core markets in the Nordics, and on further optimising our product offerings. We still have much to do to ensure that we are set up as commercially, competitively, and sustainably as possible. Sales for our Core operations were stable year-on-year on an organic basis this quarter, and again reflected some differing drivers between our business segments. We continue to expect full year 2026 sales for our core operations to be stable year-on-year on an organic basis, and for this trend line to also continue on a longer-term basis. Total subscription sales were up 1% on an organic basis and represented over 80% of Group sales. Our streaming subscription sales were up 4% on an organic basis with the Viaplay subscriber base stable year-on-year and growing compared to Q2 this year. The year-on-year growth in our B2B sales reflected our focus on ‘value over volume’ in our distribution partner agreements, while the rising D2C ARPU level again reflected positive mix effects and pricing dynamics. The breadth and depth of our highly relevant and compelling content offerings, including our high quality and year-round sports coverage, remain consistent differentiators for us. Non-streaming subscription sales include almost all of Allente’s sales, as well as the sale of our linear TV channels through third party distributors, and were down 1% on an organic basis. This lower decline than in previous quarters development reflected higher Allente sales as coverage of FIFA World Cup men’s football matches were made available to entertainment venues. We have also continued to work with Allente and our partners to introduce new packaging and pricing initiatives to offset the ongoing structural decline in the DTH and linear TV channel subscriber bases. Allente’s ARPU was up again, both year-on-year and quarter-on-quarter. Advertising sales were down 1% on an organic basis in what is the seasonally weakest period of the year and one in which coverage of FIFA men’s World Cup football was shown by rival media outlets, while our Q3 2025 audience shares were boosted by our coverage of the UEFA Women’s European football championships. The high growth in our digital advertising sales continued, with particularly strong growth in ad impressions in all countries, and almost offset the linear declines. Our ‘Other’ sales line comprises scripted content and sports sublicensing sales to partners. These sales are volatile by nature and were down 14% on an organic basis this quarter. Our Q3 content line-up combined the very best in premium sports, local storytelling and international hits. The start of the new seasons of the national and European football leagues and cup competitions have attracted large audiences, not least as we have become the first broadcaster in the world to show all 12 matches each week from the English Football League Championship. Our ‘Viaplay Premier Sunday’ show has not only delivered some of the best onsite coverage, but also attracted a big following of English Premier League fans on social media. And our Formula One coverage has also continued to drive viewing figures, with Max Verstappen returning to the podium and Kimi Antonelli looking to become the first Italian world champion since Alberto Ascari in the 1950s. The Q3 non-sports content offering included the successful launch of new titles, as well as strong new seasons of favourite formats. The premieres included ‘Temptation Island’ and ‘Tændt på Temptation Island’ in Denmark, while the new seasons of returning formats included ‘Paradise Hotel Sverige’ and ‘Svenska Fall’ in Sweden, and ‘Charterfeber’ and ‘Eventyrlig Oppussing’ in Norway. The international content slate included ‘Outlander: Blood of My Blood Season 2’ and ‘South Park’, as well as hit movies ‘Hunting Season’ and ‘Flight Risk’. Supernatural thriller ‘Obsession’ was the standout title in the Viaplay Store. Operating expenditure for our core operations was slightly up year-on-year, but less so than in previous quarters. A combination of synergies from the Allente Group integration, broader content and production savings, and positive FX effects, almost offset Allente’s investment in coverage of the FIFA World Cup men’s football matches, and the inflation embedded in our legacy and multi-year content agreements. Our core operation EBITDA before ACI and IAC was up again and included approximately SEK 75 million of positive year-on-year FX effects. There is no change to our expectation that the integration of Allente Group will yield SEK 300 to 400 million of annual full run-rate cash synergies in 2027, and some of these synergies are already being realised this year. The cash cost of the integration is also still expected to be between SEK 270 and 330 million, and is reported as an IAC. We continue to expect full year 2026 core operation EBITDA before ACI and IAC to be between SEK 1.0 and 1.4 billion, and there is no change to our longer-term ambition to achieve a double-digit EBITDA (before ACI and IAC) margin for 2028. The positive operating free cash flow from our core operations partially offset the negative changes in working capital, which included the ongoing cash drag from the discontinued non-core operations, our cash borrowing costs and low levels of capital expenditure. The year-on-year improvement continued to reflect the changes in contractual payment terms with key partners. This resulted in a largely stable net debt position compared to Q2. We continue to work with our partners to extend key content and distribution agreements on market terms, which is essential for the delivery of our transformation plan. Where this is not possible, we exit the agreements and find alternatives. The delivery of our transformation plan, including the integration of Allente Group and the divestment of our Dutch operations, will strengthen our cash flows and enable us to deleverage our balance sheet over time. Our resources will once again be solely focused on the Nordic markets, where we have the greatest advantage, opportunity and potential. Q3 was another milestone along the path towards our targets and ambitions. We still have much to do to ensure that we are as relevant and resilient as possible, and rebuild a Group that can entertain and sustain our audiences, customers, people, partners, investors and owners. Jørgen Madsen Lindemann President & CEO
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3 Q3 2026 VIAPLAY GROUP AB The description below of the performance of the Group’s core operations does not include reference to the non-core operations, the last of which was discontinued in June 2025. Please see Note 2 for information regarding the non-core operations. Pro forma Organic Nine Pro forma Q3 Q3 sales months Nine months (SEKm) 2026 20251 growth % 2026 20251 Subscription 4,326 4,214 1.0% 13,007 12,823 of which Streaming 2,060 1,964 3.5% 6,319 5,962 of which Non-streaming 2,266 2,250 -1.1% 6,688 6,861 Advertising 766 752 -0.6% 2,460 2,468 Other 158 223 -14.3% 570 688 Net sales, Core operations 5,251 5,191 0.1% 16,037 15,981 EBITDA before ACI and IAC, Core operations 313 276 871 774 Viaplay subscribers ('000) 4,300 4,303 4,300 4,303 1) Pro forma financials for 2025 are provided in order to facilitate like-for-like comparison. The pro forma results for 2025 are calculated as if Allente Group had been consolidated from 1 January 2025. Viaplay Group acquired the remaining 50% of Allente Group and assumed full ownership of Allente Group on 13 November 2025. Reported Core operations net sales amounted to SEK 4,014m for Q3 2025, and reported Core operations EBITDA amounted to SEK -13m for Q3 2025. Please see page 23 for more information regarding the pro forma financials. Streaming subscription sales grew 4% year-on-year on an organic basis and primarily reflected growth in B2B sales in line with the increased focus on ‘value over volume’ in the agreements with distribution partners, as well as growth in the number of B2B premium sports subscribers. The total Viaplay subscriber base was stable year-on-year and up quarter-on-quarter. D2C ARPU levels continued to rise following price increases, and reflecting the subscriber mix. Non-streaming subscription sales of Allente’s TV packages and of the Group’s linear TV channels through third party broadcasters declined 1% year-on-year on an organic basis. This reflected the ongoing structural decline in linear TV subscriptions as customers migrate to streaming subscriptions, and was offset to a large extent by pricing and packaging initiatives and by Allente making coverage of FIFA World Cup men’s football matches available in entertainment venues in Q3 2026. Advertising sales declined 1% year-on-year on an organic basis, as the ongoing growth in digital advertising and hybrid video-on-demand sales, could not entirely offset the ongoing structural decline in linear TV advertising sales. The FIFA World Cup men’s football coverage on rival media platforms in Q3 2026 impacted both TV and radio advertising sales, while Group Q3 2025 sales were boosted by coverage of the UEFA Women’s European football championships. Radio advertising sales were down year-on-year. Other sales declined 14% year-on-year on an organic basis, and reflected the volatility in scripted content and sports sublicensing sales to third party broadcasting and streaming partners. Core operation operating expenses increased year-on-year on a pro forma basis but at a lower rate than in previous quarters. The increase primarily reflected the variable costs associated with Allente making coverage of FIFA World Cup men’s football matches available in entertainment venues, and the embedded inflation in legacy content agreements, which were offset to a large extent by reductions in Allente’s subscriber acquisition and transmission costs, synergies from the Allente Group integration, the prolongation of content agreements on improved terms, and production cost savings. Core operation EBITDA before ACI and IAC amounted to SEK 313m (pro forma SEK 276m) and included approximately SEK 75m of positive FX effects arising from year-on-year currency exchange rate movements.
