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© 2025 Amplitude, Inc. All Rights Reserved. 3Q 2025 Investor Presentation
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Disclaimer This presentation and the accompanying oral presentation have been prepared by Amplitude, Inc. (the “Company”). Certain statements in this presentation and the accompanying oral commentary are forward-looking statements. These statements relate to the Company’s financial outlook for the fourth quarter of 2025 and full year 2025, the expected performance of the Company’s products, the Company’s expected quarterly and long-term growth, investments, and overall future prospects, as well as its business strategy and plans and objectives for future operations, and are subject to a number of known and unknown risks, uncertainties, and other factors that may cause the actual results, levels of activity, performance, or achievements of the Company or its industry to be materially different from those expressed or implied by any forward-looking statements. In some cases, forward-looking statements can be identified by words such as “may,” “should,” “could,” “predict,” “potential,” “believe,” “expect,” “continue,” “will,” “anticipate,” “seek,” “estimate,” “intend,” “plan,” “projection,” “would,” and “outlook,” or the negative version of those words or phrases or other comparable words or phrases of a future- or forward-looking nature. These forward-looking statements are not statements of historical fact, and are based on current expectations, estimates, and projections about the Company's industry as well as certain assumptions made by management, many of which, by their nature, are inherently uncertain and beyond the Company's control. While the Company believes that these expectations, assumptions, estimates, and projections are reasonable, such forward-looking statements are only predictions and involve known and unknown risk and uncertainties, and so you are cautioned not to give undue weight to such forward-looking statements. These risks and uncertainties include, but are not limited to, those set forth herein as well as in the Company’s Quarterly Report on Form 10-Q for the quarter ended September 30, 2025 being filed at or around the date hereof, and other risks and uncertainties listed from time to time in the Company’s other filings with the U.S. Securities and Exchange Commission. Moreover, the Company operates in a competitive, new, and rapidly changing market, and new risks may emerge from time to time. It is not possible for the Company to predict all risks, nor can it assess the impact of all factors on its business or the extent to which any factor, or combination of factors may cause actual results or outcomes to differ materially from those contained in any forward-looking statements. The forward-looking statements in this presentation are made only as of the date hereof. Except to the extent required by law, the Company assumes no obligation and does not intend to update any of these forward-looking statements after the date of this presentation or to conform these statements to actual results or revised expectations. This presentation also contains estimates and other statistical data made by third parties and by the Company relating to market size and growth and other data about the Company’s industry. These estimates and other statistical data involve a number of assumptions and limitations, and you are cautioned not to give undue weight to such estimates and other statistical data. The Company has not independently verified the statistical and other industry data generated by third parties and contained in this presentation and, accordingly, it cannot guarantee their accuracy or completeness. In addition, expectations, assumptions, estimates and projections of the Company’s future performance and the future performance of the markets in which the Company operates are necessarily subject to a high degree of uncertainty and risk. The Company defines Annual Recurring Revenue (“ARR”) as the annual recurring revenue of subscription agreements at a point in time based on the terms of customers’ contracts, including certain premium services that are subject to contractual subscription terms and Plus customers that we expect to recur. ARR should be viewed independently of revenue, and does not represent the Company’s GAAP revenue on an annualized basis, as it is an operating metric that can be impacted by contract start and end dates and renewal rates. ARR is also not intended to be a forecast of revenue. The Company calculates dollar-based net retention rate as of a period end by starting with the ARR from the cohort of all customers