Okay. Well, thank you all for joining me for the 9:00 A.M. cold opening slot today. I really appreciate it. The Amaze you'll hear about today is a lot more than the company many of you think it is. It's a lot more than the company I thought it was when I joined recently. We've evolved from a creator commerce platform into the operating system for creator commerce. There's three things you need to understand about the new Amaze. Firstly, we're no longer just a commerce company. Second, we now monetize data and demand, not just transactions. And third, what you're gonna see is a compounding system that will scale as it grows. Everything you're going to see that I'll walk you through today will tie back to those three concepts. The creator economy is made up of all those social platform influencers, professional through to semi-professional. It's already massive, with hundreds of millions of players, but it's still extremely fragmented. These creators have fanatical followings and fan ships with high demand, but without the system to fully monetize it. On the other side, brands who want access lack the precision and any real signaling capabilities to take advantage. Amaze sits in the middle. We're converting that demand into commerce, data, and monetizable audiences. Currently, there are over 300 million creators globally. That number's growing fast, and if you think about it's only going to accelerate further as AI pushes many out of the traditional economy and into the new creator economy. The market's projected to reach $2 trillion by 2035, making it one of the largest emerging digital economies. Now, other players, if you think about Live Nation, have spent billions already capturing data and demand. Amaze has already assembled, through infrastructure and aggregation, those capabilities. If you look at the handful of creators alone on that page, they have 15 million followers creating transactions. We're not chasing a massive market, we're already inside of it. With over 13 million all-time creators, over 300 million unique visitors, and over 21 unique buyers, we're not pushing anything that's theoretical. This is proven transaction infrastructure that Amaze has aggregated and built. Every single transaction that stems from these interactions equals data, and that's where that value really starts to compound and where we have the advantage. We have the asset that most platforms are now trying to build to catch up. If we layer in the final and newest component, which is our distribution layer, you can now see the flywheel or the ecosystem that Amaze has. Starting with commerce, which drives data, which then has a distribution component, and it all loops back into the commerce. More transactions creating better data, better data driving better targeting, more targeting driving more transactions, and then distribution, which amplifies the entire system by bringing in more audiences, again, more transactions and more data without us having to rebuild the core platform. This is not linear. This is compounding opportunity here. Let's drill down into each of these flywheel components, starting with commerce, which is the foundation. We've got tried and tested conversion metrics, as you can see on the right. Importantly, commerce is not the end product. It's also a data generator. Every single purchase, all those millions of purchases, have created identity-level signaling. You can think about all of that rich engagement data between fans and the creators that have been occurring over that time. In addition to that, we've also got the data which motivates those fans to then click buy. That first-party data is extremely valuable. Today, we're announcing the rollout of the new Amaze commerce platform in its beta form. This is where the new Amaze really starts. We're moving from a transaction-based platform to an intelligence platform. We no longer need to wait for those creators to decide what they want to sell. We've used data and signaling and AI to determine what they should be selling. It removes a whole lot of friction and allows those creators to get to market far more rapidly with a far more compelling proposition. It's really a critical shift from commerce execution into demand prediction. Looking into that data, which is a core value proposition, our first-party transaction verified data is real and we own it. This is not anything that we're inferring at all. This is real data. We know who buys, what they buy, and when they buy. This is all then compounding without any additional investment or cost. Critically, we have first mover advantage here. Our competitors don't have this at scale. What you see that we've built here is really a durable moat, one that we can really protect and expand and grow from. The next phase is really taking all of that data, all of that valuable data that we've compiled and aggregated, and we're turning that data now into revenue. We have the insights, we have all of the signals, which compelled these engagements and compelled all of these transactions, and now we can move to monetize it. Again, building that layer on top of the commerce foundation. That activity is being taken and then turned into higher value targeting, right? We have a very, very clear, defined set of data and attributes of that data, which we can then use to target and activate and provide intelligence products now to agencies, our brand partners, and to the creators themselves, putting the tools in their hands. What's really important