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4 Q3 2026 VIAPLAY GROUP AB Operating income Total operating income amounted to SEK 122m (25) and included SEK -48m (33) of IAC, which comprised SEK -19m of restructuring and integration costs, as well as SEK -29m of foreign exchange translation effects related to previous content provisions. ACI amounted to SEK 0m (48) and reflected the full consolidation of former associated company Allente Group in November 2025. Net financial items and net income Group net financial items totalled SEK -136m (-142). Net interest amounted to SEK -129m (-96) and included SEK -5m (-6) related to net lease liabilities. Other financial items amounted to SEK -7m (-46). The year-on-year changes primarily reflected the refinancing in Q4 2025, as described in the ‘Financial position’ section below, as well as the impact of changes in currency exchange rates on the revaluation of financial items. Taxes amounted to SEK -16m (-25), with net income of SEK -30m (-142) and basic earnings per share of SEK -0.01 (-0.03). Cash flow Cash flow from operations, when excluding changes in working capital, totalled SEK 195m (-140). Changes in working capital of SEK -190m (-1,249) primarily reflected the ongoing cash drag from the discontinued non-core operations and changes in timing of payments. The year-on-year improvement primarily reflected changes in payment terms. Cash flow from operating activities totalled SEK 5m (-1,389). Cash flow from investing activities amounted to SEK -37m (196) and comprised SEK -36m (-8) of capital expenditure on tangible and intangible assets and SEK 0m (200) of dividends from associated companies. Cash flow from financing activities amounted to SEK -67m (1,781) and primarily reflected scheduled debt repayments and changes in the usage of the Group’s revolving credit facility. The total net change in cash and cash equivalents amounted to SEK -99m (588). Group free cash flow, which is defined as cash flow from operating activities plus cash flow from investing activities excluding acquisitions and divestments, amounted to SEK -32m (-1,193) and comprised SEK 58m (-1,154) for the core operations and SEK -90m (-39) for the non-core operations. Financial position The Group’s financial position was largely unchanged with net debt totalling SEK 5,418m (2,294) at the end of the period compared to SEK 5,380m at the end of Q2 2026. The year-on-year increase reflected the November 2025 refinancing, which followed the consolidation of Allente’s net debt and included the arrangement of the new SEK 2,500m working capital facility and cancellation of the EUR 646m (approximately SEK 7,100m) off-balance sheet bank guarantee facility. The net debt to trailing twelve-month pro forma EBITDA (before ACI and IAC) ratio was 4.4 times at the end of the period, compared to 4.5 times at the end of Q2 2026. Financial net debt, when excluding net lease liabilities of SEK 247m (274), totalled SEK 5,170m (2,020). Cash and cash equivalents amounted to SEK 1,186m (1,516), and the Group’s total borrowings amounted to SEK 6,414m (3,658). SEK 750m (1,800) of the Group’s SEK 2,817m revolving credit facility was drawn at the end of the period.