as of 12 months prior to such period-end (the “Prior Period ARR”). The Company then calculates the ARR from these same customers as of the current period-end (the “Current Period ARR”). Current Period ARR includes any expansion and is net of contraction or attrition over the last 12 months, but excludes ARR from new customers as well as any overage charges in the current period. The Company then divides the total Current Period ARR by the total Prior Period ARR to arrive at the dollar-based net retention rate ("NRR"). The Company then calculates the average of the trailing 12-month dollar-based net retention rates, to arrive at the dollar-based net retention rate (“NRR (TTM)”). This presentation also includes certain non-GAAP financial measures (including on a forward-looking basis) such as Free Cash Flow, Free Cash Flow Margin, non-GAAP Gross Profit, non-GAAP Gross Margin, non-GAAP Income (Loss) from Operations, non-GAAP Operating Margin, non-GAAP Sales and Marketing Expenses, non-GAAP Research and Development Expenses, non-GAAP General and Administrative Expenses, non-GAAP Net Income (Loss), and non-GAAP Net Income (Loss) Per Share. These non-GAAP financial measures are in addition to, and not as a substitute for or superior to, measures of financial performance prepared in accordance with GAAP. There are a number of limitations related to the use of these non-GAAP financial measures versus their nearest GAAP equivalents. For example, other companies may calculate non-GAAP financial measures differently or may use other measures to evaluate their performance, all of which could reduce the usefulness of the Company’s non-GAAP financial measures as tools for comparison. The Company has provided a reconciliation of those historic measures to the most directly comparable GAAP measures, which is available in the appendix to this presentation. Unless otherwise noted, all metrics are Non-GAAP. Gross margin, operating margin and free cash flow margin are calculated as gross profit, income from operations, and free cash flow, respectively, divided by total revenue. The Company defines free cash flow as net cash provided by (used in) operating activities, less cash used for purchases of property and equipment and capitalized internal-use software costs. A reconciliation of GAAP to Non-GAAP results is available in the appendix of this presentation. All third-party brand names and logos appearing in this presentation are trademarks or registered trademarks of their respective holders. Any such appearance does not necessarily imply any endorsement of the Company. © 2025 Amplitude, Inc. All Rights Reserved.
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© 2025 Amplitude, Inc. All Rights Reserved. Amplitude at a Glance Revenue $88.6M Increased by 18% Y/Y Q3 25 FINANCIALS Net Retention Rate 104% Compared to 98% in Q3 24 Operating Income (non-GAAP) $0.6M Compared to $1.6M in Q3 24 ARR $347M Increased by 16% Y/Y Free Cash Flow $3.4M Compared to $4.5M in Q3 24 Cash & Investments $268M CUSTOMERS 653 ≥$100k+ ARR Customers 66% % of ARR from Enterprise Customers(1) 39% Customers with >1 Product INTEGRATED PLATFORM Leader in Digital Analytics Session Replay • Activation Guides & Surveys • Experimentation Named a Leader and a Customer Favorite in Forrester Wave for Digital Analytics 3Q25 Named Best in Product Analytics by G2 in G2’s Summer 2025 Report ~775 Employees PEOPLE All figures as of or for the quarter ended 9/30/2025 unless otherwise noted. For GAAP to Non-GAAP reconciliation, please refer to the appendix. For definitions, please refer to slide 2. 1) Enterprise is defined as customers with >1000 employees or >$100M in revenue
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© 2025 Amplitude, Inc. All Rights Reserved. Amplitude 101
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© 2025 Amplitude, Inc. All Rights Reserved. Digital Applications growing exponentially 115M AI App Downloads 2025 # of Digital Applications 1.1B+ websites 8.9M+ Apps worldwide Source: www.digitalsilk.com, Appfigures - Rise of AI apps 2025
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© 2025 Amplitude, Inc. All Rights Reserved. ~2,500 distinct events per product1 Unique journey for each user 1 Based on Top 100 Amplitude customers by event volume. Represents the average distinct events measured within each digital product among Top 100 Amplitude customers. The Problem ? What is the LTV of subscribers vs. On-demand? ? What is my trial to subscription conversion? ? Where are users dropping off before subscription? ? What generates more revenue — subscription or on-demand purchase and ads? ? How do I improve start trial to complete trial rate?