about this is obviously that it unlocks higher margin revenue streams, right? This all of this data monetization beyond the commerce. If you put it simply, what we're doing is we're taking these natural attributes that we've been building and compiling, and we're vertically moving up the value chain from a commerce foundation, taking the commerce signal, and now producing commerce from that data. What we've been building really then is a platform that is optimized for purchase behavior. Most of the other platforms out there have really been building and preparing for engagement. We've optimized for that purchase behavior because it's built on a legacy system of purchasing and commerce. Fundamentally, we believe that that's a far more valuable signal to our creators and our partners. It positions Amaze to move from just e-commerce and now into data and into media. An engagement-based ecosystem, which we have in place with our 13 million+ creators and their millions and millions of fans, the data that has stemmed from that, and now it's driving these monetizable outputs. The beauty of it is that you take one data asset now, so that data asset that we have, and you're then able to generate multiple monetization paths or revenue streams. You can think about it as programmatic advertising spend, where we have a demand-side platform where advertisers can engage, reach their audiences through creators. We have the subscription opportunity where we can outsource that DSP or demand-side platform. We have enterprise data, so we can provide those insight-driven revenues. We have brand activation, so campaigns and performance-based fees that we can offer, again, to our partners. This really allows Amaze to layer on higher quality revenues. We've got multiple revenue streams, but they're also now at a higher quality. They're a higher quality revenue, but we're also now moving into large and existing budget pools beyond just the commerce that we've been playing in. If you think about the $600 billion digital advertising budget, $100 billion retail media, $20 billion creator marketing spend, these are all very large addressable markets that we're now able to access with the proposition. Not new markets, these are just better monetized markets that we are now able to access. All this combined drives higher margin and higher opportunity to scale as well. We think about exactly what we've built in terms of the tool. This is the demand-side platform that I referred to earlier, so our activation layer. We launched this in February quietly with a partner, and we've been allowing select advertisers to start to access audiences. So if you think about this as the activation, what brands can now do through our tool, harnessing and utilizing the data at hand, they can target, verify, and purchase, importantly, purchase intent audiences through the platform. Ergo, the data then becomes revenue. That's the direct connection that we have. With this, we've evolved, and we're now actively participating in advertising budgets. Again, this is the evolution, commerce, data, now new monetization. So we're adding these revenue layers actively on to the distribution layer, which I mentioned earlier. This is the amplifier. So again, commerce creates data. With that data, we're now able to really power the distribution that we started with the first acquisition, which was our Food Channel, which we acquired back in the last quarter of 2025. This is the final cog in the flywheel. Importantly, all of that commerce and all of that data can plug into any one of our distribution verticals. Food is the first. On that Food Channel, we've created the studio content model to generate content, to generate assets. That's all powered by our existing creators. We're essentially harnessing them, bringing them in through a model onto the Food Channel. What we're doing to really amplify and scale that is we're bringing partners in. Many of you would have seen yesterday, we announced a partnership with the L.A. Times Studios. They now are utilizing the Food Channel platform. Our teams, bringing creators, bringing all of that data, bringing the power of the L.A. Times with their subscription base together. They can then turn their 100 million-plus monthly users onto this, and we can immediately scale this distribution platform. That's just on food. You think about next, music, health, gaming, all of these others are verticals. All of them can then plug in and, again, compound with more transactions, more data, so the entire flywheel continues to expand and power. What we have then is a truly scalable operation, operating system, as I mentioned. The Food vertical is the first that we've launched, but they're all highly repeatable systems. If you think about partners just bringing in their audience, bringing in their IP, we have the creator networks, and what Amaze then brings to all of that is the infrastructure, the commerce engine, the data infrastructure, and the monetization tools, with DSP being the first of those. It's a highly scalable proposition, and the beauty of it is we don't have to rebuild each time. It's very simple to expand, bring in the creators who specialize in their various verticals, whether it's food, whether it's health, whether it's gaming, et cetera. It all plugs in, uses the same types of drivers no matter what we expand into. All of it done without rebuilding, requiring minimal capital investment. Which then obviously facilitates a real propensity for accelerated