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5 Q3 2026 VIAPLAY GROUP AB Viaplay Group AB is the Group’s Parent company and is responsible for Group-wide management, administration and financing. Net sales for the Parent company amounted to SEK 5m (7) for Q3, with income before tax of SEK 82m (-11) and net income of SEK 82m (-9). The income statement and balance sheet for the Parent company are presented on page 11. The Group will adopt the Omnibus simplifications to the ESRS reporting standards one year ahead of their mandatory application. The updated standards are expected to simplify report preparation without materially changing the reporting scope. The Group also updated its Double Materiality assessment, and its Human Rights and Environmental Impact assessments, and completed the integration of Allente Group into its frameworks for annual sustainability reporting and other statutory due diligence disclosures. The Group has continued to advance its long-term sustainability agenda by promoting audience inclusion through improved content accessibility. Audio description, sign-language interpretation and spoken subtitles are now available in more programmes on the Group’s TV channels and streaming services than ever before. There is no change to the Group’s financial targets for 2026, which were announced in conjunction with the Group’s Q4 and full year 2025 financial results in February 2026. Full year 2026 Core operations sales Stable year-on-year on an organic basis Full year 2026 Core operations EBITDA before ACI and IAC SEK 1.0 – 1.4 billion
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6 Q3 2026 VIAPLAY GROUP AB Significant risks and uncertainties exist for the Group and the Parent company. These are described in the Group’s 2025 Annual & Sustainability report on pages 22-26. These factors include, inter alia, the prevailing economic, geopolitical and business environments; the Group’s existing content cost commitments; the attractiveness of the Group’s content offerings; the ability to enter business partnership agreements on commercially reasonable terms; the competition for subscribers, audiences, advertisers, content and talent; political and legislative risks related to changes in, or the absence of, rules and regulations in the various territories in which the Group operates; exposure to foreign exchange rate movements; changes in the ability to access capital markets and secure financing; the fulfilment of financial covenants; potential cyber-attacks, intrusions, disruptions or denials of service; the time that it will take to integrate Allente Group and the extent of the resulting synergies. In addition, the divestment of the Dutch operations remains subject to customary consents and procedures. Viaplay Group monitors each of these risks and uncertainties closely and acts and adjusts accordingly. Significant events during and after the quarter > 1 July – Viaplay Group enters into agreement to sell Dutch operations > 28 September - Viaplay Group’s Nomination Committee convened A full list of announcements and reports can be found at www.viaplaygroup.com Stockholm, 22 October 2026 Jørgen Madsen Lindemann President & CEO
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7 Q3 2026 VIAPLAY GROUP AB Viaplay Group AB (publ) Corp. id. 559124-6847 Introduction We have reviewed the condensed interim financial information (interim report) of Viaplay Group AB (publ) as of September 30, 2026 and the nine-month period then ended. The Board of Directors and the Chief Executive Officer are responsible for the preparation and presentation of this interim report in accordance with IAS 34 and the Annual Accounts Act. Our responsibility is to express a conclusion on this interim report based on our review. Scope of review We conducted our review in accordance with International Standard on Review Engagements ISRE 2410 Review of Interim Financial Information Performed by the Independent Auditor of the Entity. A review of interim financial information consists of making inquiries, primarily of persons responsible for financial and accounting matters, and applying analytical and other review procedures. A review is substantially less in scope than an audit conducted in accordance with International Standards on Auditing and other generally accepted auditing practices and consequently does not enable us to obtain assurance that we would become aware of all significant matters that might be identified in an audit. Accordingly, we do not express an audit opinion. Conclusion Based on our review, nothing has come to our attention that causes us to believe that the interim report is not prepared, in all material respects, for the Group in accordance with IAS 34 and the Annual Accounts Act, and for the Parent Company in accordance with the Annual Accounts Act. Stockholm, 22 October 2026 KPMG AB Tomas Gerhardsson Authorised Public Accountant
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8 Q3 2026 VIAPLAY GROUP AB Condensed consolidated income statement Nine Nine Full Q3 Q3 months months year (SEKm) 2026 2025 2026 2025 2025 Net sales 5,251 4,018 16,043 12,705 17,682 Cost of sales -4,468 -3,576 -13,725 -11,265 -15,262 Gross income 783 442 2,318 1,440 2,420 Selling and marketing expenses -242 -221 -752 -715 -947 General and administrative expenses -378 -288 -1,180 -928 -1,506 Other operating income and expenses 7 11 38 4 -7 Share of earnings in associated companies and joint ventures 0 48 0 128 -26 Items affecting comparability -48 33 -284 222 -420 Operating income 122 25 140 151 -486 Net financial items -136 -142 -440 -393 -674 Income before tax -14 -117 -300 -242 -1,160 Tax -16 -25 -80 -74 -107 Net income for the period -30 -142 -380 -316 -1,267 Other comprehensive income Items that will not be reclassified to income statement Remeasurements of defined benefit pension plans 0 - 0 - -5 Items that are or may be reclassified to profit or loss net of tax Currency translation differences 40 -3 122 -78 -120 Currency effects recycled in operating income - - - - 29 Cash flow hedges 0 -9 44 -4 -8 Other comprehensive income for the period 40 -12 166 -82 -104 Total comprehensive income for the period 10 -154 -214 -398 -1,371 Net income for the period attributable to: Equity holders of the Parent company -30 -142 -380 -316 -1,267 Total comprehensive income for the period attributable to: Equity holders of the Parent company 10 -154 -214 -398 -1,371 Earnings per share Basic earnings per share (SEK) -0.01 -0.03 -0.08 -0.07 -0.28 Diluted earnings per share (SEK) -0.01 -0.03 -0.08 -0.07 -0.28 Number of shares Shares outstanding at the end of the period 4,530,691,500 4,546,891,500 4,530,691,500 4,546,891,500 4,546,891,500 Basic average number of shares outstanding 4,530,691,500 4,546,891,500 4,538,786,372 4,562,567,907 4,558,616,594 Diluted average number of shares outstanding 4,577,708,631 4,561,334,269 4,572,328,225 4,567,435,067 4,558,616,594
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9 Q3 2026 VIAPLAY GROUP AB Condensed consolidated balance sheet 30 Sep 30 Sep 31 Dec (SEKm) 2026 2025 2025 Non-current assets Goodwill 3,118 1,274 3,063 Other intangible assets 2,334 300 2,615 Machinery, equipment and installations 122 107 109 Right-of-use assets 195 225 222 Shares and participations 4 1,013 4 Long-term sublease receivables - 32 24 Deferred tax assets 989 966 962 Assets related to pension obligation 9 - 6 Other long-term receivables 18 96 29 Total non-current assets 6,789 4,013 7,034 Current assets Inventories 1,666 2,178 1,914 Accounts receivable 1,173 1,321 1,221 Short-term sublease receivables 30 32 31 Prepaid expenses and accrued income 6,790 6,546 7,374 Other current receivables 289 216 294 Cash and cash equivalents 1,186 1,516 1,132 Total current assets 11,134 11,809 11,966 Total assets 17,923 15,822 19,000 Equity Equity 2,057 3,263 2,291 Total equity 2,057 3,263 2,291 Non-current liabilities Long-term borrowings 5,226 1,885 5,502 Long-term lease liabilities 165 238 221 Long-term provisions 713 1,295 1,214 Deferred tax liabilities 592 203 586 Other non-current liabilities 1 107 81 Total non-current liabilities 6,697 3,728 7,604 Current liabilities Short-term borrowings 1,170 1,800 920 Short-term lease liabilities 112 100 113 Short-term provisions 955 991 931 Other current liabilities 6,932 5,940 7,141 Total current liabilities 9,169 8,831 9,105 Total liabilities 15,866 12,559 16,709 Total shareholders’ equity and liabilities 17,923 15,822 19,000