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© 2025 Amplitude, Inc. All Rights Reserved. ● AI-driven data governance ● Self-service data access ● Complete view of customer across sources ● Product & marketing analytics ● AI-infused session replays ● AI co-pilot to speed time to insights Build better products & experiences with Amplitude Easily democratize your data Unlock full-journey, real-time insights Turn insights into impact-FAST Enable teams with real-time, self-serve, trusted data. Understand customer behavior using real-time, full-funnel data Experiment, guide and activate customers to drive engagement ● Smart guides and surveys ● No-code and flag-based experiments ● Easy targeting and activation
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© 2025 Amplitude, Inc. All Rights Reserved. Active insights FAST to engage customers Leverage Smart Guides & Surveys Engage users with insight-backed pop-ups to drive engagement & get feedback Experiment & Optimize Everything Run feature and web experiments self-serve to de-risk campaigns & product launches in one platform Target & Personalize Segment users based on behavior and personalize campaigns in a few simple clicks
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© 2025 Amplitude Inc. All Rights Reserved. Product and Marketing convergence Increased customer touchpoints makes it hard to get a complete view of customer journey Increasing security, governance, and compliance requirements Slow and inflexible tools Drive Customer Acquisition Increase Digital Product Adoption Improve Customer Retention Reduce Errors Executive Visibility Into Health of the Product/Experience Challenges Goals Self Service Speed Integrated Open & Flexible
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© 2025 Amplitude, Inc. All Rights Reserved. Amplitude Digital Analytics Platform Amplitude AI Agents Action Activation Web Experimentation Guides and SurveysFeature Experimentation Insights Product Analytics Marketing Analytics Q U A N T I T A T I V E Session Replay Voice of Customer Q U A L I T A T I V E Data Data Warehouse Governance Privacy & Security
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© 2025 Amplitude, Inc. Confidential. All Rights Reserved. Customers across the globe are partnering with us WellnessConsumerIndustrialFinanceRetail Software Media and Telecom
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© 2025 Amplitude, Inc. All Rights Reserved. Financial Review
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© 2025 Amplitude, Inc. All Rights Reserved. Financial Priorities Our Strategy Accelerate Net New ARR Platform Consolidation Growth + Leverage
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© 2025 Amplitude, Inc. All Rights Reserved. Innovate & Advance Platform Acquire New Customers Expand Multi-Product Adoption Use Case, Persona, Industry International, Partner Ecosystem We have multiple growth drivers Our Strategy
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© 2025 Amplitude, Inc. All Rights Reserved. Revenue $88.6M Increased by 18% Y/Y Non-GAAP Operating Income $0.6M Free Cash Flow $3.4M ARR $347M Increased by 16% Y/Y Net New ARR $12M Compared to $8M in Q3 24 Customers ≥$100,000 ARR 653 Increase of 15% Y/Y Dollar-Based Net Retention 104% Compared to 98% in Q3 24 Cash & Investments $268M Multi-Product Customers 39% Q3 25 Financial Results Highlights For GAAP to Non-GAAP reconciliation, please refer to the appendix. For definitions, please refer to slide 2. RESULTS © 2025 Amplitude, Inc. All Rights Reserved.
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© 2025 Amplitude, Inc. All Rights Reserved. Annual Recurring Revenue 2023 Q3 $273 Q4 $281 2024 Q1 $285 $290 Q2 $298 Q3 $312 Q4 2025 Q1 $320 16% Y/Y Growth $ in M’s © 2025 Amplitude, Inc. All Rights Reserved. $335 $347 Q2 Q3
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© 2025 Amplitude, Inc. All Rights Reserved. Customers with ≥$100k in ARR 502 2023 Q3 511 Q4 521 2024 Q1 547 Q2 567 Q3 591 Q4 617 2025 Q1 634 Q2 15% Y/Y Growth © 2025 Amplitude, Inc. All Rights Reserved. 653 Q3