growth. Here's the formula, and I've taken you through most of it already. More creators are brought in, right? That's gonna come through the amplification on the distribution. If you think about that LA Times opportunity with that partnership, they're bringing in an immense amount of new participants. Some of those audiences, some of those are inevitably gonna be creators. Some of them are going to be audiences that become creators. They come in at a very low cost of acquisition now. We're going to generate higher revenue because it's not just commerce, we're also layering on DSP and other brand activation opportunities. We can expand vertically much faster now. The infrastructure is in place. We can expand into these other music, health verticals rapidly with minimal capital deployment. We're now shifting into you know, large new budgets, digital budgets, data to commerce, advertising, and other brand participation acts. In aggregate, these components can really deliver an accelerated program of growth. Critically, and this is very, meaningful as well to me, I think that we are on the cusp, we're seeing it already, mass elimination of jobs, and let's call it the traditional economy driven by AI. All of those individuals are gonna be seeking and looking for agency in their lives. A lot of them are gonna turn to becoming creators, having some inherent talents, capabilities, and they'll have a platform on which to then project it. Amaze is gonna be providing the operating system for all of those individuals coming into this new world. They're going to be able to earn with far less friction. It's a very difficult environment right now with being fragmented. A lot of the semi-professional or even amateur creators with aspirations really don't know how to go out. They don't know their value proposition. Amaze is going to support that and provide that agency to them. On the other side, brands are gonna get standardized access. They're going to understand exactly what the value proposition is for each of these creators through their fanship, through the levels of engagement, through the transactional data that accompanies these all of these creators. Amaze is obviously gonna be sitting in the middle, providing that layer, owning the transaction, owning the data, again and driving this. It's a highly mutually beneficial arrangement for brands, creators, with Amaze facilitating the entire relationship. Looking at some of the financials and more about where we've come from. 2025 is a foundation year, very much just commerce-driven, and you'll see net revenues there growing but very small as we've just been building, focusing on the infrastructure. 2026 is gonna be a year of inflection. We can obviously grow revenues, but more importantly, the quality and the mix of that revenues is gonna shift dramatically as well. It's gonna be driven by these demand-side platforms, it's gonna be driven by data monetization, and it's gonna be driven by distribution. The margin profile will also shift, you know, as the mix moves away from a pure commerce offering. It's not just growth, it's a better quality of growth that we're going to be aspiring to and delivering. The strategic expansion roadmap then. Where are we on this journey? Well, we've built the engine. This is phase I. We're now strengthening it. Commerce, the data infrastructure, the demand-side platform that we've already rolled out. The next phase is really to expand the platform, and that's in process. We've announced L.A. Times, and we're really starting to build out the Food Channel L.A. Studio deployment. We're looking at strategic M&A and integrations, as well as further advertising and enterprise monetization options. The next is really to accelerate that flywheel. Additional vertical rollouts and distribution scaling as we put multiple studios in place, all of which will add to a scaled recurring revenue streams as the margin mix shifts. Each phase compounds, increasing the monetization and margins. Just quickly looking at the team that we have at the helm here. Really experienced leadership across finance, product, and scaling. A lot of public company experience and deep domain. It's a team that's really built for execution, not for experimentation, as we like to say. If I can just recap then. We've got a massive addressable market here. Currently in the $300 billion range, projected to be closer to $500 billion by the end of 2027, but closer to $2 trillion or more by 2035. We've got a proven platform with over 13 million creators having run through it. Our new monetization layer is live. A platform expansion is underway, you know, with the addition of new scale partners such as the L.A. Times Studios. We have a high margin revenue mix starting to emerge as we're pushing into these multiple revenue streams that are evolving from the data. From folks in this room, you know, we see this as a clear path to valuation rerating from just a pure commerce play. Just to leave you, the infrastructure's built, the data is compounding, and now the monetization is live. We really are at an inflection point for Amaze. Thank you all. Appreciate you being here. All right. Thank you. Now, we'll move on to a quick Q&A session. If anyone from the audience has question, please feel free to drop them in the chat or in the Q&A button. All right. Looks like everything was clearly covered. That wraps up our Q&A session. We truly appreciate your time and engagement. Have a great day, and we hope to see you at our next-