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10 Q3 2026 VIAPLAY GROUP AB Condensed consolidated statement of cash flow Nine Nine Full Q3 Q3 months months year (SEKm) 2026 2025 2026 2025 2025 Operating activities Operating income 122 25 140 151 -486 Depreciation, amortisation and write-down 144 43 447 134 239 Other adjustments for non-cash items 95 -80 311 -394 264 Restructuring costs paid -63 -7 -154 -40 -40 Interest paid/received -107 -90 -334 -245 -338 Other financial items 6 -21 -7 -53 -82 Taxes paid -2 -10 -168 -59 -111 Cash flow from operations, excluding changes in working capital 195 -140 235 -506 -554 Changes in working capital -190 -1,249 -11 -721 -2,239 Cash flow from operating activities 5 -1,389 224 -1,227 -2,793 Investing activities Acquisitions of operations - - - - -1,744 Capital expenditures in tangible and intangible assets -36 -8 -104 -29 -49 Dividends from associated companies and joint ventures - 200 - 200 500 Other cash flow from investing activities -1 4 -2 14 16 Cash flow from investing activities -37 196 -106 185 -1,277 Financing activities New borrowings - - - - 4,226 Amortisation of borrowings -105 - -315 - -105 Change in revolving credit facility 50 1,800 250 1,600 300 Net change in leases -19 -13 -41 -41 -60 Transaction cost, total recapitalisation - - - - -131 Repurchase of shares - - -25 -19 -19 Other cash flow from financing activities 7 -6 8 -9 -6 Cash flow from financing activities -67 1,781 -123 1,531 4,205 Change in cash and cash equivalents for the period -99 588 -5 489 135 Cash and cash equivalents at the beginning of the period 1,271 927 1,132 1,040 1,040 Translation differences in cash and cash equivalents 14 1 59 -13 -43 Cash and cash equivalents at end of the period 1,186 1,516 1,186 1,516 1,132 Condensed consolidated statement of changes in equity Nine Nine Full Q3 Q3 months months year (SEKm) 2026 2025 2026 2025 2025 Opening balance 2,043 3,416 2,291 3,677 3,677 Net income for the period -30 -142 -380 -316 -1,267 Other comprehensive income for the period 40 -12 166 -82 -104 Total comprehensive income for the period 10 -154 -214 -398 -1,371 Effect of share based programmes 4 1 5 3 4 Repurchase of shares - - -25 -19 -19 Closing balance 2,057 3,263 2,057 3,263 2,291
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11 Q3 2026 VIAPLAY GROUP AB Parent company condensed income statement Nine Nine Full Q3 Q3 months months year (SEKm) 2026 2025 2026 2025 2025 Net sales 5 7 17 22 73 General and administrative expenses -57 -33 -141 -125 -177 Other operating income and expenses 2 2 5 5 6 Items affecting comparability -1 - -3 -4 -4 Operating income -51 -24 -122 -102 -102 Net financial items 133 13 208 55 -1,419 Income before tax 82 -11 86 -47 -1,521 Tax - 2 1 9 -2 Net income for the period 82 -9 87 -38 -1,523 Other comprehensive income Items that are or may be reclassified to profit or loss net of tax Cash flow hedge 1 1 2 1 1 Other comprehensive income for the period 1 1 2 1 1 Total comprehensive income for the period 83 -8 89 -37 -1,522 Parent company condensed balance sheet 30 Sep 30 Sep 31 Dec (SEKm) 2026 2025 2025 Non-current assets Shares and participations in Group companies 10,430 9,227 9,228 Long-term receivables from Group companies 2,115 2,115 2,115 Other long-term receivables 82 174 95 Total non-current assets 12,627 11,516 11,438 Current assets Short-term receivables from Group companies 7,683 4,211 7,161 Other current receivables 135 163 80 Cash and bank 1,134 1,457 666 Total current assets 8,952 5,831 7,907 Total assets 21,579 17,347 19,345 Equity Restricted equity 275 275 275 Non-restricted equity 10,058 11,473 9,990 Total equity 10,333 11,748 10,265 Provisions Provisions - 3 2 Total provisions - 3 2 Non-current liabilities Long-term borrowings 5,226 1,885 5,502 Other non-current liabilities 1 15 12 Total non-current liabilities 5,227 1,900 5,514 Current liabilities Short-term borrowings 1,170 1,800 920 Liabilities to Group companies 4,623 1,754 2,479 Other current liabilities 226 142 165 Total current liabilities 6,019 3,696 3,564 Total equity and liabilities 21,579 17,347 19,345
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12 Q3 2026 VIAPLAY GROUP AB Note 1 – Accounting policies This interim report has been prepared according to ‘IAS 34 Interim Financial Reporting’ and ‘The Annual Accounts Act’. The interim report for the Parent company has been prepared according to the Annual Accounts Act – Chapter 9 ‘Interim Report’. The Group’s financial accounts and the Parent company accounts have been prepared according to the same accounting policies and calculation methods as were applied in the preparation of the 2025 Annual & Sustainability Report. Disclosures in accordance with IAS 34.16A are presented in the financial statements and their accompanying notes, as well as in other parts of the interim report. The preparation of the interim report requires Viaplay Group to update assessments and estimates and make assumptions that affect the application of the accounting policies and the reported amounts of assets and liabilities as well as income and expenses, where the underlying risks have been described on page 6 of this interim report. The actual outcome may differ from these estimates and judgements. The critical assessments and sources of uncertainty in estimates are overall the same as those described in note 2 in the 2025 Annual & Sustainability report. The presentation of the Group’s cash flow statement has changed from January 1, 2026. The cash flow statement now starts from operating income instead of net income for the period which was previously used. Dividends from associated companies and joint ventures are presented within investing activities. Comparable figures have been adjusted accordingly. Note 2 – Operating Segments and disaggregation of revenue The Group’s reporting of two operating segments, Core operations and Non-core operations, is primarily based on its customers’ geographical locations. The reporting reflects the Group’s operational structure and how the performance across the Group is internally monitored, reported, and followed up upon by the Chief Operating Decision Maker (CODM). The CEO is identified as the CODM of the Group. Core operations The Core operations include the Group’s operations related to the Viaplay streaming service available in all Nordic countries and the Netherlands; TV channels in the Nordic countries (except Iceland) and the Netherlands; and commercial radio networks and audio streaming services in Sweden and Norway. Allente Group, which provides TV and broadband services, has been included in Core operations since the acquisition of the remaining 50% of Allente Group on 13 November 2025. The segment also includes the Viaplay select operations. Non-core operations The Non-core operations include the international markets that the Group is exiting. Viaplay’s live sports portfolio in the Baltic region was sublicensed to a third party in February 2024, with Viaplay D2C subscribers transferred in March 2024. The UK-based Premier Sports business was divested at the beginning of 2024; the North American D2C operations were closed down during Q1 2024; and the exit from Poland was completed in June 2025. The Group has now discontinued or divested all of its Non-core operations. As legacy agreements are still in place for these operations, the Group continues to have cash costs related to these Non-core operations.
