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● Blue Apron Key Highlights : Net revenue for the third quarter 2021 decreased approximately 2 % year over year to $ 109.7 million and increased approximately 10 % compared to net revenue in the pre pandemic third quarter of 2019 . Continued year over year growth in Average Order Value , which increased over 6 % to $ 62.30 , reflecting the benefit of the company's growth strategy . Average Order Value , Orders per Customer and Average Revenue per Customer all showed strong growth compared to the pre - pandemic third quarter of 2019 , despite modest declines in those metrics from a year ago as seasonality returned . Third quarter 2021 net loss was $ 27.6 million , inclusive of a non - cash charge of approximately $ 6.4 million related to the change in fair value of the warrant obligation issued to the company's lenders . Adjusted EBITDA was a loss of $ 11.7 million . Subsequent to the third quarter , strengthened balance sheet and significantly improved financial flexibility by completing an equity capital raise with gross proceeds of $ 78.0 million . ● Blue Apron Holdings , Inc. Reports Third Quarter 2021 Results Plans to use a portion of the net proceeds from the capital raise to significantly increase investments in marketing initiatives in 2022 , primarily to drive new customer growth which is expected to result in at least mid - teens percentage year over year net revenue growth . Announced plans for expanded Environmental , Social and Governance ( ESG ) initiatives . New York , NY - November 9 , 2021 - Blue Apron Holdings , Inc. ( NYSE : APRN ) announced today financial results for the quarter ended September 30 , 2021 . " Our focus on providing increased variety and flexibility to our customers through the continued roll out of product innovations , including Heat & Eat , our first - ever prepared , single serving meal , has proven to be successful , as evident in the growth of our Average Order Value ( AOV ) to a third quarter record of $ 62.30 . We are encouraged by 2021 third quarter net revenue of $ 109.7 million , which marked a more than 10 % increase compared to the third quarter of 2019 , which we accomplished despite the return to more normal seasonality experienced in Q3 , as well as external challenges related to higher labor , food and logistics costs . We also maintained a strong rate of five orders per customer in the quarter , even as travel was cited by customers as the greatest driver of cycle skips in the third quarter and at the highest level since we started tracking the data , " said Linda Findley , Blue Apron's President and Chief Executive Officer . " Blue Apron's attractive customer subscription business model combined with an e - commerce go - to - market strategy positions us to build on the strength of our key customer metrics in order to grow consistently . Customers are now ordering from us over 20 times a year on average and are increasingly adding a broader variety of products to each order . Our focus on leveraging product innovation and flexibility to attract , engage and