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Blue Apron Blue Apron Holdings , Inc. Reports First Quarter 2021 Results Key Highlights : Net revenue for the first quarter of 2021 increased 27 % year over year to $ 129.7 million driven by an increase in customers and continued improvement in key customer metrics . Customers increased by approximately 15,000 year over year and by approximately 38,000 over the prior quarter . Year - over - year growth in key customer metrics continued as Average Revenue per Customer increased 22 % to a record $ 331 , Order per Customer rose 15 % to 5.4 , and Average Order Value grew 7 % to approximately $ 62 . Began implementing corporate governance enhancements . ● New York , NY - May 6 , 2021 - Blue Apron Holdings , Inc. ( NYSE : APRN ) announced today financial results for the quarter ended March 31 , 2021 . " Blue Apron had a strong 2021 first quarter with net revenue rising 27 % year over year to $ 129.7 million , representing our fourth consecutive quarter of double - digit year over year net revenue growth , ” said Linda Findley Kozlowski , Blue Apron's President and Chief Executive Officer . " The first quarter marked another period of year - over - year improvements in all of our key customer metrics . In particular , strong Average Order Value and Orders per Customer drove a 22 % improvement in Average Revenue per Customer to an all - time quarterly record level . This demonstrates that Blue Apron's differentiated , high - quality offerings are being increasingly valued by our customers . Our return - focused marketing programs are growing awareness of , and demand for , our newest offerings , including those that provide customers more variety and customization options . Our product innovations and marketing programs are helping to drive higher engagement with new and existing customers as Orders per Customer for both groups rose year over year as well as on a quarterly sequential basis for the fourth consecutive quarter . " Key Customer Metrics Improvements in key customer metrics in the chart below reflect the company's product initiatives , and targeted marketing investments as well as , to some degree , the ongoing benefit of changes in consumer behavior related to the pandemic , other operating trends and seasonality . Orders ( in thousands ) Customers ( in thousands ) Three Months Ended , December 31 , 2020 1,879 353 March 31 , 2021 2,104 391 1 March 31 , 2020 1,763 376