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13 Q3 2026 VIAPLAY GROUP AB Reconciliation segment reporting Core operations Non-core operations Total Group Q3 Q3 Q3 Q3 Q3 Q3 (SEKm) 2026 2025 2026 2025 2026 2025 Net sales 5,251 4,014 0 4 5,251 4,018 EBITDA before ACI and IAC 313 -13 0 0 313 -13 Depreciation and amortisation -144 -43 - - -144 -43 Operating income before ACI and IAC 169 -56 0 0 169 -56 Associated company income (ACI) 0 48 Items affecting comparability (IAC) -48 33 Operating income 122 25 Net financial items -136 -142 Tax -16 -25 Net income -30 -142 Core operations Non-core operations Total Group Nine Nine Nine Nine Nine Nine months months months months months months (SEKm) 2026 2025 2026 2025 2026 2025 Net sales 16,037 12,367 6 338 16,043 12,705 EBITDA before ACI and IAC 871 -54 0 -11 871 -65 Depreciation and amortisation -447 -134 - - -447 -134 Operating income before ACI and IAC 424 -188 0 -11 424 -199 Associated company income (ACI) 0 128 Items affecting comparability (IAC) -284 222 Operating income 140 151 Net financial items -440 -393 Tax -80 -74 Net income -380 -316 Disaggregation of revenue Nine Nine Full Q3 Q3 months months year (SEKm) 2026 2025 2026 2025 2025 Subscription 4,327 3,042 13,013 9,548 13,284 Advertising 766 752 2,460 2,468 3,445 Other 158 223 570 688 953 Total 5,251 4,018 16,043 12,705 17,682 Revenue recognition Over time 4,945 3,729 15,167 11,740 16,370 At a point in time 307 289 877 964 1,312 Total 5,251 4,018 16,043 12,705 17,682
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14 Q3 2026 VIAPLAY GROUP AB Note 3 – Income from associated company Allente Group The remaining 50% of Allente Group was acquired on 13 November 2025. Prior to the acquisition, Allente Group was reported as an associated company. Nine Nine Q3 Q3 months months 1 Jan - 13 (SEKm) 2026 2025 2026 2025 nov 2025 Net sales - 1,524 - 4,658 5,376 EBITDA before IAC - 289 - 830 936 Depreciation and amortisation - -146 - -440 -513 Operating income before IAC - 143 - 390 423 Items affecting comparability (IAC) - -8 - -15 -15 Operating income - 134 - 375 408 Financial items - -15 - -52 -62 Tax - -26 - -68 -67 Net income for the period - 94 - 254 280 Viaplay Group 50% share of net income for the period - 47 - 127 140 Note 4 – Changes in equity and number of shares Viaplay Group AB (publ) has, in May 2026, acquired a total of 16,200,000 own class B shares within the scope of the repurchase programme introduced by the Board of Directors with the purpose of securing the delivery of class B shares to the participants of the company's 2026 long term incentive programme (“LTIP”) resolved upon by the Annual General Meeting 2026. Total share repurchase amounted to SEK 25m. The LTIP programme covers approximately 20 key employees in the Group. The programme is conditional on the participant meeting a certain share ownership target at the end of the three-year vesting period. After a three-year vesting period, participants will receive a set amount of class B shares in the company, provided that a performance condition of a share price of SEK 1.85 per class B share has been met. Viaplay Group AB had a total of 4,579,122,244 shares at the end of the period, of which 411,528 were class A shares with 10 votes each, 4,577,821,216 were class B shares with one vote each, and 889,500 were class C shares with one vote each. Viaplay Group held 47,541,244 class B shares and all 889,500 class C shares as treasury shares. The total number of votes in Viaplay Group amounted to 4,582,825,996 at the end of the period. The total number of votes in Viaplay Group, excluding the 47,541,244 class B shares and 889,500 class C shares held in treasury, amounted to 4,534,395,252. Class A Class B Class C Parent company Shares Shares Shares Total Number of shares as at 31 December 2025 411,528 4,577,821,216 889,500 4,579,122,244 Number of shares at 30 September 2026 411,528 4,577,821,216 889,500 4,579,122,244 Of which treasury shares - -47,541,244 -889,500 -48,430,744 Number of shares excl treasury shares as at 30 September 2026 411,528 4,530,279,972 - 4,530,691,500 Note 5 – Fair value financial assets and liabilities Carrying amounts for assets and liabilities are in all material aspects consistent with fair value. As described in note 23 Financial instruments and financial risk management in the 2025 Annual & Sustainability report, the Group uses forward contracts to hedge its exposure to foreign exchange arising from operational activities, and currency swaps to match the timing of foreign exchange flows, as well as interest rate swaps to hedge its exposure to variable interest on term loans. The derivatives are measured at fair value (level 2), and at September 30, derivative assets totalled SEK 84m (3) and derivative liabilities SEK 2m (35).
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15 Q3 2026 VIAPLAY GROUP AB Note 6 – Provisions Total provisions amounted to SEK 1,668m (2,286) at the end of the period, of which SEK 1,240m (2,121) was related to provisions for onerous contracts, SEK 67m (21) to provisions for restructuring, and SEK 361m (144) to provisions for music royalties and other provisions. 30 Sep 2026 SEKm Restructuring Onerous contracts Royalties and other Total Opening balance 1 January 2026 17 1,850 279 2,145 Provisions during the period 205 - 130 335 Used during the period -154 -715 -76 -945 Reversed during the period - - - - Discounting during the period - 46 - 46 Translation differences - 59 28 87 Closing balance as of 30 September 2026 67 1,240 361 1,668 of which long-term 19 428 266 713 of which short-term 48 812 95 955 30 Sep 2025 SEKm Restructuring Onerous contracts Royalties and other Total Opening balance 1 January 2025 46 2,820 159 3,026 Provisions during the period 21 - 125 146 Used during the period -40 -613 -131 -785 Reversed during the period -5 - -2 -7 Discounting during the period - 28 - 28 Translation differences -1 -114 -7 -122 Closing balance as of 30 September 2025 21 2,121 144 2,286 of which long-term 2 1,226 68 1,295 of which short-term 19 895 77 991 31 Dec 2025 SEKm Restructuring Onerous contracts Royalties and other Total Opening balance 1 January 2025 46 2,820 159 3,026 Acquired operations 3 - 146 150 Provisions during the year 14 - 138 152 Used during the year -40 -850 -154 -1,044 Reversed during the year -6 - -3 -9 Discounting during the year - 37 - 37 Translation differences -1 -157 -8 -166 Closing balance as of 31 December 2025 17 1,850 279 2,145 of which long-term 3 993 218 1,214 of which short-term 14 857 60 931
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16 Q3 2026 VIAPLAY GROUP AB Note 7 – Related party transactions The Group has related party relationships with its owners, subsidiaries, associated companies and joint ventures. All related party transactions are based on market terms and negotiated on an arm’s length basis. The Group completed a recapitalisation programme on 9 February 2024 and in conjunction with the completion of the recapitalisation program, PPF Cyprus Management Limited and Group Canal+ SA became the largest shareholders in the Group, holding 29% each. From that date, all subsidiaries of PPF and Canal+ have been considered to be related parties. The Group reported its net sales to Canal+ in note 32 of its 2025 Annual & Sustainability report, and has continued to have, in the ordinary course of business, reported revenues from Canal+ during 2026. Viaplay Group acquired the remaining 50% of Allente Group and assumed full ownership of Allente Group on 13 November 2025.