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© 2025 Amplitude, Inc. All Rights Reserved. Revenue Growth $ in M’s Annual Revenue Quarterly Revenue 2022 2023 2024 2025 Guide $238 $276 $299 $341 -343 2023 Q3 $70.6 Q4 $71.4 2024 Q1 $72.6 $73.3 Q2 $75.2 Q3 $78.1 Q4 2025 Q1 $80.0 Q2 $83.3 18% Y/Y Growth © 2025 Amplitude, Inc. All Rights Reserved. Q3 $88.6
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© 2025 Amplitude, Inc. All Rights Reserved. 2023 Q3 99% Q4 98% 2024 Q1 97% 96% Q2 98% Q3 100% Q4 2025 Q1 101% NRR (in Qtr) Q2 104% © 2025 Amplitude, Inc. All Rights Reserved. Dollar-Based Net Retention For definitions, please refer to Slide 2. Q3 104%
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© 2025 Amplitude, Inc. All Rights Reserved. RPO Growth 2023 Q3 Q4 2024 Q1 $51 $51 $54 $67 $76 $85 Q2 Q3 Q4 2025 Q1 $92 Q2 $187 $188 $197 $207 $211 $223 $234 Current RPO Long Term RPO $238 $239 $251 $274 $287 $309 $326 37% Y/Y Growth $110 $249 $358 $ in M’s © 2025 Amplitude, Inc. All Rights Reserved. Q3 $134 $258 $392 *Numbers are rounded and may not add precisely to the totals provided
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© 2025 Amplitude, Inc. All Rights Reserved. Margin Progression Gross Margin Operating Margin FCF Margin 2023 Q3 Q4 2024 Q1 Q2 Q3 Q4 2025 Q1 Q2 2023 2024 For GAAP to Non-GAAP reconciliation, please refer to the appendix. For definitions, please refer to slide 2. 79% 77% 76% 76% 77% 77% 77% 77% 77%75% 4% 3% (3%) (5%) 2% 0% (3%) (1%) (1%)(2%) NON-GAAP © 2025 Amplitude, Inc. All Rights Reserved. 11% 2% (2%) 9% 6% 2% (12%) 8% 4% 22% Q3 76% 1% 4%
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© 2025 Amplitude, Inc. All Rights Reserved. Margin Progression 2023 Q3 Q4 2024 Q1 43% 42% 46% 48% 43% 44% Q2 Q3 Q4 2025 Q1 45% Q2 18% 18% 19% 17% 16% 18% 19% 14% 15% 15% 15% 16% 16% 15% 44% 18% 14% NON-GAAP Expenses as a % of Total Revenue R&D S&M G&A © 2025 Amplitude, Inc. All Rights Reserved. For GAAP to Non-GAAP reconciliation, please refer to the appendix. For definitions, please refer to slide 2. Q3 19% 43% 13%
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© 2025 Amplitude, Inc. All Rights Reserved. An outlook for GAAP income (loss) from operations, GAAP net income (loss), and GAAP net income (loss) per share, and a reconciliation to GAAP income (loss) from operations, GAAP net income (loss), and GAAP net income (loss) per share has not been provided as the quantification of certain items included in the calculation of GAAP income (loss) from operations, GAAP net income (loss) and GAAP net income (loss) per share cannot be reasonably calculated or predicted at this time without unreasonable efforts. For example, the non-GAAP adjustment for stock-based compensation expense requires additional inputs such as the number and value of awards granted that are not currently ascertainable, and the non-GAAP adjustment for amortization of acquired intangible assets depends on the timing and value of intangible assets acquired that cannot be accurately forecasted. Guidance Q4 2025 FY 2025 Revenue $89.0 - $91.0M $340.8- $342.8M % Growth Y/Y 13.9% to 16.5% Y/Y 13.9% to 14.5% Y/Y Non-GAAP Operating Income $3.5 - $5.5M $0.5 - $2.5M Non-GAAP Net Income Per Share $0.04 - $0.05 $0.06 - $0.08 Weighted Average Shares Outstanding 142.6M diluted shares 142.0M diluted shares
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© 2025 Amplitude, Inc. All Rights Reserved. GAAP to Non-GAAP Reconciliation
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© 2025 Amplitude, Inc. All Rights Reserved. GAAP to Non-GAAP Reconciliation
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© 2025 Amplitude, Inc. All Rights Reserved. GAAP to Non-GAAP Reconciliation
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© 2025 Amplitude, Inc. All Rights Reserved. GAAP Cash Flows from Operating Activities to Free Cash Flow