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17 Q3 2026 VIAPLAY GROUP AB The alternative performance measures listed below are the financial measures that are not defined under IFRS accounting standards. Viaplay Group believes that these alternative performance measures, combined with other measures that are defined in accordance with IFRS accounting standards, contribute to the understanding of trends related to financial performance, return on investment and indebtedness, and are useful information for investors. An alternative performance measure is defined as a financial measure of historical or future financial performance, financial position or cash flows other than a financial measure defined or specified in the applicable financial reporting framework. These alternative performance measures should not be considered in isolation, or as an alternative to performance measures defined in accordance with IFRS accounting standards. In addition, such measures, as defined by Viaplay Group, may not be comparable to other similarly titled measures used by other companies. Viaplay Group is using the following Alternative Performance Measures: > Reported sales growth and organic sales growth for the Group’s Core operations > Operating income before associated company income (ACI) and items affecting comparability (IAC) > EBITDA before ACI and IAC > Net debt and Net debt/EBITDA before ACI and IAC > Free cash flow and adjusted operating free cash flow > Pro forma Core operations net sales, Pro forma Core operations EBITDA before and ACI & IAC and Pro forma Group adjusted operating free cash flow The following tables provide an explanation of the use and reconciliation of alternative performance measures. Reconciliation of Core operations reported sales growth and organic sales growth Since the Core operations generates sales in currencies other than in the Group’s reporting currency (SEK, Swedish Krona), and the fact that currency rates have proven to be rather volatile, and due to the fact that the Group has historically made acquisitions and divestments, the Group’s sales trends and performance are analysed as changes in organic sales growth within the Core operations. This presents the increase or decrease in the overall SEK net sales on a comparable basis, allowing for separate discussion of the impact of acquisitions/divestments and exchange rates. Year on year organic sales growth for Core operations, i.e. sales growth adjusted for acquisitions/divestments and changes in FX rates, amounted to 0.1% in Q3 2026.
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18 Q3 2026 VIAPLAY GROUP AB Core operations reported sales growth and organic sales growth Acquisitions/ divestments Net sales adjusted for acquisitions/ divestments Changes in FX rates Net sales adjusted for acquisitions/ divestments and changes in FX rates (organic sales) Q3 (SEKm) Reported Net sales Subscription 2026 4,326 - 4,326 -68 4,258 2025 3,038 1,176 4,214 - 4,214 Growth 1,288 112 44 Growth 42.4% 2.7% 1.0% Subscription, Streaming 2026 2,060 - 2,060 -27 2,033 2025 1,894 70 1,964 - 1,964 Growth 166 96 69 Growth 8.8% 4.9% 3.5% Subscription, Non-streaming 2026 2,266 - 2,266 -41 2,225 2025 1,144 1,106 2,250 - 2,250 Growth 1,122 16 -25 Growth 98.1% 0.7% -1.1% Advertising 2026 766 - 766 -18 748 2025 752 - 752 - 752 Growth 14 14 -4 Growth 1.9% 1.9% -0.6% Other 2026 158 - 158 33 192 2025 223 - 223 - 223 Growth -65 -65 -32 Growth -29.1% -29.1% -14.3% Total, Core operations 2026 5,251 5,251 -53 5,198 2025 4,014 1,177 5,191 - 5,191 Growth, Core operations 1,237 60 7 Growth 30.8% 1.1% 0.1%
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19 Q3 2026 VIAPLAY GROUP AB Nine months (SEKm) Reported Net sales Acquisitions/ divestments Net sales adjusted for acquisitions/ divestments Changes in FX rates Net Sales adjusted for acquisitions/ divestments and changes in FX rates (organic sales) Subscription 2026 13,007 - 13,007 -16 12,991 2025 9,210 3,613 12,823 - 12,823 Growth 3,797 3,797 169 Growth 41.2% 29.6% 1.3% Subscription, Streaming 2026 6,319 - 6,319 11 6,330 2025 5,760 202 5,962 5,962 Growth 559 357 368 Growth 9.7% 6.0% 6.2% Subscription, Non-streaming 2026 6,688 - 6,688 -26 6,662 2025 3,450 3,410 6,861 - 6,861 Growth 3,238 -173 -199 Growth 93.9% -2.5% -2.9% Advertising 2026 2,460 - 2,460 -4 2,456 2025 2,468 - 2,468 - 2,468 Growth -8 -8 -12 Growth -0.3% -0.3% -0.5% Other 2026 570 - 570 13 583 2025 688 - 688 - 688 Growth -118 -118 -105 Growth -17.2% -17.2% -15.3% Total, Core operations 2026 16,037 - 16,037 -8 16,029 2025 12,367 3,613 15,981 - 15,981 Growth, Core operations 3,670 56 50 Growth 29.7% 0.4% 0.3%
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20 Q3 2026 VIAPLAY GROUP AB Reconciliation of operating income before associated company income (ACI) and items affecting comparability (IAC) and EBITDA before ACI and IAC Operating income before associated company income (ACI) and items affecting comparability (IAC) refers to operating income after the reversal of the Group’s share of associated company and joint venture net income and reversal of material items and events related to changes in the Group’s structure or lines of business. EBITDA before ACI and IAC includes reversal of amortisation and depreciation, which are relevant for understanding the Group’s development on a like-for-like basis. These measures are used by management to follow and analyse the underlying profits, and to offer more comparable figures between periods. Operating income before associated company income (ACI) and items affecting comparability (IAC) and EBITDA before ACI and IAC Nine Nine Full Q3 Q3 months months year (SEKm) 2026 2025 2026 2025 2025 Operating income 122 25 140 151 -486 Items affecting comparability (IAC) (-) -48 33 -284 222 -420 Operating income before IAC 169 -8 424 -71 -66 Associated company income (ACI) (-) 0 48 0 128 -26 Operating income before ACI and IAC 169 -56 424 -199 -40 Depreciation and amortisation (-) -144 -43 -447 -134 -239 EBITDA before ACI and IAC 313 -13 871 -65 198 Items affecting comparability Nine Nine Full Q3 Q3 months months year (SEKm) 2026 2025 2026 2025 2025 Write-down and provision - non sports content - - - - -659 Restructuring and integration costs -19 - -222 -18 -18 Transaction and advisory costs - - -3 - -26 Currency translation effects -29 33 -59 240 283 Total -48 33 -284 222 -420 Items affecting comparability classified by function Nine Nine Full Q3 Q3 months months year (SEKm) 2026 2025 2026 2025 2025 Cost of sales -4 - -8 - -659 Administrative expenses -4 - -108 -17 -42 Other operating income and expenses -40 33 -169 239 281 Total -48 33 -284 222 -420
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21 Q3 2026 VIAPLAY GROUP AB Reconciliation of net debt/EBITDA before ACI and IAC ratio Net debt is used by Group management to track the indebtedness of the Group and to analyse the leverage and refinancing needs of the Group. The net debt to EBITDA before ACI and IAC ratio provides a KPI for net debt in relation to underlying cash profits generated by the business, i.e. an indication of a business’ ability to pay its debts. This measure is commonly used by financial institutions to rate creditworthiness. Prepaid borrowing expenses recognised in connection to recapitalisation is reported within net debt. As a result of the acquisition of Allente the KPI EBITDA is adjusted both for ACI and IAC as from 2026, and previous periods are adjusted accordingly. Net debt 31 Dec 31 Mar 30 Jun 30 Sep 31 Dec 31 Mar 30 Jun 30 Sep (SEKm) 2024 2025 2025 2025 2025 2026 2026 2026 Short-term borrowings 200 800 - 1,800 920 1,170 1,120 1,1701 Long-term borrowings (+) 1,858 1,858 1,858 1,858 5,560 5,454 5,349 5,244 Total financial borrowings 2,058 2,658 1,858 3,658 6,480 6,624 6,469 6,414 Prepaid and accrued financial items2 (-) 189 166 144 122 102 93 76 59 Cash and cash equivalents (-) 1,040 909 927 1,516 1,132 1,340 1,271 1,186 Financial net debt 829 1,583 787 2,020 5,246 5,191 5,122 5,170 Lease liabilities (+) 376 385 364 338 334 311 294 277 Sublease receivables (-) 92 83 76 64 55 42 36 30 Total lease liabilities net 284 302 288 274 279 269 258 247 Net debt 1,113 1,885 1,075 2,294 5,525 5,460 5,380 5,418 Net debt/EBITDA before ACI and IAC 12 months rolling Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 (SEKm) 2024 2025 2025 2025 2025 2026 2026 2026 Operating income before ACI and IAC -269 -179 -25 -25 -41 136 357 583 Depreciation and amortisation 201 196 189 182 239 343 452 552 EBITDA before ACI and IAC 12 months rolling3 -68 17 164 157 198 479 809 1,135 Net debt 1,113 1,885 1,075 2,294 5,525 5,460 5,380 5,418 Total net debt/EBITDA before ACI and IAC -16.4 110.9 6.6 14.6 27.9 11.4 6.7 4.8 EBITDA before IAC and ACI, pro forma 12 months rolling3 n.a. n.a. n.a. n.a. 1,144 1,159 1,205 1,241 Total net debt/EBITDA before ACI and IAC, pro forma3 - - - - 4.8 4.7 4.5 4.4 1) Of which SEK 750m relates to revolving credit facility. 2) Includes prepaid borrowing and accrued interest expenses related to the Group’s financing, of which SEK -18m (27) is included in long-term borrowings in the balance sheet. 3) For pro forma see page 23.
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22 Q3 2026 VIAPLAY GROUP AB Reconciliation of Group free cash flow and adjusted operating free cash flow Free cash flow refers to the sum of cash flow from operating activities and cash flow from investing activities excluding the acquisitions and divestments of operations. The measure is used to follow and analyse cash flow for the total Group. The measure is also an important measure to follow up the Non-core operations cash flow. Adjusted operating free cash flow further adjust for additional one-off, and non-operational measures to be able to analyse the cash flow generation. Group free cash flow Nine Nine Q3 Q3 months months Full year (SEKm) 2026 2025 2026 2025 2025 Cash flow from operating activities 5 -1,389 224 -1,227 -2,793 Capital expenditures in tangible and intangible assets -36 -8 -104 -29 -49 Dividends from associated companies and joint ventures - 200 - 200 500 Other cash flow from investing activities -1 4 -2 14 16 Group free cash flow -32 -1,193 118 -1,042 -2,326 Free cash flow from Non-core operations amounted to SEK -90m (-39) for Q3 2026. Core operations free cash flow, including capital expenditures in tangible and intangible assets and other cash flow from investing activities of SEK -37m (-4), amounted to SEK 58m (-1,154). Adjusted Group operating free cash flow Nine Nine Q3 Q3 months months Full year (SEKm) 2026 20251 2026 20251 20251 Group free cash flow -32 -1,193 118 -1,042 -2,326 Acquisition cost/restructuring costs Allente 63 - 154 - 26 Dividends from associated companies and joint ventures - -200 - -200 -500 One-off working capital effects - - - - 2,500 Net financial items, paid/received 107 90 334 245 338 Allente operating free cash flow, pro forma - 389 - 662 765 Adjusted operating free cash flow, Group 138 -914 606 -335 804 1) 2025 is pro forma adjusted including Allente as if Allente Group would have been acquired and fully consolidated from 1 January 2025.
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23 Q3 2026 VIAPLAY GROUP AB Reconciliation of pro forma Core operations net sales, EBITDA before ACI and IAC and Group free cash flow Pro forma financials for the financial year 2025 illustrate key financials as if Allente Group would have been acquired and fully consolidated from 1 January 2025. Allente Group was reported as an associated company prior to the acquisition of the remaining 50% of the shares. The pro forma basis has been prepared to show the new Viaplay Group including Allente as well to have comparison figures during 2026. Allente Group has been a related party to Viaplay Group where Viaplay has distributed products to Allente in the normal course of business. These transactions are eliminated in the pro forma figures below. The Allente Group is as from November 14 2025 consolidated into the Group’s segment Core operations. Pro forma Core operations net sales Full Q1 Q2 Q3 Q4 year (SEKm) 2025 2025 2025 2025 2025 Core operations net sales 4,194 4,160 4,014 4,400 16,767 Allente net sales 1,579 1,556 1,524 1,488 6,147 Elimination of Viaplay net sales to Allente -373 -326 -347 -374 -1,420 Pro forma Core operations net sales 5,399 5,390 5,191 5,514 21,494 Pro forma Core operations EBITDA before ACI & IAC Full Q1 Q2 Q3 Q4 year (SEKm) 2025 2025 2025 2025 2025 Core operations operating income before ACI and IAC (+) -222 89 -56 128 -61 Depreciation and amortisation 47 44 43 42 176 Allente EBITDA before IAC 261 280 289 200 1,029 Pro forma Core operations EBITDA before ACI & IAC 86 412 276 370 1,144 Pro forma Group adjusted operating free cash flow Full Q1 Q2 Q3 Q4 year (SEKm) 2025 2025 2025 2025 2025 Group free cash flow -671 823 -1,193 -1,284 -2,326 Acquisition costs - - - 26 26 Dividends - - -200 -300 -500 One-off working capital effects - - - 2,500 2,500 Interest 80 75 90 93 338 Allente operating free cash flow 31 242 389 102 765 Pro forma Group Adjusted operating FCF -560 1,140 -913 1,137 804 Allente Group’s operating free cash flow for the period up until acquisition presented below. Full Q1 Q2 Q3 Q4 year (SEKm) 2025 2025 2025 2025 2025 Cash flow from operating activities 35 255 401 107 798 Capital expenditures in tangible and intangible assets -23 -26 -27 -15 -90 Free operating cash flow 12 228 374 92 708 Interest expense in above 19 14 15 10 57 Allente adjusted operating FCF 31 242 389 102 765
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24 Q3 2026 VIAPLAY GROUP AB Adjusted operating free cash flow Adjusted Group Operating Free Cash flow refers to Group free cash flow, adjusted for costs related to acquisitions, interest for debt funding, dividends, and extraordinary one-off working capital effects. Associated company income (ACI) Associated company income is the Group’s share of the associated company’s and joint ventures net income. Associated companies (excluding joint ventures) are companies in which the Group holds voting rights of at least 20% and no more than 50%. A joint venture is a joint arrangement whereby the parties that have joint control of the arrangement have rights to the net assets of the arrangement. EBITDA EBITDA comprises net income before net financial items, taxes, depreciation and amortisation. EBITDA before ACI and IAC EBITDA after reversal of associated company income and Items affecting comparability. Free cash flow Free cash flow refers to the sum of cash flow from operating activities and cash flow from investing activities excluding the acquisitions and divestments of operations. Items Affecting Comparability (IAC) Items Affecting Comparability refer to material items and events related to changes in the Group’s structure or lines of business, which are relevant for understanding the Group’s development on a like-for-like basis. Net debt Financial net debt is the sum of short and long-term borrowings and dividends payable reduced by total cash and cash equivalent, prepaid borrowing expenses, short-term investments, interest-bearing receivables and dividend receivable. Net debt also includes lease liabilities net of sublease receivables. A negative figure indicates that the Group has a net cash position. Net debt/EBITDA before ACI and IAC Net debt in relation to EBITDA before ACI and IAC for the last 12 months. Operating income Operating income comprises net income before net financial items and taxes, otherwise known as EBIT (reads Earnings Before Interest and Taxes). Operating income before IAC Operating income after reversal of items affecting comparability. Operating income before ACI and IAC Operating income after reversal of associated company income and items affecting comparability. Operating margin Operating income as a percentage of net sales. Operating margin before ACI and IAC Operating income before ACI and IAC as a percentage of net sales. Organic sales growth Organic sales growth is the change in net sales compared to the same period of the previous year excluding acquisitions and divestments and adjusted for currency translation and transaction effects. Pro forma Core operations net sales Pro forma Core operations net sales equals Core net sales including Allente Group sales as if Allente Group would have been acquired and fully consolidated from 1 January 2025.
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25 Q3 2026 VIAPLAY GROUP AB Pro forma Core operations EBITDA before ACI and IAC Proforma Core operations EBITDA is Core operations EBITDA and including Allente Group EBITDA as if Allente Group would have been acquired and fully consolidated from 1 January 2025. Pro forma Group adjusted operating free cash flow The Group’s adjusted operating free cashflow includes Allente Group as if Allente Group would have been acquired and fully consolidated from 1 January 2025. Reported sales growth Change in net sales compared to the same period of the previous year in percentage. Viaplay subscribers A Viaplay subscriber is defined as a customer who has access to Viaplay and for whom a method of payment has been provided. Viaplay Group only reports paid-for subscriptions where a payment has been received directly from the end-customer or from a partner organisation.
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26 Q3 2026 VIAPLAY GROUP AB Financial calendar Publication of Q4 2026 report 18 February 2027 Annual General Meeting 18 May 2027 Contact press@viaplaygroup.com / investors@viaplaygroup.com Follow us at viaplaygroup.com / LinkedIn Conference call A conference call will take place today, Thursday 22 October, at 09.00 Stockholm local time, 08.00 London local time and 03.00 New York local time. The webcast can be accessed here. Or, register for the conference call here.
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Viaplay Group UK www.viaplaygroup.com @viaplaygroup +44 (0)20 8742 5100 Company no: 2228654 This information is information that Viaplay Group AB (publ) is obliged to make public pursuant to the EU Market Abuse Regulation and the Swedish Securities Markets Act. The information was submitted for publication, through the agency of the contact person set out above, at 07:30 CEST on 22 October 2026. Viaplay Group is the Nordic region’s leading entertainment provider. Our Viaplay streaming service is available in every Nordic country, as well as in the Netherlands and our Viaplay Select branded content concept has been added to partner platforms around the world. We also operate TV channels across most of our markets, as well as commercial radio stations in Norway and Sweden. Allente, a leading Nordic provider of TV and broadband services, is part of Viaplay Group and strengthens our position across the Nordic media landscape. Our talented people come to work every day with a shared passion and clear mission to entertain millions of people with our unique offering of locally relevant storytelling, which spans premium live sports, films, series and music. Our purpose is to grow our business profitably and responsibly, and deliver sustainable value for all our stakeholders. Viaplay Group is listed on Nasdaq Stockholm (‘VPLAY B’). This interim report contains statements concerning, among other things, Viaplay Group's financial condition and results of operations that are forward-looking in nature. Such statements are not historical facts but, rather, represent Viaplay Group's future expectations. Viaplay Group believes that the expectations reflected in these forward-looking statements are based on reasonable assumptions; however, forward-looking statements involve inherent risks and uncertainties, and a number of important factors could cause actual results or outcomes to differ materially from those expressed in any forward-looking statements. Such important factors include but may not be limited to Viaplay Group's market position; growth in the streaming industry; and the effects of competition and other economic, business, competitive and/or regulatory factors affecting the business of Viaplay Group, its group companies and the streaming industry in general. Forward-looking statements apply only as of the date they were made and, other than as required by applicable law, Viaplay Group undertakes no obligation to update any of them in the light of new information or future events. Viaplay Group Ringvägen 52, PO Box 17104 104 62 Stockholm, Sweden viaplaygroup.com @viaplaygroup